Reborn in 08, a heretical cultivator starting a business

Chapter 189 2009, New Year's Day, God-level Marketing!

This reflects a mindset that prioritizes the overall situation and doesn't necessarily seek personal gain.

This will make Mayor Zhao's future even more brilliant.

Approval rates have also increased.

Of course, the main reason is that Mayor Zhao and Wang Junshan have a good relationship!

With Mayor Zhao in office, strategic cooperation between Future Technology and Jeju Island, and even Shandong Province, will be even better.

The comprehensive cooperation with Future Technology should have been spearheaded by Secretary Song.

Now it's all being spearheaded by Mayor Zhao!

Secretary Song felt helpless and had no other choice.

Sometimes, one wrong step can ruin your entire future.

His abdication and handing over the reins to a more capable person is already a done deal.

Wang Junshan was delighted with this.

With Mayor Zhao in charge, cooperation with Jeju Island and even Shandong Province will proceed much more smoothly.

It's not just about the 1500-mu Future Smart Home Industrial Park project, but also about the subsequent land policy operations for the Little Duck Factory.

Wang Junshan revitalized the duck farming business by lending 600 million yuan to the Jeju State-owned Assets Supervision and Administration Commission. With interest and investment subsidies, the total amount reached at least 700 million yuan.

The Jeju State-owned Assets Supervision and Administration Commission needs to repay this money by converting 300 acres of industrial land belonging to the Little Duck Factory into commercial and residential land and selling it.

Mayor Zhao has now begun full-scale operations, and the next step is to follow the procedures.

Once the procedures are completed and the formalities are amended, the property can be auctioned off.

By imposing a series of restrictions, future real estate can be successfully auctioned off.

The most crucial thing is to maintain production and postpone the demolition.

With Mayor Zhao in charge, these promises can be guaranteed.

Otherwise, it will increase a lot of uncertainty and be a huge loss for the future of smart homes.

In particular, with the introduction and commissioning of three pilot fully automated pulsator production lines, the annual production capacity of Little Duck's main factory has increased from 170 million units to 290 million units!

More will be added later.

If the demolition and production stop ahead of schedule, the losses will be enormous!

But with Mayor Zhao around, this matter can proceed perfectly according to plan, and production will not be delayed.

With the rural appliance subsidy program booming and Little Duck washing machines selling like hotcakes, a total production capacity of 290 million units (200 million units) plus Xinle Electric Appliances' 490 million units is still not enough.

There's no way around it; with the surge in rural appliance subsidies, Little Duck washing machines are selling over 20,000 units a day, and next year's sales will be at least 7 million+ units.

Even with three additional production lines, the capacity is still insufficient!
Therefore, Li Ming called Wang Junshan:
"Chairman, Little Duck washing machines are in high demand, and production capacity is still severely insufficient. It will take four or five months for the Smart Home Industrial Park to be completed in the future, which is simply not enough time."

"I suggest converting part of the warehouses at the Little Duck main factory into workshops, and also installing the fourth and fifth pilot production lines at the main factory to increase production capacity as quickly as possible!"

Wang Junshan readily agreed: "Sure, we'll demolish the southern area first, and all the new production lines will be located in the south. Once it's converted into commercial and residential land, we'll demolish it a few years later, starting with the twin-cylinder production line and warehouse on the north side."

"Yes, Chairman, I'll put them all on the south side!"

Li Ming was in a great mood.

In this way, more than half a month later, these two production lines will also be put into operation, and the annual production capacity of the Little Duck Factory will reach 370 million units!

Add to that the 200 million units from Xinle Electric Appliances, and that brings the total to 570 million units!

Moreover, the three production lines of the pioneer have been successfully put into operation, and the workers are familiar with the operation.

Next, introducing two pilot production lines will be a breeze.

"Boss, I've done the calculations. The south warehouse is quite large. If we demolish it all, we can still operate five pilot production lines and increase production capacity significantly if needed."

