American Entertainment: Starting with playing the role of Little Beaver

Chapter 70 The Arrogant Scoundrel Amm is Very Rampant

Although Eminem was born in 72, he was already participating in rap competitions everywhere when he was 14 years old, that is, in 86. In 88, he even formed a band and released an album, but his rise to fame actually happened after 97.

At the time, he was participating in the Rap Olympics in Los Angeles. It wasn't the real Olympics, it was just a grassroots competition. He came in second place, and then a DJ pushed him in front of Dr. Dre.

Dr. Dre thought he was good, so he mentored him and helped him release his second album, "The Slim Shady LP," in 99. With his support, the album debuted on Billboard and later made it to the Grammys.

It was only then that Eminem became famous.

But no matter how good his grades are, in the eyes of the mainstream public, he is still... a pile of shit?
His second album, which became a huge hit, was not only suspected of plagiarism, but it was also filled with various bad habits, such as arguing, raping, alcoholism, murder, etc. Although these things are common in hip-hop, hip-hop artists generally don't abandon their mothers, right?
And what about Eminem?

He attacked his mother in the song.

He wrote these lyrics in the song introducing himself—

'I just found out my mom does more dope than I do'

(I just found out my mom takes more drugs than I do.)
But his mother doesn't criticize grass.

This slander led Eminem's mother to demand that her son apologize to her.

The fire in Eminem caused his mother to lose her job.

Eminem refused and repeatedly stated in public that he was simply telling the truth.

This led his mother to sue him in court.

When Eminem was willing to sacrifice even his own mother for the sake of the Reds, people on both sides were bewildered.

White people don't understand why this kind of garbage is so popular.
Black people don't understand why this kind of idiot wasn't shot dead?
Is this the current state of American society? Many single-parent families are missing a father, and many people are raised by their mothers alone. So, if your mother really has a problem, it's fine to criticize her, but if your mother hasn't done anything wrong, why are you scolding her?

That's really rubbish!

People on both sides of the political spectrum didn't know who liked Eminem, but Eminem became famous. Moreover, this fame made him realize that as long as his remarks were extreme enough, he could gain a lot of attention and a lot of adoration. So, when creating his third album, The Marshall Mathers LP, he continued the style of his previous work, criticizing everything and everyone.

He confronted the Second Lady, who directly criticized his work at a Senate audience.

They demanded that the entire industry boycott him.

But unfortunately, it didn't work.

The Second Lady's failure also brought Eminem an epic amount of negative attention.

The sudden surge of popularity overjoyed him, and he intensified his efforts, only to run into a brick wall.

The person who gave him a big purse was Mariah Carey.

The incident began when Mariah Carey broke up with her boyfriend of some time in the summer of 01. Eminem said he felt sorry for her and comforted her. Mariah Carey was then won over by him and said she wanted to marry him.

According to Eminem, Mariah Carey's infatuation with him reached the point where she would fly to see him no matter how busy she was with work, and beg him for... well, you know, the kind of thing between a man and a woman...

Upon hearing this news, Mariah Carey was furious. She stated that she had never met Eminem, and that in the summer of 01, the whole world knew she was clashing with her ex-husband, Tommy Motura, chairman of Sony Music, fighting with Virgin Records, and arguing with Fox about her movie "Starry Night." During that time, she had a constant stream of work and was constantly on the verge of a breakdown. The media coverage of her could be compiled 24/24. So, how could she have had time to go on a date?

Eminem is clearly spreading rumors!
And it's a yellow... rumor.

Then, Eminem refuted Mariah Carey's claims, saying that she was the one lying, and repeatedly described their close relationship in public. Moreover, in May 2002, Eminem publicly dissed Mariah Carey in his new album.

This action infuriated Sister Niu to no end.

He immediately wrote a diss track in response.

Then, Eminem felt he had lost face.

The reason is simple—

Firstly, when he dissed Mariah Carey, he only added diss content to a part of a few songs, while when Mariah Carey dissed him, she insulted him from beginning to end in the entire song, and her all-out attack was more like hip-hop than his.

This led to his professionalism being questioned by fans.

