In the entertainment industry, everyone has been reborn, but who will be their servant?

Chapter 111 Integration and Incorporation
The current online trolls are still operating in a very traditional way, hiring people to post, bump, and reply to attract public opinion.

Instructions are given via QQ group, and a form with a link is provided as a grade upon completion of the task.

They mainly target platforms like Tianya, Mop, and Tieba, relying on posting a large number of posts in a short period of time to drown out normal content. They charge 300 yuan for a 500-word advertorial, 150 yuan for a medium-sized post of more than 100 words, 2 yuan for a short post, and 50 cents for a picture post. This is also the origin of the "50-cent party".

A part-time online troll can post 100 messages a day and earn about 50 yuan a day, which is about 1500 yuan a month. In this day and age, that's a pretty good income.

Successful project planning can generate around 100,000 RMB in revenue!
Celebrities are the easiest to manipulate; which celebrity doesn't have scandals? Just dig up their scandals and hype them up.

Precise targeting, low cost, and attractive returns—many small and medium-sized enterprises in this era have risen to prominence through online marketing campaigns, and their advertising is indeed very effective.

Many internet celebrities became famous in this way. The "Cleaver Girl," the "Lenovo Red Book Girl," the "Most Beautiful Cleaner," and the "Fairy Sister" were all promoted by promoters. The "Fairy Sister" has no relation to Liu Yifei. She is a Qiang girl who was packaged as a natural beauty.

However, it's still a scattered posting model and hasn't formed a complete industry chain. If Qin Xuan wants to incorporate them, he needs to upgrade them and form an industry chain. Otherwise, the small workshops won't be competitive.

Then their money was wasted.

If your competitors are richer and more technologically advanced than you, then you need to integrate.

"Then let's hear what General Xuan has to say first." Brother Lang looked at the others.

Everyone else also tacitly agreed.

They also want to grow bigger and stronger, but always operating as a makeshift team lowers their status and gets criticized all the time.

"Okay, I'll tell you all about it."

Seeing that Qin Xuan had piqued their interest, he leisurely took a sip of wine, placed it on the table, and clasped his hands together on the table.

Liu Xiaoli also crossed her arms, leaned back in her chair, and tilted her head slightly.

"First of all, we need to upgrade our positioning, build a matrix-style strategic architecture, and operate in an integrated ecosystem with multiple brands in parallel. You may not understand what I mean by that, so let me put it simply."

My initial idea is a technological restructuring, which I call a three-cloud convergence technology platform. The first is the advertising cloud: unifying advertising placement, establishing standardized interfaces, and developing data analysis.

The second is data cloud: build a user behavior data system to uniformly assign a unique ID to each user, including data such as mobile phone number, email address, and device. This can identify users on multiple devices and across multiple channels, and also avoid duplication.

Additionally, it can identify user spoofing. Since you don't know what devices they use, their email addresses, or other data, aren't you frequently having your data forged by malicious individuals to scam you out of money?

These words caused the online troll leaders present to exchange glances, as this situation did indeed occur from time to time.

Some people even take orders from multiple companies and then send their "results" to those companies to collect payment. This is not an isolated phenomenon, but a widespread one.

After all, many of them take the same orders, such as black Liu Yifei.

If we follow President Xuan's plan, we can save a lot of costs.

"Another aspect is the marketing cloud, which integrates content creation, automated marketing tools, and the development of a plug-in application marketplace to achieve technology resource sharing. This is my three-cloud integration, which, if implemented, can save more than 60% in costs and is more efficient," Qin Xuan said.

The leaders of the online trolls remained silent, simply pretending to listen attentively.

"My second idea is to build a content factory, a central creative library, where all content, images, stories, and visuals are shared."

The content library is vertically integrated with content teams in various industries, such as e-commerce, education, healthcare, entertainment, and finance, and is uniformly adapted to various platforms, including Tianya, Renren, and Tieba.

I imagine the user demographics and ages of these platforms are all different!

The online troll leaders nodded silently. Tianya's users were mostly freelancers, including some white-collar workers, intellectuals, and media professionals. They compiled political, economic, cultural, and historical information and enjoyed exposing injustices and questioning authority.

Renren.com was originally called Campus Network. It was mainly aimed at college students, with a high percentage of those born in the 90s, aged 16 to 25.

Baidu Tieba is also very youthful, but 70% of its users are male, and they are mostly from smaller cities.

Qin Xuan continued, "This way, you can not only retain the staff of your company's various teams, but with this content library, you won't have to rack your brains to make up stories and create visual elements anymore."

Everything can be retrieved, edited, and reused, solving your content production shortage problem. It's an inexhaustible resource; a three-fold increase in efficiency isn't unreasonable!

Some of the online troll leaders smacked their lips, while others adjusted their posture. This idea was truly brilliant; it allowed for continuous output using a content library, without requiring them to rack their brains to come up with marketing solutions for clients.

There's no need to rack your brains to come up with stories for clients; you can just extract them directly from the content library.

All I can say is that CEO Xuan is amazing; his ideas are indeed ahead of their time. It makes sense that he went from being a country boy to becoming a boss in such a short time.

This idea is actually applicable to many industries, including gaming and film. For example, the thunder and rain effects in special effects movies can be directly used from the Hollywood special effects database.

Hollywood inputs our martial arts moves into computers in the same way, so they can be used directly when needed. Therefore, it is obvious that since Hong Kong teams went to Hollywood, the martial arts moves in Hollywood movies have become more and more impressive.

