China Entertainment Times

Chapter 570 Change of Dynasty! (The first update asks for a subscription!)
In the last month of 2012, the most popular Lunar New Year festival of the year came as scheduled.

Originally, in November this year, there were three blockbuster movies, "The Stolen Five Years", "Happy Home", and "Youth Pie", which brought the outbreak of the Lunar New Year file directly to the beginning of November.

It's a pity that the highly anticipated war disaster blockbuster, "[-]" suffered a tragic defeat in Waterloo, which abruptly interrupted the climax of this wave of box office explosions and failed to continue.

It wasn't until December 12th that the second part of the "Ghost Blowing the Lantern" series "Longling Miku" landed on the global film market, which completely ignited the domestic film market and ushered in the climax of this year's box office explosion!

On Thursday, 6th, "Youth of Pi" has been released for half a month, but the box office is still strong, with 18% of the films still scheduled, but the 3D shows are shared by "Longling Miku".

The box office failure of "26" plummeted to [-]%.

"Longling Miku" occupies 45% of the film schedule in the country. Due to the priority screening contract signed by Huayi and IMAX, there is no IMAX version, only Huaguo Giant Screen, 3D, and 2D versions.

"[-]" was not only released by Huayi, but also jointly released by the other party and China Film, which meant that Hantang Media had to face the joint attack of Huayi and China Film in terms of publicity and distribution.

Moreover, Huayi, Wanda, and Ahli are in a cooperative relationship, and they are also biased towards "[-]" in terms of film arrangement and Ahli's channel promotion.

Even so, "Longling Miku" relied on the strong reputation and quality of the previous "Longling Jue" to hit a super high box office of 9200 million yuan on the first day!
"Youth Pie", which was released for half a month, still maintained a trend against the sky with its strong reputation. It got 1900 million on Thursday and 15 million in 3.69 days after its release.

"1600" got 5500 million box office on Thursday, plus 2.13 in the first three days, the total box office was 8 million, breaking [-] million in [-] days.

When the publicity and filming did not gain the upper hand, these two blockbuster films were suppressed abruptly.

45% of the films took nearly 70% of the box office, which has been crushed without any suspense.

On the following Friday, the box office of "Longling Miku" successfully exceeded 1.03 million, reaching [-] million, becoming the second Chinese film with a box office of over [-] million in a single day.

On Saturday, the box office of "Longling Miku" did not increase much. All the shows were completely saturated, and it only got 1.09 million.

The 1.09 million in a single day also surpassed the 1.04 million in a single day created by "The Martian", creating a new single-day box office record in Chinese film history.

On Sunday, the box office fell to 9800 million, with a total box office of 4.02 million in four days!
[-] million in four days, "Longling Miku" once again created the first-week box office record in Chinese film history!

In the same period, the two opponents, "Life of Pi" won 8000 million box office in three days over the weekend, and the total box office was 18 million in 4.49 days of release.

"7100" earned 11 million in three days over the weekend, and a total box office of 2.84 million in [-] days of release.

In the same period, another South Korean biological disaster masterpiece "Invasion of Ironworms" undoubtedly reincarnated as cannon fodder.

The film, which beat out many Hollywood blockbusters and earned US$2800 million in South Korea in the summer, only earned 400 million box office in the first weekend of its domestic release.

The explosion of "Longling Miku" is already doomed, and one billion is almost guaranteed. Now the only guess is whether it can break the record of "The Martian".

After stepping on Feng Xiaogang for more than a week, the media started to work again. While stepping on Feng Xiaogang, they praised Wu Ershan to the sky.

The "Painted Skin" series and the "Ghost Blowing the Lantern" series, the total box office of these four films alone exceeded 20 billion, and they are well-established directors of commercial films.

The number one male, Chen Kun, also became the second person in the Mesozoic Era after Liu Ye.

Although Liu Ye followed Tang An to break the billion mark for two consecutive movies, the success of "Longling Jue" and "Longling Miku" is also mainly due to the director and IP.

Tang Yan is the same as Yang Mi in the new generation of actresses, crushing all post-80s actresses without any suspense. Liu Yufei, who was the first of the four young actresses, is far from comparable to her achievements on the big screen.

Every year when the Lunar New Year comes, there is a feeling of a change of dynasty. Jiang Wen, who has spent many years in the past two years, made money standing up.

Zhang Yimou's "Thirteen Beauties of Jinling" failed overseas, and it was almost impossible to pay back. It became the last straw that broke the camel's back, causing the two to break up, and the new picture was half dead.

This year Feng Xiaogang also rushed to the street.

What followed was the rise of some new-generation directors, such as Wu Ershan, Xu Zheng, Guo Jinming, Wang Wei, and Teng Huatao.

And the rise of these people has something to do with Hantang Media.

After reading this article about the reshuffle of the entertainment industry, Tang An closed the computer and walked to the meeting room.

The heads of several departments and the managers of the subordinate departments were all present, and they were already waiting. Seeing Tang An coming in, they got up quickly.

"All sit down."

Tang An waved his hand and sat down on Zhu Zhu's seat. Without talking nonsense, he looked at the director of the distribution department.

"Mr. Cheng, are the major theaters still unwilling to adjust the film schedule?"

Cheng Hai replied, "Chairman, in addition to Poly Wanhe, Jiangsu-Zhejiang Times, Hengdian, and Jinyi Zhujiang, which have given enough film arrangements to the maximum extent, Wanda and China Film Department are still biased towards "Youth School" and "Youth School". [-], other theaters remain neutral and adjust according to the market."

Tang An was a little helpless, 41 million in four days, with such a high box office, the lineup only increased from 48% on the first day to [-]%, not even halfway through.

