Economic Wisdom to Apply in Your Twenties

Chapter 59

Chapter 7 Section 7 The threshold for opening an online store is low
While many college students are submitting their resumes, participating in various talent exchange meetings, and running around looking for jobs, Pan Lifan, a Shanghai girl who also just graduated, has already owned a small shop of her own on Taobao.com, which mainly deals in imported cosmetics. Nearly ten thousand yuan.
As early as when he was in college, Pan Lifan was keenly aware that many Japanese and Korean cosmetics sold well in the European and American markets, and their prices were much higher than other local brands in Europe and the United States.Later, she found that the price of many cosmetics was very low in the country of origin, so she had the idea of ​​trying online trade.Li Fan has many friends all over Europe, America, South Korea, and Japan. He entrusts them to buy original cosmetics in the place of origin and put them in their own small shops. The price is much lower than the market price, and is widely welcomed by users.Now Pan Lifan has chosen to open an online shop as his full-time career.She said: "Opening an online store makes me feel more free, and my income is not worse than that of white-collar workers. Many of my classmates are very envious of me."

"You can do business and make money with the click of a mouse." The new economic form of opening a shop online is gradually being accepted by Chinese netizens, and it is also attracting more and more young people to find jobs online.
Opening an online store is easy to use, easy to operate, and low-risk are important factors that attract sellers.With 9800 million registered members, "Taobao" is popular among young sellers as the biggest overlord of online transactions in China.In addition, Tencent Paipai, which has a large QQ user base, and Baidu Youah, which has become popular recently, can all be used as locations for online stores.They provide online sellers with a complete set of safe, scientific, convenient, fast and effective trading systems.Any young seller who is interested in engaging in online transactions can realize his dream of opening a store online as long as he registers as a user and passes the system authentication.With detailed and clear step-by-step online guidance, even a "rookie" who is just familiar with computer operations can sell things online.
The low cost and low threshold of opening an online store are also important factors to attract young entrepreneurs from offline to online.The non-store business model does not require a lot of capital investment, and a small amount of commodity registration fees are almost negligible compared with offline rent, utilities and other miscellaneous expenses.

As a new sales method born under the background of the C2C (Customer to Customer, consumer-to-consumer transaction) era, online shop opening provides a broader entrepreneurial space for young people in their 20s.If you are also planning to own an online store of your own, experts suggest that you can start from the following aspects:
1. Positioning.What product do you want to sell, and what grade do you want to make in this type of product.What kind of impression do you want customers to have on you after they visit your store? Do you want to do small profits but quick turnover or a boutique route.This is your position.Finding the right location is a crucial first step.
2. Appropriate pricing.Adequate market research, reasonable pricing, and reasonable profits.
3. Create a professional atmosphere.A good atmosphere can reflect your professionalism.
(1) Store "decoration".Opening an online store also requires "decoration", and don't underestimate this "decoration".It can neither be too fancy, which makes people look uncomfortable, nor can it be similar to others. Of course, a setting that is too mediocre will be overwhelmed by tens of thousands of shops.
(2) PICTURE.The only way for customers to understand your products is through pictures.Light, angle, color, etc. will all affect the effect of the picture.
(3) Professional and detailed product description.Such as brand introduction, size, fabric, material, details, etc.Provide buyers with more relevant information and suggestions, which will make people feel your professionalism and meticulousness.
4. Respond to buyers' questions in a timely and detailed manner.Online commodity transactions are not like real transactions where you can see the real thing. Buyers will naturally have many questions and concerns. Only friendly and patient sellers can win more repeat customers and make small online businesses bigger.

5. Best after-sales service.After-sales service is a lucky cat.Doing business online is the same as doing business offline, word of mouth is the most important thing.After the transaction, there must be a complete return and exchange system. If there is a problem, you should find the cause on yourself and deal with it patiently.
6. After the items are sent out, it is best to scan the package slip and send it to the buyer to reassure the buyer. Try to use the post office express or logistics express package, because the ordinary post is too slow, which will worry the buyer and affect the seller's reputation.
7. Flexible marketing methods.Buy recommended positions at the right time, participate in various promotional activities organized by the website, write guides, and let more buyers know and get in touch with your products.You can also learn from offline methods and use point cards and other means to maintain old customers.

Most young people in their twenties have experienced online shopping experience.In the process of online shopping, what kind of thoughts do you have, what kind of store do you like, what issues you care about most, etc. These are also the concerns of your customers after you become a store owner.In fact, as long as we learn to empathize and compare our hearts, you will surely be able to make your small shop flourish!

Wisdom sketches: which products are suitable for opening a store online

1. Small size: mainly to facilitate transportation and reduce transportation costs.
2. High added value: A single item whose value is lower than the shipping cost is not suitable for online sales.
3. Be unique or fashionable: Goods sold in online stores are often unique or very fashionable.
4. The price is reasonable: If you can buy it at the same price offline, no one will buy it online.
5. Knowing through the website can arouse the desire of the viewer to buy: if the product must be seen in person to achieve the trust required for purchase, then it is not suitable for online sales.
6. Not available offline, only online: for example, foreign trade order products or products directly brought back from abroad.

(End of this chapter)