China Entertainment Times

Chapter 569 Heart MMP! (Second more please subscribe!)
"Mr. Gao, Mr. Zhou, how is the team formation going?"

In the chairman's office, Tang An called Xu Manyun, general manager of the group, Gao Hongsheng, deputy director of the publicity and marketing department, Zhou Ru, deputy director of the distribution department, and Wu Feng, deputy general manager of the investment development department, for a small meeting.

Nuomi.com has basically reached an agreement, and just went to sign the contract.

Gao Hongsheng and Zhou Ru will be responsible for the operation of the ticketing platform, forming a temporary operation team, mobilizing manpower from the company to prepare first.

After the acquisition is completed, the online ticketing business of Nuomi.com will be separated directly and a new company will be established.

Gao Hongsheng immediately reported, "Chairman, the operation team has been formed. Six middle-level managers and more than 80 employees have been removed from various departments. The distribution teams of the distribution department in various provinces across the country will also fully cooperate."

The ticketing platform needs to be promoted and operated.

All-round promotion for movie fans, film and television companies, and theaters.

Tang An looked at their proposal and the product design of the client app.

The client was designed a few months ago. Don't look at it as an app for buying movie tickets, concert tickets, and drama tickets. It also has some forum functions, but it's not that simple.

Can view detailed ticket information, including name, performers, time, place, performance, ticket price and so on.

Seat reservations can be made online.

Tickets can be purchased anytime, anywhere.

Get performances, Dai Ying and other activities related to the quality of comments and ratings.

Able to provide 24-hour uninterrupted ticketing.

Able to promote performances and movies online.

The number of viewers who bought tickets can be obtained in order to count the number of on-site viewers.

Obtain audience user feedback information and suggestions.

Provide membership services.

Obtain personal information of ticket-buying audience personnel, such as hobbies, age, gender, etc.In order to analyze this and make more effective event planning.

It can be summed up in six words: buying tickets, selling tickets, and managing.

"Add a performance and movie opening reminder. Users can set the time in advance. When the time comes, the platform will automatically send text messages to inform customers that the movie is about to start. The fee is [-] cents per text message."

After reading it, Tang An added one more item.

Basically, they are all perfect, and they can be put into operation after development and production and internal testing.

Except for the function of comparing advanced online votes, everything else is selected with reference to other ticket buying platforms.

I also looked at the design drawings of the ticket collection machine, and it was somewhat different from those of the later platforms, but the appearance was similar.It looks a lot better, with a little more high-tech mystery.

"What's the quotation from the factory?" Tang An asked.

"If the quantity is large, it can reach [-] units, and work can be started at any time." Zhou Ru replied.

Tang An nodded. Under the premise of pursuing quality, [-] units is a relatively reasonable price.

"Let's get ready. I'll go to Thousand Oaks Group to sign the contract in the afternoon, and I'll directly order 3000 units tomorrow."

Xu Manyun said, "Will it be too many? There are only 4000 movie theaters in China at present. Let's get 1500 first, and see the effect. Let's release them in batches."

Tang An said with a smile, "The construction speed of movie theaters is too fast now, there are now 4000, and there will be [-] by this time next year.

Once the market response is good, Meituan, Guevara, and even Tengxun and Ahli will follow up immediately. We have to seize the market on a large scale before that. Anyway, these machines will not be damaged in the warehouse. . "

Tang An has made a decision, and they have no objection.

"The price of these 3000 ticket collection machines is 3000 million. In addition, I will give you another 5000 million for the promotion team. I will spend all of it before the Spring Festival, and promote it in all channels!"

In the afternoon, Tang An came to the headquarters of Thousand Oaks Group located in Jiuxianqiao Middle Road, Chaoyang District, and met this Huaguo Internet giant, a man who once posed a threat to Fujixun.

In 09, Happy Farm became popular across the country, with hundreds of millions of users across the country. Together with Renren, known as "Huaguo Facebook", it directly threatened QQ, the pillar of Fujixun.

Last year, Renren.com was the second largest Internet listed company in China after Fujixun and Baidu, with a market capitalization of nearly US$[-] billion.

However, after Renren’s games were removed from the App Store at the end of this year due to chart-breaking, this tens of billions-dollar Internet company slowly collapsed.

At this time, online game revenue accounted for nearly 50% of Renren's annual revenue, and it would not be an exaggeration to say that it was a heavy blow.

The acquisition process went smoothly. Nuomi.com was valued at 9.2 million yuan. Tang An got 13% of the shares during the previous financing. This time, he spent 8.004 million to acquire the remaining 87% of the shares.

"Chen Dong, I wish you a smooth ride through this difficult time."

After signing the contract, Tang An and Chen Yizhou shook hands and smiled.

"Tang Dong, happy cooperation."

Chen Yizhou seems relatively relaxed, after all, the 8 million yuan in hand can alleviate the company's current predicament.

After leaving Thousand Oaks Group, Tang An also sighed.

Two years ago, no one thought that such an Internet company with a market value of nearly [-] billion U.S. dollars would face such a big dilemma, and even abandoned the group's four major businesses and switched to second-hand cars.

Renren Automobile was originally called this name, and later changed its name to Kaixin Automobile.

