Reborn in 08, a heretical cultivator starting a business

Chapter 191 Rules, Restraining the Weak. WeChat Users Surpass 100 Million!
"That's right, we can't create Vipshop, we can't create Future Tech, but we can create Little Duck!"

"Through normal business operations, we'll smear the ducklings and teach Wang Junshan a lesson."

"Let Wang Junshan see our firm stance and know his limits!"

Fang Bo nodded: "Yes, acting as both referee and player is a big no-no. We have to teach Wang Junshan a lesson."

"But have you considered where to start?"

"This……"

The entire conference room fell silent.

Fang Bo was furious: "They all talk a good game, but when it comes to specific plans, they all fall silent. Seriously."

"Are you just making empty promises to me?"

"Think about it, everyone come up with concrete and feasible plans to get rid of the duckling!"

"The washing machine market is only so big. We can tolerate a behemoth like Haier, but we cannot tolerate Little Duck returning to its peak!"

Fang Bo clearly saw that the domestic washing machine market was very limited, and could only accommodate three major giants at most.

The three giants of washing machines in the 80s were three state-owned enterprises: Narcissus, Chrysanthemum, and Clivia.

Shuixian, formerly known as the Shanghai Washing Machine Factory, was an inefficient state-owned enterprise that refused to transform itself and was delisted in 2001.

Baiju, a washing machine giant in Beijing, was acquired by Whirlpool in 1998 and subsequently shelved.

Clivia, a subsidiary of FAW Group in Changchun, went bankrupt in 2000.

In the early 90s, the three giants became Haier, Narcissus, and Little Duck.

Or the Five Golden Flowers, Haier, Narcissus, Little Duck, Little Swan, and Rongshida.

Later, Narcissus declined, Little Swan rose to prominence, and the new three giants emerged: Haier, Little Swan, and Little Duck.

Later, Rongshida formed a joint venture with the foreign company Maytag, surpassing the declining Little Duck and becoming one of the three giants: Haier, Little Swan, and Rongshida.

Subsequently, Rongshida declined and was acquired by Midea.

Little Swan was in decline, but it was revitalized by Midea's investment.

The current three giants: Haier, Little Swan, and Midea.

It appears to be three brands, but in reality, it's just two systems.

Haier Group and Midea Group!
After all, Little Swan's major shareholder is Midea, and it uses Midea's supply chain, channels, and resources.

The family does not speak two languages.

Therefore, Midea fully supported Little Swan's transformation from the brink of bankruptcy to its current success.

But if Little Duck wants to rise to prominence, Midea won't allow it.

"Chairman, the Little Duck King Returns series, which focuses on mid-range washing machines, has also become a threat to Haier."

"We can join forces with Haier to fight against Little Duck."

Fang Bo nodded: "That's a good idea. In the past, Little Duck only targeted the low-end market, and Haier could sit still. Now that it's also targeting the mid-range market, I'm afraid even Haier won't be able to sit still!"

The vice president smiled: "Yes. We can join forces with Haier and leverage the power of the washing machine industry to target Little Duck. That should do it."

Fang Bo thought for a moment: "Is it reliable? Let's make a detailed plan first and study it."

"it is good!"

Midea hasn't come up with a good solution yet, but sales of Little Duck washing machines continue to rise steadily.

Even after a week, sales were still quite good.

Simply put, a new way to play has emerged on WeChat Moments.

"Boss, look!"

Shen Huaijin held up the notebook and showed it to Wang Junshan:

"Many people are posting pictures of Little Duck Prince, Little Duck All-Round King, and Giant Whale King on their WeChat Moments, claiming that they have collected all the fragments, successfully synthesized Little Duck, and already redeemed it, with pictures as proof!"

Wang Junshan laughed: "These people are amazing, taking what they bought and using it as a composite?"

"Yes, that's exactly what they did. The problem is that many people believed it and left congratulatory messages, only to find out later that they had been fooled!"

"Then they also placed orders and promoted their synthesized products on social media, thus deceiving others."

"Haha, these people know how to play, but it has greatly increased our sales."

"Yes, they installed it, and our sales increased."

"Fortunately, we added two more production lines, otherwise we really wouldn't have enough to sell."

Shen Huaijin smiled, then changed the subject:
"Boss, we're doing e-commerce, acquiring Little Duck to make washing machines, and using 'WeChat Farm' to promote Little Duck all the time. It doesn't feel right to be both the referee and the player. It's a bit against the rules."

"Secretary Shen, are you kidding me?" Wang Junshan was speechless.

"According to you, if you're in e-commerce, you can't be both the referee and the player, so you can't make washing machines, dishwashers, water purifiers, or any other smart home appliances, not even mobile phones!"

