I am a historical film director in the entertainment industry.

As Zeng Li felt Cheng Sheng's embrace and breath, her defenses gradually crumbled.

She knew that if Cheng Sheng stayed here, she wouldn't be able to do anything, and she knew what he wanted to do, but she just couldn't refuse.

After struggling for a moment, Zeng Li said with a flushed face, "You haven't eaten yet since you got back! Don't do this, let me make you a bowl of noodles first."

"No need, I ate on the plane, I'm not hungry. I just want to hold you a little longer and feel your warmth."

Zeng Li sighed helplessly, knowing that she also longed for Cheng Sheng's embrace and warmth.

So, she reluctantly nestled into Cheng Sheng's arms.

Cheng Sheng helped Zeng Li wash the pots and pans while chatting with her.

As sweet words were whispered, the atmosphere in the kitchen gradually became warm and romantic.

Zeng Li was enjoying this rare and heartwarming moment.

Unexpectedly, Cheng Sheng went too far and even wanted to do it in the kitchen...

During the daytime, the kitchen is where food is prepared.

Zeng Li initially refused, but eventually compromised.

She found herself unable to refuse Cheng Sheng.

The atmosphere in the kitchen suddenly became tense and dangerous.

After cleaning the kitchen, Zeng Li came out covered in sweat.

Seeing that Zeng Li was having difficulty walking, Cheng Sheng had no choice but to take her back to her home across the street so that she could rest properly.

Cheng Sheng then took a good shower, tidied his suitcase, and hung his clothes in the closet.

Ring ring ring!
Suddenly, Cheng Sheng's phone rang.

"Hey, Jiang Jiang, what's up?"

After glancing at the caller ID, Cheng Sheng answered the call.

"Boss, something's happened at the company."

"Jiangsu Ying said in a panic over the phone."

"You'd better come to the company as soon as possible!"

Jiangsu Ying said anxiously.

"Okay, I'll go over immediately."

After hanging up the phone, Cheng Sheng got dressed, grabbed his keys, and left home.

I drove my car, which had been parked in the parking lot for a long time, to the company building.

As soon as I got off the bus, I saw Jiangsu Film Studio standing at the entrance of the building.

"Tell me! What is going on?"

Walking over, Jiangsu Ying pressed the elevator button. After entering the elevator, Cheng Sheng asked.

"The endorsement deal the company arranged for Changchang has run into problems," Jiangsu Film said.

"Endorsement issue? What kind of issue? Is it serious?"

Cheng Sheng frowned.

Generally speaking, when accepting endorsements, the company's lawyers will carefully review the contracts and will never allow their artists to accept endorsements indiscriminately.

Su Chang is no exception.

As the top female star of Shengli Film Company, she now holds a high position in the entertainment industry, being a top actress and an internationally renowned performer.

These are the two most dazzling labels on Su Chang.

One is "The Great Tang Dynasty 1", another is an idol drama, and there is also "Lotus Lantern" which she filmed before, as well as her second idol drama "Reply 1988" which is about to be released.

Su Chang's status in China is as solid as a rock. Although she is not as good as Gong Li or Maggie Cheung, she is definitely no worse than the "Four Dan and Two Bing" (referring to four top actresses and two top actresses in China).

If she gets into trouble because of the advertisement she endorses, it will be a huge loss for the company. "An advertisement for a cosmetic product is suspected of being counterfeit or substandard, and the product has been accused of 'over-promotion'."

Upon hearing this, Cheng Sheng recalled a memory from another world, in which a celebrity was allegedly fined for 'excessive promotion'.

And this person was none other than Da Tiantian, whom Cheng Sheng knew well.

Jing Tian was fined more than seven million yuan by relevant departments for endorsing products that were suspected of false advertising.

They all have similar titles and are all considered "overhyped".

According to the Advertising Law, if a brand's advertisement makes false claims, the spokesperson will bear joint liability.

Jing Tian's use of that false advertising phrase in the advertisement undoubtedly crossed a legal line.

The public's reaction to Jing Tian's incident is quite interesting, with many netizens expressing sympathy for her.

After all, Jing Tian is never short of money, and there's no need for her to ruin herself for the sake of making money.

In addition, since Jing Tian showed a good attitude in admitting her mistake after the incident, the news did not actually have much impact on the internet.

It can be said that Jing Tian's previous "rich and beautiful" image saved her.

Otherwise, if it were another celebrity, they would probably have faded into obscurity long ago.

Come to the office.

Cheng Sheng asked Jiangsu Film Studio to bring Su Chang's endorsement advertising contract.

After reading it, Cheng Sheng was furious and said, "Who gave Su Chang this advertising endorsement? Didn't you do any research before accepting it?"

This is a false advertisement. This company is obviously problematic. They dare to accept such an advertisement. Aren't they going to ruin Su Chang's future?
"Boss, no one has ever encountered something like this before," Jiangsu Ying said with a bitter face.

Upon hearing this, Cheng Sheng understood. In this day and age, people rarely conduct investigations before accepting endorsement deals. Even in the future, as long as the money is high enough, it's not uncommon for celebrities to accept illegal advertising endorsements.

Cheng Sheng secretly regretted that he should have told his company to be more cautious about advertising endorsements since he had another memory.

As times and markets change, more and more brands will collapse, and celebrity endorsements will continue to backfire.

For example, Hu Jun, Wang Han, Li Weijia, Du Haitao, Zhang Ziyi, and others have gone from false advertising to causing people to lose everything.

Some celebrities' unscrupulous endorsements have even drawn criticism from CCTV.

"Go, call Manager Xing and all the company staff to the conference room."

After speaking to Jiangsu Film Studio, Cheng Sheng went to the conference room first.

Five minutes later, everyone had arrived.

Cheng Sheng criticized the person who helped Su Chang get the endorsement, and then emphasized that in the future, all artists under the company must investigate the other party's company before accepting advertising endorsements. He also reminded everyone not to blindly accept advertisements.

Especially in the area of ​​health supplements and skincare products, these are products that the company's artists will not be allowed to touch in the future.

Endorsing health supplements is one of the easiest ways for celebrities to cause a scandal.

Health supplements claim to "boost immunity," but what's the result?
What's soaring isn't immunity, but consumer anger.

Those ordinary people who bought the products not only emptied their pockets, but also ended up wondering: were these health products or a scam?

By then, the money is gone, and the health hasn't improved. Some people even delay proper treatment because they mistakenly believe in products endorsed by celebrities.

Cheng Sheng felt compelled to warn everyone that most celebrities would fall victim to this problem in the future.

He would rather his company make less money than earn this kind of dirty money, and he certainly didn't want his company's star to get embroiled in scandal because of it.

After giving his instructions, Cheng Sheng asked Su Chang to publish an apology online, making sure it was sincere.

Upon hearing this, Xing Aina and the others looked at Cheng Sheng with some shock.

They couldn't understand Cheng Sheng's behavior.

If a celebrity admits their mistakes, they might lose fans.

Besides, it's just a fine, there's no need to make such a big deal out of it!
However, under Cheng Sheng's stern gaze, they dared not ask any questions and could only do as he said. (End of Chapter)