My Realistic Simulation Game

Chapter 77 Ambition Continues to Expand
In Qin Yuan's plan, Far East kvass can be divided into three levels.

First tier: Bulk kvass.

He plans to order a fleet of mobile kvass vending machines!
The entire car body will be painted a striking yellow, adorned with a huge red 'KBAC' (kvas) logo!

From then on, they will directly sell their wares on the streets of Moscow, especially in densely populated areas such as subway entrances, squares, and university areas.
The price isn't expensive either, only 1 ruble per cup!
It's similar to selling draft beer on the street, but it can generate a huge promotional effect.

In sales terms, this is called ground promotion.

The target audience is low-income groups, ordinary workers, citizens, and students!
These are the main consumer groups and the people who urgently need alcohol alternatives.

Previously, he had no way to take care of this group of people, but now that Ivan has brought three train cars of concentrated raw material, when mixed with water, it immediately becomes dozens of train cars of cheap kvass.

The second tier is 'Far Eastern Kvass' packaged in plastic bottles, priced at 3 rubles per bottle!
The main focus is on official sales channels such as state-owned department stores and all state-run stores and large supply and marketing cooperatives within the national system.

Coupled with a barrage of advertisements on television and in print, raising the banner of nationalism, and benchmarking against Coca-Cola and Pepsi, a brand image can be quickly established.

The third tier, naturally, is Tsar Kvass.

Direct price: 15 rubles per bottle!
However, they are not sold in bottles, but in gift boxes, targeting privileged groups and foreign guests.

We are developing a unique ethnic beverage concept, targeting the gift market!

Qin Yuan plans to leverage the brand recognition of Far East Kvass after it has fully opened up the market to establish channels for special supply counters, high-end hotels, and foreign-related stores.

He'd even come up with a slogan for the campaign.

[A court recipe from the Tsarist era, a thousand-year-old tradition of Slavic nobility!]

If this statement were made twenty years ago, it would be considered a revival of feudal ideology.

But in today's world, there's no problem at all.

A true pioneer of nationalism.

These three product tiers, with three price tiers, cover all income levels!
Qin Yuan assigned the task of modifying the bulk kvass vending vehicle to Chen Jianhua.

To his surprise, just a few days later...

Several modified GAZ trucks appeared in the backyard of the Chekhov Hotel.

The car body was painted a striking bright yellow, with huge, blood-red "KBAC" letters sprayed on the side, which were particularly eye-catching in the winter sun.

The truck bed was reinforced, and three huge, gleaming stainless steel barrels were securely fixed in place.

The container is connected to a valve and a liquid outlet pipe, and several clean stainless steel measuring cups are hanging next to it.

Qin Yuan was somewhat surprised by all of this; the efficiency was simply too fast.

Chen Jianhua got out of the car and excitedly ran towards Qin Yuan: "Brother Yuan, how's the car? Isn't it well modified?"

He looked smug, displaying a rare youthful vigor.

"Jianhua, you're something else!" Before Qin Yuan could even speak, Gangzi, who was standing to the side, hugged him.

"Brother Yuan is giving you a week. You can finish it in three or four days."

Chen Jianhua smiled and introduced to Qin Yuan, "Brother Yuan, this car is a second-hand GAZ I got through connections. I got a bargain!"

"The barrel was designed by students from the Mechanical Engineering Department of Moscow Polytechnic University. Their department has a small processing plant, so the materials used are solid and the seal is good."

"Light industrial products are hard to find in Moscow, but these heavy industrial steel contraptions are very cheap! I've already had them expedite the production of twenty of these barrels!"

Qin Yuan stepped forward, knocked on the thick stainless steel barrel, producing a dull sound, and nodded in satisfaction: "Good! Very efficient! Jianhua, well done!"

He then asked, "How about Ivan? Is the search for a bottling plant going well?"

The bottling plant was found by Ivan and a key member of a local Moscow campus team, and Chen Jianhua was aware of this.

Chen Jianhua immediately replied, "They're looking for the Ochakov factory, which is quite a prestigious one!"

"Someone with quite a background?"

“Yes!” Chen Jianhua explained, “The history of this factory can be traced back to 1980!”

"It was built with special investment from the Soviet government to meet the huge beverage demand from tourists and athletes during the Moscow Olympics!"

