Can following the rules be called rebirth?

Chapter 245, Section 243: Marketing Genius
After Du Jianuo laid out layer upon layer of content, the live stream finally entered the sales conversion stage.

"I have some good news to share with everyone~"

"We have just received authorization from the manufacturer. The first 1,000 customers who scan the code to place an order will receive specially designed gift packaging and a postcard with my autograph."

Du Jianuo's eyes were full of smiles as she held up one finger to the viewers in the live stream.

In fact, Jieyou Media did not adopt the traditional hard sales method, but instead designed a delicate and efficient conversion strategy.

The initial move was nothing new; it's a limited-time launch offer that's frequently used in offline stores.

Scarcity design can create a sense of urgency to buy, and this is equally effective in the e-commerce sector.

"Oh, I'd better place an order right away!"

As soon as he finished speaking, Xu Ning, upon hearing the news, hurriedly picked up his phone and began operating it.

Zhao Xue silently observed the ubiquitous sales psychology employed by Jieyou Media, and carefully analyzed it with her head down.

"This should be an effective application of the scarcity principle."

"Limited edition gifts create added value and increase consumers' willingness to buy."

"My God, when will I be able to reach this level, and who can push me to such heights?"

"Boss Deng is certainly enthusiastic, but compared to this, his abilities are ultimately limited."

What's most interesting is that there was a little incident when Du Jianuo was explaining how to buy the product.

"Oh, and by the way, MALA ACTIVE stores accept Alipay for purchases!"

"Families who want to save money can also give it a try. The sooner you use it, the sooner you can enjoy it, and it's interest-free with Alipay!"

Jieyou Media is clearly well aware of this.

Although MALA ACTIVE, as a domestic sportswear brand, is priced lower than the average level of major international brands, its flexible payment methods still lower the barrier to purchase.

These days, the lower the barrier to entry, the more people will be encouraged to try it.

When explaining the payment policy, Du Jianuo emphasized the product's durability and long-term value.

"A high-quality pair of yoga pants can accompany you through years of exercise. Don't be fooled by the fact that it only costs 199; the cost per day is actually very low, at most just a few cents."

"."

This method of value calculation perfectly taps into the desires of many girls, giving hesitant consumers a reason to buy.

Buy and buy!
Why aren't you buying it yet?

It's really not expensive when you add it all up!

Besides, it's an investment in health, so it's worth it!

Many spontaneously generated bullet comments appeared in the comment section of the live stream.

"We promise a 15-day no-questions-asked return policy, including products that have already been worn and washed."

Finally, Du Jianuo used all her closing techniques and solemnly announced.

"MALA ACTIVE has absolute confidence in the quality of its products and hopes that every consumer can find the product that best suits them."

Okay, thank you everyone~

Our comprehensive after-sales policy, which guarantees your peace of mind, quickly eliminated everyone's last concerns.

Order volume began to grow rapidly.

Hey~
Ding Ding Ding ~
More and more netizens have joined the QR code scanning army.

It wasn't just the girls in dormitory 203 who were tempted to make purchases while watching the live stream.

Zhong Yujun and Xu Ning placed their orders before the first thousand. Zhao Xue initially didn't want to support them, but after thinking it over, she bought a sky-blue one that she liked.

The most interesting one is Duan Yanyan.

She wasn't interested in any of these things at first, but seeing that everyone in her dorm had bought them, she couldn't resist placing an order herself.

Hey~
Room 501, Unit 1, Building A2, Shanshui Huating Residential Complex is a private space bathed in warm lighting.

Gu Caiwei nestled in the cloud-shaped sofa, her long legs casually crossed.

She was wearing a silk slip dress, the light champagne-colored fabric reflecting the light, the neckline adorned with lace, and the butterfly pattern on the hem subtly visible.

Whenever she stretched out her arms, the butterflies seemed to come alive, flitting about on the girl's fair thighs.

Li Zhi opted for a more casual look.

She wore a loose-fitting cotton shorts set, with a white T-shirt printed with cartoon patterns on the top and matching shorts on the bottom, revealing her straight legs.

She sat cross-legged at the other end of the sofa, her freshly washed short hair still damp with moisture, the fragrance mingling with the air.

Du Jianuo's live broadcast was being projected onto the huge television screen.

The sound system specially arranged by Li Zhi clearly transmits every tone to every corner of the living room.

On the coffee table were porcelain plates filled with cut fruit and handmade snacks.

The glass was half full of sparkling water, with a lemon slice gently swaying on the rim. The two sisters stood side by side, their eyes fixed on the anchor's every smile and gesture.