This is not the Renrenche endorsed by Huang Bo, the two have nothing to do with each other.

Later, Renren.com was sold for 6000 million US dollars. It took only a few years from nearly 6000 billion US dollars at the peak to [-] million.

Chen Yizhou was not incompetent either. Later Zhou Hongwei commented that he was the smartest person in northern Hunan, with Lei Jun second and himself third.

The world is impermanent, and it may not be certain that all BAT will go bankrupt in a few years.

After the wholly-owned acquisition of Nuomi.com, the company name remained unchanged, but the president, Shen Boyang, resigned and went to LinkedIn, the world's largest professional social networking site, as the global vice president and president of Huaguo.

Tang An appointed Zhang Hai, who was in charge of Nuomi.com's commodity business department, as the president of Nuomi.com, and the online ticket business was spun off independently to form Nuomi Films.

The president of Nuomi Films is Gao Hongsheng, deputy director of the publicity and marketing department of Hantang Media Group, and Zhou Ru, deputy director of the distribution department, is the vice president and is in charge of operations.

The previous promotion group was all merged into Nuomi Films, and in the coming time, it will cooperate with the National Film Industry Development Special Fund Management Committee Office (Film Fund Office) and major ticketing system providers across the country.

We also need to discuss cooperation with all the theater chains across the country. After the theater chains have negotiated, those movie theaters that have joined will also be negotiated.

Movie theaters that are not directly operated by theater chains have a lot of autonomy, especially when it comes to interests.

The launch of the ticket collection machine and the launch of the Nuomi Movie APP must be negotiated with all movie theaters and film funds, and you are not going to launch it casually.

It is impossible for the ticket machine to ask the cinema to pay for it. It is just a service fee.

The service fee is 3 yuan, of which 1.5 yuan will be given to the ticketing system supplier. There are six ticketing system suppliers in China.

Flamingo, Fire Phoenix, Huaxia Tianxing, Zhongxin Huike, Worstar, Dingxin, all movie theaters in the country use their six systems.

The other 1.5 yuan is the cost of machine maintenance, the cost of movie ticket paper, and so on.

It is almost guaranteed to lose no profit, let alone face the expensive battle of ticket compensation in the future.

But this is all necessary. First burn money to circle the market before you can make money.

Tao Piao Piao burned one billion yuan in one year alone, and only grabbed 40% of the market share.

The operation is left to Gao Hongsheng. Nuomi.com is still a comprehensive platform integrating life services, group buying, and food delivery. The current funds can support it for a few months. When we run out of money next year, we will start the B round of financing and introduce other capital. .

After spending a few days on Nuomi.com, on December 12th, Tang An held a premiere ceremony for "Longling Miku" at Xin'ao Store of Hantang International Cinema.

Although not as big as the gymnasium, the 500-person IMAX hall is enough.

And with the first Pearl and Jade in front, as long as the filming is good, there is no need to worry about the box office.

The premiere was very successful. With "[-]" hit the streets, only "Longling Miku" and "Zodiac" are left for the Lunar New Year. Both insiders and movie fans will appreciate it. The movie lived up to the highest expectations.

After the premiere, Tang An entertained the guests at a nearby hotel.

"Congratulations to Tang Dong, the biggest winner of this year's New Year's Eve must be you Han Tang again." Yu Dong raised his glass and laughed.

Tang An and Xiaoxiao had a drink with the bosses.

"I borrowed from Dong Jiyan, but it's still too early. The box office hasn't come out yet, so I don't feel at ease."

Wang Changtian smiled and said, "Tang Dong is being modest, now only "Longling Miku" and "Zodiac" are left for the Lunar New Year holiday."

Then Wang Changtian changed the subject and said with a smile, "I heard that Director Tang has acquired Nuomi.com and also made the online ticketing business independent."

Wang Changtian was so angry. He just talked about this with Tang An a few days ago, but Tang An wasn't interested.

When he went back, he just asked people to collect some data, and then did market research to see what the prospects were.

But unexpectedly, Tang An immediately made a move and directly bought Nuomi.com, the second largest living platform in China, which made him unable to react at all.

From Wang Changtian's point of view, Tang An came up with the idea of ​​starting a ticketing website because of his suggestion, otherwise he didn't feel any intention at all during the conversation.

While expressing his disinterest, he secretly bought Nuomi.com!
Tang An didn't know what Wang Changtian was thinking, and said with a smile, "Actually, it was Mr. Chen who found me on his own initiative. They also knew that Renren.com was in crisis to continue funding. Mr. Chen planned to cut off the life service platform business. That's why I thought about it." Sell ​​the remaining shares to me as well."

Wang Zhongjun said with a slight smile, "Tang Dong is a big hand, and it will be one billion if he makes a move."

He couldn't hold back the word MMP in his heart now, "20" failed at the box office, and Huayi's market value evaporated by nearly [-] billion, a heavy loss.

But Tang An spent money here like a big dog, and nearly one billion was thrown out again.

Tang An waved his hand, "It's not that much. After spending [-] million yuan, Nuomi.com can't compare with Meituan after all."

"Although the development of the ticketing website in recent years is not as big as the movie market, the prospect is still quite objective. It happened to use the traffic of Renren.com, so it was acquired."

(End of this chapter)