I can become stronger by paying salaries. I have one billion employees!

Chapter 71: 3.6 million in one hour! (360K)

"Hu Li, you're in charge of women's wear, Xu Kun, you're in charge of men's wear. All the clothes need to be tried on. If you're an operator without understanding the product, what's the difference between that and a chef who can't cook?"

On Saturday, as usual, there were dozens of people sitting on the second floor of the Entrepreneurship Park. The Meters brand group was about to go online, and everyone was busy preparing.

Chen Yansen stood at the door of Room 206 and shouted to the next door.

"Okay, Brother Sen! Do you want to cut open the down jacket and see if the down is fake?" Xu Kun asked seriously, holding a men's vest.

Damn, are you so serious about this?
Chen Yansen was stunned after hearing this. He glanced at Xu Kun for a moment, then thought for a moment and replied, "There's a seamstress in Ximen. You can ask her to come over and check the material. She won't ruin the whole dress."

Xu Kun was right. The other party might use black duck down to impersonate white duck down, or use white duck down to impersonate white goose down. If something really goes wrong, it will damage the user experience of FoxTao.

"Okay, I'll go right away after I finish packing this package of samples." Xu Kun nodded in response.

In the open space outside the door, there were four packages half a person's height piled up. They were all samples sent by Meters & Co., dozens of them scattered around, blocking the door of Room 208 tightly.

Chen Yansen hummed, turned back to his seat, and shouted to Wang Zihao, "A, B, and C, three sets of materials. Have you decided which one to choose?"

"Brother Sen, let's use Group B. It has the highest click-through rate and conversion rate. Although the cost is a bit higher, when calculating ROI, it is definitely the most cost-effective group."

Wang Zihao held the computer and pointed at the data in the background.

"Okay, choose Group B! If your daily active users don't reach one million by the 28th, I'll deduct your bonus."

Chen Yansen threatened mercilessly.

"Don't worry! We have added four new categories of goods to the 0-yuan bargaining service in the past few days. The number of new customers per day has reached 50. I guarantee that I will get the remaining 50 for you." Wang Zihao said confidently.

In recent days, as Chen Yansen’s interview video went viral, it brought a lot of natural users to Fox Tao. In addition, the number of old customers has exceeded 20. Excluding the increase in new users brought in by old customers, Wang Zihao’s pressure has been reduced sharply. With a budget of over one million, is he still afraid of not being able to attract users?
"Bobo, is the order series easy to use? Are there any bugs that affect efficiency when exporting and importing? If so, ask Zhuang Rui to resolve it immediately."

Chen Yansen nodded slightly and waved to Meng Xibo.

"There is indeed a problem. It may be caused by incompatibility of the forms. I have communicated with Brother Rui and will solve this problem tomorrow." Meng Xibo stood up and answered.

"Okay, thank you for your hard work!" Chen Yansen responded casually.

The number of people participating in the 0-yuan bargaining is increasing day by day, and the number of orders successfully bargained for every day is also rising, from a few hundred orders per day at the beginning to more than 4000 orders.

Although most users who successfully bargained were buying low-value goods such as toilet paper, milk and cooking oil, the daily cost was close to 15 yuan.

The work of exporting and importing orders has been transferred from operations to customer service. Fortunately, the order system was launched in a timely manner, otherwise even if we hired ten more customer service staff, they would all be exhausted.

After finishing the work at hand, Chen Yansen leaned back and rested on the chair. He was not kidding with Min Jie, he really gave a million traffic, and his goal was to make the concept of "brand group" a hit.

Only by making other brands and distributors jealous can he expand FoxTao's merchant resources and even supply chain resources.

Song Yuncheng on the opposite side lowered his head and could only see Chen Yansen's profile. There was a stubble of dark black beard on his angular chin. It was obvious that he got up late in the morning and even forgot to shave.

Since when, Song Yuncheng wanted to take a look at Chen Yansen whenever he had free time. If he looked at him, he would feel angry, but if he didn't look at him, he would feel empty.

Chen Yansen closed his eyes and took a short rest, then walked into Cao Dahua's office. The two of them drank tea and chatted, and the day was particularly pleasant.

