China Entertainment Times

Chapter 544 I waited for a month! (Second more please subscribe!)
The summer of 2012 started off without a hitch, basically without much expectation, and there were no blockbuster movies.

"Little Times" was released on July 7th. As the first film of the summer vacation, the major theaters actually gave 5% of the film schedule.

In fact, there are no movies to be scheduled in the same period. Anyway, most of them are digital copies. Unlike a few years ago, most of the films were copied in China. This kind of low-cost movies were not copied even if you arranged them.

For such a movie, the only one who can do it is Guo Jinming, a writer and director.

At first, everyone thought that this movie was just to cheat fans out of their money, and it topped Tianwu's box office by 6000 million.

The promotional efforts of the Han and Tang Dynasties before, coupled with book fans, gradually became popular.

But no one expected that such a movie would get a terrifying box office of 7500 million on the first day.

Although there was no opponent in the same period, getting this data with a 2D movie is simply terrifying.

Such a high box office immediately attracted polarized comments.

Major film critics and professional websites have criticized this film as useless.

There are also some fans who are full of praise.

No matter what you say, judging from the box office, this is definitely a success, and Guo Jinming became famous in the film and television circle at once.

Capital doesn't care whether the movie is good or bad, it only depends on whether it can make money, even if it is sprayed as S.

Hantang Media's publicity and distribution capabilities have been proven once again, such a small-budget movie sold a blockbuster box office!

Ah Li Pictures is also confused. They tried their best to do negative marketing, but they got 7500 million box office on the first day. This figure is not even for "Detective Chinatown", which just got 10 billion box office during the Spring Festival. grades.

However, Zhang Wei also regarded it as Guo Jinming's fans, no matter how many fans he had, it was impossible for him to maintain such a high box office.

Ah Li's negative marketing continued. On the next day, Friday, with the release of the action blockbuster "The Great Wudang: The Emperor's Code" and Chen Kaige's new film "Search", the film schedule was compressed to just over 50%.

Even so, relying on the gimmick of 7500 million on the first day, they still won 7000 million on the second day!
"Search" got 1400 million on the first day, and Chen Kai's name became less and less valuable.

As for "The Great Wudang: The Emperor's Code", Yang Mi doesn't like this kind of movie now, and luckily he didn't participate in it. The box office on the first day was less than 500 million.

In the next two days, "Search" earned 3100 million yuan, with a total box office of 4500 million yuan.

"Little Times" received another 1.46 million, and won 2.91 million in four days. This is a figure that no one dared to imagine before it was released. Even the film producer LeTV Pictures was very happy.

The smile on Zhang Zhao's face has not stopped since the first day of the release. At the same time, he is also fortunate to have found Tang An for distribution, and he does not want to participate in the investment.

Director Guo Jinming is also in a very happy mood. The box office was 2.91 million in the first week, which may be going to 10 billion. If the debut film can get 10 billion at the box office, it will be really awesome.

Several other big companies are almost envious at this time. This box office is higher than the opening of "Jinling Thirteen Hairpins" and "Dragon Gate Flying Armor" last year, and it is another blockbuster.

Wang Zhongjun, who regards Hantang Media as the number one enemy, is not very happy. The more powerful Hantang is, the more unstable the position of the boss of Huayi Private Film and Television Company.

But fortunately, the film's reputation is too bad, so the media boasting a box office of one billion will definitely disappear, and it can reach [-] million at the top.

The only thing that made him feel a little relieved was that Tang An rarely invested this time, and lost a profit for nothing.

This Tang An finally made a mistake once, and would not invest in a project with such a high rate of return.

Tang An, who has always never missed a shot, made a mistake for the first time, which also reassured Wang Zhongjun, otherwise it would be terrible if there were people who never missed a shot.

If he knew that Tang An didn't want to invest in this film because it was scolded too much, he might yell at him.

"The reputation of this film is too bad. Except for the fans of the novel, there is almost a lot of criticism. In addition, Ah Li is still doing negative marketing. The next trend will definitely decline." Wang Zhongjun said very firmly.

However, Wang Zhonglei analyzed, "This film still has merits. The overall service and music are good, and according to the survey, the majority of the audience is young women."

There are two types of people who earn the best money. The first type is children, and the second type is women.

"Are there more couples or single women?" Wang Zhongjun asked.

"Most of them are single."

"Then it's over."

Ah Li is also very confused about the data of "Little Times", 2.91 million in four days, and their negative marketing is all in vain.

After two consecutive defeats, "Master of Hypnotism" can still be said to have a good reputation as a movie.

But thinking about it now, the word-of-mouth of "Little Times" is almost at home, and the box office is still skyrocketing.

At the meeting on Monday morning, Zhang Wei also asked the public relations department to increase the intensity of negative public relations.

Zhang Qiang sat in the first place, watching her yelling coldly.

After waiting for a while, Zhang Wei was interrupted.

"Mr. Zhang, it's time to end!"

Zhang Wei turned her head in displeasure, "What's the end?"

Zhang Qiang buckled the table and looked around, ""Little Times" is just a movie with a production cost of 3000 million yuan, and it took ten times the box office in 4 days. No matter what the next trend is, your plan has failed .”

"The reputation of "Little Times" is not good, as long as we work harder, the box office will plummet in the past two days!" Zhang Wei insisted.

"So what, even if the box office doesn't rise, getting 3000 million box office at a cost of 3 is enough to prove Hantang Media's publicity ability!"