Secondly, after Mariah Carey released her song, she received support from countless people both inside and outside the industry. Public opinion overwhelmingly rallied in her favor, while everyone criticized Eminem's behavior, which directly made him a clown in the industry.

Previously, in any industry, no one had ever been as unpopular as him in verbal battles.

That's why, from that day on, he vowed to teach Sister Niu a lesson!

This is also the real reason why he longs to win an Oscar and gain mainstream recognition!

In his eyes, the reason why Mariah Carey can gain public support is simply because she appears in public more often. The public thinks that hip-hop music is trash and always looks at people with prejudice, that's all.

In that case, what if the Oscars, which represent traditional art or mainstream art, accepted him?

Aren't those who oppose him just trash who don't understand hip-hop?

Right?

So……

He thought this year was his best chance to enter the mainstream!
The 2003 Academy Awards ceremony was the perfect platform for him to defy fate!
But no one expected that from the very beginning, he couldn't see any hope of winning the trophy!

And all of this is due to—

Isabella Heywood!
"So, do we still have a chance to attack Mary this year?"

The next day.

Eminem met with his agent, Paul Rosenberg, at Shady Records in Los Angeles.

Shady Records is his personal label, affiliated with Universal Music.

That's why "8 Mile" was produced by Universal Pictures; he was originally a Universal employee.

"There's also the MTV Award this year that I could try for."

Paul Rosenberg said, "Given our relationship with MTV, winning Best Actor would be easy, and MTV has high ratings, so you can diss Maria to your heart's content there."

"Furthermore, MTV won't care about your behavior, or rather, MTV will probably be very happy to know that you're going to diss Mariah Carey, because this kind of behavior can bring them enough hype and sensationalism, and all media outlets love this kind of thing."

Paul Rosenberg has known Eminem since 97.

Or perhaps, he was responsible for producing Eminem's first solo album.

He strongly agrees with Eminem's decision to take a black-and-red approach.

Because he believed that as long as you dared to keep causing trouble, you could keep appearing in front of the public. As long as you could make enough outrageous remarks, newspapers and radio stations that chased sales and ratings would give you space.

Most importantly, this exposure is free.

"Okay, I understand."

Eminem nodded.

Although he had lost his chance to defy fate, he still wanted to attack Sister Niu.

Because the most important thing for a hip-hop artist is face.

Sister Niu caused him to lose his job, and if he doesn't get his revenge, he won't be able to continue working in this industry.

But the next second, he stared intently at Rosenberg and said, "Are you sure Warner won't participate in MTV?"

Rosenberg was taken aback by this question.

He then shook his head and said, "Em, MTV is Paramount's television station after all, and Paramount and Warner are rivals. Under such circumstances, Warner wouldn't be interested in an award hosted by a rival."

"Or rather, what happened last night will not happen again."

"Then, even if The Voice does win an MTV award, Warner Bros. will only win awards like Best Picture and Best Actress, while you're going to win Best Actor. Do you think Warner Bros. will help Jude Law win that? Impossible!"

In Rosenberg's view, Eminem seemed to be saying that this year's "The Voice" was so popular that it overwhelmed everything.

He felt that Eminem was afraid that MTV would give all the awards to The Voice.

This will cause him to lose the opportunity to diss Mariah Carey again.

but--

Eminem did want to talk to Rosenberg about the high volume of "The Voice," but his concern wasn't that MTV would give all the awards to "The Voice," but rather...

Paul, do you think Isabella will appear on MTV?

Eminem's eyes lit up.

"what?"

A big question mark appeared on Rosenberg's forehead.

"What do you mean?"

He didn't understand what Eminem was saying.

Eminem licked his lips and said with a smile, "Isabella is very popular right now."

"So, what do you think about me writing a song... called 'Isabella I'?"

"Then, if she's going to be on MTV, I'll sing for her on MTV's global live stream?"

“The MTV Awards ceremony originally included a performance segment.”

Historically, Isabella I was the Queen of Castile.

If the West hadn't fabricated any history, she would still be quite famous in world history.