"The warehouse isn't a problem either. Right now, we can't keep up with sales. All the products that aren't even available offline have been pre-ordered. Basically, as soon as they come off the production line and pass inspection, they're immediately loaded onto trucks and shipped out. Warehouse demand has actually decreased to a minimum."

“Yes, that’s right. The power of the ‘Home Appliances to the Countryside’ program is still being unleashed. Sales are expected to continue to grow,” Wang Junshan said.

"Yes, nobody expected the power of home appliances to be so great, causing Little Duck's sales to double again!"

Li Ming was also greatly alarmed.

Normally, if the "Home Appliances to the Countryside" program can increase sales by 30%-40%, that would be considered very good.

But the sales of the little duck increased by 100%!

The reason can be summed up in four words: high quality and low price!
It perfectly aligns with the rural market targeted by the "Home Appliances to the Countryside" program.

Of course, there's also the resource support from Vipshop!
Unfortunately, there are few brands willing to spend money on promotion, so Vipshop can only prioritize allocating these resources to Xiaoya!
In its previous life, Little Duck did not have such resources and was only sold in a few provinces in the north and east.

But now, thanks to the promotion of Wang Junshan and Vipshop, it has become famous and a bestseller nationwide.

At this rate, these older models alone could sell 600 million units next year.

With the addition of new models, sales could surge even further.

If it can reach 750 million units, it may be able to compete with Little Swan for second place!
Next year, with the rural appliance subsidy program gaining momentum, Haier is expected to reach around ten million units in the washing machine market.

Little Swan is expected to sell 750-800 million units, while Midea is expected to sell 550-600 million units.

If the Little Duck can reach 750 million units, it also has a chance to compete for second place.

If production capacity can't keep up, then it's useless.

Of course, Midea's annual sales of 550-600 million washing machines include Rongshida.

In order to enter the washing machine market, Midea acquired Rongshida's washing machine and refrigerator business in 2000. However, the Rongshida brand belonged to the Hefei Municipal State-owned Assets Supervision and Administration Commission, which authorized Midea to use it.

Later, after Midea's washing machine brand developed, it stopped using the Rongshida brand.

After some twists and turns, Rongshida was used by brands such as Whirlpool for OEM manufacturing.

In 2021, the Rongshida brand was taken back by the Hefei Municipal State-owned Assets Supervision and Administration Commission and was no longer authorized to other companies.

But at this point, Rongshida had done too much OEM work, and...

Midea completely abandoned Rongshida because Rongshida had too many OEM products, and its brand image affected Midea's development.

Similarly, Wang Junshan also has to consider this issue.

This year, the Little Duck 699 and 999 models sold very well, but we can't keep doing it like this.

Otherwise, the Little Duck brand will be ruined.

In recent years, the "Home Appliances to the Countryside" program has still needed basic models to penetrate the lower-tier markets.

At the same time, they also need to launch brand-new mid-range products to elevate the brand image.

Once the rural appliance subsidy program ends, these basic models will have to be gradually scaled back, and all efforts will be focused on the mid-range market.

Wang Junshan had a plan:
"Okay, you can handle it as you see fit. The fully automatic impeller production line isn't that advanced. It'll be fine to put it on the south side of the main factory. It'll be outdated in six or seven years, and it can be demolished along with the second phase."

"Don't worry about storage space either. Jeju's existing central warehouse has a large area. If needed, you can use it first."

"In another three or four months, the Jeju International Warehouse will be completed, covering 300,000 square meters, no, 500,000 square meters, and we won't be short of anything!"

Li Ming nodded: "That's what I was thinking. We'll expand the Jeju International Warehouse to 800 acres, which is only about ten kilometers away from the Little Duck Factory. It's very close."

"The new washing machines in the 'Return of the King' series are also ready and can be launched at any time."

"Let's go with New Year's Day, it's a good day," Wang Junshan said.

"Okay, boss."

With Wang Junshan's approval, Li Ming quickly started the renovation project.

