China Entertainment Times

Chapter 241 "The King of Kung Fu" is released! (Second more please subscribe!)

On the evening of April 4, Huayi held a premiere ceremony for the release of "The King of Kung Fu".

This is the premiere ceremony in the mainland. It was released in North America last Friday. The box office grossed 3 million yuan in 2100 days, which is quite good among Chinese films over the years.

In order not to affect the release of "The King of Kung Fu", Wang Zhongjun and Tang An discussed it, and the filming of Gongti will start tomorrow night.

Now that "You Now You See Me" is in the limelight, at this juncture, "The King of Kung Fu" is going to be released, and it will definitely be affected a little bit.

Tang An also agreed, and there is no rush for these two days, and after all, Huayi invested more than 1 million in this film, all of which were borrowed money from the bank.

As for the other two movies in April, "Three Kingdoms: Seeing the Dragon Unloading Armor" has been released for more than 20 days, and the box office is tight at 800 million. Now it can only get 80 million box office every day. It is estimated that there is no hope of breaking 7000 million. .

And Fa Ge starred in "Children of Yellowstone", a tripartite joint venture between China, Germany and Australia, which only earned 1300 million at the box office. This is the real loss-making movie blockbuster.

"Mr. Wang, how is the overseas copyright discussion going?"

In a tent in Chaoyang Park, Wang Zhongjun was with several bigwigs in the circle, and Wang Zhonglei was with Tang An.

"The King of Kung Fu" has only sold the North American copyright and Southeast Asian copyright, and dozens of other countries around the world are still negotiating.

It's not that the investors don't want to sell. With the combination of Cheng Long + Li Lianhe, there is no film that cannot be sold.

It's just that Wang Zhongjun was so confident that he waited until the box office in North America in the early stage to sell at a higher price.

"To tell you the truth, Mr. Tang, the negotiation has been suspended, and we plan to restart the negotiation at the Cannes Film Festival in May. It is estimated that filmmakers from all over the world can offer a high price!"

Wang Zhonglei looked very happy, with a smile on his face.

This year, Huayi has three major projects. "If You Are the One" is a comedy that Feng Xiaogang is good at, and Tang An's "You Are the One" basically does not have to worry about losing money.

And this "Kung Fu King" with an investment of 4 million has become the only uncertainty.

However, copyrights in North America and Southeast Asia have recovered more than half of the cost, and profits are already certain.

"The investment of 4 million yuan is bigger than that of "Red Cliff". Director Wang is really brave!" Tang An sighed.

The 6 million yuan of "Red Cliff" is divided into two parts at any rate, and the cost of one part is 3 million yuan, which is not as good as "The King of Kung Fu".

Although the film is a joint venture between China and the United States, and Cheng Long and Li Lian jointly established a "J&J Film and Television Company" with a salary of 8000 RMB, in fact Huayi, Huaguo Film Co-production Company and the US side only paid 2.4 million yuan. , Huayi only sold more than 1 million yuan.

It's impossible not to let people buy shares, this film must rely on the box office appeal of the two of them around the world.

Ask Cheng Long to go to Southeast Asia and hold commercial performances in various countries. The distribution company there will see that fans in their own country like Cheng Long so much, then the copyright will be easy to sell.

"My brother is more courageous than me. I can't do it like me. I'm not afraid that Mr. Tang will make fun of you. I'm not so bold." Wang Zhonglei also said honestly, and he didn't mind lowering himself at all.

"Mr. Wang is humble. Everyone's position is different. The chairman is the decision maker, so he must be decisive and courageous. Let's just follow orders!" Tang An waved his hand and smiled.

Wang Zhonglei laughed, "It's true."

"This film has made money. Don't be stingy with the promotional expenses of "You Now You See Me", Mr. Wang. There is no huge amount of promotional expenses. If you fail to manage "Red Cliff" during the summer, you will lose both."