Zhang Wei didn't expect Zhang Qiang, who has been quiet since the establishment of the company and has been busy with the preparation of "To Youth" for several years, to be so strong, she would still speak.

But before he could say anything, he was roughly blocked by Zhang Qiang.

"Mr. Zhang, I don't care about any personal grievances between you and Tang An. The two consecutive pointless negative marketing campaigns have already wasted a lot of money for the company and offended LeTV Pictures. Then there are Meiya, CTI, and Bank of China. Superintendent, Eucalyptus, do you want to offend all the companies!"

Zhang Qiang looked at the crowd with a cold face, and said loudly, "Since the establishment of the company, apart from a ready-made "Journey to the West: Conquer the Devil" and "Notes on Tomb Raiders", which was set before, there is only one project "To Youth". Spend some effort to find the right project, and do nothing here."

The sudden attack made Zhang Wei stunned, and she didn't know what to say about a personal grievance.

The company's senior officials sitting there were also a little confused, and they all kept silent. After all, Zhang Qiang was the company's boss, the CEO.

Zhang Qiang didn't give them time to respond, and continued to order, "The production department will fully assist Zhao Wei in the preparation of "To Youth", and the distribution department will be dispatched to me, scattered to major cities across the country, and the movie theaters in each city will be given to me. The public relations are down. The publicity department should seize the time to operate the self-media, and the public relations of major media and TV stations must be done well. The relationship between major and medium-sized film and television companies must be maintained, and strive to receive the release of two films to test the waters before the end of the year."

This is the first time that Zhang Qiang gave orders to all executives including the COO and president at the company meeting!
He endured it for a month!
To paraphrase a pony's words: I waited for a month, just waiting for an opportunity, not to prove how great I am, but to get back my thing - the control of the company.

Since Han Tang announced that "The Breakup Master" will be released in mid-June, and "To Youth" has no rivals, he has been waiting for this opportunity.

In particular, Hantang Media formed an alliance with the four theaters, and also handed over the distribution of "囧囧 in Hong Kong" to Wuzhou Distribution, making it clear that it is to secure tickets for the Spring Festival.

It happened that a small-budget movie like "Tiny Times" was a big hit, and Zhang Wei was still doing negative marketing, so he found an opportunity to attack!

Guo Jinming is a writer, and the movies he made with a few unknown actors can be sold well.

The popularity is not lower than him, and Zhao Wei is still a professional filmmaker, even if his new film does not sell such a high box office, it will not be so bad.

It doesn't need a high box office, as long as it can make money, it is a success.

"Journey to the West: Conquering the Demons" has an investment of over [-] million yuan, so it shouldn't be a problem to pay back the original cost, but this is a movie led by Hua Yi and Zhou Xingchi, and Ah Li is just joining in the fun.

"Tomb Raiders' Notes" would be dead if it hit Tang An, with a production cost of nearly [-] million, plus the cost of publicity and distribution, it might be hard to even pay back if it is not good.

It depends on whether Tang An's vision is as good as before. If "Wolf Warrior" can also sell well, it will only be worse if "Tomb Raider Notes" is caught in the middle.

At this time, the success of "To Youth" will become even more dazzling.

Movies are the foundation of a film company. No matter what scale it develops or what it wants to do, it cannot lose its roots.

During this period of time, Zhang Qiang made Zhang Wei yell at the limelight. First, he deliberately let it go, and second, he devoted most of his energy to helping Zhao Wei prepare the film. After all, Zhao Wei was the first director and had no experience at all.

Watching Zhang Qiang walk out of the office, Zhang Wei's expression changed again and again, and finally she sighed.

"Do as he says!"

As soon as these words came out, the others also breathed a sigh of relief.

Although they didn't agree with Zhang Wei's decision after these few days of defeat, she was the leader sent by Ahli after all, so it was hard to refute.

Ah Li stopped the negative marketing, but Hantang did not relax the promotion of "The Hour" at all.

If there is no publicity for this kind of movie, the box office will only be ugly.

Wang Zhongjun, who has been paying attention to the box office, saw that Ah Li stopped, and he was anxious. What if "Tiny Times" survives, so what will happen.

However, the quality and word-of-mouth of the movie were too bad after all, and without Ahli, the box office also started to plummet.

On Monday, the single-day box office plummeted by 67%, and only received 2300 million in a single day.

According to this trend, don't even think about 5 million total box office, a little more than [-] million is not bad, Wang Zhongjun also heaved a sigh of relief.

But Zhang Wei regretted it at this time. The box office dropped so much. If Ah Li continued to do negative marketing, it might fall to less than 2000 million.

The drop from 7000 million to 2000 million is due to Ahli's negative marketing at that time, so the losses in the first four days can be recovered a little.

Zhang Wei hated how she was bluffed by Zhang Qiang yesterday, if only she persisted for another day.

Although LeTV and Guo Jinming are a little disappointed with this trend, the current box office is enough to satisfy them. After all, their best expectation is [-] million.

Chen Kai is probably the happiest. This time I deliberately chose a subject that is closely related to the pulse of the times. I want to make a commercial film with enough depth to prove myself again.

Who knew that when I came across a movie like "Tiny Times", it was directly crushed in the first week.

Fortunately, the box office of "Tiny Times" plummeted, and "Search" fell only 43% on Monday, and got a good box office of 800 million.

The cost of "Search" is low this time, so it should be well received again, Chen Kai secretly thought.

(End of this chapter)