Economic Wisdom to Apply in Your Twenties

Chapter 60

Chapter 7, Section 8 Open a special shop that belongs to you alone
Xiao Xu, 28 years old this year, unfortunately became a victim in the layoffs of the financial crisis. After leaving the company, Xiao Xu ran around looking for a new job, but there was no reply.

One weekend, Xiao Xu and his friends went out for a stroll, and at dinner time, they ate spicy hotpot at a small shop nearby.It was just around five o'clock, and there were no customers in the store yet.The boss chatted with them for a while, then set up a small square table at the entrance of the store, made a pot of tea, leaned back on the recliner, and drank tea while listening to music. Xiao Xu envied his carefree appearance.

Find a residential area, open a unique small shop, decorate it cleanly, run it in a well-regulated manner, hire two beautiful little girls to help manage the shop, and ask the retired mother to help with the cashier and bookkeeping.How wonderful it is to welcome guests from all over the world with a smile, sit on the side with hands folded, chat with friends, and go out for a walk when you are bored!
In the following days, these imaginary scenes were always in Xiao Xu's mind, and she began to be haunted by a thought: "I want to open a small shop."

Young people in their twenties do not have huge capital investment, but want to be their own bosses. The small-scale but full-bodied specialty store just meets our requirements.As urban life becomes more and more fashionable and personalized, specialty shops are also welcomed by more and more consumers.Special snacks, specialty DIY shops, fashion jewelry shops, and even small shops specializing in candy and candles have been welcomed by many people.

However, opening a specialty store is not an easy task. How to make your own store more distinctive and earn more money is what every entrepreneur who wants to own a specialty store wants to know.

1. The best design
　 No matter where your store is located, your store must have the best design to attract customers.Zhang Yi opened a clothing store in Jinan. Although she is a bit shy and introverted, when you walk into her small clothing store, you will be amazed by the designs she made by herself.In the empty shop, on one side are old-fashioned cigarette beds and beds imitating the Ming and Qing styles, which are cumbersome and dignified; And modern, complicated and simple, just like this calmly look at each other in the rich space, vividly showing the designer's extremely fierce character.Zhang Yi believes that it is not necessary to have a professional background in design, as long as you have your own ideas and combine beauty together casually, it is the best design.

2. Unique personality
No matter what kind of commodity you are dealing in, you must emphasize its unique personality among similar products, and it cannot be popularized.The so-called personalization means that the products you operate are endorsed by fashion avant-garde, low price, rare products, no one else has, and novelty sales.Only in this way can your specialty store show its individuality day by day, and win with individuality in the vast sea of ​​"stores".Unique personality shops are created by people full of personality.
3. Trendy fashion
Fashion is a major advantage of young people in their 20s, and trendy fashion has become synonymous with many specialty stores.Undoubtedly, the sense of trend of specialty stores is always faster than that of large shopping malls, as long as a year and a half, and as little as a month and a half, such as camellia flower decorations, umbrella skirts, wide belts, etc. It became popular from a small shop.Therefore, highlighting "advanced, novel, tasteful, and unique" in purchasing goods is the magic weapon for small stores to survive.
4. Affordable price point
The reason why it is called "affordable" rather than "cheap" is that the price of specialty stores is no longer synonymous with cheap.Now, the average price of goods in many small clothing stores is around 700 yuan, 800 yuan, or even thousands of yuan.But in shopping malls and specialty stores, the "gold content" of clothing at the same price is often much lower.Shopping mall brands generally involve a lot of rent, advertising, and management costs, but characteristic small stores omit these links, which saves consumers a lot of money.Therefore, weighing the personality, taste, and uniqueness, its "cost performance" is often much superior to many similar brands in large shopping malls.
5. Price suspense
Another attractive feature of specialty stores is that they create suspenseful stimulation in terms of prices. They are not as clear and suspenseful as the clearly marked prices in shopping malls and specialty stores. Instead, they leave room for bargaining and uncertain prices for customers. Of course there will be psychological stimulation.Although the process of bargaining is a headache, the subtle feeling of ups and downs and ups and downs during the process is also extremely exciting.

Do the above points well, and your small shop will definitely stand out. At that time, do you still have to worry about not making money?

Wisdom Pieces: How to Attract More Customers for Specialty Stores
1. Provide more free services to achieve the purpose of gathering customers.But a free discount is not a low price sale, and it cannot lower the taste of your small shop in the minds of customers.

2. The small store must be frequent in sales and infrequent in sales, and some new things must be properly introduced at different time periods, so that customers can feel the changes in your business.

3. Familiarize yourself with the purchasing needs, purchasing power, consumption habits, hobbies, etc. of the customers you operate, and keep them in mind so that you can provide them with more targeted services and retain repeat customers.

4. Uninterrupted sorting out the customers, find out the 20% customers with the most purchasing power, and provide them with targeted services.

(End of this chapter)