She was not only the founder of the Spanish Empire and funded Christopher Columbus's transatlantic voyage, but she also established the Inquisition in her country during her reign. Moreover, the Inquisition she established was different from those in other places; the heretics she tried and those she wanted to try were actually Jews.

Isabella I believed that the Jews were too greedy, and that their desire for and plunder of capital was hindering the development of the nation.

Cough cough cough...

But——

Even if there was such a person as Isabella in history!

Rosenberg also felt that the song Eminem wanted to write would definitely not be one that praised the other person!

Eminem's biggest goal is to attack Isabella in the current scene! Furthermore, once the title of 'I' appeared, his creative approach became almost obvious—

He wanted to showcase everything about Isabella in the entertainment industry through his song!
He meant to say that Isabella took down Weinstein!

He meant to say that Isabella ruined the entire Oscars!
He meant that Isabella made all of Hollywood tremble!
He wanted to say that Isabella was as bloodthirsty and ruthless as a cruel queen!
This……

"M-Fxxk!!!"

Rosenberg's features contorted instantly, and he screamed—

"Amu! Are you crazy?!"

"Warner Bros. and Disney just took down Harvey and Bob, and now you want to provoke them again???"

“Oh——Sxxt——”

"You absolutely cannot do this! You absolutely cannot do this!!"

"Why—Paul!! Give me a reason!!!"

The more Rosenberg said it couldn't be done, the more excited Eminem became.

His face immediately contorted with madness, and he laughed maniacally, "Are you trying to say that Isabella has the backing of powerful figures? But so what? Every single one of the people I've dissed has powerful backers."

"Isn't Britney Spears behind someone?"

"Isn't there anyone behind Will Smith?"

"Isn't Christina Aguilera behind her?"

"They all have them!"

"But they can't do anything to me!"

"Even real capital can't do anything to me!"

"Because I am the Emperor!"

"I also have powerful backers!"

Rosenberg frowned upon hearing the single rhyme.

Although he had always known Eminem was a madman, at this moment he had to admit that Sister Niu's earlier assessment of Eminem was quite accurate; the guy was an idiot. However, at the same time, he also knew that Eminem wasn't lying.

Outsiders may not know why Eminem became an overnight sensation, but he knows that this guy's rise to fame is due to the strong support of capital.

And that firm is called Global, or to be more precise, it's Edgar Bronfman Jr.

Anyone who follows American entertainment should know that Edgar Bronfman Jr. is the heir to Seagram Wines and is known as the world's biggest spendthrift. In order to enter the entertainment industry, he sold the 25% stake in DuPont that his father had worked so hard to acquire.

Then they bought Universal and PolyGram.

Because he didn't understand the entertainment industry, or even business at all, after merging Universal and PolyGram, Bronfman Jr. discovered that the group's financial statements were a complete mess and it was constantly on the verge of bankruptcy.

To change this situation, he asked his subordinates to save the company. Then, Doug Morris, the chairman of Universal Music, started to boost sales. Since established artists had bargaining power and could not bring a lot of profit to the company, promoting new artists became the only option. Eminem was then chosen.

Then, for the first time, people saw the rap deity who sacrificed his own mother.

Although Eminem's meteoric rise to fame couldn't save Universal from its mounting debts, and Bronfman Jr. eventually sold Universal to Vivendi, Eminem's arrival allowed Doug Morris to successfully gain the trust of his boss, Bronfman Jr.

Furthermore, after Vivendi and Universal merged, Doug Morris was able to maintain his position as chairman of Universal Group thanks to the support of Bronfman Jr., a shareholder and vice chairman of the board of the new company.

Uh……

If one had to describe it, Doug Morris of Vivendi Global and Barry Mayer of AOL Time Warner are currently focused on delivering results. Their primary goal is not to lead the company to continuous profits, but to provide a good-looking financial report for their shareholders, because only in this way can they secure their positions.

So, why is Eminem able to criticize everyone and everything, even the air?
Isn't that because Universal and Doug Morris are providing him with a constant source of courage?
Most importantly, Doug Morris's source of strength, Bronfman Jr.'s father, is still alive.

That man, Bronfman Sr., served as the long-time president of the World Jewish Congress.

Let alone the current Ross family.

