I can become stronger by paying salaries. I have one billion employees!
Chapter 72: 20 million on the first day, Fox Tao 2000 plan
Chapter 72: 2.0 million on the first day, Fox Tao 2000 plan (3.7K for support)
"Mr. Chen, we sold 360 million in one hour, easily breaking our online store's monthly sales record. What do you estimate the final sales volume will be today?"
Min Jie stood in front of the window holding his cell phone, looking at the tall buildings not far away, with a strong desire to win in his heart.
"1000 million is definitely within our reach. If we can reach 2000 million, it will be a good thing for both you and me."
Chen Yansen leaned back in his chair and replied nonchalantly.
"That's right, it must exceed 2000 million!" Min Jie said to himself.
He persuaded the management to give Fox Tao 70% of the commission for the entire store, but he had signed a military order. If he failed to achieve results, it would be difficult for his Bang Shopping to obtain high-quality resources within the group.
Even the big boss will be disappointed in him!
"Mr. Chen, I'll give you another 1000 units of stock for each of those three best-selling items this morning. You have to help me with this 2000 million yuan sales."
Min Jie pondered for a while and said with determination.
The total value of the three products is 537,000, but Min Jie added more inventory for the promotion without hesitation, which shows his decisiveness.
"Okay, let's hold another flash sale of hot-selling products at 12 o'clock." Chen Yansen agreed readily.
"Zhuang Rui, issue queue-jumping codes to users who placed orders this morning. With a queue-jumping code, they can join the rush sale one minute earlier, changing the actual sales time to 11:50."
After Chen Yansen finished talking with Min Jie and hung up the phone, he gave instructions to Zhuang Rui.
The queue-jumping code is part of the user welfare system. This demand has been scheduled for development since October and was launched after the price reduction to 0 yuan. However, Fox Tao did not have limited-time flash sales before, so it has never been used.
Zhuang Rui divides users into five levels based on their order amounts:
F1 (order amount 0-1000, 1 queue-jumping code is given every month);
F2 (order amount 1001-10000, 3 queue-jumping code is given every month);
F3 (order amount 10001-100000, 5 queue-jumping code is given every month);
F4 (order amount 100001-300000, 10 queue-jumping code is given every month);
F Diamond Level (order amount over 300000, 30 queue-jumping codes will be given every month).
In activities such as brand groups, you will also be given a queue-jumping code when you purchase an ordinary item.
"Brother Sen, do you send the queue-jumping code directly to the user's account? This operation will easily cause a large number of users to cancel their orders." Zhuang Rui frowned and reminded softly after listening to Chen Yansen's arrangement.
In order to obtain the queue-jumping code, users will definitely place and cancel orders repeatedly!
"Do you think I haven't thought of this? This is exactly my purpose!" Chen Yansen smiled and looked at Zhuang Rui with a gloomy expression.
Users must feel the pleasure of discovering bugs and getting something for free. Both he and Min Jie need good sales figures.
Encouraging users to help them increase sales is naturally part of his plan.
"Brother Sen, I understand. I will remind users in the instructions for these queue-jumping codes that if they cancel their orders for regular products within 24 hours, the platform has the right to cancel their orders for popular products."
Zhuang Rui was very smart. After Chen Yansen's reminder, he immediately figured out the key point, nodded in agreement, and quickly returned to his workstation to get busy.
Soon after the queue-jumping code function was launched, the order volume of ordinary goods rose sharply like a wild horse.
In just fifty minutes, the number of ordinary orders reached 60,000!
Total sales increased by more than 600 million!
Min Jie was shocked and called immediately. Chen Yansen did not hide the truth from him and took the initiative to explain the situation to him: "Of these more than 4 orders, perhaps half will be refunded."
"Half is acceptable! The key is to achieve results and become famous." Min Jie paused for more than ten seconds and replied with a big laugh.
He couldn't help but feel a bit of admiration for Chen Yansen. Before FoxTao appeared, brands like them looked at shopping guide e-commerce as if it were garbage.
But now, his mind has completely changed.
The importance of Chen Yansen and Fox Tao increased significantly in an instant.
"After this promotion, the monthly sales of these products in your store will be at least 1000. If you run another promotion on Juhuasuan, you can still get at least a million in sales. Mr. Min, seize the opportunity."
Chen Yansen smiled slightly and gave Min Jie a new idea.
