China Entertainment Times

Chapter 312 Premiere
With the release of "Transformers 2", this year's summer vacation has officially kicked off.

Since its release on June 6, it has swept through several low-cost movies that planned to drink soup in the early summer vacation, and none of the movies could bring any obstacles.

After winning 5 million in 1.6 days in the first week, another 1.4 million in seven days in the second week, the total box office has reached 12 million in [-] days of release, creating the fastest box office record in the mainland to break [-] million.

Breaking through 12 million in [-] days, this is a number that no one could have imagined before the release, and no one dared to think about it.

This is also the biggest opponent Tang An has encountered so far, and it is even a bit more threatening than "Red Cliff".

After all, this is a Hollywood movie, or a blockbuster with special effects, so even negative marketing won't have much effect.

But there is also an advantage. Today's domestic film market is not particularly important to Hollywood. They can even get 35% of the share in Southeast Asia. There are many in South Korea.

The main creators did not come to China to promote, and they will not spend a lot of money on publicity. There are tens of millions of publicity fees.

Huayi can only increase its publicity efforts. In addition to common places such as movie theaters, buses, office buildings, and commercial streets, it even advertises on Kang Shuaifu's packaging.

That's right, it is Kang Shuaifu, the most popular food in the country.

It is said that Kang Shuaifu instant noodles consumes two cows every year!
In fact, it is not an advertisement, it should be mutual benefit.

Kang Shuaifu wanted to invite Wang Xiaoming, Deng Chao, and Lu Yi to shoot an advertisement. The slogan of the advertisement was "Don't force me to eat noodles", borrowing from the movie "Don't force me to eat".

It just so happened that Wang Zhongjun discussed with the other party and advertised on the package of instant noodles. In addition to the sentence "Don't force me to eat noodles", he added the film title of the Chinese partner next to it.

The two sides hit it off right away. As the leader of the domestic instant noodle industry, Kang Shuaifu printed the brand-new packaging in just 20 days, and distributed the goods in various provinces and cities across the country.

Anyway, he did everything he could, and thought of all the ways he could think of.

The release time is approaching day by day. On the afternoon of July 7th, only a few hours before the full release of the film, Huayi held a grand premiere ceremony in the auditorium of Capital University.

As the highest university in the country, it is really not easy to use the auditorium for the premiere ceremony of a commercial film. This auditorium has received many heads of state.

The premiere was held at Peking University. In addition to the invitation letters issued to the students of the school and several other well-known universities in Beijing, the fans who grabbed the tickets for the premiere were also looking forward to it.

At 05:30 in the afternoon, many movie fans started to enter from the west gate of Capital University, and a female reporter holding a penguin microphone at the gate also led a photographer to enter through the west gate.

"Hello, friends and audience, this is Fujixun News. Now we are at the top domestic university, Jingcheng University, which is also the highest goal for students across the country. Now we walk across the alumni bridge, come to Huabiao, and then board Danchi. In front is the west building of the Beijing University office building. This is the scene of today's premiere ceremony, and it is also the hub of Beijing University's action office.
Facing the camera, the female reporter introduced the buildings of Beijing University incessantly. After talking for a while, she realized that she had strayed from the topic. She stopped quickly and stopped a few boys.

"Hello, I'm a reporter from Fujixun News, can I interview you with a question?"

The female reporter tried to show her cute side.

Miss!
When the boys saw that it was an interview with a beautiful woman, their eyes lit up immediately. It didn't mean they readily agreed, and they adjusted their hairstyles before facing the camera.

"Are you all fans of director Tang An?"

"Yes."

"Yes."

Several boys nodded.

"It is said that this is a history of the struggles of young people in the 90s and [-]s. As contemporary young people, do you think watching this movie will help you?"

help?

Come on, we're here to watch a movie, not a class.

Several boys were slandering in their hearts, but they answered very formally when facing the beautiful reporter and the camera.

One of the boys with glasses and clean hair said, "Most of Director Tang's movies contain a lot of life philosophy. This time, this story about 80s students starting a business, I think it can also give us a lot of inspiration, let us understand that We can learn from how the young people of the era achieved success.”

The same scene happened in various places. Before the premiere started, many media interviewed the fans first.

It didn't take long for various celebrities and industry insiders to arrive one after another and stepped onto the red carpet, attracting the attention of all movie fans.

For a while, the outside of the Great Hall of Beijing was filled with all kinds of cheers.

At 6 o'clock in the evening, Tang An arrived late with all the crew.

Lead the crowd on the red carpet, greet fans from both sides, and accept their shouts.

Even though there are quite a few Peking University students among them, at this moment they are just like ordinary fans, shouting the names of their favorite stars loudly.

Entering the interview area, the reporters who were waiting in battle immediately surrounded him.

"Director Tang, the total box office of "Transformers 2" has reached 14 million in just 3.14 days after its release, and it is hitting the 4 million mark. Are you confident that you can beat "Transformers 2" and win the summer box office again?"

Most of them were similar questions, and Tang An answered them all with a smile.

"Of course. I have great confidence in my work and in the audience. I also believe that this movie will not disappoint everyone."

Many celebrities came to the auditorium, and there were also some business leaders. Ma Yun himself came in person.

At 7:[-] p.m., the premiere officially began. Wang Zhongjun, Tang An, Ma Yun, Wang Shi, New Oriental Troika, Wang Xiaoming, Deng Chao, Lu Yi and others stepped onto the stage ahead.

The host of the premiere ceremony is Tu Wei, who has remained unchanged for thousands of years. This time, the movie channel "Premiere" column will still broadcast the whole process live.

"Everyone, everyone, good evening!"

"Welcome everyone to the world premiere of China's first realistic commercial blockbuster "Chinese Partner""

After an opening speech, Tang An, the international practice, first talked about the original intention of making this movie.

Facing thousands of spectators in the audience, Tang An said with emotion, "This is the best of times and the worst of times. It's an unfair time, but it's also fair. The dick's counterattack, the phoenix man can change Tall, rich and handsome. The youth of each generation is full of songs and tears. Those who have the courage to take responsibility and give are destined to gain more and at least live a more fulfilling life. I hope that when everyone recalls their youth, they will be like "Chinese Partners" In that way, you have your own story and your own splendor.”

Several bigwigs in the business world have seen movies before, after all, they used their photos.

They also talked about their perception of the movie without spoiling it.

When the troika of New Oriental was asked what his opinion was about his experience being adapted into a movie, Yu Minghong first emphasized that the movie had nothing to do with the three of them.

"Actually, when Director Tang came to us, I said not to copy our experience, because our experience is in the past tense and is fixed, but the creation has infinite possibilities, which is more exciting and thrilling."

(End of this chapter)