My Realistic Simulation Game

Chapter 76 McDonald's First Store in Moscow

On the platform, Qin Yuan seemed to have a premonition.

Looking back, I saw no one.

Those bald men in the Caucasus are still intercepting and dragging passengers off buses, earning fares several times higher than outside.

However, there seemed to be some kind of tacit understanding between them.

These days, these Caucasians aren't even looking this way.

Big clients like Qin Yuan, who can afford to charter an entire train car, are usually outside their hunting range.

However, Qin Yuan knew in his heart that this tacit understanding was extremely fragile.

These Caucasians, through their efforts, discovered their true nature.

More and more middlemen are coming to Moscow, and they are always ready to cross this red line.

He pondered for a moment, then said to Ivan beside him, "Binzi, you are personally in charge of arranging security for the warehouse. Find reliable people to guard it 24 hours a day!"

"Especially those three train cars of concentrated concentrate, they are of utmost importance!"

Ivan seemed to sense a dangerous atmosphere and took the initiative to say, "President Qin, I know some veterans in Moscow who are skilled and reliable."

"Should I make a contact?"

Upon hearing the words "veteran," Qin Yuan's eyes lit up: "Great! When we get back, you can make those contacts. Money is no object, but it would be best if you could get a gun!"

Upon hearing the word "gun," Ivan's expression remained unchanged: "Don't worry, President Qin, these veterans all have connections."

“Weiguo,” Qin Yuan then looked at Wu Weiguo, “you are in charge of escorting this shipment to the warehouse. Be careful on the road. If anyone stops the vehicle… you know what to do.”

Wu Weiguo didn't speak, but nodded vigorously, and an invisible killing intent spread out.

He understood Qin Yuan's meaning: if anyone dared to make a move on the road, then they should be dealt with swiftly and decisively to make an example of them!
"Alright, let's move out!" Qin Yuan said no more.

The goods were quickly loaded, and the convoy, escorted by Wu Weiguo, slowly drove away from the Yaroslavl railway station.

Qin Yuan, Binzi, and Ivan got into another car.

As the car started moving and drove away from the platform, Qin Yuan glanced at the window of the freight office through the car window, as if he had sensed something.

Behind the glass, Baliev's sinister eyes were also fixed on the direction they had left through the smoke.

Their eyes seemed to meet silently amidst the swirling snow and frigid air.

Although I didn't see anything

But Qin Yuan knew very well.

The waters of Moscow run deeper than he had imagined.

Since the Caucasian gang considered the station their territory, a battle between them was inevitable.

However, the most important thing right now is to get "Far East Kvass" to market as soon as possible and make a name for it!

Only by being strong enough can we deter these wolves lurking in the shadows!

Only by earning enough money can you acquire the corresponding available resources.

At that time, dealing with these local thugs will be a piece of cake!
On the way back to the Chekhov Hotel, the convoy passed through a bustling area in the city center.

A huge archway and colorful flags were being erected there, and the crowds were bustling with activity, creating a lively atmosphere.

"What are they doing over there?" Qin Yuan asked casually.

A Soviet student named Sergei, who was on the same bus, leaned out and excitedly exclaimed, "General Qin, that's McDonald's! The first McDonald's in Moscow! I heard it's opening next week, and all of Moscow is talking about it!" McDonald's? The first in Moscow?

Qin Yuan's heart skipped a beat!
He was unaware of the situation regarding McDonald's opening a store in Moscow.

But he knew that this was the first KFC store he opened in Yanjing!
That was in 1987, when its first store grandly opened on Qianmen Street in Yanjing.

The "KFC Hometown Chicken" logo at that time featured a red background with white lettering and a bright red and green folk dance troupe. Although it looked very dated, it also exuded a unique sense of modernity.

The opening day was incredibly popular.

The 1460-square-meter, three-story KFC store was packed with customers, who often had to wait for nearly two hours to get a seat.

As the queue outside gradually grew, the situation became tense, and staff had to seek police assistance to maintain order.

This scene, which seems somewhat "exaggerated" now, vividly reflects the popularity of KFC in the Chinese market at that time.

What would it be like if McDonald's opened in Moscow?

Qin Yuan knew without even thinking.

That would inevitably draw huge crowds, representing a massive influx of traffic.

This was not just the opening of a Western fast food restaurant, but a cultural event, a symbol of Western consumerism landing in the heart of the Soviet Union!
Wait, a huge amount of traffic?

Wouldn't that be a free advertising opportunity?
He looked out the window, and a bold and brilliant strategy instantly formed in his mind!

"Brother Yuan, good news!"

As soon as Qin Yuan and his group returned from the warehouse and stepped into the Chekhov Hotel, Chen Jianhua ran up to them excitedly.

"David Kove, the manager of the National Department Store, has agreed to put our 'Far East Kvass' on the shelves!"

Natasha added with a smile, "Manager Davidov was very interested in our product, especially its golden appearance and refreshing taste! He said it's absolutely unique in Moscow!"

This news did not surprise Qin Yuan. He nodded and asked, "Did this Manager David Kove say what conditions would allow our kvass to be available in all branches of the national department store system?"

Natasha replied, "We asked about that, and he said it depends on the sales situation. If the sales are good, we can consider a large-scale launch!"

"Sales situation." Qin Yuan pondered for a moment, then looked up and asked, "Natasha, besides state-run stores, what other channels cover urban and rural retail sales networks?"

"Yes, in our Soviet Union there was a nationwide state-owned commercial network, and a clear division of labor system covering both urban and rural areas."

Natasha, being the daughter of a banker, spoke eloquently about these matters: "The city is mainly composed of a standardized 'state-run department store/shopping mall chain system' consisting of central department stores, large food stores, and specialty stores."

"In rural areas and small towns, the core force is the nominal cooperatives, but in reality, it is the Central Consumer Cooperative Federation and its subordinate network of district department stores, rural stores and small grocery stores controlled by the Ministry of Trade."

"This system is similar to China's supply and marketing cooperatives in terms of function, coverage, and degree of integration with the planned economy."

Upon hearing the name "supply and marketing cooperative," Qin Yuan understood immediately.

As expected of the big brother, this sales network in urban and rural areas is basically the same as that in China.

He nodded, his mind now forming a more detailed understanding of the Far East kvass beverage.

The key to all of this lies in sales performance.

Will the first batch of kvass trigger a huge flow effect?

Originally, he planned to gradually develop the market through advertising and state-run stores.

But now, Ivan has brought concentrated concentrate, and McDonald's is about to open.

He was given a brand new opportunity!

(End of this chapter)