How can you become a star without money?

Chapter 91 Cutting flesh with a dull knife

Risks and benefits coexist.

The only thing all the winners can do is to minimize the risks as much as possible.

But no one dares to guarantee stable returns, not even the big players.

Therefore, most winners are lucky. The reason they can maintain their winning status is simply because they have enough chips in their hands.

This is why it is so difficult to transcend social classes.

Some people lose everything after one loss, while others can keep losing until they win.

Sina was greedy for traffic and ignored the risks behind it, so it was normal for its competitors to exploit its vulnerabilities.

At 6:00 AM on February 11th, the old Sina Weibo account posted an announcement.

"Due to the recent surge in discussion on the platform, the platform has been summoned for a meeting regarding serious issues such as failing to fulfill its review obligations regarding abnormal information posted by users and continuously disseminating and promoting harmful information that is misleading, false, or misleading."
责令其立即自查自纠，全面深入修改，期间对旧浪网旗下多个平台全面深入修改，时间从2月11日6时至于2月16日6时截至。’

Many netizens who were still working late into the night on the 'chastity debate' suddenly found that they could no longer reply to comments, and then they saw this announcement, and immediately felt like the sky had fallen.

what's the situation?
The platform has changed? What will I rely on for fun during the Chinese New Year?
Relying on the Spring Festival Gala?

What's going on? Didn't Sina Weibo say it was a place where people could speak freely?

Although netizens have temporarily lost Weibo, they still have platforms like Diya, Tieba, and Tiexue. They just can't directly confront the key figures, but they can still participate in discussions.

So the netizens who participated in the 'chastity debate' gathered like a blazing fire, scattered like countless stars, and returned to their comfort zones to start a second round of heated discussion.

Netizens have a way out.

But for the old guard and speculators, the sky has truly fallen.

After Cao received the call at 4 a.m., the US stock market had already surged from a 9.3% gain to nearly 20% before the market closed!

The last time there was a single-day increase of nearly 20% was in the year 2000, when internet concept stocks collectively surged. Webvan rose by 65% ​​in a single day, and Yahoo rose by more than 10% multiple times. It was around the time of the financial crisis that Morgan Stanley rose by 23% in a single day, and General Motors rose by 33% in a single day!

Extreme fluctuations in the price of a particular internet stock are a signal of unknown risk for all internet-related stocks; they could indicate a breakout or a crisis.

At least the sudden surge in the WTI stock index, which serves as a barometer for Chinese concept stocks, has caused quite a stir in Western stock markets.

When Sina opened today, its market capitalization was less than 27 billion US dollars, but it rose to more than 35 billion US dollars by the close, with an inflow of 8 million US dollars. If nothing unexpected happens, this momentum will surge again when the market opens the next day, and then we can judge whether it is a scam or a real breakout.

Even multiple authoritative institutions have simultaneously given positive news, believing that due to the good growth rate of Weibo, China has successfully replicated the Twitter model, and its market value may recover to its peak of tens of billions of US dollars!

But without a doubt, Sina's announcement two hours after the market closed taught all Western capital a lesson.

The basis for the rise of the old wave is the surge in user assets in the past two days. Undoubtedly, the platform's modification for 5 days is a fatal blow to a company that relies on the increase in user assets.

This once-in-a-century opportunity was interrupted by a single announcement?

Isn't that too much of a coincidence?

Could it be that China set them up?
But is it too stingy to tie up $8 million?

For a moment, everyone who was trying to take advantage of the situation was a bit confused. Those who had already joined the game were depressed, while those who hadn't joined yet were filled with regret.

The person who organized the gathering felt as uncomfortable as if they had eaten shit.

Even so, after Sina's announcement, many institutions still remained optimistic about Sina's development, after all, it was a company that was valued at tens of billions ten years ago, and China Internet still has great development potential.

After seeing the news when he woke up in the morning, Wang Yao was very happy and called Deng Wendi.

"Sister Di, great news! The old Sina Weibo account has been modified, which will disperse traffic and is good news for driving traffic to Myspace."

"Oh, really? But since the higher-ups are so sensitive about this topic, shouldn't our platform take the challenge head-on?" Deng Wendi's voice sounded very tired, as if she hadn't slept well or hadn't slept at all.

