Superstars start from the Academy of Film and Television

Chapter 309 Miserable Victory?

The topic of "If you go back to the past" is still fermenting, and compared to Han Fei's ingenious propaganda, the methods adopted by other crews are much simpler and ruder, with various soft articles pushed and troll fans to set off the atmosphere.

Of course, gossip is also indispensable. For example, the female number one of "Phantom of the Capital" was frightened during the filming and has been admitted to the hospital for treatment.

The male and female number one of "Black Gold" has already lived together because of the love in the drama, and good things are about to happen.

The heroine of "April Day on Earth" broke down emotionally because she was too involved in the play, and cried bitterly at her best friend's house.

Well, it’s such a coincidence that the only thing that doesn’t have gossip is the Hollywood blockbuster “Adventure of the Brave”, because it’s publicity with money directly, and the publicity costs of several million dollars can be spent for a long time based on the exchange rate. .

Sure enough, once these gossips were released, the popularity of "If you go back to the past" dropped a lot. Obviously, some netizens were distracted.

In this regard, Han Fei had no other choice but to approve a 1000 million publicity fee for Lu Ping with a swipe of the pen. After getting the money, Lu Ping also began to join in this tragic fight.

In September, the publicity activities fell into a sprint stage, and various program invitations became the targets of competition for various crews. The disadvantages of Han Fei's side became obvious. Variety shows naturally hoped that the bigger the stars invited, the better. Only the programs produced will have ratings.

The two leading actors of "Black Gold" are called Black Wind Shuangsha, and they are considered to be one of the few actors who have box office appeal in the Mainland.

Although the female number one of "Phantom of the Capital" is a bit outdated, she was once a female actress who was popular all over the country.

"April in the World" is Yang Kexin as the female lead, and Zhang Jun as the male lead. It is worth mentioning that Zhang Jun is the male lead of "Raging Fire 1941", and he is now a powerful actor with the title of actor.

In contrast, the cast of "Charlotte Annoyance" is completely unwatchable. Han Fei has no choice but to bring people to some second-tier variety shows. Good announcement, when the contract was signed, the TV station went back on its word.

At first, Han Fei didn't care too much. After all, this kind of thing is very common in the circle. Later, after inquiring, I found out that there was a bigger star who pushed them up, and it was obviously done by several competitors. .

While thinking about countermeasures, the phone rang suddenly, and Han Fei was stunned when he saw the caller ID: "Hello."

"What? Don't you remember me?" The voice from the other end of the phone carried a trace of resentment.

"Why, I'm just surprised why you called me at this time."

It was Yang Kexin who called Han Fei. To be honest, he hadn't communicated with Yang Kexin for a long time. I just heard that Yang Kexin has been making movies for the past few years and has achieved a lot of achievements. It is said that he was also nominated for a Best Actress.

Hearing what Han Fei said, Yang Kexin's voice was a little excited: "Just remember, for the sake of being so obedient, my junior, let me tell you a piece of news, Gold Medal Film and Television has reached an agreement with our crew to stop you in an all-round way, you have to be careful point."

Han Fei was not surprised by the news. He remained silent for a few seconds, and then warned: "Well, thank you, but your status is sensitive now, so let's not have any contact for now, and invite you to dinner after this period of time."

"Okay." Yang Kexin hung up the phone very quickly.

Hanging up the phone, Han Fei hurriedly called Lu Ping over: "From now on, focus all publicity on offline publicity and contact the advertising company. I want to report all major traffic stations in first- and second-tier cities within a month. Everyone has seen the [Charlotte Annoyance] ad, remember I want all the ad space, and I must not give any chance to competitors!"

"In addition, all the theater chains we cooperate with in the third- and fourth-tier cities have taken down the most conspicuous advertising space. During this period, you may have to work harder and be a trapeze artist for a while!"

It is true that online publicity has a wider audience and lower costs, but the main consumer groups of theaters today are still young office workers. Advertisements are laid on their only way, and the publicity effect is more intuitive and the profit ratio is also higher. , the only drawback is that it is too expensive.

Lu Ping didn't have any doubts about Han Fei's words, and almost formed a habit. He started calling the advertising company without saying a word, and started running around with the publicity team in the afternoon.

Han Fei didn't stay idle either, and directly arranged with Hua Yi Culture for posters in prominent positions in all theaters of their theater chain, and it took two months to make a deal.

The people in Hua Yi's cultural publicity and distribution department are also secretly smacking their tongues. They only saw this kind of publicity method more than a decade ago when the Internet was not very developed. Today, most of the investment in film promotion is transferred to online, which is nothing more than online. All kinds of materials and rent are too expensive, and ordinary film and television companies cannot afford it.

Now Han Fei is actually doing the opposite, which is really confusing, but for Hua Yi Culture, if you have money, you don’t make money. Not only did you sign the contract happily, but you also gave it to us generously. Advertisement location in some corridors.

In the past half a month, Han Fei has burned 500 million yuan in publicity expenses, and this is just the beginning. The publicity of third- and fourth-tier theaters has not yet been fully implemented. If it is fully rolled out, the final publicity The distribution fee must be at least 800 million or more.

It’s just that Han Fei’s coquettish operation has aroused the contempt of his peers, thinking that he is completely in a hurry to go to the doctor. You must know that now is the era of mobile Internet of Things, how effective is it to rely on ground advertising?
Huang Hexiang, the boss of Gold Medal Film and Television, is cautious about this. He has fought against Han Fei, and he naturally knows the other party's talent in publicity. The popularity of "If we go back to the past" before is enough to prove his ability attainments.

As an opponent, Huang Hexiang has carefully studied Han Fei's experience since he started his career, and would even praise Han Fei's seemingly unconstrained ideas from time to time. In his impression, Han Fei has always spent a small amount of money to do big things and use ingenuity to break through his strength behavior style.

Why did he suddenly become like a nouveau riche now?what the hell is this?

Han Fei ignored the outside discussion at all. After Lu Ping launched the promotion, the Korean side also started to connect with many self-media and film critics in the film industry through some trade unions.

For a while, many UP hosts and anchors began to "just eat", and the colleagues were dazzled by Han Fei's dazzling operations. Huang Hexiang was the first to react. He contacted these guilds immediately, but it was a pity that Han Fei spent a lot of money The price is bought out, and the high frequency of "just meals" is very hurtful for self-media authors. If they are not done well, they will lose followers, and Huang Hexiang can only return without success.

In just one month, the two sides came and went, winning and losing each other. In the eyes of the outside world, Han Fei only won a miserable victory. It is conservatively estimated that he has already burned 500 million in terms of publicity. The production cost of Lott Annoyance was only more than 2000 million.

(End of this chapter)