Tang Dynasty good doctor

Chapter 530 The idea is this
Wang Pingan looked at Li Yiren with a smile, shook his head, and said: "His Royal Highness does not like strong alcohol, the wine prepared in this Chongxian Hall is too weak for me, even if I drink a few more glasses, I will not drink too much alcohol." Confused."

As he said that, he picked up his wine glass and gestured to the little eunuch who was waiting on the side, but the little eunuch didn't react in a daze, and didn't understand what it meant.

Shi Aiguo ran over and reprimanded: "Why don't you pour wine for the prince for something worthless!" He picked up the jug from the table and filled Wang Ping'an with wine.

Wang Pingan raised his glass to Li Yiren, and then drank it down, wiped the liquid from the corner of his mouth, and said: "The wine is good, but it is indeed a bit weak."

Li Zhi grunted, and said: "By the way, you can brew spirits. Could it be that you want to sell the recipes for spirits to the restaurant, count it as a shareholding, and then collect the money from the restaurant?"

Only then did Li Yiren realize that it turned out to be a wine seller, a prescription for a certain type of liquor.However, this prescription is also considered capital. You can't just sit and collect money without giving up the capital, and the owner of the restaurant will not rush to beg him for a drink.

Wang Pingan sighed, sighed a long time, and said: "It seems that His Royal Highness really forgot what I said. In fact, before I left Beijing, I told His Highness when the Olympic Games was held. It’s nothing to make a lot of money, but it’s a good business if you don’t make a lot of money.”

Li Zhi put his hands on his head, thinking: "Have you said that? Sigh, Wu Bing told me too much, I really can't remember which one!"

Li Yiren asked: "Is it wine making? Do you sell prescriptions for spirits?" Suddenly, she understood again, and clapped her hands: "I see, you not only want to sell prescriptions for spirits, you also sell prescriptions for medicine. You have plenty of prescriptions, and you can’t sell them all, right?”

Wang Pingan put down his wine glass and said to Li Yiren: "Your Highness, Chief Manager Shi asked me to give me an idea, how can the empresses in the harem get benefits without spending money, isn't that right?"

"That's right, that's what happened. Father doesn't want women to get involved in Lingling Temple...Well, anyway, you should think of a way!" Li Yiren said.

Wang Pingan sat behind the table, looked at Li Yiren, then at Li Zhi, and remained silent for a while.

At this time, the hall was completely silent. Except for the prince and the princess, no one dared to make a sound, even dared to gasp loudly. face, waiting for his idea.

Wang Pingan didn't speak for a long time, Shi Aiguo waited impatiently, he said: "Your Majesty, what's your idea, tell me quickly, it's going to make us sick!"

After laughing twice, Wang Ping'an said: "It's too easy for the empress in the palace to get a fortune out of thin air. We have countless long-word shops, and everyone has passed the Olympic Games, and they all know the importance of advertising Sex, good wine is also afraid of deep alleys, it is impossible not to advertise."

Li Zhi nodded and said: "That's true. Although there were many traders from all over the world coming and going to Chang'an in the past, since the Olympic Games, there have been more than [-]% more. Now it is winter, and the number of traders coming and going should be reduced, but now they are increasing instead of falling." , This is a great thing. I have been listening to Master Ma mentioning this matter during this period of time, praising you for your vision without disease, so it is really necessary to make a big deal about advertising. "

Li Yiren blinked her big eyes, she didn't know anything about doing business or advertising.Of course, it's not that she is ignorant, but that the court ladies of this era don't have this knowledge, and they can't increase their knowledge of things that they have never been exposed to.

Li Yiren said: "No disease, don't you want the women in the palace to run around Chang'an?"

The complexions of the people in the hall fell all together, not to mention asking the ladies to run around Chang'an, even if they ran half a circle around the palace, that would be impossible, even if the emperor allowed it, no lady could really run Come down!

Wang Pingan laughed loudly, and said: "Running around Chang'an City requires effort, which is also a kind of cost. What I said is that there is no cost."

He pushed away the plates on the table, revealing a small space, put the jug in the middle, and placed a circle of wine glasses around the jug.Pointing to the jug, he said: "This jug is like the imperial palace, and these wine glasses are the merchants, and the plates around are the people of the world, and the people all want to buy things."

Both Li Zhi and Li Yiren nodded, expressing their understanding of the metaphor, and everyone in the hall stood up straight, even the musicians stood up and looked at the table.

Wang Pingan said again: "The jug is the tallest, just like the royal family. All businesses and people in the world must look up to it, right? In other words, if the emperor and the old man like something, the people of the world will also look up to it." It can be inferred from this point that what the ladies in the palace like and say is good, the common people will also think it is the best, isn't that right?"

Everyone nodded together, of course, the royal family is of course the highest existence, and it has been like this from ancient times to the present.The king of Chu is so thin-waisted that many people starved to death in the palace.

The emperor said that something is good, so that thing is the best!Even if it is bad, the people will think it is good, the reason is: because the emperor said it is good, so it is good.