"It's okay. Sina Weibo is experiencing a surge in traffic due to its massive online presence, with an estimated ten million people discussing it every day. But now all that traffic has been split up. I just checked, and several other domestic forums have related discussion threads. Renren.com even launched a poll," Wang Yao said with a smile.

Wang Yao felt that Ding Lei's influence alone shouldn't be that great. Seeing so many social media platforms in China still reaping the traffic from the 'chastity controversy' despite the wind, it's highly likely that he's joined forces with many peers. After all, the user base of social media platforms is limited, and no one wants to see the old Sina Weibo, which has only been operating for less than half a year, grow bigger.

In particular, established social platforms like Renren.com have lost a lot of users in the past two months, and now they have finally found an opportunity to recover.

In fact, judging from Renren.com's high-profile efforts to attract attention at this time, Wang Yao felt that Renren.com must have put in a lot of effort later, after all, the lesson of Fanfou is still fresh in everyone's mind.

Most importantly, the five-day lockdown coincided with the third day of the Lunar New Year. As the most festive holiday in China, the Spring Festival can bring a lot of traffic to the platform even without generating buzz.

But this punishment has caused Sina to miss the most important holiday of the year, a loss that can almost be described as fatal.

Clearly, someone really wants it dead.

"Even so, we don't have much of a foothold in China, so it's better not to take too many risks and play it safe." Deng Wendi seemed a little tired, completely unlike the triumphant spirit of the previous two days.

“This incident by Sina has indeed served as a good warning to us. Whether it was last year’s Fanbu or this year’s Sina, we, as social media creators, do have a certain responsibility. So why don’t we adopt a stricter invitation and review system?” Wang Yao said.

"Invitation only? That means it's a closed community, right? It can't be scaled up much," Deng Wendi asked doubtfully.

"One system, two systems. The international version has no restrictions, but the domestic version only accepts real-name invitations. New users who register for Myspace need to answer 100 questions, which are based on the Jungian Type I personality test. We initially screen core users precisely, and then gradually expand the reach."

While this might slow down user growth, it ensures that most users share similar values. The issue with Sina Weibo is that user arguments are detrimental to harmony and friendship, not the topic of 'chastity' itself.
"Therefore, as long as we refine and screen users with similar values, we won't have this kind of risk. Then, by adding a strong review mechanism, we can avoid many risks," Wang Yao proposed as a solution.

"Then let's proceed as planned. I'll leave the platform to you for the next few days. I need to go back. Thank you for your hard work." Deng Wendi exchanged a few pleasantries and hung up quickly.

This seems to be a very important matter.

Wang Yao chuckled and glanced at his earnings. Before calling Ding Lei yesterday, he had already cashed out his shares in Jiulang at a high price. After deducting all the miscellaneous transaction fees, his final overall profit was 20%. Because he was cautious, he did not take Chen Tao's advice to use leverage, otherwise he could have earned much more.

However, the allure of making over 600 million yuan in a single day in the stock market is undeniable. No wonder stock trading is so addictive; it almost pushes the greedy side of human nature to its extreme.

But it's okay, we can seize the opportunity again when we have the resources.

His profit of less than one million US dollars is almost negligible compared to the 7 million US dollars he was stuck with in Sina's stock.

This wave of modifications to the old platform has had a profound impact on all domestic social media platforms, resulting in a significant increase in daily active users. Even niche platforms like Kanpianer.com have seen a surge in new discussions.

After all, in her first interview, Ah Jiao specifically brought up the issue of how film and television dramas portray female victims.

Since Weibo doesn't allow posting, it's the perfect opportunity to attract female followers with trending topics. However, we definitely can't use extreme topics; we can only choose one-sided ones that can be morally condemned by both men and women.

A few days ago, Wang Yao asked Kevin Rudd to write another series of articles on the theme of "the plight of Hong Kong film actresses". The first person he asked to write was Zeng Ziwei. He didn't need to find the material himself, as there were many posts on Tianya (a Chinese online forum) exposing her.

This guy could easily be used as a target for criticism by just one or two resumes. It would definitely be a great article to attract readers, and I'm just waiting for it to be published today.

The post, which focused on Zeng Ziwei's rise to power through connections and his use of influence to pressure many actresses into filming, even leading some to commit suicide, caused a sensation within an hour of its release.

Zeng Ziwei and Wang Jing are both well-known comedic directors in the public eye, with some classic supporting roles in comedies.

