The Godfather of Greenery

Chapter 555 It belongs to Messi!
The importance FIFA attaches to Tottenham Hotspur can be seen from their series of arrangements before the awards ceremony.

In order to attract more attention to this awards ceremony, FIFA invited all Tottenham Hotspur first-team players who participated in the Club World Cup to Zurich, and specially chartered a Qatar Airways plane The special plane will directly take the team members to Zurich from Abu Dhabi, and after attending the awards ceremony, it will also send Tottenham Hotspur to London.

Not only that, all the expenses of Tottenham Hotspur in Zurich are all covered by FIFA. In order to create a better and more comfortable environment for Tottenham Hotspur and avoid being disturbed by the outside world, FIFA will take over One of the floors of the Park Hyatt Zurich is dedicated to Tottenham Hotspur.

This is a five-star luxury hotel located in the financial district of Zurich. It is only one kilometer away from here to the Zurich Opera House where the award ceremony is held. The road is restricted, so a detour is required, but it only takes 5 minutes.

The entire Tottenham Hotspur team participated in the awards ceremony at the Zurich Opera House. Sponsors also attached great importance to this. Versace specially provided a black dress for each player in the team. At that time, all Tottenham Hotspur players , including the head coach Ye Qiu will wear this set of gifts sponsored by Versace and walk on the red carpet outside the Zurich Opera House.

It was exactly like a Hollywood Oscars ceremony, except that it was the Oscars of football.

For the team's trip to Zurich, Ye Qiu attached great importance to it, but it was not what the outside world imagined. He thought it was focusing on commercial development. In fact, although Ye Qiu paid attention to the team's commercial development, Peter Kenyon With Ron Gurley, he wasn't worried at all, what he was really worried about was the players' bodies.

You must know that the temperature difference between London and Abu Dhabi is close to [-] degrees. In other words, the players are so intensively traveling back and forth between Europe and the Middle East. The test they accept is not only the time difference, but also the temperature difference of nearly [-] degrees. , and everyone knows that with such a large temperature difference in a short period of time, not to mention the sensitive athlete's body, even ordinary people are prone to problems.

Therefore, Ye Qiu put forward very high demands on the doctors accompanying the team during this trip to the Middle East. Wellington Hospital even arranged for a team of experts to accompany them. This time, when returning to Zurich from the Middle East, everyone arrived in Zurich in the morning. But he was forced to stay in the hotel and not go out.

From the plane to the hotel, the players acted collectively during the whole process. After entering the hotel, everyone began to undergo testing by the team doctor and team experts before being allowed to return to the room to rest. For some of them who may have problems Players, team doctors and expert teams also immediately worked out preventive measures.

The whole process was carried out meticulously, and everyone was so busy that in the afternoon, many reporters directly complained about Tottenham Hotspur's refusal to interview reporters at the press conference before the FIFA awards ceremony. Expressed dissatisfaction with the practice and hoped that FIFA could make coordination, but FIFA also maintained this point.

This is the tacit understanding that Blatter and Ye Qiu have reached before, and it is also the reason why Tottenham Hotspur are willing to attend the award ceremony with the whole team.

However, at the press conference, Messi, Ribery, Cesc Fabregas, Alves, Thiago Silva and Cech, the six players selected for the best 11-man list of the year, accepted The media gave a reasonable explanation for the team's actions during interviews, that is, after the players have traveled long distances and the temperature difference exceeds [-] degrees, it will take some time to adjust.

"I apologize on behalf of the team for the distress and disappointment some of the team's actions have caused fans and reporters, but we also hope that all fans and reporters who love Tottenham Hotspur can understand and understand, because we first We are a group of professional players, we must ensure that during the league, we will always maintain a healthy body and ensure the team's combat effectiveness!"

Captain Thiago Silva's explanation to the outside world has been affirmed by the media and reporters, and the team has also conducted public relations in this regard, such as expressing apologies on the official website or mobile APP applications. After all, there are more than 5000 people It is indeed a pity that the fans rushed to the airport and hotel gates in Zurich and did not get to see the team as they wished.

For Tottenham Hotspur's public relations, Robert Milson personally supervised, and through media reports and comments, he told all fans that Tottenham Hotspur did not intend to snub the fans. Before the team traveled from Abu Dhabi to Zurich, the team urged fans not to go to the airport and hotel, but still more than [-] fans came.

From the club's point of view, the team has done everything it can, and there was no responsibility at first, but the fans are always right, so Tottenham Hotspur made an official apology and succeeded In less than a few hours, they won this public relations battle.

That night, when everyone in the team took a bus and arrived at the Zurich Opera House, nearly [-] fans gathered at the scene, many of whom came to Tottenham Hotspur, and this time, Tottenham Hotspur also did their best to satisfy the wishes of all fans to be photographed, lingering on the red carpet for a long time.

This time, he was shortlisted for the top five list of World Footballer of the Year. FIFA has announced it before. They are Leo Messi and Franck Ribery from Tottenham Hotspur and Cristia from Real Madrid. Ronaldo and Kaka, Xavi from Barcelona, ​​this year's World Player of the Year will stand out from these five players.

