From knock-off old-man's electric vehicles to industrial giant
Chapter 35 The Old Man's Joy Competition
Chapter 35 The Old Man's Joy Competition
Since Yang Li's "Old Man's Fun Video" went viral, his account's popularity has rebounded significantly.
Not only did it stop the trend of losing followers, it also gained over 100,000 followers.
This isn't the kind of fake followers that are artificially inflated; that's not common in the industry anymore. This is a genuine increase in real followers.
He himself didn't expect that a casually made video would get so many more views and comments than his usual car review videos.
It's starting to resemble the trend of "Lifan Video".
In this regard.
Yang Li was quite surprised. He hadn't even prepared a script that day, and the editing was very rough. He just said whatever he wanted, and it was purely an entertainment video.
The effect was unexpectedly amazing!
Later, after thinking about it himself, he immediately understood.
Audiences enjoy this lighthearted and humorous content.
To put it bluntly, how many viewers actually know about cars?
It's all just for fun.
The previous episode of "Old Man's Fun" provided exactly the kind of entertainment and emotional value that netizens needed.
"Brother Yang, there's an emergency. The manufacturer of our viral video of the old man's car has contacted us."
Just then, assistant Chen Chao walked in.
"What? Did they complain about our video, or did they ask it to be taken down?" Yang Li turned his head.
This kind of thing is very common for car reviewers.
If a car review video touches on a vehicle's shortcomings, its viral spread will definitely impact the sales of that model.
It's quite normal for manufacturers to file complaint videos or even come to your door.
But with the development of the internet in recent years, video styles are no longer as unrestrained as they used to be.
Professional car reviewers like them control their tone when making videos, so complaints later on are unlikely to have any impact on the videos.
Chen Chao: "No, they sent me a message asking me to make a video comparing various types of electric vehicles for seniors, and they're very generous with the payment..."
The recharge amount is very generous?
Yang Li heard the last sentence first, and then immediately came to his senses.
"You mean...they want me to make a video to promote their cars?"
have to say.
This was the first time he had ever encountered a manufacturer of electric vehicles proactively offering to recharge his account.
Chen Chao nodded: "It should be considered that. Xingchen Motors is a new brand. I heard that the competition in the lower-tier commuter car market is quite fierce recently. They didn't pursue the previous video, they just said that the review was not comprehensive enough."
After all, it's a small commuter car, so it should be compared with other commuter cars in the same class, not with cars that cost tens or hundreds of thousands of yuan.
Therefore, they submitted a separate document requesting a comparative evaluation based on the aforementioned vehicle models.
Yang Li carefully reviewed the materials and quickly came up with an idea.
Making another video comparing various types of recreational vehicles for seniors would be perfectly feasible.
The feedback for the previous video was very good.
There just hasn't been any good material lately, and it's not good to keep posting videos of merchants offering recharge services.
Many car manufacturers' promotional videos are obviously paid for; even the scripts are designed by the manufacturers themselves, and the customers are required to read them.
These kinds of videos can't be posted indefinitely.
Just like writing a novel, it's only natural to add a little filler to the plot occasionally; it's a way to relax after a meal.
But inserting a storyline into the sea would be somewhat impolite.
……
With the plan in place, Yang Li and his team quickly got to work. The Star 01 to be tested was provided by the manufacturer, while the other models were rented separately.
"Leding Auto, Jinpeng Auto, and Lichi, plus this Xingchen... there are quite a few brands in the lower-tier market for electric vehicles for seniors."
But why is it that all of them have the same look lately?
Who's imitating whom?!
Two days later.
All the vehicles in the comparative test were placed on the track.
Yang Li's expression immediately became quite interesting!
According to his understanding, the old-fashioned electric vehicles were mostly poorly designed, so why are they all now following the trend of high-quality imitations?!
He did some research and discovered that this "bold design" was first proposed by Xingchen Motors.
It's equivalent to saying.
Xingchen Motors is the root of all evil!
Moreover, this manufacturer's development history is quite remarkable. First, it seized 70-80% of the old man's joystick market in Luzhou, and then used this as a base to expand production, pushing its products into Shandong and Jiangsu, the birthplace of old man's joysticks nationwide. This forced a group of leading old man's joystick manufacturers to resort to desperate measures, and in just two months, they lowered prices and launched a bunch of competing products.
amazing!
Although it's just a legitimate company without car manufacturing qualifications, its speed of turnaround is much better than some domestic manufacturers that only know how to slack off.
"I just don't know how well they actually manufacture cars."
After thinking all this through, Yang Li began to examine the competing products of these rival companies one by one.
He admitted that when he criticized Xingchen Motors last time, he did so with a mocking attitude.
But after thinking about it carefully, and calculating the cost, it's actually quite good that a 20,000 yuan commuter car can perform like this.
This time, Xingchen Automotive is a major client that has invested heavily in the project. No matter how well they perform, he has to do his best to promote them.
Even if their actual performance is inferior to that of other competitors' cars, they should make up for it with superior emotional intelligence and storytelling skills.
That's what you call professional.
……
"Wait a minute, why do these competitors' cars look so cool?"
Yang Li frowned slightly as he looked at the Reading test vehicle in front of him.
From the exterior design, there was nothing wrong with it, but when he got closer to look, he found that the seams of the whole vehicle were poorly joined, and the quality control was very bad.
and.
It's not just Reading's test vehicles; Jinpeng and the others are in a similar situation.
On the contrary, the Starry Sky test vehicle, although not as refined as a luxury car, achieved relatively neat seams, giving it a "professional" feel.
"These cars were randomly borrowed offline, so it shouldn't be a coincidence. It's only possible that Xingchen's production process and quality control standards are far superior to those of the other manufacturers."
He then tested the acceleration and deceleration, inspected the vehicle chassis, checked the steering wheel precision, and tested the performance after turning on the air conditioning.
The test results shocked him!
Xingchen's cars are actually among the best in all these projects!
"It shouldn't be a specially tuned car. The Star 01 we tested last time was also at a similar level in actual testing."
Yang Li thought for a moment, then shook his head.
He has a very good memory.
Some manufacturers hire public car reviewers to test their vehicles during promotional events, and they will deliberately create a "specially tuned car" that is perfect in all aspects. This is an open secret in the industry, but the Starry Night car is clearly not like that.
"Hmm... Based on market research, these competitors' products were released too hastily, showing obvious signs of being rushed."
In terms of details, Xingchen deserves an 80 out of 100, while these competing brands' low-end electric vehicles only score 40 or 50 at most.
Yang Li concluded that he would write this down and emphasize it in the video later.
As the saying goes, there is no harm without comparison.
When placed alongside all the competing products, Yang Li realized just how outstanding Xingchen, the manufacturer, was in the same batch!
(End of this chapter)
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