Wang Jing's "savior of movies" persona was already quite well-developed, and now that Zeng Ziwei's "hypocritical" persona post has been exposed, it makes Wang Jing's character seem even better.

Zeng Ziwei has a movie called "72 Tenants" being released today. It's a low-budget production with a heartwarming theme. With the release just before the Spring Festival and his influence built up in his early years, it shouldn't be a problem for him to make a lot of money.

Furthermore, Zeng Ziwei also made a cameo appearance in "Unwarranted," and in the past two days, he has also gained a lot of attention by saying "I really like it."

Recently, many Hong Kong users have flocked to Kanpianer.com, and it has also reached a deep partnership with the cinema chain under Royal Entertainment Group, opening up a local online ticketing channel in Hong Kong.

When this post appeared, it had a significant impact on Hong Kong audiences, resulting in a large number of ticket refunds and exchanges.

The film was originally predicted to gross four million on its opening day, but it ended up with less than two million, which can be described as a dismal failure.

Zeng Ziwei had someone investigate and discovered that the problem originated from this internet post.

"Investigate! Find out who's the fool who's trying to mess with me!" Zeng Ziwei had just finished the publicity for the film crew when he heard his subordinate's report and immediately lost his temper.

His public image is that of a kind-hearted, easy-going person, but in private he is quite the opposite, even brutal.

The main reason why people in Hong Kong fear him is that this old man is truly vengeful.

The lead actress, Anita Yuen, is one of the few Hong Kong actresses who isn't too afraid of him. Upon hearing this, she scoffed, "The post is quite interesting."

"What do you mean?" Zeng Ziwei's expression changed.

"Forget it, forget it, don't argue." Wang Zulan intervened to smooth things over. "I guess someone wants a kickback but doesn't dare to ask offline, so they're using the mainland to intimidate others. Boss, why don't you contact my boss? He has a good working relationship with this website."

Wang Zulan is an artist under Royal Entertainment, and I've heard a lot of rumors about him recently.

"Ignore him, what can a tabloid do to me?" Zeng Ziwei sneered with a gloomy face. "So many unjust deeds," Yuan Yongyi also scoffed.

But to his utter surprise, that very night he received a report from his assistant that because of that post, many cinemas showing "72 Tenants" were now displaying banners in protest, forcing cinemas to reduce screenings in order to maintain order.

"This is outrageous!!" Zeng Ziwei exclaimed angrily, standing up and ordering his assistant, "Go and contact Mr. Yang for me!"

When Wang Yao picked up Mr. Yang, they were having a late-night snack at a Korean night market.

Since Ni Ni arrived, Wang Yao's sleep time has been extended significantly. In the past few days, she has taken Wang Yao and Nazha to almost every famous restaurant in the streets and alleys of Goryeo, making her a standard travel blogger.

While watching a Korean drama today, I saw the main characters eating grilled beef intestines, and I insisted on dragging them out to try it too. Wang Yao asked Kim Ji-won about it and was recommended to this beef intestine restaurant.

Even though Wang Yao had already reminded her that Koreans were willing to eat grilled beef intestines not because they were delicious, but because they were poor.

But Ni Ni didn't believe it and insisted on seeing it for herself.

"Do you even know what 'carefully selected by our ancestors' means? Chinese cuisine has existed for thousands of years, yet this dish isn't very famous. What do you think is the reason?" Wang Yao frowned as he looked at the sizzling beef intestines on the grill.

"What if it's a hidden gem?" Ni Ni stared at the baking tray, swallowing hard.

Naza frowned slightly, and couldn't help but lean closer to Wang Yao and whisper, "Brother, why do they always make those hissing, haha, and mooing sounds when they eat?"

This shop was a roadside stall, made of plastic sheds, so it was rather simple. However, Naza wasn't a pampered child, but after entering, she heard the "uh-huh" and "moo-moo" sounds made by the Koreans around her while eating, which sounded like cows, and she felt like she had entered a cowshed.

"This is Korean dining etiquette. Korea is the place that respects cows the most, second only to India. You see, all Korean dramas promote Korean beef, so they say this behavior means that the food is delicious and really good, and that people will moo after eating it," Wang Yao couldn't help but joke.

"Huh? Really? That's such a strange etiquette." Naza was somewhat shocked.

