Kunming, who will you forget tonight

Chapter 168
Li Yiyang smiled and said: "Yes, I recharged 10 yuan on the membership card of Yinglan Building, and I gave 5 annual fitness club cards, and Yinglan Building paid me 5000 yuan, but the external market value of these 5 fitness annual cards is one. 5000 yuan is definitely not a small temptation for rechargers, and it is also convenient for you to lure customers to recharge their diamond cards, right?"

"There are so many words, but you give five cards, customer..." I suddenly realized that Li Yiyang would not suffer a loss by doing so.

Li Yiyang also noticed that I had reacted, and said to me: "Mr. Qiu, you are really extraordinary! You have already thought of what I thought, right? For me, I really don't want customers with monthly or quarterly cards. People who come to fitness clubs usually practice by themselves, and rarely hire a private trainer, let alone have any other consumption. If there are too many such customers, our fitness equipment will be occupied, which is a bit uneconomical. A monthly card and a quarterly card Even the half-year card, how much can I charge from you? If you charge too little, you think it’s unnecessary. If you charge too much, you think I’m cheating on you. To be honest, that amount of money is really insignificant to me. .”

I followed Li Yiyang's words and said: "But the customers who can apply for the annual card are basically rich people. These people always ask for personal trainers when they go to the fitness club. They will never drink free tea when they are resting in the leisure area. A foot massage or something is even more commonplace. This kind of talent is a major customer of high-end fitness clubs. A membership card of Yinglan will give you five annual fitness cards. He is almost the same, so these five annual cards are sold to five such local tycoons for 1000 yuan, and the value they have created has far exceeded the value generated by an ordinary person's annual card."

"That's right." Li Yiyang looked at me approvingly and said, "Mr. Qiu still understands me best."

I stared at Li Yiyang for a few seconds, and said involuntarily: "Your sales awareness is too strong, and your thinking is so quick, I just proposed an idea with you, and you have already thought of how to use my ideas to create more for yourself. The value of giving five annual cards is equivalent to helping me choose five potential customers."

"Haha..." Li Yiyang said with a smile: "Aren't the wealthy customers who come to our fitness club also Ying Lan's customers? After working out, go downstairs to have a meal and go shopping! It will also bring huge profits to Ying Lan. It’s just doing resource integration and mutual benefit, as for monthly and quarterly cards, I really don’t want to give them away, it’s boring.”

"Deal." I stretched out my hand to Li Yiyang and said, "I hope we can have a happy cooperation."

Li Yiyang shook hands with me and said, "I hope we can have a happy cooperation."

I have been helping Yinglan Building to attract investment for so long, and I have never admired anyone. If there is one, then Li Yiyang is the first one. This guy is definitely a marketing expert.After this meal, Li Yiyang and I said goodbye at the entrance of the hotel, but this guy's car was very low-key, a BMW 525, why does it feel like a car worth 60 million yuan doesn't match his worth?
In the afternoon, I went back to the company and started to make a budget. I recharged the 10 diamond membership card. I have to pay 5000 yuan to Li Yiyang. This money cannot be paid by our Yinglan. We have to find someone to pay the bill. Where do I get this money?The wool comes from the sheep, and we have to focus on the consumers.

Wozuo worked out a set of plans about membership cards in the office. The initial idea is that holders of different grades of membership cards can enjoy different discounts in shopping malls, such as 95% off for silver cards, 92% off for gold cards, and 9% off for platinum cards. 85% discount, [-]% discount for diamond cards... No matter how you calculate it, it feels like a bit of a loss. The more discounts, the greater the pressure on Yinglan. Although the funds can be withdrawn quickly, this method of withdrawing funds is tantamount to killing the chicken and taking the eggs.

This trouble tormented me for several hours, and finally I simply erased the silver card, leaving only the gold membership card, recharge 2000 to get 95% off all purchases, platinum membership, recharge 1 yuan, 92% off all purchases , Diamond card top-up 88, [-]% discount on all purchases, of course, this is just my current idea, the next thing to do is to communicate with the merchants to see what the attitudes of the merchants are.

When I was thinking about how to communicate with the merchant, the door of the office opened, Zhuo Lan appeared at the door, and she said with a surprised face: "I just heard the sound of typing on the keyboard in your office, I thought I heard it wrong, no Thinking that you are still there."

"I'm working on a marketing plan, the membership system of Yinglan Building, what do you think of the membership system?"

"Very good." Zhuo Lan came to sit on the chair opposite my desk, and said to me: "Using the membership system can effectively bind consumers, and the funds obtained by recharging members are also a way to withdraw funds. "

I smiled and said to Zhuo Lan: "But the money they recharge belongs to the customer after all, and will be consumed sooner or later. It is not our Ying Lan's money."

