China Entertainment Times

Chapter 311

"The box office of "Transformers 2" exceeded 3000 million on the first day, breaking the first-day box office record in the mainland and sweeping the mainland film market!"

"On June 6th, "Transformers 24" was released simultaneously in various countries around the world. According to information from relevant sources, the film's box office on the first day was about 2 million, which is a whole lot higher than the 3400 million before the first part of "Red Cliff". According to the current trend, "Transformers 2400" is very likely to break the domestic box office record of 1000 million yuan held by "Titanic"!"

"Everyone expected that the box office of "Transformers 2" would be very hot, but no one expected it to be so hot: the box office of the film reached 3400 million yuan on the first day of release in the mainland, a record high. The box office exceeded 4 million in 1 days, and the first day 5 million in 1.6 days over the weekend... Not only in the mainland, but also the global box office of the film has soared. In North America, the 5-day box office exceeded 2 million US dollars, second only to "Batman: The Dark Knight", the second "biggest money-sucking king" in history "."

"Transformers 2" broke out, far beyond everyone's imagination.

Released on Wednesday, the first weekend of 5 days, the average daily box office is more than 3000 million, creating a series of opening results.

5 million in 1.6 days, this result is almost 3.6% sure to exceed the 12 ​​million of "Titanic", breaking the domestic box office record that has been dusty for [-] years!

In the vast majority of movie theaters across the country, the shows after 5 pm are basically sold out in the morning, and many movie theaters have long queues, and even the scalpers who sell movie tickets rarely appear again.

Especially the IMAX show, if you want to watch the night time show, you can't buy a ticket without a day in advance.

Even in the major cities of Beijing, Shanghai, Guangzhou and Shenzhen, it is the scalpers who contribute more to the box office. Organized and disciplined scalpers appear in movie theaters in various prosperous commercial areas.

Not only was it a big hit in the mainland, "Transformers 2" won 2000 million Hong Kong dollars in five days of release in Hong Kong.

In Japan, it grossed nearly $500 million at the box office on the first day of its release.

In South Korea, the number of viewers on the first day was as high as 50, and the box office was nearly 300 million US dollars, breaking the first-day box office record in South Korea created by "Han River Monster".

In the regions that have been released around the world, all of them are at the forefront of the box office charts of the day and week or even the champion, crushing other films in the same period without any suspense.

In terms of momentum, it is even bigger than in the first part, as if it is going to sweep the world.

In China, some media who were originally optimistic about Tang An also had some different voices. Gradually, such doubtful voices took up a considerable proportion.

毕竟首日3400万和5天1.6亿的数据实在是太骇人了，去年《惊天魔盗团》5天也才拿了1.1亿多点，相差三分之一。

The media also depended on the news. Tang An's loss of the summer championship was of course more topical than his winning the championship again. It's not surprising that he won too many championships.

As a result, most of the media, including the four major portal websites, appeared on the homepages of "China Partner" news.

And these big websites are not talking nonsense with their eyes closed, they compared the advantages and disadvantages of the two movies and analyzed them in a well-founded manner.

First, "Transformers 2" is considered a big IP in China. When the first film appeared the year before last, it also got 2000 million box office on the first day, and easily broke [-] million.

In contrast, this can offset Tang An's appeal.

Second, "Transformers 2" is a blockbuster special effects movie, which is undoubtedly more suitable for watching on the big screen than drama movies like "Partners in China".

Third, "Transformers 2" did not have any opponents in the first half month of its release, and "Chinese Partners" not only had to face "Transformers 2", which still had a lot of power, but also "Madagascar 3" and "Eavesdropping". When the movie is released, part of the film schedule and market will be divided to some extent.

Fourth, the IMAX ticket price of "Transformers 2" is as high as 100 yuan, which is twice the price of ordinary tickets. Although there are not many IMAX halls in China, the cumulative amount is not small.

Of course, this kind of voice only accounts for a part, not to mention Huayi's public relations, the media also need two different voices, two slaps are enough to make a sound.

So the media were very tacitly divided into two factions, and they started to hype themselves.

You Xinlang just boasted that "Transformers 2" will break the record and win the box office championship of domestic movies, and Teng Xun on the opposite side gave an example to illustrate Tang An's five consecutive summer titles.

In such a lively scene, fans of both sides naturally participated in it.

"Transformers 2 is nothing more than a popcorn movie. It has no acting skills or plot. It's just a promotional video for a major car dealership!"

"Have you forgotten how the first film lost to Tang An? What's the use of a high box office in the early stage? This kind of popcorn movie that fans crave must not have enough stamina!"

"Tang An's movie must be supported. I'm afraid that this entrepreneurial movie will patronize the big truth and fill it with chicken soup. It's better to go to Ma Yun's speech."

"Probably not. Watching the trailer will still be very fun. Wang Xiaoming is making a lot of money. I want to laugh when I watch it."

"I can watch this kind of plot movie on the computer, so I won't go to the cinema to waste money. Why don't I watch "Transformers" again, and it will be fun to watch it in the giant screen hall!"

In the large conference room of Huayi Brothers Media Group, Wang Zhongjun, who was confidently waiting to collect money, hurriedly held a group meeting to deal with the box office hit "Transformers 2", and even temporarily stopped the real estate plan that was being prepared Yes, after all, film and television production is their foundation, and all derivative industries rely on this.

The big curtain in the meeting room shows the current situation of public opinion on the Internet and paper media, as well as the grand scene of long queues in movie theaters in various regions of the country.

Wang Zhongjun motioned to turn off the projector, glanced around, and said in a deep voice.

"Everyone has seen the current form, and the box office trend of "Transformers 2" has far exceeded expectations."

Needless to say, Wang Zhongjun, there is no one in the circle who does not know, and it is obvious that "Transformers" is going to hit the [-] million box office.

It was only last year that the box office record for Chinese-language movies was raised to [-] million. In less than a year, Te Niang's box office will break [-] million again.

When did the record become so easy to break!

But there is nothing to say, all the promotional methods that should be used have been used, and it can only rely on the quality of the film, or spend a lot of money on it.

Although Huayi is not as good as Guangxian and has cooperation with hundreds of TV stations, but its film and television songs and variety shows add up to nearly a hundred stars, which is also a publicity force and can be used completely.

The original 2000 million publicity cost was definitely not enough, Wang Zhongjun added another 1000 million publicity fee to step up the offensive.

(End of this chapter)