I am a historical film director in the entertainment industry.

The KBS staff left the office, but returned shortly afterward.

"Director Cheng, our TV station agrees to this price, but we need you to promise us one thing," said a KBS TV staff member.

"Please say."

"I would like to invite the cast and crew of 'My Love from the Star' to South Korea for promotional activities."

“Well… in theory I agree, but the male and female leads of ‘Stars’ aren’t from my company, so I can’t make decisions for them. However, I can give you their contact information, and you can invite them yourself,” Cheng Sheng said after thinking for a moment.

Actually, there was one thing Cheng Sheng didn't tell the truth about. He could have agreed to KBS TV station on behalf of Huang Xiaoming and Da Tiantian. After all, if he had asked, would Huang Xiaoming and the others have refused to give him face?

But after thinking about it, he decided it would be better to leave this matter to KBS TV station. If they contacted Huang Xiaoming and others themselves, Huang Xiaoming and Da Tiantian might be able to earn some publicity fees.

After all, it wouldn't be right for you not to pay someone to go abroad and help you promote your business!

If I ask for it myself, then I'll save KBS TV money!

He's not stupid!
"Row."

Seeing that Cheng Sheng said this, the KBS staff did not want to force him.

Cheng Sheng gave him the contact numbers of the main creators of "Stars".

By the time KBS finished making the call, more than half an hour had passed.

Huang Xiaoming, Da Tiantian, and the others were very excited when they heard that they were going to South Korea to promote the TV series, as this was a great opportunity to rise to the top.

They agreed without hesitation.

Why not go to South Korea to boost your fame?

KBS staff got what they wanted and then signed a contract with Cheng Sheng Company.

"Descendants of the Sun" was sold to KBS for $50,000 per episode.

However, the treaty has a strict stipulation that KBS cannot broadcast the series immediately after acquiring it; instead, it must broadcast it simultaneously with domestic television stations during the same time slot.

KBS staff didn't say anything about this, since it didn't affect them much.

……

"Xiao Cheng, congratulations!"

The day after signing the contract with KBS, Cheng Sheng was planning to go into seclusion to work on the post-production of "Three Kingdoms" when Yu Dong from Bona Film Group came knocking on his door.

She greeted Cheng Sheng with a smile and shook his hand upon meeting him.

"When I first met you, Director Cheng, I knew you were no ordinary person. Now it seems I underestimated you."

"It's one thing for movies to make money and win awards, but your screenplays can also create miracles and become a blockbuster TV series. I really admire you."

Yu Dong showered Cheng Sheng with flattery.

Cheng Sheng smiled slightly and said, "President Yu, you flatter me too much."

"I'm not exaggerating. If I had known you were this capable, I should have increased my investment in your work back then."

"Seriously, does your Shengli personal studio accept investment? I can trade Bona shares for it," Yu Dong said with a smile.

By exchanging shares between Bona Film Group and Cheng Sheng's personal studio, it seems that Bona lost out, while Cheng Sheng made a fortune.

But this is not the case.

Cheng Sheng's personal studio has only been established for less than a year, and has only aired one TV series and one movie.

The films "Stars" and "Buried Alive" earned Cheng Sheng Studio several small fortunes.

This is something that film and television companies in the industry would envy to the skies, since those companies can't earn even a fraction of what Cheng Sheng's personal studio makes in a year.

Furthermore, Cheng Sheng's personal studio also hosts the TV series "Descendants of the Sun" (which he streams on behalf of others), as well as the films "Crazy Stone" and "Three Kingdoms." Leaving the films aside, let's just talk about the TV series "Descendants of the Sun."

KBS bought the first broadcast rights to South Korea for $50,000, bringing the total price to $800,000, or more than 5 million RMB.

This price isn't high, but it sells for much more in mainland China!
Together with online platforms and Hunan TV, we've sold almost two small fortunes.

The show hasn't even aired yet, but not only have they recouped their investment, they've made a huge profit.

Subsequently, television stations also offer secondary and rerun broadcasts that can be purchased.

After one round, this drama can directly create at least 5 small goals for Cheng Sheng.

This one drama alone demonstrates the immense value of Cheng Sheng's personal studio, and its future transformation into a film and television company will further amplify its value.

Let's talk about the films "Crazy Stone" and "Three Kingdoms".

The movie "Crazy Stone" is sure to make money because it has already been proven, after all, Cheng Sheng has the memories of another version of himself and can judge the potential of the movie.

As for "Three Kingdoms", if nothing unexpected happens, it will probably be no worse than "Tang Dynasty 1".

With the subsequent development of these films, Cheng Sheng's personal studio's wealth is immeasurable.

The valuation is at least around two billion.

If you factor in future potential, tens of billions wouldn't be an exaggeration.

Yu Dong now wants to exchange shares between Bona and Cheng Sheng. It seems like Bona is at a disadvantage, but the one who is really at a disadvantage is Cheng Sheng.

To be honest, if Cheng Sheng didn't have another memory from the future, he might have actually agreed to such a bargain.

Swapping shares with Bona Film Group would definitely multiply his net worth, and it's not impossible for his personal assets to add another zero.

However, with another memory and knowledge of future trends, Cheng Sheng was no longer so eager for wealth in the short term.

Besides, Bona's shares won't be easy to acquire; you'll definitely have to pay a price.

If that's the case, why did I agree to the share swap?

It's better to develop and expand your personal studio step by step.

“I appreciate Mr. Yu’s kind intentions, but I have no plans to switch shares for the time being. My personal studio is only for making movies for myself and I have no intention of going public in the future.”

After thinking it through, Cheng Sheng refused outright.

"Hehe, Director Cheng really has an independent approach to things, no wonder he can make such good movies."

Yu Dong was not angry at Cheng Sheng's refusal; instead, he praised him.

"What are you two talking about? I could hear you laughing outside."

Just then, Master Han walked in with steady steps, followed closely by Cheng Sheng's assistant.

"Boss, I wanted to report this, but Mr. Han..."

The assistant said nervously.

"It's alright, Mr. Han is one of us. You go back to your work." Cheng Sheng didn't blame his assistant, after all, his office door wasn't even closed.

"Mr. Han, you're here to see Director Cheng too?" Yu Dong stood up and shook hands with Mr. Han.

"Yes, you haven't answered my question from before. You're smiling so happily. Did you reach some kind of cooperation agreement with Xiao Cheng?" Master Han asked, looking at Yu Dong.

"We're talking about Director Cheng's TV series!"

"If it weren't for the rise of the internet, Director Cheng's 'Stars' might have been another 'Princess Pearl,' a drama that drew huge audiences."

Yu Dong said with a smile. (End of this chapter)