Superstars start from the Academy of Film and Television

Chapter 308 If you go back in time.

After staying in Fengning County for a few more days, the crew arranged all the shooting equipment, and the group returned to the capital in a mighty manner. Jiang Qinghou went straight into the editing room.

Han Fei was not idle either, not only to formulate the next promotional plan, but most importantly to negotiate the release schedule with theaters.

"I don't think there is a big problem with the publicity plan formulated by Lu Ping, but in terms of the main direction, I think it is still necessary to focus on the emotional card, to: If you go back to the past and you fuck, then netizens will have the fun of actively participating , In fact, the Internet has developed to the present, I don’t know if you have noticed that there is a trend that is becoming more and more obvious.”

"That is expression. Most of the original netizens were receivers and senders of content. They just passively received or forwarded information from others, but now more and more netizens have become creators of content. They desire Being able to express one's own views on things, there is an obvious data, that is the rise of self-media."

When Han Fei said this, he paused: "Netizens themselves are content, so we can't completely treat them as traffic, invite them to participate in our activities, and give some small gifts, such as [Charlotte is troubled] ]'s premiere tickets and Tomb Raider Notes series figures don't cost too much money, and you might get unexpected publicity effects."

Lu Ping sighed secretly. He had been working on this plan for a long time and thought it was perfect, but Han Fei just proposed a plan with less investment and higher efficiency in an instant. Such ability is really enviable.

"Stop sighing, envy won't come, this is talent, why not he is the boss?" Fan Bin patted Lu Ping's shoulder with a smile.

"That's right." Lu Ping thought about it. The people in the screenwriting agency are actually high-minded. If Han Fei was not better than them, how could everyone be willing to work under him without any complaints?

Lu Ping quickly found a Weibo promoter to negotiate. Weibo would naturally be happy to see such an event. Not only would it make money, but it would also increase the daily activities of users.

So, that night, a discussion activity "If you go back to the past, you ****" appeared on the homepage of Weibo. After clicking on it, I found that it was actually a prize-winning topic solicitation activity for "Charlotte's troubles". It's also very simple, the crew will select all topics that meet the criteria, and finally [-] netizens will receive various gifts.

Although it is known that it is a promotion of Qifan, this topic has indeed attracted many netizens with stories.

Netizen I am a fish: "If I go back to the past, I will study hard, learn English well, then apply for studying abroad, and go to England to find her. The life of a long-distance relationship is really difficult. She will graduate next year, and she will still wear Did the blue and white pleated skirt appear in front of me?"

Netizen Ji Feng: "If I go back to the past, I will cherish the four years of college, and I will never waste it in endless games. Maybe I will use the time to recharge myself, maybe I will find a cute girl and have a sweet talk Or salty love, after two years of graduation, I realized that I had wasted the most precious four years of my life."

Someone started it, and soon the comments began to grow like spring grass, and some netizens who didn't have so many stories also started to like, comment, and forward, and just like that, a week later.

The Weibo official discovered that this special section on the homepage relying on "krypton gold" was actually popular, and the number of topics remained high, so they immediately took the initiative to recommend the special section on the homepage.

In this way, more and more netizens saw this special area, and some self-media authors also began to re-create it, and some even directly edited some of the classic messages and published them with some videos. Of course, these Comments must also indicate the source, so it added another fire invisibly.

Lu Ping saw the popularity of the special zone getting higher and higher these days, and he admired Han Fei in his heart. Except that he hired a writer to write some soft articles in the early stage, he didn't work hard afterwards, and the popularity just rose, and he still had a big The money was not spent, and the publicity effect has far exceeded expectations.

In this regard, Han Fei is not surprised. People always have many regrets when they grow up, and the topic "If we go back to the past" directly points to the softest part of people's hearts.

In fact, just like many rebirth time travel novels, everyone knows that the past cannot be changed, but it does not prevent everyone from liking to read such novels, especially seeing the protagonist in the book change their fate, it will also have a strong sense of substitution.

For a while, some large-scale short video software such as XX Hand, XX Kuai, and even Bilibili began to have authors, who carried out secondary creations on this topic, and some of them had millions of views. With the promotion of profits, people will naturally go to it. Doing content, so this topic has quietly become a hot word.

In this way, "Charlotte Annoyance" also set the tone from the beginning as not just a comedy, which allowed some audiences to eliminate the negative impression that Han Fei wanted to make money through low-cost comedy.

At the same time, after two months of post-production of "Charlotte Annoyance", the first version of the rough cut samples was finally available.

The promotion here is in full swing, and the negotiations between Han Fei and several major theaters have also come to an end. Of course, this is also thanks to Hua Yi's culture. The reason why Hua Yi is willing to help Han Fei is, after all, an inevitable exchange of interests. As a result, most of the actors in "Soul Ferry" are from Hua Yi culture, and it is not difficult to understand if they reciprocate.

With Hua Yi's matchmaking, Han Fei also showed his own strength with strong online publicity capabilities. After seeing the rough cut samples, several other theaters also expressed that they could give a minimum of 18% of the film schedule, while Hua Yi Given 34% of the film schedule, it is already the treatment of a godson.

And the final fixed date is arranged during the National Day holiday, which is also a hidden dragon and crouching tiger, and it is not easy to squeeze out such a film schedule.

As for the share, Han Fei is responsible for the distribution and publicity. After deducting various taxes and fees, the box office share that can be obtained in the end is 45%.
It is also interesting to say that two films invested by "Gold Medal Film and Television" were released at the same time. One was the gangster film "Black Gold" directed by the famous Xiangjiang director and McDoo, and the other was the horror film "Gold Medal Film and Television" produced by Jin Medal Film and Television itself. Beijing Phantom".

However, compared to these two films, Han Fei is more concerned about the other two works of the same period, one is the Hollywood film "Adventure of the Brave", and the other is "April Day on Earth" by the famous domestic director An He.

The previous National Day schedules have been the battleground for major film and television companies to compete. During this schedule, there have been miraculous box office movies, and many films with huge investments have suffered from Waterloo.

From the moment the schedule was set, all film and television companies agreed to a life-and-death war, because there was only one winner in the end.

(End of this chapter)