"When we do e-commerce, then mobile phones, and other smart home products, we are both the referee and the player."

"Are we just going to give up on development? Stop doing anything?"

"Is Future Technology only going to focus on e-commerce, social networking, and gaming? Will it not get involved in any real-world businesses at all?"

“This…” Shen Huaijin was stunned.

Yes, if you follow the rules.

Once you become an e-commerce platform, you become the referee, and you can't touch any other products!

Otherwise, you'd be both the referee and the player!
But, how is this possible?

Totally impossible!
It's almost a joke!
Just like JD.com in its previous life, it not only operated an e-commerce platform but also had multiple sub-brands, doing everything.

For example, JD.com's Jingzao (JD.com's manufacturing division) produces everything from refrigerators, washing machines, air conditioners, televisions, and massage chairs...

From small items like pots and pans, wet toilet paper, beauty and skincare products, bedding sets, yoga mats, snacks, chargers, keyboards and mice... the entire range is covered.

JD.com's Jingzao has made all kinds of products, including home appliances, daily necessities, digital electronics, food, personal care, clothing, and baby products.

In addition to JD.com's Jingzao brand, JD.com also has sub-brands such as Huixun (focusing on low-priced daily necessities and food), Jiabai (focusing on home furnishings), LATIT (focusing on outdoor sports), and Jingmeng (focusing on pets)...

There are almost no product categories that JD.com doesn't offer.

It can be said that JD.com is not only both a referee and a player, but also a player participating in all categories!

It's much more serious than Wang Junshan's case, but it's still thriving.

No one cares.

There's nothing you can do about it, even if you care.

JD.com is a big platform; you have to put up with it even if you're not happy about it.

Even Gree and Midea couldn't do anything about it.

To put it bluntly, everything comes down to ability.

This includes Sam's Club, Pang Donglai, Jiajiayue, and others, which operate both as platforms and self-operated businesses, and their self-operated products cover a wide range of categories.

He was both a referee and a player.

But it doesn't matter.

No one cares.

Major brands still have to pay money and take a cut, and they are eager to cooperate.

Wang Junshan only makes washing machines, which is nothing compared to JD.com, Sam's Club, and Pang Donglai, which make everything.

It would be truly ridiculous to continue to fuss over these outdated rules that seem to apply to both sides.

In reality, successful platforms are those that act as both referees and players.

JD.com, Sam's Club, and Pang Donglai in their previous lives were all like this.

Only those who are not doing well will use the rules as an excuse.

It's clear that Vipshop is the most successful in the B2C field!

“Huaijin, remember this: the whole world is a makeshift operation, there are no absolute industry rules,” Wang Junshan laughed.

"Ah? How is this possible?"

Shen Huaijin was completely bewildered. In her mind, all countries in the world were well-ordered and orderly. How could this be a makeshift operation?
Wang Junshan did not explain in detail, but only said, "You will know about this later."

"As for the so-called rules, they only constrain the weak and legitimize the strong's exploitation and plunder of the weak."

Shen Huaijin was greatly shocked. He had never heard such a statement before, but upon careful consideration, it made a lot of sense.

Rules are always made by the strong, and they are always in the former's favor. Otherwise, the strong wouldn't make them in the first place!
The weak not only lack the power to make rules, but are also obligated to follow them.

The strong can not only make rules and benefit themselves, but also disregard them anytime, anywhere!

It sounds domineering and unreasonable.

But that's the truth.

“Our future technology is different; we will not be the weak,” Wang Jun said with a smile.

"We will be the strong!" Shen Huaijin said.

"We are the rule-makers, or the rule-changers," Wang Junshan said calmly.
"In reality, the so-called industry rules are a joke and don't need to be taken seriously."

"As long as we are strong enough, we will have enough say to change the rules to our advantage."

"If they don't change, then we'll just flip the table and force them to change!"

Wang Junshan is an evil cultivator who doesn't care about rules or regulations.

And it doesn't matter if someone is both a referee and a player.

It's impossible for a company to enter e-commerce and then stop developing smart homes, mobile phones, new energy, and semiconductors...

This is simply not possible.

Conversely, the money earned from smart homes and e-commerce will be subsequently invested in the research and development of mobile phones, new energy, and even semiconductors.

Build a comprehensive industrial chain!

These things are very expensive, but they are essential.

Otherwise, even if future technologies become very large, a single ban or a severe crackdown could instantly bring them back to their original state.

Moreover, foreign countries are full of hooligans and scoundrels, and Wang Junshan doesn't trust them at all.

Like Anshi in my previous life, which was acquired for 330 billion, and they said they'd confiscate it, and they did.

Foreign countries are full of makeshift gangs and pirates; plunder and robbery are ingrained in their genes.

