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Chapter 199 Part Two
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Chapter 10 Psychological strategy 10: One key opens one lock, controlling businessmen in different regions
Section [-] There are many taboos for Taiwanese businessmen

Mental Wisdom Call:

Negotiation keywords: understand customs, modesty and courtesy

Skillful in control:

Taiwanese businessmen have many taboos. Therefore, when dealing with them, it is best to understand some of their taboos in advance, otherwise it will easily cause unnecessary troubles and even ruin the business.

Generally speaking, when doing business with Taiwanese businessmen, you should pay attention to the following taboos:
1. Gift-giving taboo
Like most Chinese, Taiwanese businessmen also pay attention to etiquette and human relations.In the business process, in order to deepen the friendship, the two parties usually send some gifts as a friendly expression.However, the following points should be kept in mind when giving gifts:

(1) Taiwanese are taboo to give umbrellas as gifts, because in Taiwanese dialect, "umbrella" and "san" are homophonic, and "give umbrella" and "gisan" have the same sound, which is easy to cause misunderstanding.

(2) Taiwanese are taboo to give away scissors, because there is a saying of "one cut and two cuts", so giving this kind of item will inevitably make people feel a sense of threat.

(3) Taiwanese are taboo to give away fans and towels, because they have a saying that "you will not meet each other when you send a fan" and "the root will be cut off when you send a towel".

(4) Don't give zongzi as a gift, because it will be misunderstood as treating the other party as a mourner.

(5) Do not give sweet fruit as a gift, because Taiwanese people often use sweet fruit to worship gods and ancestors during festivals, and giving sweet fruit will easily make the other party feel ominous.

2. Color taboo
Taiwanese are more cautious in using black, because black looks solemn and solemn, and it is mainly used in funerals.They prefer red, and the folks generally regard red as a symbol of auspiciousness. Usually, when visiting relatives and friends, they always like to wrap gifts in red paper and give them to others.

3. Negotiation Taboo
When negotiating with Taiwanese businessmen, it is best to pay attention to the following issues:
(1) Don't talk about sensitive political issues on both sides of the strait, and don't comment on Taiwan's political, economic, and cultural status quo.

(2) Taiwanese do not want others to intervene in their private affairs, so it is best not to inquire about their salary, age and home address.

(3) Don't be sloppy when speaking, so as not to leave the impression of hypocrisy and cunning on the other party, because Taiwanese businessmen like to go straight and make a final decision.

4. Digital Taboo
Like most Chinese, Taiwanese generally taboo the number "4", but Taiwanese are more serious. No matter what they usually do, they always try to avoid the number "4", or use "double double" and other words to avoid the number "[-]". language to express.

The favorite number of Taiwanese is "6", which is known as "Six Liu Shun".Because "6" has the same pronunciation as "Lu", it is also an auspicious expression of wealth and blessing.Therefore, they are all willing to use "6", the auspicious number.

5. Banquets
The ancestral home of the vast majority of Taiwanese is Fujian and Guangdong, and their eating habits are basically similar to those of Fujianese and Cantonese.They don't like to eat oily, spicy and salty food, but like light and slightly sweet taste.Usually, they can adapt to all kinds of dishes prepared in the mainland, but they prefer dishes made by frying, dry frying, stir-frying, roasting and other cooking methods. They like to drink cocktails, wine and beer, and they prefer oolong tea among teas.

(End of this chapter)