Regardless of whether it is from the team's honor or personal performance, Messi is undoubtedly the number one favorite to win the championship, but there is a saying that is true. Until the last moment, no one knows who the trophy belongs to.

After entering the venue, Messi and Franck Ribery, two players who entered the top five list, were taken by the organizers to participate in an event, while everyone from Tottenham Hotspur was arranged in the lower seats of the Opera House. Very close to the stage, the line of sight works best.

When Ye Qiu entered the field, officials from the Chinese Football Association came over and talked to him for a while. The outside world had already announced that they would receive the Football Development Award, so the Football Association also arranged for high-level officials to come to the venue, but Ye Qiu was very concerned about their respect. I didn't have a good impression, and I didn't have much contact with each other, so I just said a few words in a coping manner. Just as the award ceremony started, they went back to their seats.

The process of the entire award ceremony is actually the same as in previous years, and there are some promotional videos and song and dance performances interspersed with each award. It seems that it is going to be made into a feast similar to the Oscars.

Blatter first came out here, and summed up the work of FIFA in the past year, affirming some achievements.

What is more related to Ye Qiu is that the first award in the audience was awarded to China, the Football Development Award, which was awarded by the Chinese Football Association, and then the Fair Play Award, which was given to Sir Bobby Robson who passed away this year , and then the Puskas Award, which was won by Cristiano Ronaldo.

The winners of the best team of the year, the goalkeeper is Petr Cech, the defense is Evra, Nemanja Vidic, Thiago Silva and Alves, the midfielder is Cesc Fabregas, Gerrard and Ha Wei, the frontcourt is Franck Ribery, Cristiano Ronaldo and Messi. Tottenham Hotspur occupy six of them, which can be described as a monopoly.

For Tottenham Hotspur's ability to get so many seats, the outside world has given affirmation on the one hand, but on the other hand they are also gearing up. After all, everyone is now competing with Tottenham Hotspur, whether it is Manchester United. , Chelsea and other teams, or those teams in the Premier League and the middle and lower reaches of Europe, all want to get rid of Tottenham Hotspur.

The reason is simple, as long as you get rid of Tottenham Hotspur, you will be popular!
There are a lot of people who are popular, and when everyone meets you like a chicken blood, you can imagine how difficult your situation will be.

The Miss World Football award was given to Brazilian player Juan Mata, which is also the fourth consecutive year he has won this award.

The awards were handed out one after another, and the entire awards ceremony was coming to an end before they knew it, and what was left was the last award, World Footballer of the Year.

Ye Qiu sits between the management and the players. On the left are Peter Kenyon, Ron Gurley and others, and on the right are Messi, Ribery, Thiago Silva, Fabregas Wait, Tottenham Hotspur almost occupied the entire row of seats, and several young players in the team were obviously very excited. After all, participating in such a grand event is the dream of countless people in their careers. They were fortunate enough to participate, and they were also honored by the club.

During the entire award ceremony, Ribery kept talking to Messi. The French scarred face obviously had nothing to pursue, because it was impossible for him to win this award, and he didn't even have a chance to enter the top three. It is very big, so he is more open-minded personally, and plans to make a comeback in the future.

But Messi is different. The Argentine who just won the European Ballon d'Or is now fully committed to the World Footballer of the Year award, hoping to leave his name in the world football, so whether he can win the award depends on him is crucial.

Throughout the process, Messi looked very nervous, while Ribery, Fabregas and others kept talking to him, trying to make him laugh, but Messi still looked very nervous.

"By the way, Leo, is Jorge here?" Ye Qiu didn't see Messi's father, Jorge.

Messi nodded, "Should be sitting in the back row!"

"Oh, how is his recovery? Is he okay?" Messi's father had some physical problems before. After all, he is not young anymore. Appeared, he had an operation in Wellington Hospital before, Huang Chu did it for him himself, and then he went back to Argentina to recuperate for a while.

Speaking of which, Ye Qiu hasn't seen Jorge for a long time, but in the hotel today, I heard that Jorge went to visit Messi, so Ye Qiu guessed that he probably made a special trip from Argentina to Zurich.

"Well, he's almost recovered. I asked him to stay at home and rest, but he refused!" When Messi talked about his father, his tone was not very good, and he obviously didn't want to talk about it.

As for the relationship between Messi and Jorge, Ye Qiu does not intend to get involved, because it is very difficult for outsiders to intervene in the relationship between their father and son, and there is no way to say who is right and who is wrong. In short, conflicts and disputes often arise.

The reason is simple. A father who wants to control everything about his son, including marriage, and a son who thinks he is not young and can make up his own mind about many things. Who do you think is right and who is wrong?Or, who do you think you should prefer?
The answer is very simple, maintain a detached neutrality, do not favor anyone, let the father and son solve it by themselves!

When Blatter handed the envelope containing the list of World Player of the Year to Michel Platini, the award presenter, there was a round of applause, but there was no surprise in the applause, and some were just routine, because everyone knew, Unless the name in the envelope is not Messi, then there is no surprise.

