Reborn in 08, a heretical cultivator starting a business

Chapter 190 Sales exploded, Haier and Midea panicked!

The collaboration with "WeChat Farm" not only boosted the enthusiasm of players but also served as a brilliant marketing campaign.

So much so that the Return of the King series became a hit across the internet on the day of its release, without any press conference or other promotion!
As a result, tens of millions of WeChat Farm players are aware of Little Duck's three new products that have made a triumphant return.

They all knew each other's unique characteristics.

Sun Xue from Yuci City.

A young mother and a seasoned user of WeChat Farm.

Their eyes lit up when they saw the new event:
"Clean and efficient washing, win 1000 Little Duck King Returns series high-end fully automatic washing machines!"

"Could they really win against the Little Duck washing machine? And it's 1000 units."

"And it's not the basic model that costs 699 or 999, but the brand new 'King Returns' high-end fully automatic washing machine."

"There are also discount coupons, rare seeds, and gold coins!"

"This event is fantastic!"

"Even if we can't get a washing machine, it's still a good deal."

Sun Xue was in a great mood and decisively clicked on the activity list, her eyes wide with excitement:
"Little Duck Prince, 1699, launch special offer 1499, requires 20 fragments, exclusive for mothers and babies!"

"I have to say, it looks really good, it's small and portable, I want it!"

"Little Duck All-Round King, 8kg large capacity, an all-rounder to meet all needs. 1999, special launch price 1799!"

"I want one too. The parallel bars at home are too cumbersome to use; it's time to replace them!"

"Little Duck Giant Whale King, a 10-kilogram behemoth, can wash a family's clothes for a week, including sheets, duvet covers, sofa covers, and large items of clothing, with ease!"

"Wow, that's amazing, ten kilograms! I want it even more now!"

Sun Xue was overjoyed and decisively opened the "WeChat Farm" store, spending 10,000 gold coins to buy a little duck washing machine.

The gold coins are in-game currency earned from buying vegetables on the farm; they are worthless.

Sun Xue started the washing machine, washed clothes once, received a fragment reward, and a picture popped up.

A Little Duck Prince washing machine appeared before her eyes, and its adorable design made Sun Xue's heart flutter.

And that advertising slogan made her even more eager to try it:
"Maternal and infant health requires independent and professional care. Little Duck Prince is specially designed for mothers and babies, providing better care for their health..."

Sun Xue, who had never considered buying a useless baby washing machine, found this introduction very reasonable:

"It doesn't matter to adults, but children's health is very important. They need a special children's washing machine. Washing them separately from adults' clothes is cleaner, more hygienic, and healthier."

"That's absolutely right. No matter how tough things get, we can't let our children suffer."

"This Little Duck Prince is great, and there's also a duck-shaped version. My son will definitely love it."

Sun Xue decisively started the washing machine again, but this time she only received a 30 yuan coupon for a Little Duck washing machine.

The Little Duck Prince, originally priced at 1499, is now only 1469 with the 30 yuan discount coupon I just won!

"Sigh, collecting fragments takes a long time, I might as well just buy them!"

"My son's health is the most important thing!"

Thinking this through, Sun Xue quickly placed an order.

I was planning to buy the regular version for 1469, but the limited edition duck version was just too cute.

Even a young woman like her can't take her eyes off her; her son will definitely love her!
I decisively spent 1669 and placed an order for the little yellow duck version!
As for what if all the fragments are collected, wouldn't that cause a conflict?
There's no need to worry about that; we can use another machine to wash underwear.

The old double tub at home is used for washing adults' clothes, the little prince tub for washing children's clothes, and now we'll get another tub for washing underwear.

Sun Xue made all the arrangements perfectly and shared this good thing with her other WeChat friends.

Magic City.

IT engineer Chu Tiankuo was playing "WeChat Farm" while slacking off at work and even won a Little Prince washing machine fragment.

However, the above description has changed:

[Fun fact: According to scientific research, washing underwear, socks, and other clothing in a washing machine gets them cleaner than hand washing.]

However, considering psychological comfort and hygiene, the Little Duck Prince underwear washing machine, with its high-temperature boiling wash, frees up your hands and is your best choice!

Chu Tiankuo's eyes lit up:

"I told you, washing underwear in a washing machine is cleaner and more hygienic than hand washing!"

My girlfriend won't let me use it, she thinks it's dirty!

"Fine, I'll buy my own Little Duck Prince washing machine just to wash my underwear!"

"Just keep rubbing it by hand!"

"Now you can't say anything, right?"

"Hahaha, I'm such a smart guy!"

"Only 1499, no more scrubbing my underwear every day, what a bargain!"

Chu Tiankuo also quickly placed an order for a Little Prince standard edition.