Meanwhile, the shipments of the fourth and fifth pilot production lines are being expedited!

Meanwhile, preparations for the launch of the "Return of the King" series of new products have begun in earnest. The newly launched fully automatic top-loading washing machines are being rapidly distributed nationwide.

Li Ming was particularly excited about the brilliant marketing campaign personally planned by Wang Junshan.

Excited to think about it!
However, things aren't so easy for our competitors.

The atmosphere at Haier headquarters was somewhat strange.

Ririshun President Xie Juzhi was in high spirits:
"Chairman Wang truly kept his word. After partnering with Vipshop, RRS's orders increased by 50%!"

"Vipshop's rural appliance sales program is booming, and RRS's orders have surged again, increasing by another 30% and still growing. They're making a killing."

"This year, Ririshun's profit is 3 million yuan, and next year, Ririshun's profit will reach 80 million yuan, and its market value will reach 8 billion yuan. There is no problem at all!"

"Partnering with Chairman Wang is absolutely the best decision Ririshun has ever made!"

Upon hearing this, Chairman Zhang was very satisfied.

The fact that Haier Group has been striving for a valuation of 3 billion yuan and is now aiming for 8 billion yuan is definitely a highlight for the entire Haier Group!

Other senior executives at Haier were also overjoyed.

Besides the washing machine department.

"What's there to be happy about? Our Haier washing machines have suffered considerable losses!" The president of the washing machine division looked grim.

Haier washing machines have been impacted by Little Duck washing machines. Although the impact is not as severe as that on Midea, it cannot be said that there is no impact at all.

Haier's twin-cylinder engines, in particular, sold very poorly.

Many users who were prepared to buy a Haier twin-cylinder car for over a thousand yuan have turned to buying a Little Duck fully automatic car for over 800 yuan!

Some people who were planning to buy a Haier fully automatic pulsator washing machine for over 2,000 yuan have switched to the Little Duck washing machine for only 2609 yuan after the rural appliance subsidy program!

This kind of product-level disruption has seriously shaken the faith of some users who were not firmly committed to the brand.

Upon hearing this, Chairman Zhang's smile froze.

The decrease in washing machine sales and the increase in RRS sales put him in a state of both pain and pleasure.

Xie Juzhi's expression was somewhat intriguing, and he quickly said:

"However, overall, Haier washing machines are still seeing increased sales. Midea's washing machines are being more severely impacted by Little Duck, and the impact is greater."

"Besides, ducklings are just low-end products, so they don't have much impact on us."

Upon hearing this, Chairman Zhang's expression softened somewhat.

Unexpectedly, three days later, it was New Year's Day.

A new year begins!
Little Duck has launched three brand-new fully automatic pulsator washing machines.

Full configuration upgrade!

These days, basic fully automatic washing machines typically have a capacity of 5-6 kg, a standard induction motor, three functions (standard, quick wash, and spin-dry), a plastic inner tub, a spin speed of 700-800 RPM, and a level 3 energy efficiency rating.

For items under 1500, this configuration is standard.

The three pilot production lines introduced by Little Duck have produced three products with comprehensive upgrades!

It's the Little Duck King Returns series!
The first product is a baby washing machine, named Little Duck Prince.

With a 3kg design and compact size, it features a high-temperature washing function, an upgraded series-wound motor with a longer lifespan, a level 2 energy efficiency rating, is suitable for use with mothers and babies, and offers seven washing modes.

300W power, suitable for dorm rooms, a must-have for singles, and a must-have for underwear.

Furthermore, its appearance has been redesigned, making it simple, elegant, and easy to move.

Original price 1699, special launch price 1499, rural appliance subsidy 1304.

There's also a limited edition children's version featuring a little yellow duck. It's priced at 1899, with a special launch price of 1699, and a rural appliance subsidy of 1478.

The second one is Little Duck All-Round King.

Based on the Little Prince series, it has been fully upgraded to an 8kg large capacity and 10 washing modes, making it easy to wash large items of clothing, sheets, and duvet covers.