After spending some time together, the two have become as close as father and son.

Chen Yansen often speaks disrespectfully and scolds Cao Dahua as if he were scolding his son, but Cao Dahua doesn't care. Instead, he thinks Chen Yansen is unique, mature and steady.

If he was not more than twenty years older than Chen Yansen, he would really want to acknowledge this half-brother.

"Lao Cao, you have a really good job. You drink tea and slack off every day, just like a god." Chen Yansen took a sip of tea and joked with a smile.

"Haha, you're jealous, kid! Money is just about having enough to spend. Those billionaires don't live as comfortably as I do. If I look at beautiful young college students every day, I can at least live to be ninety-nine."

After closing the door, Cao Dahua no longer acted like a teacher, but put his arm around Chen Yansen's shoulder and talked with him in a joking manner.

Neither of them was a serious teacher, and the other was not a serious student, but they got along very well.

"Meters has sent a batch of samples over. You can go and pick out some and choose a few for our eldest niece." Chen Yansen took the initiative to suggest.

"You bastard! My daughter is one year older than you, and you really want to be her uncle!" Cao Dahua frowned and scolded with a smile.

"Oh, Lao Cao, you're really hurting me by saying that. Let's just be friends regardless of age, right? Why can't your daughter be my niece? Do you really want us to be separate, with me calling you brother and your daughter calling me brother?"

Chen Yansen crossed his legs, sipped his tea, and continued to joke.

"There's nothing I can do about you! I'll go up and take a look later." Cao Dahua was amused by him and burst into laughter. He had no choice but to agree, and he also appreciated his kindness.

Chen Yansen smiled. When getting along with others, there has to be give and take. Give more small, inexpensive favors. Maybe one day you will get a surprise.

He raised his hand to check the time. There were still ten minutes left. He had an appointment with Mengjie to watch a movie in the afternoon, so he stood up and said goodbye.

Before leaving, he took a box of Zhan's peach cakes from Cao Dahua's desk.

He doesn't like to eat it, but Mengjie likes it.

Cao Dahua spat at Chen Yansen's back and cursed in his heart: This kid thinks I am his big brother. He just packs up the food and drinks and leaves.

If it were any other student, he would definitely be rude, but when it came to Chen Yansen, he liked everything about him.

"He looks quite similar to me when I was young, except for his looks. He is a little worse than me back then." Cao Dahua sighed softly and added slowly.

Five days later, when users of Hulitao logged into the website, they noticed a new banner with the slogan "Meters 11.28 Brand Sale Day" above the product flow on the homepage. The red and yellow color scheme was particularly eye-catching.

When the user clicked on the activity page, he was shocked.

My first reaction was that the platform must have set the wrong price and rebate ratio!
A short-sleeved T-shirt, priced at 79 yuan, with a rebate of 71.1 yuan, only costs 7.9 yuan, limited to 2000 pieces!
A fleece sweatshirt, priced at 159 yuan, with a rebate of 143.1 yuan, totaling 15.9 yuan, limited to 1000 pieces!
A down jacket, priced at 299 yuan, with a rebate of 269.1 yuan, totaling 29.9 yuan, limited to 1000 pieces!
The products in the second row of the event page may not offer as great discounts as the popular products above, but a shirt that costs 99 yuan can be purchased at only 49 yuan.

Further down the store, there are more than a dozen floors divided into secondary categories such as coats, T-shirts, sweaters, sweaters, casual pants, jeans, cotton coats and down jackets, with each floor having 20 carefully selected products.

On the far right side of the building, there is a hyperlink that can be adjusted to the secondary activity page, which contains more products for users to browse and select.

After browsing all the way, I found that all the prices were 50% off!
In first- and second-tier cities, Metersbonwe is no longer a mainstream fast fashion brand, but this does not affect its status in third-tier and below cities.

In addition to the support of the hit drama "Let's Watch the Meteor Shower Together", many people still regard Meters as a big-name clothing brand.

