A Farmer's Lady's Guide to Getting Rich

Chapter 163 Cooperation
Youdao is easy to get a thousand pieces of gold, but hard to find a general. A thousand skilled craftsmen are not worth one person who can come up with ideas and design new tricks.What the Su family's Zhenbao Building lacks is this kind of talent who can bring forth the new through the old, and Mr. Su is very willing to cooperate.

With the intention, the rest will be easy to talk about.

Hearing this, Xin Changning smiled slightly, and continued: "Mr. Su, I think this kind of cooperation should not just be done by me drawing pictures, but should involve brand positioning, design, and marketing. Fame in the capital is already loud enough, and the new products of Zhenbaolou are also expected by many people. But I think this kind of expectation is not enough, and it should be given a better brand effect.”

"Uh, what is brand positioning, marketing, and effect?" Mr. Su didn't understand the modern terminology, so he was confused.

"The brand is the signboard of your Zhenbao Building, and the status of this signboard in the minds of customers."

Mr. Su is a smart person, and Xin Changning didn't need to explain too clearly, he just asked with a smile: "Mr. Su, if you are a buyer, are you interested in new jewelry from Zhenbaolou, or flowers from Zhenbaolou?" Are you interested in new jewelry from the Chaoyuexi series?"

"Well, it sounds like the latter is more attractive, Hua Chaoyue Xi, is the girl's name for these jewelry?"

"Yes, this series uses agate as the main matching stone. It takes a fresh and gorgeous route. Naturally, it needs a romantic name to arouse the hearts of women."

Although Mr. Su didn't understand what Mary Su Xin was, he understood that it was to stimulate the desire to buy, and he immediately objected: "That's not right, forgive Su, this is the capital city, and luxury and luxury prevail. into more expensive rubies, emeralds, etc.”

"Mr. Su focuses on high-quality buyers, but I focus on mid-range buyers, and the buyer's age is a girl who is about to marry."

For this series of jewelry, Xin Changning has already planned everything, and continued to explain: "Take this corolla as an example. Made of precious materials, a corolla would cost at least a few hundred taels of silver, or even thousands of taels. It is so expensive that only a few high-ranking and noble queens and princesses can wear it in the whole capital. There are no piles of good treasures at the bottom of the box, and jewelry from the imperial court to show off your status, why should you buy this?"

"That's true!" At this point, Mr. Su had no choice but to nod.

"So I said, we should use a cheap but beautiful stone like agate, supplemented by silver or silver-gilt materials. The price of such a corolla will not exceed a hundred taels. For those who have a little money in the capital For merchants, and the daughters of middle-level officials, 100 taels is still affordable. It is extremely cost-effective to buy this unique corolla to make them stand out at banquets or other occasions."

"Another reason is that we want to launch new products, and we must launch them at a suitable time. I have calculated that these jewelry will be produced in batches, and it will take at least two months."

Since he dared to come to Mr. Su to discuss business, Xin Changning was fully prepared, and continued under Mr. Su's watchful eyes, "Two months later it will be the Mid-Autumn Festival, and there has always been a custom in Beijing for young girls to parade in the streets to watch lanterns. Women want to please themselves Zherong, for that day, I believe that many girls will buy new clothes and jewelry. We launched the Huachaoyuexi series of jewelry before the festival, just in time to catch up with the wave of buying. For those girls, this series of jewelry is absolutely It can’t be too expensive.”

"Young lady's words, I am suddenly enlightened. I have been in business for many years, and I am not as thorough as the young lady."

Xin Changning's well-founded words soon convinced Mr. Su.He immediately ordered someone to call the master craftsman from Zhenbaolou to discuss the production process with Xin Changning, and at the same time ask Xin Changning about the cooperation method he wanted.

"My request is very simple. My son will pay to buy this batch of agate stones and drawings. In addition, every time a piece of this series of jewelry is sold, I will be rewarded accordingly. That is to say, I will participate in profit sharing."

Speaking of this, Xin Changning took a sip of tea, and said with confidence: "Of course, I don't get the dividends for nothing. I have a detailed plan on how to promote the jewelry. If the sales target is not reached, I will not take any money."

Speaking of dividends, the old masters in Zhenbao Building also took money in this way, otherwise they would have been poached away.

If a mind like Xin Changning went to another family, it would be equivalent to cultivating a strong opponent.

Thinking of this, Mr. Su immediately made a decision: "Yes, the girl's proposal is not too much..."

A business negotiation ended very smoothly, and when Xin Changning came out of the Zhenbao Building in the evening.The sketches and agate stones in the bag were gone, replaced by a stack of banknotes.

The rich and powerful Zhenbaolou is generous, and this move is a full 500 taels of silver.

With these 500 taels, there is enough money for the decoration and layout of the new shop in the capital, and there is also money for the construction of the factory at home.

Having solved the difficulty, Xin Changning, who was in a good mood, waved his hand and said, "Let's go, let's take a look at the new shop of our Happy Home Textiles."

The new shop is located on Zhuque Street, the busiest place in the capital, where every inch of land is expensive. It used to be a clothing store, but after being taken back by Xiao Qian, the clothing store moved out.But one accountant and two assistants stayed behind, nostalgic for the prosperity of Suzaku Street, and didn't want to start over with them elsewhere.

Xin Changning was also very happy to see that they were experienced accountants and clerks. He felt that he saved the trouble of hiring people everywhere, so he let them continue to live in the backyard of the store, and paid some living expenses.

When the three of them saw that the new owner was a young girl who was not yet old enough to open a fabric shop they had never heard of, they were a little apprehensive at first, but when they were bought with real money, they immediately dispelled their worries.Began to actively make suggestions for the decoration of the shop and help supervise the work.

The shopfronts in the capital, especially those in good locations, are all owned by rich and powerful families. Both black and white know that this place belongs to the Zhenbei Prince's Mansion.Although the Zhenbei Palace is far in the northwest, its influence in the court is not low.

Seeing that the shop suddenly changed its management, and it was the people from the Zhenbei Palace who came forward to take it back, everyone guessed that the newcomer must have something to do with the Zhenbei Palace.

Sure enough, everything goes smoothly with a backer!Thinking back to the experience of running a small business in his previous life, and looking at the present, Xin Changning really wanted to say; people are more popular than people!
"At that time, we will set up a table over there, put flowers on it, and set it up as a private seat..."

Just as Xin Changning was standing in front of the shop and thinking about planning, a familiar girl's voice suddenly sounded behind her, and said in surprise: "Ah, isn't this the Fuxi Tailor Shop? Why is it gone?"

(End of this chapter)