Buy early and enjoy early!
Full-time housewife Xie Lan drew a fragment of the Little Duck Giant Whale King:

[Can't wash large clothes in a regular washing machine? Too many people in the family for the washing machine to fit them all?]

Don't worry, the Little Duck Giant Whale King fully automatic top-loading washing machine has a super large 10kg capacity, enough to comfortably hold a week's worth of clothes for the whole family and get them clean!

Xie Lan exclaimed in amazement: "This is great, ten kilograms, twice the size of the one I have at home!"

"From now on, we can wash all the clothes for our family of four in one tub, instead of having to use two tubs."

"I just got a coupon, I'll buy one!"

……

Similar scenes are unfolding across the country.

The three products from Little Duck's triumphant return quickly became a hit across the internet.

In addition, each product is very powerful and offers excellent value for money, and they are all 500-1000 yuan cheaper than Haier's.

It's hard not to be heart-warming.

In addition, Little Duck was originally a big brand, but it was recently ruined by capital, which led to its decline.

The release of the "Return of the King" series, as the name suggests, is about "the king returning to his peak!"
This positive and uplifting attitude, with its touch of heroism, is what consumers love most.

In addition, the product's amazing quality and price, which is 500-1000 yuan lower than similar products from competitors, along with extra coupons, led to a surge in orders.

Thanks to this series of marketing efforts, sales of all three products from Little Duck's triumphant return have skyrocketed.

Many families with children, especially those with the means, have specifically bought items like the Little Duck and Little Prince.

The little yellow duck version, in particular, with its adorable design, is especially loved by children.

I didn't originally intend to buy it, but seeing that other children had bought it, I thought my own child should buy it too.

The parents couldn't bear to see the baby suffer, and they also felt that the health of the mother and baby was important, so they simply placed an order.

This made the Little Prince series a complete bestseller.

Many single people, or those who are particular about their appearance, don't like washing their underwear every day, so they simply bought a Little Prince washing machine specifically for washing underwear.

The Giant Whale King, with its super-large capacity and ultra-low price of 1999, has become the first choice for large families.

With its large capacity, it can wash bed sheets and large items of clothing, and it's 500-1000 yuan cheaper than competitors, making it quite popular.

The All-Round King has no weaknesses in any aspect, is an all-rounder, and can meet the needs of most families, resulting in impressive sales.

Unsurprisingly, all three products sold out quickly.

This impressed Li Ming, who exclaimed, "Chairman Wang is truly amazing! Just by using the name 'Exclusively for Mothers and Babies,' he made the Little Prince series a huge hit!"

"Yes. At first, we thought this kind of useless design, so small and so expensive, would never sell."

"Unexpectedly, it became the best-selling product!"

"There's no way around it, the chairman understands consumer psychology too well. These days, the most important thing is children, and women have the strongest spending power." "A mother and baby's health requires independent professional care. Even if there is a washing machine at home, they will still need to buy an extra one, or even two."

"The sales of the All-Round King and the Giant Whale King are also very good."

"Yes, many people buy the Giant Whale King to wash thin blankets and cotton clothes. The All-in-One King, on the other hand, is an all-rounder and the most practical."

"The 'Return of the King' series has seen a slight increase in price and profit, but its value for money remains excellent. It would be abnormal if it didn't sell well."

"Of course, the most crucial factor is Chairman Wang's phenomenal marketing skills—they're amazing!"

"The collaboration with WeChat Farm became a hit across the internet in just one day, and sales exploded."

"Chairman Wang is truly amazing, a business genius."

"Now tens of millions of users are playing with the washing machine in the farm, piecing together pieces, and if they can't put it together, they just place an order."

"That's Wang Dong's brilliance. He promotes the Little Duck King Returns series by using a puzzle-solving model to win big prizes. It's truly ingenious."

"That's great! The Little Duck King Returns series is a huge hit, and sales have exploded. The only problem is that we don't have enough production capacity."

"Sigh, this is a big problem, we need to think of a solution."

Li Mingdu felt melancholy.

On its first day of release, the Little Prince series sold over 5000 units.

The sales of the All-Round King have also exceeded 3000 units.

Even the lowest-selling Giant Whale King model has sold over 2000 units.

On the first day, sales of the three washing machines exceeded 1 units.

Including other basic models, Little Duck washing machines sold over 3 units on New Year's Day.

The inventory is almost gone.

A new production capacity crisis has emerged.

We can only urge the fourth and fifth pilot production lines to continue placing additional orders.

The Return of the King series was too successful.

Seeing this, Haier's Chairman Zhang turned green:

"As I just said, Little Duck only makes low-end products and cannot make mid-to-high-end products, so the impact on Haier is limited."

"Unexpectedly, they've now made mid-range washing machines and are doing very well, directly impacting Haier's sales."