"Mr. Tang, look at what you said, if 5000 million is not enough, [-] million is enough, and if you smash it, you will kill "Red Cliff"." Wang Zhonglei said generously, taking out his brother's words.

"That's right, if you throw money at it, you have to smash it to death. With Mr. Wang's words, I will ask people to mortgage all the houses later." Tang An said quite proudly.

None of the giants that can stand in the entertainment industry for 20 years is simple. In any industry, they can start from scratch and make the company the top of the industry. Their leaders are not ordinary people. Wang Zhongjun and Yu Dong may not be better than those in other industries. How much worse is the best.

Speaking of "The King of Kung Fu", Wang Zhongjun is not just for making money.

In addition to overseas, for the first time, Huayi began to involve in the film distribution of Baodao and Xiangjiang.

In the past, the films would be handed over to the local film company for distribution. After all, they are local snakes, and Hua Yi has nothing to do with the theaters there.

But this time, with Cheng Long and Li Lian here, no one can stop the theaters from showing this movie. No matter what small moves the film companies in the two places make, the theaters will ignore it.

After all, these two are enough to guarantee the box office, and other theaters also want to make money. In the face of absolute money, if the film companies in the two places want to prevent the theaters from showing this movie, they must spend a lot of cash, or later Reduce the producer's box office share.

But that is impossible!
However, Wang Zhongjun was not in a hurry to do it in one step. He co-published in Xiangjiang and Yinghuang, and co-published in Baodao and Disney.

With "The King of Kung Fu", it can be regarded as knocking on the door of the film market in the two places. Although it has only opened a gap, the gap will become bigger and bigger until Huayi is able to release movies in Baodao and Xiangjiang independently.

What if I changed myself?
Tang An couldn't help asking himself in his heart.

Without knowing the prospects of "The King of Kung Fu", I'm afraid I don't necessarily have the courage to invest in a [-] million-level movie.

That's right, it's just such a big bad movie, and every time it mentions bad movies and loss rankings, it will have its share.

In fact, they didn't lose a dime at all, but made a lot of money.

At a cost of 4 million yuan, the full copyright in North America was sold for 2500 million yuan, and the full copyright in Southeast Asia was sold for 800 million yuan.

Although it is much cheaper than "The Golden Flower", it is considered very good among the blockbusters over the years.

"Golden Flowers in the City" sold for 3000 million US dollars in North America, and more than [-] million US dollars in Asia. With the copyright in Europe, the cost can already be recovered.

A domestic box office of 2.9 million is a steady profit. Otherwise, investors would dare to invest 06 million for a movie in 3.6?
After 10 years, there are not many movies with this amount of investment!
However, "Golden Armor in the City" is still a global hit. Sony's cost of 3000 million US dollars was only exchanged for 656 million US dollars at the box office, and it is difficult to make up for it with video tapes and other copyrights.

However, the lions have made a lot of money by buying "The King of Kung Fu" for 2500 million this year. The box office in North America alone is 5200 million, and it can pay back with the box office.

The distribution of accounts in North America is different from that in the mainland. Film companies are stronger than theater chains because the majority of theater revenue comes from popcorn, drinks, and various peripheral toys for the theater.

Like the later "Star Wars 7", Disney's opening is 65%, or even 70% of the account.

These super big IPs have a frighteningly high proportion of accounts, and ordinary movies generally have a proportion of 40-55%, depending on the situation.

Because the North American box office distribution is step-by-step, such as 70% in the first week, 60% in the second week, and this mode is gradually decreasing.

"The King of Kung Fu" has a box office of 5200 million in North America, and the bulk of the box office is concentrated in the first two weeks. It can get almost 50%, and the box office alone can make up for it.

There are also videotapes, TV copyrights, etc. In North America, the videotapes of costume action movies are still selling well, especially the action movies of Cheng Long and Li Lianhe.

However, the box office in North America is high. In fact, Wang Zhongjun is not necessarily happy, and sometimes he complains that he sold out.

(End of this chapter)