Fox Tao’s brand group is similar to Taobao’s Juhuasuan, and the model is similar, but at that time Juhuasuan was still in the exploratory stage, while Chen Yansen directly came up with a mature version.
"Thank you, Mr. Chen, for the reminder. We've agreed that you must come to Shanghai after you finish these busy days so that I can treat you well." Min Jie felt warm in his heart, and the words were spoken with extra warmth.
"Okay! I'll put it this way for now. If there's anything, feel free to contact me." Chen Yansen hung up the phone with a smile.
The last battle in November is of great significance to him and Fox Tao.
More than forty people were busy from day to night. It was not until the autumn wind howled outside the window that Chen Yansen recovered and looked at the surrounding situation.
The ten people in the customer service team were typing away on their keyboards, constantly responding to users' inquiries.
The development team didn't have much to do, they just worked overtime with everyone, and they said that they were all brothers in the same trench and had to fight side by side.
The operations team is the least busy, as they all crowd together in the data team, staring at the sales data jumping on the screen in real time.
"The dormitory is about to close, why don't you go back? Are you planning to sleep on my sofa again?" Chen Yansen looked around and saw that no one was paying attention to this side, so he leaned over to Song Yuncheng's ear and whispered.
"I'll be off work soon! I've sent you the latest UI design draft from the brand team."
Song Yuncheng didn't dare to talk, or even look directly at Chen Yansen. She ran away in a panic, holding her computer.
"Pah pah pah! Time to get off work! Xu Xingxing didn't arrange a hotel for us today. If we don't go back now, we'll have to sleep on the floor in the Entrepreneurship Park."
Chen Yansen slammed the table twice and announced loudly.
"Brother Sen, I think..." Hu Yun said hesitantly.
"What the hell are you thinking! Get back here! If you want to see the data, go back to the dorm and don't delay other people from getting off work."
Chen Yansen cursed, saying that these unsuccessful people have brought bad influence to the work style of the project team. The daily working hours are clearly 6 hours, but they can now work 10 hours a day.
After hearing what he said, everyone turned off their computers with laughter and walked towards the dormitory in groups of three or five.
Chen Yansen turned his head and looked at the big screen. The sales volume capped at 2039 million. Under his operation, it easily broke the 20 million mark.
"Tomorrow's e-commerce circle will probably be very lively."
Chen Yansen raised the corners of his mouth slightly, hummed an unknown tune, and walked slowly towards 0418.
They have gotten off work, but many users are still placing orders.
Dormitory Building No. 8, Room 8302.
Tang Zhenzhe originally planned to take advantage of the weekend to ask a girl from the student union to go to the park for a chat, and if everything went well, they could even kiss her.
But unexpectedly, as soon as he had packed up, his classmate from the next dormitory asked him to help place an order.
Being called "Class Monitor" over and over again, it was hard for him to refuse. Less than half of the freshmen at Xucheng College owned computers, and less than one-tenth had online banking. Even fewer were "online shopping experts" like Tang Zhenzhe, who owned computers and knew how to shop.
As a result, he placed orders in the morning, at noon, and in the evening.
He couldn't even find an excuse to slip away. He said he wanted to eat, and someone immediately ran to the cafeteria to buy him food.
The girl sent him text messages to urge him, and after he replied several times "I'm helping my classmates place an order", the girl never responded again.
"Chen Yansen, you've made me suffer so much!" Tang Zhenzhe, who had been placing orders all day, hugged Meng Xibo and cried as soon as he saw him.
"Brother Zhe, what's wrong with you?" Meng Xibo asked with a puzzled look on his face.
"Bobo, my love bird flew away again." Tang Zhenzhe said weakly with a drooping face.
"Your bird flew away?" Meng Xibo had been receiving visitors all day and his head was dizzy. In addition, Tang Zhenzhe spoke intermittently, so he couldn't hear clearly at all.
"Forget it! I'd better go to sleep." Tang Zhenzhe was tired, waved his hand, and climbed onto the bed listlessly.
He thought, it doesn't matter if he doesn't pursue this girl, he should continue to pursue Su Meiling, otherwise all the efforts of the past two months will be wasted.
In his dream, Su Meiling was wearing a princess dress and coquettishly said to him, "Brother Zhe, I want to buy this down jacket. Can you place the order for me? Your orders are the most accurate."
