Can following the rules be called rebirth?

Chapter 244, Section 242: The Layers of Product Sales
The moonlight is just right.

The afterglow of the setting sun shone through the window of dormitory room 203 in the School of Management, illuminating Xu Ning's focused profile.

She adjusted the headphone volume, her eyes fixed on the laptop screen, her fingers unconsciously twirling the ends of her hair.

"Is there anything special today? You look so excited!"

Zhong Yujun noticed her roommate rubbing her hands together expectantly and asked with a smile.

"Want to come and watch? Senior Sister Nuonuo's first live-streaming sales event is about to start!"

Xu Ning couldn't hide her excitement and waved to Zhong Yujun, who was organizing materials at the other end of the dormitory.

"Yes."

As freshmen in the School of Management, the four girls in dormitory 203 were all familiar with the course of e-commerce.

The fact that a well-known senior student on campus has become involved in e-commerce is a gimmick that sparks an interest akin to academic research.

interesting!
Moreover, Zhong Yujun had added Du Jianuo on WeChat well in advance and was also looking forward to this first live-streaming sales event.

So it's today?
"Hurry, hurry, has the premiere started yet?"

Zhao Xue rushed into the dormitory room, looking anxious, as if she was afraid of missing the deadline.

Compared to Zhong Yujun, she is a colleague of Uno-chan.

Rather than anticipation, it's more accurate to say that the female anchors are observing and waiting.

Looking at the various leading figures in the live streaming era, we are exploring scientific ways to monetize their content, and we are wondering which one is the optimal solution.

"What premiere?"

Duan Yanyan, who was immersed in her own world, also peeked out from the bed.

How come I'm completely unaware of the things everyone is discussing?

"This is the first collaboration with the MALA ACTIVE brand!"

Xu Ning then explained the concept of sound.

"Senior Sister Nuonuo posted a video teaser on Weibo a few days ago, saying there would be a surprise."

As Xu Ning spoke, she took off her headphones and switched to speaking through the speaker.

"OK, since everyone wants to watch, I won't wear headphones, I'll play it through the speakers!"

Zhong Yujun was the first to come over and sit down next to Xu Ning.

She noticed that Xu Ning had prepared snacks and drinks and distributed them to everyone, clearly intending to watch for a long time.

"Ningning, you're taking this so seriously, it's not just for watching the live stream, is it?"

Xu Ning chuckled: "Of course!"

"I joined the 6610 screen recording group; if the number of views reaches a certain level, I'll even get a little money!"

The girl squinted her eyes with delight: "Who wouldn't want to make money?"

"And the method is very simple: record her wonderful performance as soon as possible, then edit it into a video and share it on a video website."

Good evening everyone, welcome to 6610~

At 8 o'clock sharp, Du Jianuo's pretty face, dressed in her finest attire, appeared on the screen.

The audience in room 203 continued their discussion while snacking.

"Speaking of which, my senior has changed a lot in the past few months."

Xu Ning couldn't help but sigh.

"I still remember when my senior danced for us in the small square, and then she inexplicably signed with a company and became incredibly famous."

"Now that he has become a professional dance streamer who can stand on his own on Douyu, his growth rate is amazing!"

"Tsk tsk tsk"

Zhao Xue crossed her arms and had no choice but to nod in agreement.

"As for my senior, her ability is only one aspect."

The girl paused, her tone becoming more intriguing: "If I had to pick her best quality, I'd say it's her discerning eye."

"You have a really good eye."

"I was able to decisively put aside my status as a small internet celebrity and join Jieyou Media when it was still a blank slate."

"That's really impressive, you have to admit it."

Zhong Yujun blinked and couldn't help but ask, "Is Jieyou Media really as amazing as you say?"

"Worse than that."

Zhao Xue, being an expert, immediately spoke earnestly.

"Jieyou Media's strength lies not only in its unparalleled packaging capabilities, but also in its advanced operations, creativity, copywriting, editing, and promotion methods, which are textbook-level in the industry."

"Not only are we at Jiayuan Media secretly learning from them, but even their contracts with livestreamers are very scientific!"

"Junjun, you don't know this, do you? Zhou Mingyuan took his self-designed contract template and sold it to all the major MCN companies in Jiangcheng."

"Guess how much he sells for on average per contract?"

"."

How much can a contract template sell for?

Zhong Yujun bit her lip, looking bewildered, and described the amount according to her understanding of the concept.

