greatest wisdom book

Chapter 38 Open up your life and be the best social king 6
A master of communication with the ingenious combination of language and behavior

Speak well and do everything well.The former shows a perfect mind, the latter a perfect heart, both born of a superior spirit.Let your reputation live on in deeds, not in thoughtless words.

Social language includes both speech itself and behavior.If you are a good talker and can easily make others succumb to your brilliant tongue, but you always make mistakes in action or manner, this will damage your reputation and career.

Estee Lauda owns a multi-billion dollar cosmetics empire.Esty came from a poor background with little education.At first, she started by selling skin creams made by her uncle.In order to make more sales of her products, she had to walk around the streets.Later, she decided to position the product at a high level.At first, however, her sales pitches were ineffective.Later, she finally couldn't help asking a customer who refused to buy a product: "Excuse me, why did you refuse to buy my product? Is there something wrong with my sales skills?"

The lady said: "It's not that there is a problem with skills. What kind of skills are needed in sales? If I think you are showing skills, I will kick you out. It's you who can't do it. You are a low-level person. Let me How do you believe that your products are high-end?"

The lady's words obviously contained elements of contempt and even insult to Esti Lauda, ​​but the clever Lauda was very excited, thinking that he had found the key to the problem: that is, the high-grade of the product lies first in the salesman, and also in It is your own high level.

She thought that it would be the same for herself. The salesmen themselves are not of high grade, and she would indeed doubt the taste and grade of the product.So, she decided to carefully transform and package her image.She imitated the rich and famous and the upper class women, dressed like them, and imitated their manners.In addition, she pays attention to cultivating her self-confidence and making the whole person look glamorous.Slowly, more and more people bought the products she promoted.Since then, she has been unstoppable until she established a cosmetics kingdom.

As a salesman, Estie is not ignorant of language arts, but her dress and behavior reveal her shallow knowledge of cosmetics.How can a person who can't dress herself tell others that her cosmetics can make people feel refreshed?
Nothing else can replace the charm of words or deeds.A disheveled and scruffy man and a well-dressed and neat man, or a well-dressed and eloquent man and a well-dressed but eloquent man, when they have other equal conditions, Only when there are differences in these two aspects, if they do the same thing, the result should be obvious.

Whether in history or now, many famous people are people with quite decent language and behavior. Their words, deeds, and gestures reflect infinite charm, making everyone obsessed with them and trying to imitate their behavior.Their reputation is spread far and wide through their speech and behavior. They resolutely avoid those words and deeds that damage their image and prevent themselves from making stupid moves.

We do not strive for perfection, but for outstanding talents, so the first thing to do is to cultivate morality, and the second is to be decent in words and deeds, and the latter is the extension and expression of the former's successful cultivation.

(End of this chapter)