Superstars start from the Academy of Film and Television

Chapter 249 See also Advanced On-Demand.

Han Fei and his party came out of the Weishi live broadcast, and went straight to Penguin Video. When they arrived, the first broadcast had already started. Director Wei led them to a computer. Seeing that the click-through rate soared all the way, it broke through in just 10 minutes. tens of millions.

Immediately, the entire backstage monitoring room burst into exclamations one after another, and Zhang Yue and the others were also nervous and joyful, but Han Fei's face remained as usual.

It is true that from the beginning, [Raging Sea Submerged Sand] is indeed much more popular than the first season [Seven Star Lu Palace], but it must be known that the publicity expenses and energy paid by both parties are not at the same level. If there is no change in the broadcast data, Then it can only be said that this drama can be lost, and there is nothing worth looking forward to.

In Han Fei’s opinion, the opening data can only be regarded as a reference. The real test is whether the audience is willing to sign up for this show after the third episode. After the fourth episode, how many viewers are willing to spend three yuan for an episode? Money ahead of on-demand.

After all, there are only [-] episodes of [Wrathful Sea Dive in the Sand]. Unlike other dramas that rely on membership to add value, it does not have such a long length to attract viewers to sign up for membership, but the streamlined plot is more likely to attract viewers to spend money on demand. Whether the show is successful or not depends on how many viewers are willing to pay for advance on-demand broadcasting.

At 500:[-], Director Wei excitedly asked the staff to summarize the data, and what they finally got was that the single episode hit rate exceeded [-] million, and the barrage comments exceeded [-] million.

Zhang Yue is also browsing Wandou.com on her mobile phone: "It's out, and Wandou has a score of 8.3. This is the highest-rated drama I have ever acted in."

Xie Buchen also showed a rare excited smile, and Jin Boyuan even smiled like a fat man weighing more than 200 kilograms.

Liu Bin, the CEO of Penguin Video, also came backstage at nine o'clock. Although this guy said he was late for the meeting, in fact, Han Fei was like a mirror in his heart. To put it bluntly, he has been waiting for the data report of the first episode. After all, this drama Penguin The video has spent so much energy, if the results are not good, he will really affect the morale of the team on the scene, and it will be completely different now when he is on the stage.

"Everyone has done a good job, and the bonus will be doubled next quarter." As soon as Liu Bin said this, the scene immediately became lively.

Liu Bin saw that Han Fei was always unsmiling, so he teased: "Isn't Han always a little too strict, such data, even if many A-level productions can't reach it, are you still not satisfied?"

Han Fei shrugged with a smile: "For Penguin Video, it's half the battle, but for me, the real test has not yet begun."

Liu Bin was stunned for a moment, but also realized that the smile on his face became solemn. How to convert free users into paid users has always been a difficult point for video platforms. For example, Penguin Video has more than 3 million ordinary users, but There are less than 9000 million users who have recharged and become members.

This is only for recharged members, not for recharged members throughout the year. Most viewers like to watch some dramas, and they will only open for a month to finish chasing the episodes. If there are no good episodes, they will not It will recharge again, which is the fundamental reason why video sites rely on high-quality dramas.

Sure enough, from the third episode, the frequency of on-demand increases gradually slowed down, and the exaggerated data of the first two episodes that broke [-] million within an hour was gone.

However, the decline is still within everyone's expectations. By eleven o'clock, the number of views of the third episode remained at around 5000 million, and the number of users who signed up for membership or renewed subscriptions for this purpose reached 350 million. Once this data came out, all Everyone breathed a sigh of relief, including Han Fei.

This data can be regarded as a step closer to success, because only a good base exists, will there be the possibility of paying for on-demand later.

The 5000 million hits is already half of the first two episodes, and the conversion rate of ordinary users is already quite scary. No matter how good-looking an episode is, it is impossible for everyone to pay for it. Half of the audience supports it, which is already a must for many A-level productions. It's something that I dare not think about. Most viewers are waiting for the natural unblocking.

The time came to twelve o'clock without knowing it, and the number of hits in the fourth episode was similar to that of the third episode, but after twelve o'clock, the data began to drop sharply. Fortunately, Han Fei was well prepared.

On the other side, the audience was scolding Han Fei, because the plot of the fourth episode happened to be stuck where the group was about to enter the main hall.

"Damn it, I knew this guy must be trying to cheat the coins in my pocket."

"Damn it, it's so irritating. Membership is useless here, so why should I charge it?"

"Ahem, it will be slowly unblocked in half a month. If you don't have any money, just wait, buddy, you need krypton gold to see it in advance!"

Since the first season of Notes on Tomb Raiders, many viewers have paid to order in advance. For these viewers, more than 20 yuan is nothing. Being able to watch the next plot in advance will give them an inexplicable feeling. superiority.

And this sense of superiority will stimulate other viewers at the same time as they show off.

"What a bitch, labor and management can still be looked down upon by watching TV? Isn't it more than 20 yuan, as if no one owns it."

That's right, that's why Han Fei didn't add water to the plot. Eight episodes cost three yuan per episode, and all of them are on-demand, which is only 24 yuan. This is also the psychological price of most consumers. Once it exceeds 24, they will Some viewers thought: Isn’t it good if I use it to charge phone bills?As for [-] yuan, there is just no corresponding consumer product for the audience to compare.

There is a more interesting phenomenon, that is, users who usually spend three yuan, most of them will order all the remaining episodes, otherwise they will feel that it is a loss, and they will feel that the money they spent before was wasted.

"Hey, I really don't think about coming to Penguin Video? I can still call the shots for the position of general manager of the product department." After Liu Bin looked at the data at two o'clock, he also had to admit that the young man in front of him took the user His mind has been completely understood.

Han Fei smiled and shook his head: "You should know that I can't stand restraint."

Liu Bin actually knew that Han Fei would refuse, but he was always unwilling to try.

"Any plans for the next play?"

"I've been too tired recently, so I should take a break." Han Fei said the truth. In the past year or so, not only him, but everyone in the company has been working continuously. Even the machines need maintenance.

"Well, if you have a plan, you must inform in advance, Penguin Video will be your best partner." Liu Bin stretched out his hand sincerely.

"Sure." He clasped his hands together.

There is a statistical report on the table next to it. The number of pre-ordered episodes of the fifth episode exceeded 700 million within an hour, which means that the revenue brought by this item alone exceeded 2000 million.

The explosion of such data may shock the entire industry.

(End of this chapter)