Tang Zhenzhe felt so happy that his mouth corners were grinning so high that they almost reached his ears.
Meng Xibo and Zhu Xiaopeng, who had not fallen asleep yet, suddenly sat up and looked at each other. When they heard Tang Zhenzhe talking in his sleep, they looked helpless.
"I heard that Brother Zhe was helping someone place an order in the dormitory all day. I didn't expect that he was still thinking about placing an order in his dream." Zhu Xiaopeng grinned and explained in a low voice.
When Meng Xibo heard this, he laughed so hard that his body shook, and the wooden bed began to creak.
"Bobo, I'm so sleepy, please stop." Song Yang stayed at the express delivery point all day, packing, receiving and delivering parcels. He was exhausted now and tried to persuade him sleepily.
"Hold me tight and I'll fall asleep right away." Meng Xibo covered his mouth, his body still shaking uncontrollably.
……
……
The next morning.
"E-commerce Value" was the first to report on the brand group event of FoxTao and Meters. In 14 hours, 13 orders were placed and sales reached 2196 million, which instantly caused a huge shock in the e-commerce circle!
Immediately afterwards, the three major portals also reported the news, further confirming the authenticity of the news.
A number of senior executives from Taobao, Yidong and Paipai.com, as well as leading domestic brands, have learned the news one after another.
After confirming the news, they all started to inquire about Chen Yansen's contact information. Although Meters' report card was mixed with various factors, the performance of more than 20 million was real.
During this year's Taobao Double Eleven, the top merchants only had sales of 2000 million in one day. Fox Taoxuan easily broke this record on an ordinary day. How can this not be shocking!
"Daniel, this fox is too active. Do you want to suppress it?" Hu Zhilong walked into Zhang Yong's office and reported the situation in detail.
"He's truly a talent! Our Juhuasuan project and marketing plan aren't as mature as his. Ask them to submit a study report. Good things must be learned."
Zhang Yong shook his head slightly and rejected Hu Zhilong's proposal.
It is true that FoxTao is too popular, but more than 90% of its business comes from Taobao.
The better its performance, the more beneficial it is for Taobao.
For the Ali Alliance, Fox Tao has undoubtedly become a benchmark, attracting other investors and entrepreneurs to join the e-commerce industry. With a bigger scale, Ali will be able to obtain a higher market value when it goes public in the future.
Zhang Yong sees the long term!
How can we learn marketing from channels?
Hu Zhilong was completely bewildered. Wasn't this the opposite of Tian Gang? In his mind, Ali was the father and Huli Tao was the son. How could the strong learn from the weak?
But he didn't dare to refute Zhang Yong's decision and could only nod in agreement.
……
……
The second floor of the Entrepreneurship Park.
As soon as Chen Yansen appeared, Hu Li and Xu Kun hurried to greet him.
"Brother Sen, the person in charge of Taobao at 362 Degrees wants to communicate with you in person. Can I give him my phone number?" Xu Kun asked.
"Just follow the brand group's cooperation process and contact them. From now on, unless they are the person in charge of S or A-level brands, such as store managers and dealers, you will make the final decision yourself."
"Within the rules, follow the rules; outside the rules, consult me."
If he has to talk to everyone in person, then what is the point of operations?
"Oh my god, we need to hire more people. These six operations managers have to be both product managers and channel managers. The responsibilities are too confusing. Problems will arise sooner or later."
Chen Yansen thought secretly.
If the power of Chen Xu, Zhang Yifeng and others is not divided, it will be easy for them to breed corrupt officials.
The reason why he knew it so clearly was not entirely because of his experience, but because he was the termite in his previous life.
Otherwise, how could he have saved up enough capital for starting a business in just four years?
Chen Yansen knows very well that human hearts cannot stand the test.
For the whole morning, there was an endless stream of merchants calling to inquire about brand group cooperation. The situation was slightly alleviated after Zhuang Rui launched the merchant registration function.
Chen Yansen opened the merchant CRM database and found that there were only 47 registered stores, including brands such as Xtep, Anta, Midea, Supor, Jiuyang, Helen Keller, etc.
Although the number is small, they are the first batch of core resources for FoxTao's transformation.
"Zhuang Rui, start Fox Tao 2.0!"
Chen Yansen stood up, looked at Zhuang Rui with burning eyes, and gave instructions in a serious expression.
Gentlemen, here is a 7300-word update.
(End of this chapter)
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