Return to Hong Kong Island for a Century

Chapter 246 New Product Launch (First Update)
The news also included video footage, filmed by foreigners, showing some local residents throwing bricks at the military and police officers who were in charge of the third-ranking positions.

Li Song was also curious about how these foreign journalists obtained this information.

The news report continued: Kerala, the state government where the temple of the third leader is located, has requested that the temple's gold be used by Kerala, which plans to use the gold for local education, healthcare, and other purposes.

However, the Supreme Court ruled that these gold treasures belonged to the central government, which was in charge of the third-in-command.

This sparked strong discontent among the locals.

The host then announced: "Next news: The Temple Run movie, filmed in Hong Kong, grossed nine million at the Hollywood box office on its opening day."

Then they also gave Ah Long and his team some promotional materials in Hollywood, and then dubbed it: Temple Run is adapted from the first book of the novel of the same name by the world-famous writer Beipai Sanshu, with a total investment of tens of millions of Hong Kong dollars.

When Li Song saw this, he chuckled. He used to be a famous writer in Hong Kong, but now he was a world-renowned writer.

"If anyone targets me in the future, I'll write novels and make movies to satirize them!" Li Song thought to himself, knowing he was no gentleman.

Anyway, I have my own second-hand platform. As long as I have money, I have all kinds of satirical scripts. No matter which Western country it is, there is a lot of dirt on me.

As long as the other party doesn't target him personally, he won't cause trouble. After finishing the international news, Li Song looks at some semiconductor-related materials.

On Tuesday, November 4, 1980, Li Song arrived at Qiansheng Electronics Laboratory, which was located near Sun Yat-sen University.

At that time, Haizhu District was not as developed as it is now. Some people still say they would rather have a bed in Hebei than a house in Henan.

The reason this laboratory is called the Electronics Laboratory is because it doesn't sound very high-end.

Li Song is the head of this laboratory, and his main responsibility is to manage complex matters.

"Boss!" Wu Ming called out as he saw Li Song and Ma Shengli arrive at the laboratory.

"Old Wu, you've worked hard." Wu Ming had taken early retirement so his son could take over his job; he was originally a minor leader in the Light Industry Bureau.

Liu Yuanchao, the accountant, was in his fifties and worked in finance at a military enterprise. After retiring, he came to work for Li Song and greeted him as "Boss."

"Thanks for your hard work!"

There's also Xu Shan, who works in logistics. He retired from a military enterprise and let his son take over the business. He's only in his fifties.

Then there were a few researchers, and the lab was installing some experimental equipment, all of which were made in China, as well as some other office supplies, etc.

This place is mainly for research; the actual experiments are conducted at the BMW motorcycle manufacturing plant.

The layout of the buildings here is already set, and the laboratories are divided into different levels because there are inevitably various dangers or harmful gases during the experiments.

Some of these experiments even involve radiation. Once exposed to radiation, certain experiments can easily cause bodily lesions, commonly known as tumors.

Li Song listened to the report while watching, with the finance and logistics staff also present.

I've taken a preliminary look, and we can start theoretical experiments in another week. I'll be going back to Hong Kong Island next week to bring over the design technology for the reduced instruction set chip.

Let them study here first, for a period of time, and then we'll recruit some people from the school at the end of this semester.

Although universities guaranteed job placement during this period, you would receive 10,000 yuan for signing a contract, a few placement slots, and even have your household registration transferred.
Not everyone is rich. During this period, many college graduates got married and had children.

Li Song had no choice but to spend money during this period.

The lab's salaries are based on tiers, and the lab operates on a project-based system. When a project is completed, the entire team receives a certain amount of money, and then each member of the team receives their own share.

Everyone has the opportunity to work on projects, starting with small ones.

Of course, you can't just take on any project. If you fail a few times in a row, you'll have fewer opportunities to get projects in the future, and even if you do get one, it will only be a small one.

Because doing projects requires not only technical skills, but also management skills.

A project is a team, and if it's not managed properly, it'll be a mess.

After listening to the report, Li Song started working, mainly signing off on expenses. Li Song didn't care about anything else, but he had to keep an eye on money.

Currently, there's only one finance person, but as the staff grows, various departments will be upgraded.

After having lunch in the lab, I spent some time in the office in the afternoon before returning to the motorcycle factory.

"Should we build a headquarters?" Li Song looked at Guangzhou at this time and wondered if he could take a piece of land and build a headquarters.

After thinking about it, I decided against it. It would be much better for me to work in different locations than at headquarters.

Working locally, even if it's only once a month, is much better than spending months at headquarters listening to reports.