Previously, it was all very stiff, like you punching and I kicking, which was not entertaining at all.

"My third idea is to elevate the level to the group level and adopt a three-horizontal and three-vertical structure, with the three verticals being brand marketing, digital technology, and e-commerce marketing."

With e-commerce booming and becoming a major part of marketing, Qin Xuan paused before continuing, "The three horizontal lines represent the Strategic Technology Center, the Customer Success Center, and the Risk Control Center. I already mentioned the technology; the Customer Success Center handles cross-company coordination and serves large corporate clients; and if the Risk Control Center gets sued or retaliated against, we need to have countermeasures. You guys must be used to being sued all the time!"

The online investors present remained silent after hearing this. Erma had just been hit hard by Mengniu and Yili, which made the industry tremble with fear.

They can manage small companies and ordinary people, but when they encounter tough opponents, they can only stare helplessly.

"If we operate as a group and share the risks, wouldn't our ability to withstand risks be stronger?" Qin Xuan stared at them.

"What Boss Xuan said makes perfect sense." Boss Erma admitted what he said, and the others tacitly agreed.

"If you want to make big money, you have to catch both big and small fish. You can't just eat small fish and not big fish. You'll never grow big. So, what are your opinions on my idea?" Qin Xuan finished speaking.

They thought the propaganda chief would talk again about how to implement it, but suddenly he stopped.

Of course, Qin Xuan kept things to himself; he didn't explain how to execute the plan, how to operate it, or how to catch the big fish.

While the preceding content may be beneficial to them, it is merely an empty concept without a concrete implementation plan, and even if I told you, you wouldn't know how to do it.

Just like the e-commerce model is there, but only Jack Ma can really make it work. Tony Ma racked his brains but couldn't make it work. Social media is there too, but apart from Tony Ma, no one else can make it work no matter how hard they try.

Although Liu Xiaoli remained expressionless, she sighed. She hadn't figured out how to recruit these people; money alone wasn't enough, as they were all fighting their own battles.

Even if you bribe them with money, how will you deal with the outside opponents? But Xiao Xuan can come up with a complete upgrade plan that can both integrate them and sharpen their weapons to deal with the opponents.

“I understand what President Xuan is saying. Grouping means incorporating us all into this system, right?” Brother Lang said.

The others were also watching President Xuan. It was already quite obvious that the group would become more organized. The previous integrated ecosystem and multi-brand parallel development had already revealed that idea.

They're not stupid; how could they not understand?

"Yes, only by forming a group can we focus on strategic planning, unify resource allocation, and manage risks."

Qin Xuan didn't hide it; this was his idea, something he came up with later. Before, he only wanted to invest, but he felt that just investing wasn't enough.

Simply injecting capital and letting them fend for themselves, with some dying and others slowly growing, poses no threat to the competition; frankly, they are just a mob.

That's why he thought of incorporating them into his organization and then upgrading them!
"So, should our clients also be included in this system, with the group receiving the orders and then allocating them to us?" someone questioned.

This is also what they are concerned about; if this happens, it's equivalent to having their lifeline in their grasp.

"You don't need to worry about that. Your customers are still your customers, and they certainly won't swallow you up. It's not like that. Your brand is still your brand, your team is still your team, and your customer relationships remain unchanged. The group's mission is to strengthen synergy, which is what I just mentioned, but,"

Qin Xuan paused here, then said, "Our integration is to serve major clients. From now on, major clients will need to sign contracts uniformly within the group."

After these words were spoken, the faces of these online troll leaders immediately changed. It was as if their lifeline had been seized. They were only paid for small jobs, while the big orders they received were distributed by the group.

They still don't have much autonomy, and once they become dependent, they will still be swallowed up.

They're all smart people; they figured out the key point right away.

"President Xuan's idea is excellent, but we'll all be relying on you for our livelihood from now on, right?" Lang Ge questioned.

The others also showed resistance.

"How come the orders you have are so profitable? Can you make 100,000 or 200,000 per order? Since you can't make that much, the newly developed big clients will definitely go to the group. When the group gets big orders, they will then distribute them to you so you can share the profits. What's wrong with this model? What are you dissatisfied with?" Qin Xuan raised his voice and asked rhetorically.

The online troll leaders present couldn't find anything to complain about. Their orders were still being kept, but the orders the group received were being allocated to them, which meant extra big profits.

"We just don't want to be controlled by others!" someone said.

"Being controlled by others? Apart from resource allocation and technology sharing, where are you being controlled? With your current capital, are you capable of technological innovation?"

Qin Xuan asked again, then dropped the pretense: "Ms. Liu and I have plenty of money and orders. We can immediately invest tens of millions to develop technology and rebuild the team. Why would we need to come to you?"
We approached you because we believe you are industry insiders and have a clearer understanding of the operational logic. If we wanted to do this, we could overcome these problems.

"President Xuan, where did your orders come from?" Brother Lang leaned forward, very curious.

Others were also curious; they weren't in this line of work, so where did the orders come from?

"I know all about the shady dealings in the entertainment industry. A single crisis management deal can easily net me millions or even tens of millions, right? If I wanted to do it, I would." Qin Xuan's gaze was sharp.

These words stunned everyone present. What was President Xuan trying to do?

"As long as most celebrities feel a sense of crisis, they will sign up for annual or monthly contracts. Top celebrities can earn tens of millions in public relations fees every year. That's not much, considering how much they earn every year," Qin Xuan said in a low voice.

These words caused everyone present to widen their eyes and gape in disbelief.

(End of this chapter)