Even if Steve Ross, the previous patriarch of the Ross family, were still alive, he wouldn't be able to defeat old Bronfman.

"Even so, you can't diss Isabella!"

Rosenberger took a deep breath and said in a low voice, "Listen! Am! Isabella is different from others. Besides the Ross family, she's also J.K. Rowling's woman. Judging from the current situation, she's even gained the friendship of Steven Spielberg and Robert Iger. Any one of these forces could protect you if you get into trouble, but..."

What if they joined forces?

"Even Mr. Bronfman couldn't clean up your mess!"

"If you really diss Isabella, J.K. Rowling will make sure your records can't get into the UK!"

"Even the Commonwealth!"

"The Ross family and Steven Spielberg's father are both members of the World Jewish Congress! With both families involved, there's no way they can hold onto Mr. Bronfman!"

"Then, without the protective umbrella, Robert Iger could slap you off the planet with one hand!"

"Robert Iger came from an ABC (American-born Chinese), you know that, right?"

"What was ABC's full name when Disney acquired it? It was Metropolitan ABC!"

"Every American knows that Metropolitan ABC is a Berkshire Hathaway company, right?"

"Robert Iger was handpicked by Warren Buffett!"

"Buffett still owns shares in Disney!"

"Otherwise, how would Robert Iger dare to compete with Michael Eisner for a position?"

So——

"Now--"

Tell me—

"Who do you want to diss???"

Rosenberg raised his right hand and forcefully poked Eminem's chest with his index finger.

The thumping of his chest gradually faded the smile from Eminem's face.

The roars, rising higher and higher, made him purse his lips.

He looked at his friend for a moment, and then suddenly burst into laughter again.

He clapped his hands and said, "If I can't diss, I can't diss. To be honest, I'm just thinking about this kind of thing."

"I advise you to just think about it!"

Rosenberg glared at him fiercely.

After making those remarks, he flung his hand away and stormed off in a huff.

Just listen to a "bang" sound.

He pushed the office door open forcefully.

The act of venting his anger made Eminem's face instantly darken.

He gritted his teeth, and after a few seconds, as if he had thought of something, he snorted coldly and a playful smile appeared on his face.

Since his agent advised Eminem not to provoke Isabella, he followed her advice.

Firstly, he felt that what his agent said made a lot of sense.

Although he was arrogant, he wasn't an idiot. When releasing his second solo album, Dr. Dre suggested that he use some Nigga lyrics, but he refused because he knew he was white.

White people can play hip-hop, but they can't use Nigga, because using it would be considered racist.

When he is so vigilant, how can he confront Isabella, who is protected by multiple forces?
Isn't that stupid?

Secondly, he felt that if he couldn't directly insult Isabella, he could try other approaches.

Since this girl can write songs, let's use music to express ourselves.

Didn't she say she was going to release a song? Then let's find fault with her song!
By doing this, wouldn't he be able to ride on Isabella's coattails, or rather, the popularity of Harry Potter?

Furthermore, there's no need to rush this; he can proceed gradually. His new work was only released last year, and the current popularity of Mariah Carey can sustain him for a long time. He doesn't need to immediately set his sights on the next stepping stone...

Thinking of this, he immediately called his assistant and asked him to get him a copy of Isabella's work.

However, as soon as the words were spoken, the other party looked hesitant.

"Is there a problem?" Eminem looked at his assistant with a puzzled expression.

"Uh... there's a problem..." The assistant nodded hesitantly.

"what is the problem?"

"Isabella's music hasn't been released yet..."

"What?" Eminem exclaimed in surprise, "Isabella's work hasn't been published yet?"

"Yay~" the assistant nodded in a very hip-hop way.

"Why?" Eminem asked. "Don't Warner want to make money?"

"Of course I do."

"Where's that thing?"

"Four days later."

"What do you mean?"

"Uh... when Warner Bros. announced that they would be distributing this year's Oscars, we all knew they wanted Isabella to win an Oscar before releasing the disc... and that's exactly what happened. Warner Bros. set the release date for Isabella's mini-disc for March 28th this year, which is this Friday, four days from now..."

(End of this chapter)