From knock-off old-man's electric vehicles to industrial giant

Chapter 34 "Our Competitors Are Idiots!"
"Tsk—the competitor's cars are so poorly made, the manufacturing process is terrible..."

Star Headquarters.

The newly arrived vehicles are placed in the testing area.

Xu Yi's original intention was to call in several senior executives to confirm the patent details together.

But just seeing the car body made Wang Jingming unable to help but complain.

How can such a level of tolerance be produced?

There's no need to analyze it from a professional perspective anymore.

The gap at the seam of the front door is so large that you can almost fit half a finger in it. The edges of the hood are not level either. And if you look at the B-pillar and the area behind it, there are problems everywhere.

"What? Is there something seriously wrong with this car?"

Xu Yi couldn't help but ask.

"There's no major problem. It's probably because they rushed the schedule and didn't do a proper precision calibration when making the mold, resulting in excessively large tolerances at the various seams of the car body. This problem could be minor or major..."

Wang Jingming shook his head slightly. "If it's minor, it might just be an aesthetic issue, but the details will definitely not pass muster. If it's more serious, it could lead to problems such as misaligned sealing strips, extra noises, and vibrations causing parts to dislodge."

Cars are assembled from hundreds or thousands of parts, so tolerances and gaps are common industry problems.

Manufacturers with high-quality products can better control these details, making the already high-end vehicle design even more refined and the details more symmetrical.

The poor manufacturing process, coupled with the lack of specialized quality control in the production process, means that the details can only be described as "terrible".

However, ordinary consumers rarely pay attention to this aspect.

If they look closely at their car, they will find that there are slight unevenness or misalignment at the seams of the entire car.

"You mean, their offline quality might be terrible?" Xu Yi's heart skipped a beat.

Wang Jingming said, "I can't guarantee that this will definitely happen, but I think the overall probability is quite high."

Only by undergoing comprehensive quality inspection and production line standards can the quality control of industrial products be guaranteed.

However, he did not see any so-called "quality control" on the competitor's car.

No wonder they were able to launch several high-imitation cars to the market in such a short time; they didn't actually conduct complete testing and quality inspection at all!

The market's inflation, with its fierce competition and price wars, is sometimes a good thing in the eyes of consumers.

However, if not properly controlled, it can be the beginning of a collapse in offline quality control.

In more serious cases, it could even cause a large number of malfunctions.

Such cases are not only countless in China, but occur almost every year.

But for consumers, they basically only focus on the price.

...

"Mr. Xu, as you just said, the results of our inspection are in."

Based on the actual vehicles, it can be basically confirmed that these models from competitors have almost no design details that circumvent patents. If they are sued, the probability of the defendant losing is extremely high.

In particular, this Reading Auto directly misused the 911 trademark, which constitutes a chain of evidence of infringement for the entire vehicle.

Yu Nian walked over quickly and said.

The process of filing a patent infringement lawsuit is complicated, but once a complete chain of evidence is established, the whole process becomes very simple.

In fact, infringement is too common in the industry. Large companies are too lazy to deal with such matters when there is no conflict of interest. There are too many related cases, and the human, material and time costs cannot be reduced.

However, for some infringements involving conflicts of interest, even if the degree is not that serious, lawsuits are usually filed quickly.

original.

Yu Nian deeply resented this behavior from his competitors.

The plan for this month is to reach 25,000 to 30,000 in sales.

Judging from the previous growth rate, there is absolutely no problem.

But who could have imagined that competitors' "high-imitation models" would be launched so quickly, and they would all be offering crazy discounts, not only setting prices lower than theirs, but also deliberately targeting them with offline stores.

Even if a god came, he couldn't withstand it.

Therefore, their sales did not take off immediately.

But when Yu Nian saw the actual car, he almost burst out laughing.

A phrase involuntarily popped into my head: "Our competitors are idiots!"
...

"Contact the legal counsel we hired earlier and ask him to help collect the relevant evidence and compile it into a file..."

For the legal consultation, Xu Yi directly commissioned a top-tier law firm in Kyoto with a proven track record.

It's a bit pricey, but it's reliable and dependable.

I'll take on a case that other law firms wouldn't dare to handle.

Cases that others dare not handle, our Kyoto Law Firm will handle.

"President Xu, what do you mean..." Yu Nian was taken aback, somewhat confused.

Xu Yi waved his hand:
"Porsche is, after all, an imported brand. Large companies operate according to regulations, which makes things slow. Even if they know about this, by the time they conduct market research, collect actual evidence, and then contact the authorities to file an appeal, at least several months will have passed."

“We’ll collect the evidence for him and send it over directly. We do good deeds anonymously, and he’ll still have to thank us.”

In business competition, the outcome is often not determined by how fierce the fighting or struggle is.

Instead, they wait for their opponents to make mistakes.

Now that our competitors have finally made a mistake, it would be impolite of us not to seize the opportunity!

As soon as these words came out.

The executives present gasped in shock.

hiss--

That's really sneaky!

...

"There's one more thing. By the way, let's contact Autohome. It would be best to get in touch with that internet celebrity car reviewer who posted the video last time and ask him to make a review video for us."

Xu Yi spoke again.

"A review video??" The group was stunned again!
Xu Yi: "It's a comparison video of similar cars. There are too many players on this track now. We need to find an opportunity to kick two of them off the track first. And if we keep going like this, we'll eventually become known to the public."

Since that's the case, why not take the initiative and have a fair showdown so that everyone on the internet knows which brand of mobility scooter for the elderly is of good quality?

I'm very confident in our product, but remember to maximize your recharge amount first.

in fact.

Xu Yi's considerations were very comprehensive.

In the current automotive industry, the use of online marketing strategies can only be considered to be in its early stages.

The internet-based approach has been popular since the rise of smartphones in 08.

Many traditional car manufacturers have greatly underestimated the impact of online reputation and popularity, as well as the range of choices that it brings to passersby.

Several years later, various emerging forces engaged in fierce infighting, with the Navy and Xiaomi fans taking turns getting involved...

that day.

The automotive industry has finally witnessed the terror of being dominated by the god of marketing!

next to.

The expressions on everyone's faces eventually turned strange!
I have this urge to complain, but I don't know where to begin.

boss……

Listen to this yourself, does it make sense?
What does it mean to say, "This track is a bit crowded, let's find an opportunity to kick two players off"?
What do you mean by "Let's have a fair head-to-head comparison... I'm confident in our product, but let's max out our spending first!"?

Are these words that a human being could utter?
First, gather evidence to file a report, then hire car reviewers to pay them to criticize the brand. Once the hype builds, Porsche will have a hard time ignoring it.

This series of combined punches—

Our competitors are probably in luck.

Yu Nian's lips twitched involuntarily, then his eyes slowly hardened.

"Our methods were a bit dirty, but we are righteous!!"

……

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(End of this chapter)