It boasts 10-in-1 functionality and is suitable for home use.

Original price 1999, special launch price 1799, rural appliance subsidy 1565.

The third one is Little Duck Giant Whale King!
This 10kg super-large capacity fully automatic top-loading washing machine can wash a week's worth of clothes for the whole family!

In 2009, the vast majority of fully automatic washing machines had a capacity of 5-7 kg. 8 kg was considered extra large and more expensive, costing 2000-2300 yuan.

There are very few 10-kilogram ones, and they are extremely expensive, all above 2500!

The Little Duck Giant Whale King, with a super large capacity of 10 kg, is originally priced at 2299, but is now available at a special launch price of 1999, and 1739 under the rural appliance subsidy program!

They've driven the price of a 10kg fully automatic top-loading washing machine down to below 2000!

Little Duck Prince, Little Duck All-Round King, and Little Duck Giant Whale King are three products in the Little Duck King Returns series!

Each model is very competitive, offering the highest configuration at its price point.

Lowest price for the same configuration!
Although there was no press conference or advertisements.

However, it still attracted a lot of attention and quickly became a bestseller after its launch.

The "Return of the King" series employs a marketing approach that combines tradition and innovation.

For example, even the basic models have promotional posters for the "Return of the King" series, specifically advertising the new models.

As a result, even those who bought the basic model noticed it, and many even recommended it to people around them.

Especially consumers participating in the rural appliance subsidy program.

In addition, they innovatively integrated advertising into WeChat Farm!
We've launched a joint promotion: "Clean and achieve great results, win one of 1000 Little Duck King Returns Series premium fully automatic washing machines!"

All users can purchase a Little Duck washing machine in the store for 10,000 gold coins.

After a hard day's work, your clothes are dirty. Just click on the Little Duck washing machine to start a clean wash.

After the cleaning is completed, you will receive a cleaning gift pack!
You'll have a chance to win rare seeds, gold coin chests, discount coupons, and duck washing machine fragments!

Discount coupons are available for purchases over a certain amount, ranging from 5 to 100 yuan. These coupons can be combined with subsidies for rural appliance purchases and brand sales discounts.

When purchasing a Little Duck washing machine, you can get an additional discount of 5-100 yuan on top of the already discounted price.

That's a great perk.

Of course, most of them are five yuan, but a few people will get a large coupon.

The fragments of the Little Duck washing machine are divided into three sets: Little Duck Prince, Little Duck All-Round King, and Little Duck Giant Whale King.

Assemble the whole set and you can redeem a corresponding Little Duck washing machine for free!
Among them, Little Duck Prince requires 50 fragments, Little Duck All-Round King requires 80 fragments, and Little Duck Giant Whale King requires 100 fragments!
Two free cleanings per day; for more than two cleanings, each cleaning costs 100 coins.

Sometimes you lose money, sometimes you break even, and sometimes you make a fortune—it all depends on luck.

The moment this activity was announced, all WeChat Farm users became interested.

Moreover, the event was designed very reasonably.

After a hard day's work in the fields, it's only natural to wash your clothes in a washing machine when they get dirty.

The rewards are plentiful.

Gold coins and rare seeds are enough to make it captivating.

There are also coupons, which, combined with Vipshop's discounts and the rural appliance subsidy program, offer even lower prices, making it even more tempting.

Of course, the most attractive part is the grand prize of 1000 Little Duck washing machines by piecing together fragments!
If it's only ten, fifty, or even a hundred units, everyone thinks the chances are slim and it's just a gimmick.

But Wang Junshan was generous and directly took out 500 Little Duck Princes, 300 Little Duck All-Round Kings, and 200 Little Duck Giant Whale Kings!

A full thousand washing machines are waiting for you to win!
That's a high probability, it's hard not to go crazy!

However, it was this event that made Little Duck's three washing machines a hit across the internet on the day of their launch, and they all sold out!
(End of this chapter)