"The production capacity was enormous! The equipment was considered advanced for its time!"

“Ivan spoke privately with one of their workshop foremen,” Chen Jianhua said in a low voice. “They are currently… severely underutilized! The factory is doing very poorly, and they can’t even pay their workers’ wages in full.” “That foreman agreed to help us bottle ‘Tsar Kvass’ privately, using their production line and skilled workers, but we would need to pay an extra ‘labor fee,’ and it would have to be done secretly at night, without going through the factory’s official accounts.”

"Do it secretly?" Qin Yuan raised an eyebrow, then understood.

In the late Soviet era, this kind of "unplanned" production was all too common.

"How much production capacity do you have?" Qin Yuan was more concerned about this.

Chen Jianhua's eyes lit up: "It's huge! Brother Yuan, I heard from Ivan that if this factory's bottling line is running at full capacity, it can easily fill tens of thousands of glass bottles of beverages a day!"

"Moreover, they have mature sterilization and packaging processes, so the hygiene of the filling process can be absolutely guaranteed!"

Tens of thousands of bottles a day?!
Qin Yuan was shocked!
A vague memory from his past life about a large Russian beverage company flashed through his mind.

With a rich product line, global exports, and unique kvass technology... could this be the origin of the Ochakov factory?
Huge production capacity! Mature technology! Although it's dilapidated now, the foundation is still there!

A bold idea, far beyond the initial conception, ignited in Qin Yuan's heart like wildfire!
He abruptly raised his head, staring intently at Chen Jianhua, and asked, word by word:

"Jianhua, do you think it's possible... that they didn't just secretly bottle it?"

"is it possible……"

"We'll just buy the Ochakov factory outright?!"

"Buy...buy the factory?!" Chen Jianhua's eyes widened instantly, his mouth slightly agape as he stared at Qin Yuan in disbelief!

Gangzi, Natasha, and the others standing nearby were all stunned!

Buying a massive state-owned beverage factory built by the Soviet government for the Olympics?!
This is...this is an incredibly extravagant gesture!

too crazy!

Qin Yuan seemed oblivious to the shock of the crowd; his eyes were clear, and his mind was racing.

If it's just about cooperative filling, we're at the mercy of others, and it's unstable.

If we buy the factory...

That means:

Completely control the production source and quality of "Tsar Kvass" and all future high-end products!
It has an existing, high-capacity production base that can produce beverages in various sizes, including glass bottles, and even cans and PET bottles that may be launched in the future!

We have a mature workforce and technological reserves!
Having a solid industrial base in Moscow!

More importantly—this will be a huge, high-quality asset with tremendous appreciation potential!

Its value will be immeasurable in the upcoming wave of privatization!
Risks? Of course! Property transactions in the late Soviet Union were chaotic and full of uncertainties.

But the profits? They're unimaginably huge!
"Jianhua!" Qin Yuan had already made up his mind. "Go and do two things immediately!"

"First, tell Ivan to continue pushing forward with the private bottling cooperation with the Ochakov plant!"

"The 'Tsar Kvass' sample must be made before McDonald's opens! I'll personally oversee the packaging design!"

“Second,” Qin Yuan said sharply, “have Ivan and the Soviet students in your team use all their connections and resources to conduct an in-depth investigation of this Ochakov factory!”

"Find out who owns it!"

"Find out who is actually in charge of it now!"

"Find out its debt situation!"

"Find out...which connections need to be made to buy it, and how many rubles, or...dollars, will be required!"

"I need to know how likely it is that I can buy this factory and what the cost will be!"

Ivan's heart raced at Qin Yuan's sudden display of immense ambition, but he quickly recovered and nodded vigorously: "Yes, President Qin! I'll get on it right away!"

Watching Ivan's hurried departure, Qin Yuan took a deep breath.

Bulk trucks are about to hit the streets, plastic bottles are about to hit state-run stores, and glass-bottled "Tsar" is being secretly produced...

The ambition to acquire the Ochakov factory is like a heavyweight piece placed on a chessboard!
The arrival of "Far Eastern Kvass" is destined to unleash an unprecedented storm in Moscow's beverage market!
The opening day of McDonald's is getting closer and closer.

(End of this chapter)