Manufacturing companies need to be pragmatic. Some large companies fail because the people at headquarters are bored and try to show off their presence by doing this today and that tomorrow, currying favor with this person and praising that person.

Manufacturing companies prioritize product development over the preferences of any particular individual at headquarters.

Of course, there is another advantage: Li Song works in different places at different times, making it much more difficult for someone to plot against him.

There are many methods in this world that are not known to the general public. Some harmful substances can cause physical ailments and cancer, and even small amounts can cause problems.

There are also poisons and the like. Don't underestimate human nature, and don't underestimate the methods of Western capitalists.

On his way back to the motorcycle factory, Li Song saw two speedboats being tested on the Pearl River. They sped past, stirring up the water.

No wonder people have been inquiring about the product even before it's been launched; this is practically a live advertisement!

We test here every day; anyone crossing the river or passing by on the national highway can see it!

Back at the motorcycle factory, Li Song called Tian Jiahui: "Old Tian, ​​a new product launch event has been arranged for the 8th!" "It's mainly to promote our BMW motorcycles and marine outboard motors!"

"Anyway, those reporters want to conduct interviews, and I believe there will definitely be many reporters participating at that time."

After receiving Li Song's call in Hong Kong, Tian Jiahui naturally knew what his boss was thinking.

I was reminded of what my former boss had said about becoming one of the world's top 500 companies.

At the time, I didn't think much of it, but I didn't expect that a new product launch would be held so soon.

Generally speaking, only very large international companies hold new product launch conferences.

Other factories at most advertise in newspapers and on television.

However, there will definitely be a lot of reporters at the boss's new product launch event this time.

"Boss, what specific instructions do you have?" Tian Jiahui asked while thinking.

"Make all the BMW motorcycle models 90, 125, and 150, including frame and suspension modification options, into those colorful posters!"

“Make the reinforced frame suspension into a large, colorful poster.”

"Then highlight some of our test content on the poster..."

"For example, test data from over ten thousand units!"

"And the maximum load capacity of our motorcycles."

"Then enhance the maximum load capacity of the chassis and suspension system!"

"Then they promised a 10,000-kilometer warranty policy."

"Then find some motorcycles of the same model for comparison!"

"The first two models we're selling are primarily tools."

"It's a tool to help people make money!"

"We must emphasize cost-effectiveness!"

"Another optimization is needed on other data."

"For example, our overseas distributors in Southeast Asia can be described as how many partners we have overseas!"

"We can also tell you how many countries and companies have expressed interest in cooperating with us when they call to ask for our services!"

"In other words, we'll include anything that can be stuck to both sides in our statistics," Li Song said, going on and on.

Li Song's promotional method, to put it bluntly, is the same as the PPT presentation format!

Since we don't have the PowerPoint presentation format available online, we use posters instead.

"The posters need to be large so they can serve as backdrops when we hold press conferences."

"In addition, we need to highlight the advantages of our aluminum alloy engine, such as its lightweight design, heat dissipation performance, and fuel efficiency."

"These advantages should all be listed!"

"We insiders understand these things, but a novice buying a motorcycle might not!"

"Of course, we should also list the advantages of cast iron engines, but we'll ignore the disadvantages!" Li Song thought of some marketing gurus later on!

The automatic return of car turn signals to center is something we should talk about in detail!
Because for someone who doesn't know much about cars, he thought that the steering wheel needed to be manually straightened!
Although car owners find it laughable, his target customers are those who don't own cars!
In short, this marketing guru sees himself as a salesperson.

What is sales? It's talking about only the advantages, never the disadvantages, and spouting nonsense!

They can make anything even remotely related sound sophisticated and high-class.

"it is good!!"

"I'll do it right away!" Tian Jiahui actually didn't quite understand what he was saying!
"Ok!"

"Ideally, it would be the 8th; if that's not possible, then next Monday!" Li Song didn't offer a plan.

This is the first new product launch, and we want to let the company's own people do it!

I discovered problems during the process and corrected them myself.

After doing it once, you'll be able to do it easily next time.

If you present a complete plan, your subordinates will only know how to copy it. Next time, they will have to wait for you to provide the plan, or simply copy your previous plan.

Marketing is a science, and you need to make sure your subordinates understand the core of marketing while doing it!
Instead of blindly imitating!
It's easy to mess this up!
Li Song hung up the phone and then offered a reward for a marketing plan on a second-hand platform.

This is a targeted bounty, designed for users who want to design motorcycles for themselves.

This proposal only costs $100,000 and only takes one day.

After Li Song and the others in the company made their plans, he then presented these plans to them for comparison.

(End of this chapter)