"That's better." Zhuo Lan explained: "The faster the consumption, the better the business of our merchants in Yinglan Building. The better the merchant's business, the more expensive our shop rents are. These all complement each other. If it’s really a group of people who recharged their money but didn’t come to spend, it’s even more important to think about our business model.”

I joked: "You should think this way, if you don't consume after recharging, the money will become ours!"

Zhuo Lan was very far-sighted and said, "I would rather not earn this kind of money."

"The return of funds from membership card marketing is a relatively fast and effective marketing method. I plan to release it after September 9, and start applying for membership cards on the opening day."

Zhuo Lan smoothed her long hair, and said to me casually, "I'll listen to your arrangement."

"There is one more thing I want to discuss with you. The large LED screen in front of Yinglan Building..." I hesitated for a while and asked cautiously, "Can you rent it out to me?"

Zhuo Lan is very smart, she immediately thought of my intention when I said that, "Qiu Han... If you registered that advertising company, I will give you this large LED screen as an advertising space without hesitation." No problem, but that advertising agency is not your own."

"Yeah." I whispered, "It was founded by Su Yubing and I. She is the legal representative of the company. We split the profits in half. I bought the advertising space in the surrounding streets, and there is no second business other than that. In fact, the two of us are quite incompetent. We just made money from Ying Lan, and now we want to use the money earned from Ying Lan to rent Sakura Isn't Lan's advertising space a little too tight?"

Zhuo Lan said softly: "Who will earn this money? You didn't have a partner to cheat Ying Lan, but you did help Ying Lan a lot. I should agree to your request, but this matter , I hope you can let Su Yubing talk to me personally!"

I stared at Zhuo Lan for about ten seconds and kept silent.

"What's the matter?" Zhuo Lan asked softly, "Are you worried that I will embarrass Su Yubing?"

To be honest, I was a little worried about this, but I should trust Zhuo Lan more. She is not the kind of tricky and mean woman. I took a deep breath and said to Zhuo Lan: "Do you have time tonight? Let me help you Ask Su Yubing."

Zhuo Lan said without giving an inch: "Let Su Yubing call me by himself. I will cancel all the entertainment tonight and just wait for her." After speaking, Zhuo Lan got up and left my office. , Zhuo Lan was a little unhappy, but there was nothing I could do. Looking at Zhuo Lan's back, I suddenly felt that this back was so strange, even a little cold.

After several minutes of hesitation, I finally called Su Yubing and told her about it.I thought Su Yubing would blame me on the phone after hearing this, but she didn't, she just said silently: Got it.Just hang up the phone.

I leaned back on the chair weakly and lit a cigarette. The smoke lingered in front of me, and I became dull. I smoked several cigarettes in a row, and I kept guessing what Su Yubing and Zhuo Lan would talk about together. What will the result be?
A burst of phone ringing woke me up from my thoughts. I thought it was Su Yubing or Zhuo Lan calling me. When I picked it up, the name "Ran Jing" was displayed on the screen.Disappointed, I swipe the screen and walked to the window, looking at the distant West Mountain covered in clouds and mists, I said softly, "Good evening."

Ran Jing smiled on the phone and said, "Why did you suddenly change to such an unfamiliar opening line?"

I asked, "Are you asking me to say 'good morning'?"

"You can be poor." This is the second time Ran Jing has commented on me like this. The first time was in the hospital, when we met. She came to the hospital to see me, "Do you have time tonight? Let's have a meal together. I invite you."

"Why? Why did you suddenly invite me to dinner again?"

"Because today, with the help of Director Feng, I have successfully signed a one-year external contract with the TV station. Isn't it worth celebrating?"

I thought of Su Yubing and Zhuo Lan going to talk about the LED screen at night, and I was alone when I went back, so I simply agreed and said to Ran Jing: "It's fine to invite me to dinner, but don't spend so much money, you should cook. I prefer the feeling of home..." Suddenly realizing that it was a bit wrong to say this, he hurriedly changed his words and said, "I prefer your craftsmanship."

"Okay." Ran Jing said happily: "Then I'll go to the vegetable market to buy something, you can come here directly."

"See you later."

After the call ended, I couldn't bear it any longer. I found Su Yubing on WeChat and sent her a WeChat message: Are you with Zhuo Lan?How are you talking?

I waited for a few minutes after sending out the message but did not receive a response. I sent the same message to Zhuo Lan again. After sending it out, I lit another cigarette. If there is no response before the cigarette ends, then I...then I... I don't know what to do.

(End of this chapter)