Superstars start from the Academy of Film and Television

Chapter 250 Super IP.

At eight o'clock the next day, Penguin Video announced the various data of [Raging Sea Submersible Sand] to the entire network. After a series of data was released, it immediately caused an uproar on the entire Internet. The stock price of Penguin Video went up all the way that day. Going high, the limit was raised in less than half a day, which even drove up the share price of Penguin Holdings.

Of course, this is only in the capital market, and what really caused a stir was in the film and television industry. Everyone was already mentally prepared and expected that [Raging Sea and Sand] would become popular, but no one expected that the data would be so terrifying.

The first thing I couldn't sit still was the kiwi fruit video. Although the A-level production that was originally expected to be launched in June has been postponed, the data is too ugly. In the end, I had to get a well-produced self-produced drama. To recover the loss, but everyone can see that this well-produced drama series can only be used as cannon fodder in front of [Furious Sea Submersible Sand].

For this reason, Zhang Liang, the CEO of Kiwi Video, also called Han Fei and asked about the shooting plan for the next season of Tomb Raiders Notes.

However, Han Fei also thought that he was too tired recently and needed to cultivate for a while, so he was confused.

After Penguin Video achieved great success, it did not forget to pursue the victory. Not only did it not weaken the publicity funds, but Liu Bin added several million with a stroke of a pen.

And these millions of dollars have been put on the Internet, and it has become a piece of touting soft articles.

"Tomb Raider Notes is made with conscience, with panoramic special effects, and every bubble in the sea is burning money."

"Shocked! Han Fei personally confirmed that [Tomb Raiders Notes] is not supernatural, but science fiction. Do you understand it?"

Of course, you have to have the capital to brag. If the filming of "Rage Sea Dive in the Sand" is like shit, the publicity will have a negative effect.

Although most viewers hate the money-making behavior of pre-on-demand Chilulu, they have to admit that at least "Raging Sea Submerged Sand" is worth the ticket price.

First of all, it is the simplification of the plot. There is no water-filled shit love plot in [Wrathful Sea Diving in the Sand]. All the plots revolve around clues.

If this was produced by a different team, with the same plot, it would be a shame for the IP value of [Tomb Raiders Notes] without adding water to [-] or [-] episodes.

Of course, not everyone likes the RMB, not to mention the film and television works, some netizens said that "Raging Sea Diving Sand" did not achieve the effect they expected, and most people still have deep resentment for the special effects. Shooting under the green screen, the special effects will indeed be slightly distorted, and it is normal for some people to complain.

Generally speaking, the viewers who have watched the show have a good impression of "Dive into the Sand in the Raging Sea", as can be seen from the 8.1 rating on Pea.com.

However, any film that involves special effects does not have a high score on Pea.com. After all, the domestically produced [-] cents special effects, everyone knows that it is already very rare for [Furious Sea Submersible Sand] to have such a high score.

And this was only the first day. In the next week, with the ferment of word of mouth and the media's publicity, more and more viewers who had never seen Tomb Raiders' Notes noticed this film, and even led to the first film. The number of hits of the season [Seven Star Lu Palace].

The response from Penguin Video was also quite quick, revoking all the VIPs of the first season of [Seven Star Lu Palace] and setting it to be free to watch, which attracted a wave of traffic for [Furious Sea Submersible Sand].

Zhao Mengru and Lao Fan watched the data rise day by day, and their eyebrows almost fell with joy. In their eyes, the increase is not data, but money. According to this momentum, their investment of several million can at least make a profit. More than ten times the income.

As the big head of investment, Han Fei is naturally the biggest beneficiary. It is conservatively estimated that there will be at least [-] million net profits.

Unfortunately, due to the existence of advanced on-demand, the first half of the month will be the bulk of the income, and the income will start to shrink after that. After all, there are only a very small number of users who are willing to spend money on a single episode, and this market has not yet been fully developed. come out.

Just imagine that it took the major video platforms more than ten years and countless funds to cultivate hundreds of millions of paid membership users. It will take at least a few years to convert these users into on-demand users.

This has also directly led to the fact that the success of [Tomb Notes] is difficult to replicate. First of all, [Tomb Notes] is the first drama series to enjoy the sweetness of advanced on-demand, and it has also accumulated the payment habits of some users. Don’t underestimate this payment. Habits, the most difficult thing to cultivate users to pay is never from 1 to 100 million, but from 0-1. Once this consumption psychology is opened, users seem to open a door, and they will find out many reasons for themselves. Support your own consumption point of view, which is not possible in other dramas.

Secondly [Tomb Raiders Notes] The episodes of each season are very streamlined, but the production cost is huge. Other episodes dare not do this at all. This is equivalent to gambling. Once the bet loses tens of millions of investment, it will be in vain. , It is unacceptable for any film and television company, they are more willing to inject water into the plot, invite a few stars to act for [-] or [-] episodes, and make money safely and steadily, isn't it good?

Of course, there is no lack of practitioners in any circle, and some online dramas did try the same routine afterwards, but in the end they all lost their money. This also conveys a concept to all insiders, without strong IP as support, This method of charging directly from the user's pocket is unlikely to succeed.

And [Tomb Raider Notes] has become the only super IP with this ability on the entire network.

At the end of June, the fifth and sixth episodes of [Raging Sea Dive in the Sand] were lifted, and two episodes will be released every week after that. Of course, VIPs are still free to watch, just when everyone thought that the data of [Rage Sea Dive in the Sand] would increase significantly. when sliding.

[Longing for Life] finally aired the episode recorded by Han Fei.

As the most popular variety show on the entire network at the moment, it definitely has a large audience, and Han Fei's performance is also impressive enough, especially the interaction with Zifeng. Netizens joked that Zifeng has an extra brother.

As for the last song "Blue Lotus", it made people see a talented and romantic Han Fei.

In an instant, many literary and artistic youths flocked to it, and they were proud to be Han Fei's fans.

This wave of enthusiasm has pushed the data of [Raging Sea Submersible Sand] up several levels, and the data for a week has been on an upward trend.

In July, there was another wave of upsurge when students were on vacation. Although the income from video-on-demand decreased, the share of membership value-added services increased significantly.

It wasn't until the beginning of August that the data of [Wrathful Sea Submerged Sand] began to drop, and Han Fei was finally no longer a "loser" with a debt of [-] million yuan.

(End of this chapter)