"This camera angle switch is really professional."

Li Zhi leaned forward slightly, scrutinizing the live stream screen.

"You've captured the perfect angle for product display!"

"Weiwei, look how beautiful you look!"

Gu Caiwei gently picked up a strawberry, the bright red juice staining her fingertips pink.

"Yes, every moment was perfectly timed; it must have been carefully rehearsed."

As the live stream progressed, it moved on to the prize draw segment.

Du Jianuo announced that the first 1,000 customers who place an order will receive an autographed postcard.

Suddenly, someone subtly picked up their phone, raised their wrist, pointed the phone at the QR code on the screen, and made a sound.

"Eh?"

Li Zhi keenly noticed her best friend's subtle actions and asked curiously.

"Weiwei, you placed an order too?"

"Yeah, right."

Gu Caiwei blinked: "I think this color is quite nice, and it should look good on."

She gently shook her phone; the screen displayed the payment page for the completed order.

"But you don't know yoga, and I haven't seen you exercise lately."

The short-haired girl rested her chin on her hand, observing her best friend's expression with great interest, and couldn't help but expose her friend's mistake.

"Uh"

Gu Caiwei paused for a few seconds, her fingertips twirling the straps of her nightgown, the silk fabric gently slipping off her shoulders to reveal a small section of her collarbone.

She simply said, "I heard that the conversion rate of the first broadcast is quite important, so I'll give it a little support."

“Everyone is so familiar with each other.”

"Then why didn't you buy it sooner?"

Upon hearing such morally superior words, Li Zhi also slowly took out her phone.

"Okay, since you put it that way, I'll buy one too, and we can wear them when we go to the gym together."

Why did you buy it earlier?!

Gu Caiwei pouted, her bright eyes filled with a strange expression.

"The first thousand orders come with autographed postcards from their female anchor. Why would I need that?"

"Hahaha, what you said makes sense."

Li Zhi covered her mouth and couldn't help but laugh out loud on the sofa.

What is honey to one is poison to another.

If we say that most viewers place orders because 80% are drawn to the personal charm of the streamer Du Jianuo, and 20% are drawn to the product quality.

There's only one reason for Gu Caiwei's and Li Zhi's two deals.

Support Jieyou Media, support Zhou Mingyuan.

Otherwise, who would watch Uno's live stream?

To be honest, this was the first time the two sisters had ever watched Du Jianuo's live stream.

They often receive notifications about Du Jianuo's live streams, but they usually just click on them casually for a few seconds before realizing what's happening and quickly leaving.

This is the first time I've ever had someone accompany me the whole time like today, while also sharing snacks and fruit and discussing things with me.

"Weiwei, how are the sales for this product today?"

Li Zhi crossed her legs and said softly.

The two girls refocused their attention on the screen, but the topic subtly shifted. "It should be alright, right?"

Gu Caiwei tucked a stray strand of hair behind her ear, pondered for a few seconds, and then took out her phone.

"I personally feel that their QR code was designed intentionally. Let me take a look."

"Anyway, judging from the atmosphere in the live stream, it was much more successful than we expected."

"I originally thought that live-streaming sales was just a small-scale operation, but I didn't expect it to be done so professionally."

"He's always been like this."

Li Zhi took over the conversation, a slight smile unconsciously curving her lips as she spoke casually.

"They may seem unassuming, but they give their all in everything they do."

The short-haired girl gently swirled the glass, watching the bubbles rise in the water.

"However, Du Jianuo from their company is indeed quite capable; she seems to have a knack for being very shrewd and diplomatic."

"No wonder there were so many people in the live stream."

"That's right!"

Gu Caiwei stretched out her arm and quickly caught the subtle change in her best friend's tone, then looked up at her meaningfully.

"She's beautiful and has strong professional skills. The boss must have put a lot of effort into training her, right?"

"right."

Li Zhi's fingers tightened slightly, causing the water in the cup to swirl gently.

But she quickly regained her composure and said in a relaxed tone, "After all, he personally selected the anchor and was the first one to join the company, so it's reasonable for him to focus on developing her."

"I rely on!"

The two's virtual conversation lasted for less than a minute.

The moment Gu Caiwei opened the MALA ACTIVE Taobao store again, she discovered the secret behind the QR code.

"So that's how QR codes are used!"

"It can be counted individually!"

"Ones, tens, hundreds, thousands"

"How long has it been? We've already received almost three thousand orders!"

"Huh? Let me see!"

Li Zhi was also quickly moved by her best friend's voice.