"Huh, five hundred?"

"It's smaller, the layout is smaller."

Zhao Xue held up one finger and shook it from side to side, a smile playing on her lips.

"Ten thousand dollars!"

"Moreover, as far as I know, at least a dozen MCNs have paid for this contract template!"

"Holy shit."

Upon hearing this number, not only was Zhong Yujun speechless for a long time, but Xu Ning and Duan Yanyan, who were listening to the story, also widened their eyes.

If I remember correctly, Zhou Mingyuan is a law student, right?

Damn, is it that easy for law students to make money?

Can you really make hundreds of thousands by selling contract templates?

Zhong Yujun was utterly stunned.

As his closest friend and classmate, she finally accepted the fact that he was capable of making money, but every time she heard his story, she reshaped her perception of him.

That damn Zhou Mingyuan
How many things are there that I don't know?
"But what I'm more curious about is how they perfectly combined Du Jianuo's qualities with commercial promotion."

Zhao Xue's popular science work continues.

"This is not just a simple live-streaming sales event, but also an attempt at content innovation."

As Du Jianuo's clear voice echoed throughout dormitory 203, several girls unconsciously held their breath.

Jieyou Media.

Zhou Mingyuan stood in the conference room, his gaze sweeping between multiple monitoring screens. Beside him was He Min, who was wearing a command headset. A focused and orderly atmosphere permeated the two of them.

"Adjust the lighting again; the shadow on Nono's right cheek is a bit too heavy."

"Check the network fluctuations so that there won't be any lag during the live stream when I'm dancing later."

The new stage manager responded into the microphone.

"We have just set up three backup network lines and conducted load balancing tests, so there will absolutely be no disconnection."

Zhou Mingyuan nodded, walked to the door of the live broadcast room, and listened to the sounds from the other side of the door.

In the live stream, Du Jianuo still had her sweet smile as always, dancing a dance that could make people's hearts bloom.

It ignited the entire venue.

For her first opening dance, she chose an original choreography called "Happy Worship," which blends elements of modern dance and street dance.

It can showcase the beauty of the body's lines while fully demonstrating the stretch and support of yoga pants.

As the popular music began to play, the girl's body swayed to the rhythm, her waist and hips forming a perfect silhouette in her yoga pants.

"Whoo~~~"

After showcasing several signature dances, both the time spent and the popularity reached their peak.

Du Jianuo picked up her water glass and gulped down a large mouthful, wiped the fine sweat from her forehead, and sat back down in her chair with a smile, addressing the audience.

"At this moment, another family member asked!"

"Uno, how exactly do you train your dance skills? Where did you buy those yoga pants?" "Okay, I'll tell you. Skills are something you're born with. If you weren't born with them, it's very difficult to have them again in this lifetime."

"But I can share these yoga pants with you all~"

Instead of simply reciting the parameters, she dynamically demonstrated the various features of yoga pants using her top-notch skills.

"MALA ACTIVE is a trusted domestic sportswear brand."

Many friends are concerned about breathability during exercise.

While speaking, Du Jianuo performed a series of smooth high knee raises.

"The fabric technology used in MALA ACTIVE can create micro-circulation airflow on the skin."

"Simply put, it means that sweat won't stick to your body, and you'll always stay dry and comfortable."

This intuitive presentation method immediately aroused strong interest among the viewers in the live broadcast room.

The barrage of comments began to scroll rapidly:
This test is so intuitive! It's much better than the one I bought before!

Where can I buy it? Please provide a link.

The host's demonstration was so professional; they clearly know the product inside and out!

Is this an advertisement?

I don't want to watch this. How much did they pay for advertising?!

The comments on the bullet screen were mixed, with some praising the content and others criticizing it.

Zhou Mingyuan stood expressionless, arms crossed, watching the screen.

In fact, within just half an hour of the start, the live stream's popularity had already exceeded expectations, with user interaction rates and the number of bullet comments far exceeding usual levels.

"Everyone can pay attention to this squatting motion."

Du Jianuo didn't forget to explain during the dance.

"Many yoga pants wrinkle when the knees are bent, or the fabric becomes transparent due to excessive stretching."

"But MALA ACTIVE's 3D tailoring perfectly solves this problem."

"I go!"

Xu Ning was completely captivated.

"This isn't just live-streaming sales, it's practically a professional performance!"

"It makes me want to buy it."

