number one idol

Chapter 484
Fate, amazing.

Since reaching an agreement with Zhang Xiangnan at Zhang Ya's parents' house last time, He Xiao has changed from a famous star to a humble little He who runs errands for Zhang Xiangnan.

Every day, I go back and forth between my studio and Zhang Xiangnan's company, taking care of both ends.

Of course, no matter how busy he is, the quality of his work is still as high as ever, and every design he proposes to the software is applauded.

And on this day, He Xiao finally wrote all the functional plans of the software, leaving the rest to the programmers to make. After all, he doesn't understand these technical things.

What he is thinking about most now is the upcoming commercial!
In the world of black phones, Didi has shot a lot of commercials, all of which are short stories, and they don’t add up to much length. He Xiao plans to remake them one by one.

First of all, it is naturally a series of short videos designed by a Thai advertising designer for promotional functions. It is funny and warm, and it is very suitable for the early promotion of the software.

As early as He Xiao was in Le Jia, when he was filming the MV, he learned shooting skills from the assistant director at that time, and later learned from the top domestic director Liu Haibo, and this time, he will play the leading role by himself And the director, which got him excited.

Because strictly speaking, this is his first time directing a work, even if it is just a short commercial.

Early in the morning, He Xiao came to the studio in good spirits. It was a restaurant that had already been booked out. This first commercial will be filmed here.

The content of this advertisement is very simple, and it only revolves around one event, which is "blind date".

It is worth mentioning that the supporting roles in this short film are none other than Zhang Ya's family of three, acting in their true colors!

When He Xiao arrived, Zhang Ya and her parents hadn't arrived yet. Although He Xiao was anxious, he couldn't help it, and silently looked at the script with only three lines.

"I told you to go out early and go out early, but you didn't listen. Now He Xiao, that kid must be waiting impatiently! You said why are you so dawdling, you? It's because my daughter didn't follow you, if my daughter did follow you I jumped into the Huangpu River and drowned!" When it was almost nine o'clock, Zhang Ya's mother Xu Fengjiao's familiar thoughts finally came from the door of the restaurant.

Then there was Zhang Xiangnan's lazy voice, and he counterattacked slowly: "What's the matter with me? I'm handsome, and I even jumped into the river... This is Yanjing, and the Huangpu River is in the Shanghai stock market. You can jump if you can!" "

"Dad, Mom, it's almost done." Zhang Ya glanced at the parents of the two live treasures, and smiled helplessly.

"Uncle, aunt, you are here!" He Xiao also came up to greet him at this time, and greeted Zhang Ya after looking at each other.

Xu Fengjiao greeted: "Xiao He, are you in a hurry? It's all your fault, Uncle Zhang, who was slow to go out."

"No, I just arrived too." He Xiao, who had been waiting all morning, complimented nonsense with his eyes open.

He is counting on the old mother-in-law and the old father-in-law to live now, so he can't offend him.

"Xiao He is sensible, by the way, do we need to change clothes?" Xu Fengjiao asked with a wide smile.

Xu Fengjiao, the mother-in-law-to-be, looks a bit like Teacher Kaili in the world of black mobile phones, and she also speaks like a teacher in the world of black phones.

He Xiao glanced at the clothes of Zhang Ya's parents, and said, "It's okay, Auntie, it's fine just now."

This scene is too simple, the total duration is only 1 minute, and the camera is even less, so there is not much requirement for dressing.

"Designer He, let's clean up and start, shall we?" Zhang Xiangnan went to the back kitchen of the restaurant at some point to get a piece of cake, and said while eating.

He Xiao knew it was him without looking back, because Zhang Xiangnan was the only one who could call out the five words "Chief Designer He".

"Yes uncle, please take your seats."

He Xiao invited everyone to sit at a dining table, and then all the group performers also took their seats. When the lights were turned on, and then the slate was tapped heavily, He Xiao's first film and television work directed in his life began.

"Dad, Mom, this is Xiao He." Zhang Ya sat next to He Xiao, she pointed to He Xiao, and introduced to her parents.

At this time, the camera showed Zhang Xiangnan and Xu Fengjiao, both of them had serious expressions, with dissatisfaction in their eyes.

"What degree do you have?"

He Xiao didn't say a word, and silently took out a prestigious university graduation certificate in English from under the table.

Zhang Xiangnan was taken aback, a little caught off guard.

Xu Fengjiao was also surprised, and tried to ask again: "Where do you live?"

This time, He Xiao took out four big red books with "House Ownership Certificate" written on them, and then issued two copies by himself.

"Who do you usually associate with?" Zhang Xiangnan pondered for a while, as if he was thinking about what else could make He Xiao difficult, and asked.

He Xiao took out a photo, which was a photo of him and the richest man in China, of course, it was PS.

"Not bad, not bad." The expressions of Zhang Xiangnan and Xu Fengjiao changed suddenly, it was no longer the arrogant and dissatisfied attitude before, but more flattering.

But this time before the two of them opened their mouths, He Xiao took out the Mercedes-Benz car keys, put them on the table, covered his mouth and coughed, and a row of bank cards appeared, including several gold cards, which indicated that there were huge sums deposits.

The couple stared at each other for a while, then their attitudes completely changed 180 degrees, and they stretched out their hands and shouted: "Waiter, waiter, order, order!"

After finishing speaking, the camera lens began to blur, and this short commercial was considered to be filmed.

He Xiao went back to the back of the main unit and started to play back the video from just now. The whole thing is very good, but Zhang Ya's mother Xu Fengjiao's expression changes in a few places are a little bit slow, but it doesn't affect the general situation. After all, he can't be too demanding. , Edit it in the later stage, this ad will be over once!
A very short story, but it satirizes Huaguo's blind date model that places too much emphasis on money. Many women's families insist that the bride price cannot be less than tens of thousands, and the house cannot be less than a certain level. I don't know how many boys' shoulders have been crushed. In the end, I can only reluctantly let go of my beloved girl.

And this advertisement is completely reversed. The woman is not given the opportunity to export. Education, real estate, social networking, luxury cars, and savings are all the same. Where is the certificate in your pocket?
Very clever irony, very short video, but once maxed out the circle of friends in Huaguo in the parallel world of the black phone.

Of course, at the end of the advertisement, we still have to return to the theme of promoting the product. After all the short films are played, a dubbing and picture will be added later to introduce the strictness of the software in terms of review, and the driver will be tested for three certificates to ensure authenticity and effectiveness. .

"Wonderful!"

When the video was playing, Zhang Ya's father, Zhang Xiangnan, was also there, and he couldn't help admiring after watching it.

What is the most important thing for a successful advertisement?Attractive at the time!
It can be said that all the essence of an excellent advertisement is at the beginning. As long as people can be attracted at once and have the desire to read on, then they will have the patience to see the possibility of product promotion at the end of the advertisement.

Otherwise, if you can't even retain people at the beginning, then this advertisement will be meaningless.

He Xiao obviously achieved this, his mind is simply amazing.

This ad is amazing!
(End of this chapter)