From knock-off old-man's electric vehicles to industrial giant

Chapter 270 New Year’s Eve
Unexpectedly, the dragon slayer eventually became the dragon himself.

Netizens are outraged and condemning the used car dealers for their lack of ethics.

They've started frantically urging production capacity in the comments section of Weibo again.

The joke about the Starry Night L7 being sold at a premium quickly spread.

While Mr. Xu was exposed to have a huge backlog of orders, the number of small orders he had surged to 38,000 units, and it was about to break the 40,000 unit mark...

The company is experiencing both pain and pleasure as a result.

Zhengzhou Railway Bureau almost coughed up blood: "The increase in orders is terrifying. We're delivering trains while they're still skyrocketing. Why don't you stop marketing for now and consider the production capacity for the first two quarters of Q1 and Q2? The supply chain is under immense pressure!"

Building cars is not like hosting a dinner party.

Moreover, for a new energy vehicle like the Xingchen L7 with such rich features, expanding production involves everything from chips and automotive-grade semiconductors to batteries, including factories, production lines, production equipment, personnel training, and production line installation and debugging, all of which take time.

Even with ample funds, a cycle of six to twelve months is common.

The production capacity of the Starry Night L7 is expected to increase to 12,000 to 15,000 units by the end of the first quarter or in the second quarter, which is quite remarkable in the industry.

Yu Nian: "What you're saying is ridiculous. It's not that we wanted to be on the trending topics list; it's that our competitors forced us to be there."

"Then you should pay to remove it from the trending topics."

"How does this work?"

"Then you might as well skip the New Year and bring some people to the factory to tighten screws for me!!"

"..."

……

The company's annual meeting was held in great enthusiasm.

"Let's have a toast to celebrate today's achievements."

Xu Yi, dressed simply, raised his glass and stood in the center of the auditorium, speaking loudly.

A very simple sentence.

The scene below caused a great stir.

"Cheers!" "Long live President Xu!" "Long live the stars!!"

The year-end bonuses and performance bonuses have all been distributed, and the annual party raffle made the already festive atmosphere even more lively.

The employees below the stage all had smiles on their faces, especially the long-term employees. With the company's revenue and profits rising rapidly, the stock options they held had already yielded substantial returns. The dividend shares they bought with their salaries had now yielded an annualized return of over 25%.

This year, right after the year-end bonuses were distributed, some people couldn't wait to continue purchasing dividend shares according to their performance quotas, keeping them firmly locked up.

"Brothers who won the grand prize, production capacity is tight right now. You'll have to wait in line to get your cars. If you don't want to wait, you can go directly to the finance department to get the cash equivalent."

Xu Yi said with concern that they would be given the right to choose, whether it was a lottery or an in-house purchase order, it would all be processed in the normal ordering, so as not to disrupt the orders in the consumer market.

"Don't change!"

"Our cars are so popular right now, I'm going to wait until they arrive and then sell them at a higher price!"

The employee who won the grand prize shouted it out loud, causing the whole audience to burst into laughter!

"666!"

"I suggest we have Mr. Xu sign the interior of the top prize item; that way we can sell it for an extra ten thousand!"

"You think you're so clever because you've been around all this time!"

...

Xu Yi interjected at the opportune moment: "You have to share half of the money earned from the autographed copies with me."

The audience burst into laughter again.

"Reselling for profit is strictly prohibited. Those who use internal purchase quotas must wait six months before the transfer can be completed. That's the rule!" Administrative Director Zhu Wenbo hurriedly stood up and picked up the microphone with a serious expression.

……

The factory's annual meeting was held the next day.

Xu Yi changed into his work clothes and arrived at the F1 factory.

Although the factory's decorations weren't as elaborate or grand as the company's annual party, the atmosphere was much more lively. All the workers were dressed in their best, eating meat and drinking alcohol, celebrating the end of the year. "Eat and drink well, everyone, and have a great New Year after receiving your year-end bonuses!"

The salaries of domestic independent brand car manufacturers are generally lower than those of joint venture manufacturers.

However, Xingchen Motors is an exception. Not only does it provide five social insurances and one housing fund, but it also provides accommodation and meal allowances. Even ordinary workers can earn 5500-7500 yuan a month, which is comparable to the treatment of joint venture factories in first-tier cities. Skilled workers and senior skilled workers can earn a starting salary of 8,000 to 12,000 yuan.

of course.

Given the surge in orders and production capacity at the end of the year, the overtime pay and performance-based income of general workers have already doubled.

Xu Yi also oversaw the distribution of year-end bonuses at the factory. Depending on their performance, workers received bonuses ranging from 5000 to 10000 yuan, which was roughly equivalent to a month's salary for an average worker—a considerable sum.

As for rice, flour, and cooking oil, we'll just omit those.

Star Factory's consistent practice is to use cash whenever possible, as it is the most convenient and direct method.

"Mr. Xu, let me toast you!"

"Without the stars, we wouldn't be where we are today!!"

……

"Alright, alright, don't just drink, get some food!"

Xu Yi raised his glass and sat down at a table with everyone for a hearty drink. He mingled with the workers on the spot. He was wearing work clothes and his face was flushed. At first glance, he looked no different from a technician.

During the final group photo, Xu Yi was crammed together with thousands of workers, so densely packed that there was no clear distinction between leaders and employees.

The next day.

The photos, posted by the official account of Xingchen Automotive, circulated online.

As you can see, almost everyone is smiling happily, a genuine and heartfelt smile!
The number of comments and likes quickly exceeded tens of thousands, attracting reposts from various sources.

"Mr. Xu, you're so down-to-earth!"

Why are these workers laughing so happily?

"Just kidding, Star Factory is known in the industry for its high salaries and benefits. I heard there's even a year-end bonus this year, which is for all the general workers!"

"I heard that workers at Xingchen can get a 20% discount on a car after a year of service. I'd like to get in and work as a screwdriver. Do any of you guys know how?"

"This is a truly conscientious company. Looking at the staff density, they are all grassroots workers. When taking photos, President Xu was even willing to squat down. Wearing work uniforms, you wouldn't notice unless you looked closely. In contrast, those factories in China only take photos with leaders or supply chain executives. It's so hypocritical!"

"I have high hopes for this kind of conscientious company. Treating the grassroots well is what truly shows warmth. I bought Vaillant stock and also ordered a Star S7."

...

Wang Chuanfu stared at the trending topics.

I increasingly felt that Xu Yi was a marketing genius.

What stage has Xingchen reached in its development?

As long as there is exposure, the number of orders will increase rapidly. He was very envious when he saw online speculation that the internal orders for the Starry Night L7 were over 35,000 or even 40,000.

The online public opinion had just undergone a major reversal, and now they're playing the "emotional card" again.

What's the difference between this guy and Richard Liu delivering takeout?
Ordinary people are most susceptible to this kind of thing.

"Mr. Wang, we're having our annual meeting in a few days, how about we take a group photo of the factory?" the secretary suggested.

"Never mind, we have our own development path."

Wang Chuanfu shook his head. He knew the situation of the Di Group factory well; this was a calculated strategy that couldn't be learned.

The main issue is that we simply can't compete on profit margins.

To boost sales, we need to catch up with configuration, product strength, and brand image.

It's not that welfare benefits for people at the grassroots level are not being provided.

Instead, it should be done slowly, gradually, and in a planned manner.

Let's wait until they've completely succeeded before releasing this!

The most urgent task is to concentrate our financial resources on major research and development!

(End of this chapter)