"This should be done, let me try it." Ni Ni stared intently at the baking tray, picked up a piece, blew on it, and started eating. "Mmm~ Moo~ Hiss~"

Seeing that Ni Ni also made a similar sound, Nazha became even more convinced and cleared her throat, preparing to do as the Romans do.

"Is it good?" Wang Yao asked with a smile.

"I can't quite put my finger on it, but it really tastes awful. Can I spit it out?" Ni Ni frowned.

"Laughable! Next time your friends come to Korea, you should recommend they come and eat here too. We can't suffer like this ourselves." Before Wang Yao could finish mocking her, the phone rang. Looking at the number, it was Mr. Yang.

"Good evening, Mr. Wang," came Mr. Yang's gentle voice from the phone.

"Good evening, Mr. Yang. You're still up so late?" Wang Yao gestured for Ni Ni to be quiet.

"I was resting, but I was woken up by this debt collector. Mr. Zeng Ziwei, you should know him, right?" Mr. Yang said bluntly.
"Of course I know," Wang Yao said with a smile.

“Recently, there was a post on the movie website that exposed some things about him, which caused Feminism to cause trouble offline in Hong Kong. Many cinemas were worried about the situation and changed his screening schedule. He was desperate and came to me for help, hoping that Mr. Wang could help him.” Mr. Yang said it very tactfully, but the meaning he conveyed was quite clear.

"Help him?" Wang Yao feigned ignorance. "Mr. Zeng, do you want me to help him cover up this incident? Or something else?"

He can't even handle offline disturbances? How does he even know how to behave?

"I think so. As you know, he has focused on developing his business in mainland China in recent years. Now that there is this kind of public opinion, he is having some trouble dealing with it. Of course, I am just passing on the message and have no opinion on the matter," Mr. Yang said with a smile.

"Let me ask about the post first. Mr. Yang, you can give him my phone number. It's too late today, he can call me tomorrow," Wang Yao said.

"Okay, recently, Kanpianer.com has significantly improved the attendance rate of our cinemas. Mr. Wang is truly a promising young man." Mr. Yang changed the subject.

"It's because the Spring Festival is approaching, and everyone is on holiday, so they definitely want to watch movies to relax," Wang Yao said modestly.

Since the release of Wang Jing's film, the Hong Kong local box office market has grown by more than 30% compared to the same period last year, while the mainland market has grown by 15%. Wang Yao wouldn't say it's all thanks to Kanpianer.com, but online ticketing must have played a significant role; otherwise, these cinema chains wouldn't be cooperating so frequently recently.

"Mr. Wang is too modest. Others may not know, but I certainly do. The Hong Kong local market has been in decline for ten consecutive years. Apart from your influence, I can't find any other reason for this year's growth," Mr. Yang said with a smile.

"Mr. Yang, you flatter me too much," Wang Yao chuckled.

"Do you estimate that the cinemas that Kanpianer.com is currently cooperating with account for 5 to 10% of the national market share?" Mr. Yang inquired.

"This is Ren Quan and his team's responsibility, but I checked the data yesterday, and it should be about right," Wang Yao said vaguely.

“Some organizations predict that the national box office may exceed 10 billion yuan this year, and Mr. Wang alone accounts for 1 billion yuan, which is enviable,” Mr. Yang said with a smile.

"Just working for the shareholders," Wang Yao said with a smile.

“Since the decline of Hong Kong films, the influence of Chinese films abroad has gradually disappeared. Recently, many of our old friends want to get together to revitalize the glory of Chinese films. I wonder if Mr. Wang is interested?” Mr. Yang asked.

“I don’t know anything about movies,” Wang Yao said, raising an eyebrow slightly.

"But Mr. Wang understands marketing. From Qu to Wang Jing, every product Mr. Wang has created has achieved short-term results, which is very important," Mr. Yang complimented.

"It was just luck, and it wasn't all my doing," Wang Yao chuckled.

"The model of Kanpianer.com is very novel and may be able to be implemented throughout East Asia. Huangyu still has some assets in East Asia. I wonder if you have any plans to expand overseas in the future?" Mr. Yang asked.

"We certainly want to promote our culture overseas, but it still needs to be driven by content. This requires a lot of effort from all the producers," Wang Yao said with a smile.

"The disappointment in the international market is a pain for all Hong Kong entertainment companies. If we can use Kanpianer.com to achieve new cooperation between the two places, specifically targeting cultural exports, do you think there is a chance, Mr. Wang?" Mr. Yang said in a deep voice.