"That's right, that's right, that's right."

Zhao Xue is the most conscientious person in dormitory 203.

She quickly jotted down her observations: "Using artistic expression to showcase product features is an incredibly clever content marketing strategy!"

"While enjoying a visual feast, consumers naturally absorb product information."

"As expected of Jieyou Media. A benchmark indeed."

As the live stream entered its second hour, the content became even more diverse.

I don't know why, but the number of comments in the live stream is increasing.

The content also changed from "The streamer, the streamer, dance another song" to "This pair of pants is so great."

So, Du Jianuo, who seemed unable to resist the demands of the comments, had no choice but to reluctantly comply.

"Okay, okay, if everyone really likes these pants, I'll put a QR code in the bottom right corner of the live stream. If you're interested, you can scan the code to go to the MALA ACTIVE Taobao store."

"Stop spamming the comments!"

"If we keep showing it, it will affect the new viewers."

"Alright, alright, that's it then. I'll spend five minutes specifically talking about these yoga pants, and I won't care about the comments after that."

Du Jianuo tidied the stray hairs at her temples, cleared her throat, and continued speaking.

"People may not understand why a pair of yoga pants fits them so well and looks so good on."

The female anchor walked closer to the camera, picked up a sample from her side, and showed the audience a magnified diagram of the fabric structure.

“MALA ACTIVE employs seven patented technologies, featuring unique innovations from fiber weaving to dyeing processes, which is what sets it apart from other brands.”

"It's not just a simple design, but a truly functional product developed from the perspective of sports science."

"I never knew making a pair of yoga pants required so many steps!"

Xu Ning covered her mouth and subconsciously took out her phone.

"Holy crap! Only 199???"

"I'll buy it! My senior looks so good in it, and it shows off her figure so well, can't I just buy it?"

"."

Zhao Xue wrote again in her notebook.

This is a typical value marketing strategy. By showcasing the investment and technological content behind the product, consumers understand the rationale behind the price, thereby reducing purchase resistance.

The next part was even more interesting.

Du Jianuo produced three pictures from who-knows-where and showed the effect of the same yoga pants on different body types in the live broadcast room.

"Many women worry that their figures are not perfect enough to wear these form-fitting yoga pants."

Du Jianuo said, waving her hand.

"That's not actually the case at all."

"Beauty is diverse, and MALA ACTIVE's design philosophy is to enable every woman to find confidence and comfort."

Wow, I've already placed my order!

"Me too!"

"Ding~"

The sound of scanning QR codes echoed through countless nights.

The number of bullet comments increased in a step-like manner.

By this point, the online trolls had basically stopped putting in any effort, and the comments section was filled with positive and uplifting messages.

Zhou Mingyuan nodded to He Min, giving instructions to the team.

"Pay attention to social media reactions; this content is very suitable for secondary dissemination."

"Prepare a press release in advance, emphasizing the brand's philosophy of promoting body positivity."

"We are not just selling products, but also conveying a lifestyle and values."

The live stream moved into its next phase, coinciding perfectly with the climax of the interactive segment.

The live stream featured innovative interactive elements.

The first step is the real-time customization process.

"Great news! Family, the manufacturer just contacted me."

Du Jianuo looked very excited, waving her phone at the screen and raising her voice.

"The popularity we have today speaks for itself. You can see for yourselves which of these three new colorways, which are not yet available, will be decided by your votes in the live stream."

During the voting process, the atmosphere in the live broadcast room became increasingly heated.

Viewers not only voted, but also actively discussed color matching and design suggestions in the live chat, creating a highly interactive atmosphere.

"My God, is this the influence of a top livestreamer? We can actually decide what a new product will look like!"

Xu Ning excitedly pulled Zhong Yujun along.

"I want to vote for that starry blue one, it's so unique!"

"So that works too?"

What I fear most is a streamer who is educated.

Zhao Xue was immediately drawn to this innovative interaction. Recalling the key words her teacher had mentioned in the e-commerce course, all sorts of knowledge came flooding back, and she transformed them all into social practice.

"This is not just a marketing strategy, but also a valuable market test for the product."

"Brands can collect consumer preferences in advance to reduce the risk of product launch."

"But why were there so many questions and so many positive reviews in the early stages?"

"This is illogical! Are there really that many people in Du Jianuo's live stream who are interested in yoga pants?"

"Could they all be online trolls?"

(End of this chapter)