Therefore, when the big screen began to play the highlights of the five finalists and the celebration shots in turn, the other four people, including Ribery, were obviously very calm, and Cristiano Ronaldo was sitting next to him Kaka was talking and laughing, and seemed to have an attitude of not paying attention to the awards at all.

Everyone knows very well that it belongs to Messi!
"Messi!" Platini finally did not read out the shocking name, but called out Messi neatly.

There was another burst of applause from the audience, but there were still no surprises.

But this is obviously just the mentality of a bystander. As the person involved, when Messi heard his name, he stood up from his seat reflexively, looking a little at a loss, and then he was given a slap by Franck Ribery who stood up next to him. Hug, and then Thiago? Silva and Cesc Fabregas and others hugged Messi one by one to celebrate him getting this award.

"Head!" After hugging his teammates, Messi stood in front of Ye Qiu and hugged Ye Qiu tightly. At this moment, his tears finally couldn't help falling down, and he kept patting Ye Qiu with both hands. There was a little pain in his shoulder, which showed the excitement in his heart at this moment.

"Thank you, Peter!" After Macy let go of Ye Qiu, he hugged Peter Kenyon, Ron Gurley and others successively.

You must know that in the past few years, Messi's commercial value has increased very quickly, and Peter Kenyon has contributed the most. Without Mr. Baldhead's strategizing behind him, it is impossible for him to become the highest paid man on the planet. One of the players, even he can't even become a superstar in the public relations world.

It is not a simple matter to operate a superstar and create a golden signboard. He needs to operate from many aspects, through news media public relations, through long-term operation, through various channels, This is a long but at the same time very complex mode of operation.

Messi is now a superstar, but he knows very well that without Tottenham Hotspur's huge commercial operation team, without Tottenham Hotspur's strong press and public relations capabilities, he would not have Today, because of his father, Jorge Messi is nothing more than an Argentine who can't even speak English.

Many people have questioned Tottenham Hotspur's contract for Messi. One very important reason is that after Messi chose to stay in Tottenham Hotspur in the summer, the team did not update the contract and did not follow the rules. The practice of keeping people in the past and signing a new contract is seen by many as a precursor to Tottenham Hotspur's sale.

But only Messi himself knows very clearly that although the salary stipulated in his contract is not the highest in world football, his after-tax income is even higher than that of Cristiano Ronaldo and Kaka, and even higher than the one who jumped from Chelsea to Manchester United. Rooney is even lower, but the salary of a player is never just the string of numbers in the contract.

According to the income obtained by Tottenham Hotspur from operating Messi’s portrait rights, according to the sharing agreement reached by the two parties, Messi’s income from advertising and commercial activities in the past year exceeded 2000 million euros, while according to 1000-300, Messi can get [-] million euros, which is [-] million euros more than Cristiano Ronaldo and Kaka's portrait rights in Real Madrid, more than Rooney, Gerrard and other stars with higher salaries than him It is nearly half more.

What does this mean?
This means that although Messi lags behind others in salary, he equals or even surpasses them in total income.

Of course, if compared with the huge annual salary given by Manchester City, Tottenham Hotspur is definitely incomparable, but here, Messi can get a broader development platform, because in the past few days, Tottenham Tottenham gave Messi's father Jorge an expectation, that is, if Messi wins the European Ballon d'Or and the World Footballer, then as long as his performance in the 2010 World Cup in South Africa is not bad, the whole Commercial income in 2010 will increase by more than 50%, which will reach 3000 million euros.

Because from the current point of view, a series of world's top brands, including Adidas, Nike, Pepsi, MasterCard, etc., hope to cooperate with Messi, and the team will also cooperate with Adidas to operate Messi's personal brand.

According to Rob Newman, CEO of Moon Sports Services, after Zidane retired, the football world has always lacked an idol. Originally, Kaka was the player with the most ability and temperament, but unfortunately Yes, his glory period did not last longer, and he also encountered some problems after moving to Real Madrid.

Now, this market is vacant, and all teams hope to create their own superstars to fill the vacancy. Real Madrid's Cristiano Ronaldo and Kaka, Manchester United want to do their best to build Wayne Rooney, and the Englishman joined Manchester United with this in mind , and Tottenham Hotspur also have to do their best to build their own superstars and compete for this market.

Looking at the stars of Tottenham Hotspur, Messi has the most leverage, but he is shy and introverted. Ribery is charismatic, especially since he came from a humble background, and is more attractive, but his image is a big flaw , Cesc Fabregas is restricted to midfielders
All in all, compared to Real Madrid's Cristiano Ronaldo and Kaka, Tottenham Hotspur's players have certain flaws, which makes the team encounter more challenges and difficulties when operating big.

To put it bluntly, the whole world likes handsome guys, whether they are rebellious handsome guys or gentle handsome guys, so the two superstars of Real Madrid are more popular, but Tottenham Hotspur is not without confidence, that is the team's achievements.

In general, we still don't know who will win!
Just after Messi hugged the Tottenham Hotspur players and management, he stepped onto the podium, and at this time the final score of the top five players in the world footballer was also displayed on the big screen, and the ranking was surprising !
(End of this chapter)