"This is definitely not up to me to decide. If Mr. Yang is interested, he can find some time to have a proper chat with Ren Quan and the others." Wang Yao smiled, and it was clear that Mr. Yang still wanted to use Kanpianer.com to influence some mainland cinema assets.

Compared to the risks of direct acquisition or investment, the cost of using this internet tool to control cinemas is obviously lower.

Seeing this, Mr. Yang did not continue the topic and ended the conversation after exchanging a few pleasantries.

"If you don't like it, don't eat it." Wang Yao saw that Ni Ni and Nazha were eating with pained expressions.

“Wasting food is shameful,” Ni Ni sighed.

"People have to pay for their mistakes. Go pay the price, go home and eat dumplings..." Wang Yao smiled.

Ni Ni sighed as she paid the bill, then vented to Nazha on the way home, and later posted on Weibo to criticize Korean junk food.

After returning home, Wang Yao checked the news and had to admit that the Hong Kong version was indeed much more advanced. The idea of ​​organizing offline banner-pulling was impossible in mainland China, so the girls could only engage in magical battles online.

I also checked the post and it seems to have a significant impact in Hong Kong, but it appears to be only discussed in a small circle in mainland China. Even a few mainstream media outlets haven't reported on it, so it seems they were given advance notice.

However, it has indeed had a significant impact on the film industry. Almost all projects that Zeng Ziwei was involved in during the Spring Festival season have been affected, including Wang Jing's "Undetected".

What a rotten apple!

It seems the only option is to cut the meat with a dull knife.

The incident involving Zeng Ziwei was just a minor episode.

Anyway, we're just using him as a target to drive traffic to porn sites. If we can make some money out of him, that would be great.

The most important issue right now is attracting traffic to Myspace. How to build this platform into a safe and friendly social platform and reduce the risk of being reported is Wang Yao's primary consideration. In the end, he decided to first learn from Bilibili's early strategies.

High barriers to entry.

The Jungian Type Identifiers, also known as Jungian psychological type theory, initially consisted of only two types: introversion and extroversion. However, through continuous expansion, it eventually evolved into sixteen types across four dimensions and eight poles.

It was initially used by Western capitalists as a methodology in recruitment, because it allowed them to directly categorize employees through interviews, filtering out those suitable for being workhorses and those not.

Later, a genius linked this method with the romance and relationship track, forcefully seizing traffic from the astrology and divination tracks, thus forming a new school of thought.

Wang Yao adopted this method, which is to raise the threshold for user registration. Only sisters who are willing to spend time answering 100 questions are qualified to join the Myspac family.

Since ancient times, metaphysics and psychological tests have been the best methods to filter out fools and gullible people. After all, people who don't even believe in themselves but believe that gods can protect them are either really desperate or just naive.

Wang Yao believes that Myspace will be considered a success when a genuine "connection" community emerges.

After all, how bad can a kid be if all they think about is "love," "periods," and "getting rich quick"?
Compared to men, most women are naturally more empathetic, which makes them more easily moved to express their innate empathy. Therefore, women are the best source of emotional intelligence.

For example, posting something like "Today is the birthday of some deity" will get you shared, and posting "Today is my birthday" below will get you likes.

Unlike male users, who need to spend a lot of money to create borderline videos to get likes and shares.

In the past two days, Ajiao and Zhang Baizhi's accounts have accumulated a lot of private groups, totaling nearly three to four thousand people, all of whom are their loyal supporters.

Don't underestimate these few thousand people; they are no less formidable than the 800 elite warriors under Li Shimin back in the day.

　Thanks to Super Big Fish Meat 1, Go to the Sky to See the Gorilla, Light Coffee, Lost Little Bookworm in the Mortal World, Azure Clouds in the Sky, Unbelievable, I Love Li Gengxi When She Has Long Hair, Occasionally Crazy, liijiegua007, 007 A-Jie, RNG_uzi, _Yuefei, Tiger Fierce, Dorothy, Little Seven and Dragon, My Single Name Fly, Another World Me

　　书友20171228202639396、书友20220922205527948、书友20230324482_aA、书友130715122243426、书友20220129234202104、感谢2018120716055151的月票支持~万分感谢
　　
　
(End of this chapter)