She leaned closer to the screen, carefully observing the constantly scrolling and refreshing sales data.

"It seems our support was just icing on the cake."

"We don't need these two orders at all."

Hangzhou, a thousand miles away.

MALA ACTIVE brand founder Dai Ying is intently watching the large screen in her office.

Her team can be described as small but complete.

The team of more than 20 people each has their own responsibilities, covering the entire industrial chain, including design and development, production and quality inspection, operation and promotion.

Tonight, the entire office area was brightly lit, and all team members voluntarily stayed behind to gather in front of the live stream screen.

The air was filled with the aroma of coffee, and a subtle sense of tension.

After the live stream started, Dai Ying's brows furrowed slightly.

It wasn't quite what she had expected.

Du Jianuo did not rush to promote the product, and did not even post the product link that was agreed upon during the reservation.

As someone who has worked in the e-commerce industry for many years, Dai Ying has her own vision for live-streaming e-commerce.

From a performance perspective, product links should be displayed throughout the entire process to maximize potential traffic.

What is she waiting for?

Dai Ying pondered to herself, tapping her fingers lightly on the table.

She couldn't help but feel uncertain about the outcome of this collaboration.

After all, this was MALA ACTIVE's first attempt at live-streaming e-commerce, and they had invested a considerable budget, so naturally they hoped to recoup their investment.

At least it shouldn't be wasted, right?

But as the live stream progressed, Dai Ying's expression gradually changed from confusion to surprise, and in the end she was completely convinced.

I rely on!

She finally understood the unique strategy of Jieyou Media.

It's not about simply and crudely pushing products, but about naturally introducing product information through carefully designed language and content.

Instead of directly displaying a QR code, they cleverly used a step-by-step approach and psychological manipulation, releasing the purchase link only when anticipation was high.

Use a progressive atmosphere to create a desire to buy.

What impressed her most was the product presentation segment.

Four large characters: The greatest truths are the simplest.

With the performance of professional dancers, the product explanations are as natural and detailed as water droplets, perfectly choreographed.

Du Jianuo showcased every detail of the yoga pants, exuding ultimate elegance.

The fabric's elasticity, the waist design, and the leg-shaping effect.
Every display point makes you want to open your wallet.

"So professional, so incredibly professional!"

Dai Ying couldn't help but slap her thigh several times.

Suddenly, a commotion broke out at the operations team.

A young employee practically jumped over, his voice trembling with excitement.

"Sister Dai, one hundred orders! We broke one hundred orders in just ten minutes!"

Before Dai Ying could react, another voice came from the data monitoring area.

"One thousand! We've broken through one thousand orders! Wow, this growth rate!"

The entire office erupted in excitement.

The employees high-fived each other in celebration, and cheers rose and fell.

Dai Ying stood there, momentarily dazed.

She had considered all sorts of possible outcomes, but the scene before her eyes was completely beyond her expectations.

"Holy crap! The live stream wasn't even over yet and they'd already met the target!"

The data monitor stood on a chair and announced it loudly, his voice filled with unbelievable excitement.

"Three thousand orders! Three thousand orders!"

Dai Ying took a deep breath, trying to calm her excitement.

She looked around at the excited expressions on her team members' faces, and for a moment, a vague sense of clarity dawned on her, as if she had opened the door to a new world.

That's right.

The traditional e-commerce operation model is being disrupted, and the explosive power shown by live-streaming e-commerce is unimaginable.

How did that young big boss of Jieyou Media manage to do it?
If a single live stream can generate such unexpected sales, what happens next?
If the cooperation becomes a regular practice, and if the spokesperson is involved throughout the entire process...
No!

I need to express my feelings quickly!
She walked quickly back to her office, picked up her phone, and dialed Zhou Mingyuan's number.

While waiting for the call to connect, countless thoughts raced through her mind.

"Hey?"

"Mr. Zhou!"

"Honestly, the effect tonight completely exceeded my expectations."

The moment the call connected, Dai Ying's voice was filled with barely suppressed excitement.

"Yes, yes, I would like to explore and optimize the cooperation model in more detail."

"tomorrow?"

"Okay! Tomorrow then."

After hanging up the phone, Dai Ying stood in front of the floor-to-ceiling window, gazing at the dazzling night view of Hangzhou, and couldn't help but sigh.

Before he was even twenty, he was able to foresee the development potential of live-streaming e-commerce, and he had already established an entire MCN company with countless talented people under his command, as well as imaginative ideas and concepts.

Genius!
He's more than just a marketing genius.

(End of this chapter)