number one idol

Chapter 485 "The Last Kilometer"

He Xiao actually did not have high requirements for his first commercial shooting. After all, these are short films of less than 1 minute in length. To put it bluntly, they are just hands-on work. The main purpose is to find the addiction of being a director and experience the directing set. a feeling of.

Some of the roles that fit his age, he played by himself. For example, in one of the short commercials, he played a bitter employee. He was connected to several harassing calls during the meal, and finally couldn't bear to curse at the phone. It turned out that This call is from the boss.

In addition to highlighting He Xiao’s misfortune at the time, the ad’s theme is to promote the privacy of this online car-hailing software, which will not disclose user information and avoid harassing calls.

It can be said that the brain hole is very strange.

Each advertisement can start from an unexpected point to ensure that it attracts the audience's attention, and then end the short story as quickly as possible, directly throwing out its own product selling points.

Zhang Xiangnan, who followed up the whole process, was obviously very satisfied with He Xiao's advertising creativity, and the design of many places made him overwhelmed.

All this is not surprising to He Xiao. After all, what he shot was in the world of black mobile phones, which was planned and designed by Thai advertisements. The advertisements in their place are notoriously brainy, and netizens even dubbed them "no Seeing the title of "I don't know what to sell at the end", it is enough to explain the awesomeness.

Because they were all small commercials, He Xiao finished the filming in only one day, which was a bit unenjoyable.

So he decided to make a longer one.

It is also one of Didi's classic commercials in the world of black mobile phones, but compared to other short films, this one can be regarded as a big production. It lasts for [-] minutes and [-] seconds, and the name is "The Last Kilometer".

It is said to be based on real events: the daughter of a Didi driver suffers from the rare disease Crohn’s, and faces huge medical expenses, pushing the originally ordinary and happy family to a desperate situation.

In order to save his precious daughter, the driver disregarded his wife's objection and sold his property; in order to earn money for his daughter's medical treatment, he worked day and night to help his daughter fight against death, ignoring his old age and ailments.

However, fate made a joke. The driver's car has passed its service life, and the driver is about to face unemployment. When he fell into despair, Didi quickly replaced the driver with a new car when he learned about it. They will always check out their passengers one kilometer in advance, and this small kindness is also the heart of the driver's master. Thank you for his daughter for a lifetime. The kindness of dripping water should be repaid by the spring.

In the end, the sky paid off to the kind-hearted people, and the condition of the driver's daughter was also brought under control.

It's a very simple plot, but for a novice director, how to shoot the effect of male silence and female tears is still worth studying.

He Xiao didn't want to copy the camera from the black phone completely, he wanted to add his own style, only in this way can he grow rapidly.

Therefore, this commercial video is the one that He Xiao conceived with the most care. He hopes to shoot something that will touch the hearts of netizens.

And in this short film, there is no suitable role for He Xiao. It is rare that he does not have a cameo, and he stands wholeheartedly from the perspective of a director to observe the entire shooting process.

As for the casting, because of the limited budget, what He Xiao is looking for is not a traffic star, but some aging actors. Don't underestimate them. Although these people are not famous, they have stayed in Hengdian for more than ten years. It's a serious old drama player. Compared with the little fresh meat who rely on traffic now, his acting skills are outstripped by eight blocks.

The script was ready, the actors were ready, so on a sunny morning, He Xiao started filming with a small crew that had been formed temporarily.

"Old Shi, Lao Shi! Is there nothing else I can do except buy a house?"

In the desperate calls, the story in the camera kicked off. A woman in simple clothes chased the man and ran out of the corridor, asking in a crying voice.

"My daughter is our lifeblood! If life is gone, what's the use of this thing?" The driver master Lao Shi, played by the horizontal drift actor Uncle Sun, turned around, sighed heavily, fuck Said to the woman in fluent Fengtian dialect.

In just two lines of dialogue, the hard life of this family has been shown to the audience.

And the whole short film also kicked off the prelude.

He Xiao wants to break away from the fixed template brought by the black mobile phone, and has been trying to jump out, using different techniques to show the difficulties of the old family in the film and not giving up on life.

So this short commercial of [-] minutes and [-] seconds took He Xiao to shoot for a week.

The last scene was filmed on a national road with little traffic outside Yanjing City. This is one of the few scenes He Xiao chooses to keep that is the same as the original video in the black phone.

This scene is difficult to say, but also simple to say, that is, Lao Shi is driving in front, with hope for life and love for his daughter in his eyes, while the sick daughter is sitting in the back seat of the car and looking out the window with self-blame , Tears kept rolling in the eyeballs.

There are no lines in the whole scene, and all the meanings that the audience want to express are hidden in the eyes. It can be said that it is a great test for the acting skills of the two actors.

He Xiao was worried at the beginning that he would not be able to shoot, but later he realized that he was thinking too much. Although these old fritters who have been floating in the film and television city for many years have not become famous, their acting skills are really good. Compared with those who came from a major It doesn't look too bad.

Thinking about it, one is a classroom simulation and the other is actual combat on the set. Over time, the skills learned are indeed different.

Another thing is that it has a lot to do with mentality. For academics, they are going to school, but for these drifters, every scene is just asking for life.

How dare you slack off?
"Hey, Huaguo's entertainment circle is the hardest group of people who make up the most idle group."

After the last scene was filmed, He Xiao sighed deeply. Afterwards, he added the contact information of several actors, and he also gave 20.00% more when calculating the remuneration.

"Chief designer He, how is the commercial shooting going?" Not long after the work was over here, He Xiao received a call from the incomprehensible old man, and replied: "Coincidentally, I just finished work today, just take it back and edit it." gone."

"How long will it take to edit?" Zhang Xiangnan asked. His online car-hailing car has been reformed according to He Xiao's proposal and on the original basis, and he can't wait to put it on the market. It can be said that he is waiting for these few promotional ads In place.

He Xiao smiled and said, "That's not fast? It's only a 4-minute commercial, and it can be edited in the same day."

"Okay, when the time comes, send the film directly to the company's mailbox!" After Zhang Xiangnan instructed, he hung up the phone in a hurry, probably because he was busy.

A smile appeared on He Xiao's face, holding the finished video material in his hand, and he couldn't wait to see how these short films, which he directed and shot for the first time in his life, would create a storm on the Internet!
(End of this chapter)