Although Hantang Cinemas and the other four cooperative cinemas account for nearly 25% of the national market share.

But the opponent is unprecedentedly powerful!
Wanda prefers to support Huayi, and the China Film Department released "Youth School" and "[-]" at the same time. Five of its top ten theaters in the country and one of the top fifteen theaters are also biased towards these two films.

These are the six national top ten theaters and one national top fifteen theaters, which are much better than Tang An's two top ten and two top fifteen theaters.

The other two cinema chains in the top ten schools in the country, Moying United and Hantang Cinemas have nothing to do with each other, and Dadi Cinemas is competing for the market with Hantang Cinemas in third-tier cities.

Fortunately, the two sides are still in legitimate competition, and it has been half a month since "Youth Pi" was released, and "[-]" did not do well at the box office.

Unless the fish dies and the net is broken, it is impossible for the other party not to arrange a film for "Longling Miku", so killing one thousand enemies will hurt eight hundred.

But Tang An had no choice. The theaters of the China Film and Television Department had arranged quite a few films, and China Film and Television still had a distribution fee to earn from those two films.

What's more, when "[-]" was released, it was halfway through the lineup. At that time, there was only one "Youth Pi". Now "Longling Miku" is indeed facing two blockbuster films.

It's just that after "Looking for the Dragon", the IP of "Ghost Blowing the Lantern" has become the largest IP in China, and nearly half of the films of "Longling Miku" are already saturated.

But fortunately, "Zodiac" is still two weeks away, so it won't have much impact.

From another perspective, this is also a kind of hunger marketing.

Tang An could only ask the Publicity and Marketing Department to increase publicity efforts, and the theater chain still had to discuss with the distribution department one by one.

Before the meeting adjourned, Zhu Mo, director of the publicity and marketing department, mentioned the matter of starting ticket replacement in advance, but Tang An still didn't agree.

"Now that the box office is saturated, ticket supplements are meaningless. "Zodiac" will not bring much resistance to "Longling Miku". The real test will be during the Spring Festival."

Ticket replenishment and online voting functions have not yet been launched. This is the key to whether "Hong Kong Ji" can win in the Spring Festival.

The Lunar New Year file is still going on, although only 48% of the films are scheduled, but only one low-cost movie will be released from the 10th to the 16th.

During the seven days of this week, "Longling Miku" still undoubtedly occupied the top box office every day, and won a super high box office of 4.6 million yuan in seven days.

It was released for 8.62 days, with a total box office of [-] million, breaking the box office record for the next week again, breaking the box office records of [-] million, [-] million, [-] million, and [-] million the fastest.

Such a strong box office is higher than that of "The Martian" in the same period. Some media are already bragging that "Longling Maze" is very hopeful to break the box office record of Chinese movies set by "The Martian".

The two films "Youth Pi" and "1" finally started to fall behind, and this week they won 6000 million and [-] million box office respectively.

The total box office was 5.49 million and 3.44 million respectively.

At this time, the film schedule of "Longling Miku" also began to rise sharply, rising to 60% in one fell swoop on the weekend.

However, "Zodiac" will be released in a few days, and "Great Shanghai" starring Zhou Runfa, Hong Jinbao, and Wang Xiaoming will also be released at the same time.

In the third week, "Longling Miku" has consumed most of its potential in the first two weeks. Coupled with the release of new films, 60% of the film schedule lasted only four days, and it fell back to 38%.

This week, it won 2.2 million in a single week, a drop of 50%, with a total box office of 10.82 billion, becoming the fourth Chinese film with a box office of over [-] billion.

"Youth Pi" was released in its fifth week, and the box office inevitably experienced a big decline. It was only 3500 million in a single week, and the total box office was 5.84 million.

"1500" won 3.59 million in the fourth week, with a total box office of [-] million. Let alone [-] million, there is no hope of [-] million.

The newly released "Zodiac" created Cheng Long's personal best start, and won a super high box office of 2.4 million in the first four days, airborne the weekly box office champion!

The second billion-level movie appeared, and the Lunar New Year file has reached a time when it is really heating up.

The next week, "Zodiac" won 2.7 million, the weekly box office champion for two consecutive weeks, with a total box office of 5.1 million.

"Longling Miku" barely broke 11.82 million this week, with a total box office of [-] billion, surpassing "Detective Chinatown" and "Edge of Tomorrow" one after another, becoming the runner-up in the box office of Chinese film history.

As for the "Great Shanghai" of the same period, it was still reduced to cannon fodder, barely winning 10 million box office in 8000 days.

The time has entered January, and the smoke of the Lunar New Year file is still pervasive. Thanks to the New Year's Day holiday, the decline of several movies is not large.

直到2013年1月14号，《十二生肖》经过25天的放映拿下8.4亿的超高票房，有望突破十亿大关。

And "Longling Miku" has been released for more than 40 days. This kind of purely commercial film has exhausted its potential at this time.

12.6 billion, there is still a gap of 13 million from the 4000 billion mark, which is almost impossible to achieve.

In 2012, the Lunar New Year file also came to an end, and Hantang Media dominated the Lunar New Year file for three consecutive years.

In Feng Xiaogang's disastrous defeat, the original four major directors attacked three of them one after another, leaving only Tang An.

The tepid Cheng Long's self-written, directed and acted movies hit the box office of one billion.

Li Yin earned 6 million box office with a movie starring an Indian, and it was a big hit around the world.

Wu Ershan became the second domestic commercial director, second only to Tang An in both the total box office and the box office of a single film.

Zhou Runfa is still on the street, and "Let the Bullets Fly" didn't make him any better. It seems that he has completely lost to the domestic review mechanism.

In the past few years, the domestic film market seems to have changed suddenly.

(End of this chapter)