It's an easy turn, the emperor is the world, the example!As a result, a situation can easily arise, that is, when people around the emperor say something is good, everyone will think that something is good. The importance of a person's speech is directly related to the distance from the emperor. The closer the emperor is, the more weight his words carry.

Seeing that everyone agrees with this point, Wang Pingan said again: "Then, when a merchant wants to advertise, he not only wants to let the people know about his business, but also wants the people to know that his products are the best. Bar?"

Everyone nodded together again, this is of course, no merchant would say that their own products are not good, Wang Po sells melons, and even sells them to boast!
Wang Pingan waited for them to finish nodding, and said with a smile: "Then, if the empress in the palace says which store has good products, what will be the result?"

what!Everyone in the hall suddenly understood that this is what happened... Actually, this matter is quite simple, why didn't we think of it?It's not that I didn't expect it, but I didn't dare to think about it, and I didn't have a chance to think about it!

Li Zhi slapped his thigh, and shouted: "Gu remembered, Ping An, you said such a thing!" After a pause, he said again: "It's just that Gu is too busy, and this matter is not urgent, so I just let you go." Let it go first, and plan to free up your hands before doing it."

Li Yiren turned his head to look at Li Zhi, and said, "Brother Prince, do you have kung fu now?"

Li Zhi hummed, and without thinking about it, he said: "I'm not too busy now, Gu has been busy all the time, so I have to work hard on this matter, leave it to him to handle it!"

Li Yiren snorted, knowing that he would say that, no matter what happened, he would only look for Wubing, and if he didn't have Wubing, he might not be able to be the prince anymore!
Ignoring my elder brother, Li Yiren asked: "No disease, please explain in detail so that I can talk to the women in the harem."

Wang Pingan nodded and said, "Okay, that's simple. For example, women need fabrics to make clothes. These fabrics are usually provided by royal workshops, right?"

Li Yiren said: "This... I don't know. I don't know where the fabrics are provided. Is there a workshop in the palace? I haven't heard of it."

Shi Aiguo interjected: "His Royal Highness doesn't know about these trivial matters, but this old slave does."

He lowered his head and said to Wang Ping'an: "My lord, we don't know about the fabrics you mentioned in other places, but in the East Palace, we can't be more clear. There are indeed special workshops in Yeting Palace, but there are only a few of them. Less than [-]% of the cloth was woven by the palace. Another [-]% was tribute from various places, and the remaining [-]% had to be purchased from the people. The amount needed by the palace is huge, and it is impossible for Yeting Palace to provide it. , that can’t be provided, how many weavers have to be supported!”

Wang Pingan said: "Since this is the case, we need to choose a merchant. There should be a large cloth merchant who specializes in providing cloth for the palace, right?"

Shi Aiguo nodded, and said: "Of course, the palace will buy it uniformly, and our elder brother orders... the details will be handled by the subordinates. Our elder brother is not very clear about it, and of course our family is not too clear about it either! "

Speaking of this, he suddenly remembered that he is also one of the buyers, this is a big fat job.However, it's not that he blackmailed the merchants and asked for benefits, but that the merchants gave them a fixed share of tribute to these great eunuchs, which has become a rule.But it doesn't matter if people know about this kind of thing. It would be very wrong for the prince and princess to know about it, so he hastened to get rid of it.

Wang Pingan gave him a deep look. Others don't know about this kind of thing, but he knows it well. He said with a smile: "It's not interesting to provide it with regular merchants. It's better to let them compete with each other."

He explained the specific method. In fact, to put it bluntly, it is similar to the modern spokesperson method, except that the endorsement by celebrities has become the endorsement by women.In fact, the ladies these days are equivalent to big stars, and they are the brightest group of stars.

The ladies in the palace used things from a certain company, such as fabrics, as long as the fabric was good, that was enough, and the rest was done by the company.Ladies say that the cloth of the shop is good, so as long as the word is spread, the common people will think it is good. The shop that can provide the cloth for the palace has strong financial resources, and it can expand sales and kill other shops by taking advantage of the trend.

Girls can't just use fabrics from one family, they have to choose from many, and praise each other, so that the shops can compete.In the past, what was needed in the palace had to be bought, and it cost money.I don’t need it in the future. If you ask me for money, then I’ll tell you that your stuff is not as good as other’s. If I say yes, you can sell more. If I say no, then your stuff is still going to be sold?

If the royal family can't say it well, the common people will think it's good?Even if it is good, it will be bad!No way, who made the royal family a privileged class, and the Tang Dynasty was a privileged society, the reality is like this, no one can change it!

When Wang Ping'an spoke his mind, Li Yiren's eyes lit up, and he said, "Understood, this time I understand!"

Li Zhi laughed and said: "Actually, this idea was originally isolated, but it took too long and I didn't think of it for a while, so Wu Bing explained it for me!"

Wang Pingan nodded and said, "That's right, that's exactly the case."

(End of this chapter)