I am a historical film director in the entertainment industry.

Chapter 217 South Korea Wants to Buy Overseas Broadcasting Rights for "Descendants of the Sun&q

Keep in mind that "Scarlet Heart" has a rating of 9.8 on Korean websites, which is incredibly high!

Years later, South Korea bought the rights to the drama and produced its own Korean version, "Moon Lovers: Scarlet Heart Ryeo." However, it was heavily criticized by Korean netizens, who felt that nothing from the costumes and props to the characters could compare to the original.

It has to be said that South Korean netizens are really venomous, criticizing the Korean version of "Scarlet Heart" as utterly worthless.

However, what's laughable is that the Chinese themselves brought this upon themselves. Youku imported the Korean version of "Scarlet Heart" for 260 million yuan per episode, which of course flopped, but it's still laughable.

Can't they have any backbone at all?
What happens when someone buys something from you, and then you buy it back at an even higher price?

There's also the fairy-tale version of "The Return of the Condor Heroes" that aired last year.

There's a reason why South Korea loves Liu Yifei. When the TV series "The Return of the Condor Heroes" was introduced to South Korea, Liu Yifei's white dress stunned all the South Koreans.

So beautiful, she's absolutely gorgeous!

I never imagined that someone could wear ancient costumes so ethereally and beautifully.

It was around this time that Huang Xiaoming, the leader of the group, gained popularity in South Korea. Coupled with the popularity of his wife, Angelababy, and their high-profile wedding, it's no wonder that South Korean netizens like the couple so much.

When Cheng Sheng negotiated prices with the television personnel from both countries, he didn't ask for an exorbitant price. He simply stated a bottom line: if the other party agreed, he would buy; if not, he would let it go.

Ultimately, both television stations agreed.

They sold it to the country of Little Life for $20,000 per episode.

South Korea prefers this show, but because their economy can't compare to that of South Korea, they negotiated a price of $15,000 per episode.

The total cost per episode was less than 300,000 RMB, and in the end, it only sold for around 8 million RMB.

Compared to the $150,000 it fetched from Youku, it's a pitifully small amount.

Even if ants are tiny, they're still meat, so why not eat them?

Cheng Sheng didn't mind the small amount of money. Anyway, once the show became a hit in both countries, he could make up for some of the losses through the artists' endorsements there.

Actually, selling the show abroad and making money is a minor matter. The real value lies in exporting cultural products, which is what gives it prestige, and today's audiences really appreciate that.

If future news reports focus on the fact that "My Love from the Star" has been exported overseas, it can subtly elevate the company's and artists' prestige.

It's a pity that neither the male nor female lead of this drama are artists under our company, but it's okay, we have one artist playing the third female lead in "My Love from the Star", so we can take this opportunity to become popular.

Cheng Sheng's personal studio has signed three artists: Li Naiwen, Wang Zhi, and Tong Yaya.

Tong Yaya was arranged by Cheng Sheng to play the third female lead in "Stars".

Since the show aired, she has also benefited from it, gaining millions of fans.

Thanks to this drama, her fame is almost surpassing that of Wang Zhi.

Although Tong Yaya participated in the filming of "The Great Tang Dynasty 1" before, the role she played was similar to that of a passerby.

So Tong Yaya was an unknown in the industry, but after starring in "My Love from the Star", she suddenly became famous.

People can recognize me when I walk down the street.

Tong Yaya even took on several endorsements. Although these endorsements weren't for big brands, they still meant she had endorsements and could earn a lot of money.

With her popularity and millions of fans, and her beauty, Tong Yaya is sure to become a huge star if given the chance.

Tong Yaya's opportunity will come soon, because Cheng Sheng has given the studio several outlines for idol dramas, and the studio's screenwriters are now filling in the content.

One of these idol dramas stars Tong Yaya, and that's exactly what Cheng Sheng specifically requested.

Tong Yaya also received the news and was overjoyed!

Since the premiere of "My Love from the Star", Tong Yaya's rise to fame has been relatively controllable.

Huang Xiaoming, on the other hand, was in a terrible situation. His face had become incredibly popular recently, and if anyone dared to go out without makeup, it was like a traffic jam, with people constantly calling out "Professor Li" and "Professor Li," then pulling him along and preventing him from leaving.

The traffic jam lasted for about half a day. If the police hadn't come to maintain order, he probably wouldn't have been able to get home.

This made him both happy and troubled.

Of course, happiness far outweighs troubles.

The main reason is that his goddess suddenly started messaging him every day.

As a simp, he used to text or call his goddess, but she would almost never reply or even answer. Even if she did answer, they would only exchange a few pleasantries.

Now, even the goddess has learned to greet him.

This made him very excited.

As the saying goes, good news makes people feel refreshed. Not long after, someone from Huayi Brothers Film & Television contacted him, hoping that he could switch jobs to Huayi. Moreover, the conditions offered were very favorable, and even he was tempted at the time.

Fortunately, he held back in the end, saying he would consider it. After all, given his current popularity, if it continued, Huayi would probably offer even better terms.

After seeing the South Korean and Japanese TV station staff off at the company gate, Cheng Shenggang returned to his office not long after.

The assistant then led in the South Korean television crew.

Cheng Sheng was quite surprised when he saw them. Hadn't he just seen the KBS TV staff off? Why were they back again?
Could something have been left behind?

Just as Cheng Sheng was puzzled, the KBS staff finally explained the reason for turning back.

"You want to buy the copyright of 'Descendants of the Sun' in your country?" Cheng Sheng asked in surprise.

"Yes." The KBS staff member nodded.

“We haven’t even seen ‘Descendants of the Sun’ in China yet. Aren’t you afraid it will flop?” Cheng Sheng said.

"If a TV station can produce such a high-quality show as 'Stars,' I believe that the TV dramas produced by your company, Director Cheng, will not be bad."

Upon hearing this, Cheng Sheng felt a deep admiration for the KBS staff. No wonder they were sent to China; their vision was far superior to that of many others.

He dared to buy the rights to "Descendants of the Sun" in South Korea even before it aired. While this was a gamble, it also showed his keen insight. After all, only Cheng Sheng truly knows how popular "Descendants of the Sun" was.

"So how much are you planning to offer?" Cheng Sheng asked.

“The same price as ‘My Love from the Star’,” a KBS staff member tentatively suggested.

"Too few." Cheng Sheng shook his head.

There were already fewer episodes of "My Love from the Star" before, but that was after it had already aired, so Cheng Sheng couldn't ask for an exorbitant amount.

But "Descendants of the Sun" hasn't aired yet. If they buy it back, it will air in the same time slot as domestic dramas, and the price can't be less than that of "My Love from the Star".

"How much money would it cost to acquire it?"

“Fifty thousand US dollars per episode,” Cheng Sheng stated.

The KBS staff frowned upon hearing this.

The purchase price of "My Love from the Star" was only $15,000, but now it's $50,000 per episode, which is 3.5 times the original price.

He can't make that decision.

"Please allow me to make a phone call."

"Please." (End of Chapter)

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