The so-called rules and spirit of contract are only selectively followed when they are in their own interest.

This is the fundamental logic of this world!

The future of technology lies in its relentless, step-by-step development, initially adopting a low-key, cautious approach, and only after a full-scale, decisive breakthrough will it find a way forward.

Vipshop, YouTuan group buying, Little Duck washing machines, smart home products, etc., are all projects that Wang Junshan uses to make money.

Only by securing enough funding can we have the capital to conduct research and development, make strategic plans, and ensure the strategic security of the entire industry chain.

Like many companies in the past, they were completely dependent on foreign supply chains. No matter how well they developed, they were just making money for foreign giants and working for foreign companies.

Once they get thoroughly beaten, they won't last more than six months.

In order to avoid being thoroughly humiliated, all the unequal treaties proposed by the other party must be accepted in full.

Wang Junshan didn't want to be a puppet, controlled by others at every turn.

The only way forward is to establish a multi-layered strategic layout to ensure the security of the industrial chain!
2009 was the most important year.

In particular, the future development of operating systems and mobile phones is at a turning point!

"Instead of thinking about the so-called rules and consequences, we should think about how to grow bigger and stronger."

Wang Junshan laughed and said, "As long as we are strong enough, we are the rules!"

"I see, I've learned something!"

Shen Huaijin's beautiful eyes darted around, but these things couldn't be written into a thesis.

That's a heretical approach!
But it's powerful and easy to use!
"I don't have anything planned for tomorrow, so I'll take my parents to buy a villa," Wang Junshan said, changing the subject.

"Great! Great!" Shen Huaijin exclaimed happily, "It's time to buy a detached villa in the National Games Village!"

If it were for his own house, Wang Junshan wouldn't need to personally handle it; Cui Qian could do it for him.

Over the past two months, Wang Junshan has bought a number of courtyard houses in Beijing, all of which were handled by Cui Qian's team.

He also bought a lot of stocks in major companies.

But this villa is different; it was bought for my parents!

Wang Junshan had to personally accompany his parents to look at houses.

No matter how well you develop or how high your status is outside, in your parents' eyes you will always be a son, and you must fulfill your filial duties in a timely manner.

That evening, Shen Huaijin followed Wang Junshan back to his hometown.

Just as Wang Junshan was about to go upstairs, Shen Huaijin said, "Boss, wait a minute. Help me carry some things."

Wang Junshan was somewhat surprised, but then he saw Shen Huaijin open the trunk, which was full of gifts.

Moreover, they are all high-end gifts.

"Hehe, it's for your uncle and aunt." Shen Huaijin said with a smile.

Last time, I came hastily as a secretary and didn't prepare anything.

This time is different. As a junior, I must be mindful of proper etiquette.

"Thank you for your thoughtfulness," Wang Junshan said with a smile.

The value of these things is several times greater than the salary Wang Junshan paid her.

“That’s right, we can’t be like some people who go home to see their parents empty-handed,” Shen Huaijin joked.

"Hey, when you go back to your parents' house, do you buy things too?" Wang Junshan asked with a smile.

"Uh..." Shen Huaijin was speechless.

When she went back to her parents' house, she went empty-handed, just like Wang Junshan!

On the contrary, when I go back to my own home, my parents always fill my house to the brim!

"Let's go, Benben." Wang Junshan picked up the gifts and went upstairs.

"Don't call me stupid!"

Shen Huaijin waved her fist in protest, picked up the remaining gifts, and followed them upstairs.

Wang Lingchuan and Song Yunhua were very welcoming to Shen Huaijin's arrival and prepared a delicious meal.

At the same time, at Alibaba headquarters.

Jack Ma convened another high-level evening meeting, his expression grave:
"The results of the rural appliance subsidy program have far exceeded our expectations."

"With the help of the home appliance offline market, Vipshop has continued to grow and its influence has continued to increase."

"More and more brands are joining Vipshop and cooperating with Vipshop in all aspects."

"The number of brands that Vipshop currently partners with has surpassed that of Taobao Mall!"

Upon hearing this, many high-ranking officials were shocked and even found it hard to believe.

But Taobao president Ning Fengze spoke up:

"That's right. With Taobao as its foundation, Taobao Mall has more than 3000 brands that have deep partnerships with it."

"But now, Vipshop has nearly 5000 brands in deep cooperation."

Everyone was shocked and speechless once again.

"That's why our Taobao Mall's current daily transaction volume is less than 5000 million."

"Vipshop's daily transaction volume is conservatively estimated to be over 100 million, or even 130 million."

“Too few!” Jack Ma sighed.

"The data was about the same around New Year's Day."

"But now, WeChat has already surpassed 100 million users! Vipshop's daily transaction volume must have reached 150 million!"

(End of this chapter)