"The problem is serious."

"In particular, Wang Junshan's marketing campaign in collaboration with WeChat Farm was a stroke of genius."

"In just one day, the newly launched 'Return of the King' series sold out completely."

Haier Washing Machine President Su Feng's face was ashen: "I told you long ago that Little Duck was a major crisis, but you didn't take it seriously. Now look what's happened! The situation has become serious; let's see how you handle this."

RRS CEO Xie Juzhi's lips twitched; he didn't know what to say.

He could only sigh: "I never expected Wang Junshan to be so amazing. He completely revitalized Xiaoya, a brand that was on the verge of bankruptcy, and even made it bigger and stronger."

"There are many things you haven't considered!" Su Feng was furious. "President Xie is largely to blame for this and must take responsibility!"

Well, if Haier washing machines experience a significant drop in sales, or even lose their top spot, I, as the head of the company, will have to take responsibility.

Someone has to be dragged down with them.

RRS CEO Xie Juzhi is the best choice.

That way, they can pin it all on Xie Juzhi!
Xie Juzhi instantly understood the other party's plan and gave a cold smile:
"Yes, I have to take responsibility. After all, I didn't expect that Haier's washing machine division, which is number one in the country, would be such a paper tiger. It was so weak that it could be defeated by Little Duck washing machines, and the logistics department has to take responsibility."

"Is it because of poor logistics that they can't compete with Little Duck? But both Haier and Little Duck washing machines have RRS logistics."

"You!" Su Feng's face turned green.

That's incredibly vulgar.

Chairman Zhang frowned deeply: "Enough! The situation is critical, and you're still blaming each other."

"The key issue now is not who is responsible, but how to expand Haier washing machines!"

Su Feng nodded: "I suggest immediately blocking the logistics and delivery of Little Duck washing machines to curb their development at the root."

Xie Juzhi was furious: "Are you crazy? We have signed contracts with Vipshop and Xiaoya. If we breach the contract, not only will we not make any money, but the penalty for breach of contract will be a huge sum."

"More importantly, Future Technology is our second-largest shareholder, holding 47.37% of the shares!"

"If you do this, Haier washing machines may not be able to succeed, but you can kill RRS Logistics, which is doing very well."

"President Su, you're already capable enough of ruining a Haier washing machine, do you really want to ruin Haier Ririshun as well?"

"Aren't you being too greedy?"

"What the hell!"

Su Feng was furious!
If the chairman hadn't been there, he really could have challenged old man Xie Juzhi to a fight!

Xie Juzhi continued, "If you're going to cook, practice more. If you've been overtaken in washing machines, look for the reasons within yourselves instead of pushing all the blame onto our logistics division."

"With your attitude, even without Little Duck, Little Swan, which fully integrates Midea's resources, could potentially surpass you."

“You…” Su Feng was furious.

After hearing this, he couldn't even come up with an excuse anymore!
As expected, Chairman Zhang's expression darkened: "Ririshun is doing well, and we must maintain our relationship with Future Technology. This year, we aim for 80 million in profit and 8 billion in revenue, and strive for a successful IPO within four years!"

"As for the washing machine division!"

Chairman Zhang paused, then looked at Su Feng: "Perhaps the tragic fates of the ducklings and swans over the years, coupled with Haier's stable position as number one, have made you complacent."

"But I believe that President Su is still the same capable and valiant Su Feng!"

"You won't let me down, right?"

Su Feng's heart skipped a beat, and he understood what the chairman meant.

This is his last chance.

If Haier, the industry leader, can't compete with Little Swan and Little Duck, it's no longer worth its business!

You might as well get lost.

"Rest assured, Chairman, the passion of Haier Washing Machine Division remains undiminished."

"We're still a formidable force!"

"Yes, I'll be waiting for your good news."

Chairman Zhang spoke calmly, still quite disappointed with Su Feng's performance.

Midea's headquarters.

Fang Bo's face darkened: "The king has returned, Little Duck has quite the ambition!"

"Do they still want to rise to prominence like Little Swan and reclaim their place among the top three washing machine giants?"

"How can it be!"

"If you come back, Haier, Little Swan, and Little Duck will become the three giants, so where will Midea washing machines stand?"

"joke!"

What are your thoughts?

After a brief silence, everyone spoke up: "Chairman, first of all, we have a comprehensive advantage in product strength, focusing precisely on baby washing machines and ultra-large capacity washing machines."

"Secondly, we should wage a price war if necessary!"

"Use Midea and Rongshida brands to compete, and for Little Swan, try to target the high-end market."

"Yes, but it's not enough."

"If we can't take down Vipshop, then we'll find a chance to smear Xiaoya!"

(End of this chapter)