Now FoxTao has teamed up with the Meters brand to organize a special event with a minimum discount of 10% and a maximum discount of 50%, which instantly shattered users' sense of value.

In their eyes, this price is like giving it away for free!
"Damn! Why can't I buy it?" In a small inland town, Li Wei, who runs a Taobao purchasing business, clicked the mouse frantically, but found that the link could not be opened at all.

After working hard for a long time, he finally noticed the countdown on the main picture of the product.

"Oh shit! They're only on sale on Sunday. Will I be able to get one then? I can't miss out on such a great opportunity to make money."

Li Wei's eyes rolled and he immediately had an idea.

He took a screenshot of the FoxTao activity page and saved it, then modified the rebate amount and the final price. The product that was originally 50% off became 40% off after his modification.

After making the changes, he rushed to a printing shop and asked the owner to enlarge the original image ten times, as he planned to post it at the door of his shop.

"Wow! Boss Li, what kind of promotion is this? The clothes are quite cheap. Meters is a big brand. With a 40% discount, are they fake?"

The printing shop owner handed over a cigarette and asked familiarly.

Li Wei wouldn't easily reveal his money-making secrets. He took the cigarette with a smile and said, "Meters official flagship store, can you still sell fakes? Then who are you going to sell the real ones to?"

"Oh! That's great! My son likes this brand. Boss Zhang, can you buy a few for me?" The printing shop owner felt relieved when he heard what he said.

"Okay, since we are so familiar with each other, I won't charge you any purchasing fees." Li Wei said with pretended cheerfulness.

"Thank you very much, Mr. Li. I will give you a discount later." After hearing this, the printing shop owner smiled with satisfaction.

Little did he know that if he bought clothes worth 100 yuan, Li Wei could make 10 points from him, so he naturally looked down on the purchasing fee of a few yuan.

Black-hearted purchasing agents like Li Wei were ready to make a fortune before the event started.

On the Internet, there are also many clever scalpers who buy clothes but don’t wear them themselves and can make a profit by listing them on second-hand websites.

Of course, normal users are the main body of FoxTao.

After seeing this sincere brand event, their subconscious perception of FoxTao improved significantly.

After all, if users always buy products priced between 9.9 and 19.9 on the platform, they will feel that the website is not high-end enough, and they will not think of buying beauty products, home appliances, etc. here in the future.

However, if the quality of the products is improved and users only see high-quality products from big brands, their trust in the platform will increase rapidly.

This is Chen Yansen’s transformation strategy.

Low-end shopping guide websites are boring and have a very low ceiling. Only after having its own merchant resources and product tone can Fox Tao become a real e-commerce product.

Two days passed in a blink of an eye.

At 10 a.m. on the 28th, the three discounted products were sold out by users in just three minutes.

"Hu Li, release the hot-selling products at 10 o'clock tomorrow to continue attracting users."

Chen Yansen leaned against the table and gave instructions to Hu Li.

"Brother Sen, ten minutes have passed. The order volume is 8743. Excluding 4000 limited edition hot products, the rest are ordinary products at 50% off." Hu Yun reported promptly.

"Buyers these days are really easy to deceive. No, I should say they are naive."

Chen Yansen was slightly stunned, and then a smile appeared on his face.

More than a decade later, for brands like Meters, 50% off is just the normal selling price, and only 20% or 30% off will have a chance to impress users.
On the other side, Min Jie and his operations team were also guarding the computer, and the order reminder sound of "Ding Dong - Ding Dong" kept coming to their ears.

"Mr. Min, as of 11 a.m., there are a total of 26137 orders from Fox Tao, with a total sales volume of 3.607 million." The operator stared at the backstage and shouted loudly.

"He really did it? 360 million an hour, that would mean he'd make 2000 million in sales for the day!"

Min Jie was stunned and muttered to himself.

During the Taobao Double Eleven shopping festival, the total sales of Meters Store was only 75, and it was not even among the top ten clothing brands.

“Set the SKU and inventory of the product, and restock it at any time if it’s not enough!”

Min Jie excitedly took out his cell phone and called Chen Yansen, while also reminding the operations department.

(End of this chapter)