China Entertainment Times

Chapter 578 I Really Didn't Do It! (Second more please subscribe!)
"The box office of "The Chinese Zodiac" exploded, and there were a lot of fake film schedules in theaters!"

"The biggest scandal of the year, the publisher of "The Chinese Zodiac" spent money to buy the box office from the theaters, and the billion box office was seriously flooded!"

"Box office fraud is only to stimulate stocks, and Chinese-language movies have been tied up by capital!"

"The reporter made an exclusive unannounced visit to a movie theater on the fifth ring road of the capital city. They bought "The Grandmaster" but gave them a movie ticket for "The Chinese Zodiac"!"

"A movie theater has a 100% attendance rate at [-] o'clock in the middle of the night, confirming that there is no doubt about the ghost field!"

"Behind the soaring box office is a dirty capital transaction. How much of the [-] million box office is real?"

In the large conference room of Huayi Brothers Group, dozens of middle and high-level members of the entire group were present.

The projection screen used for the meeting is displaying pieces of news about the box office purchase and water injection of "Zodiac", which are basically from some small and medium-sized media, self-media, and marketing accounts.

In the huge conference room, the atmosphere was a little tense, and everyone frowned.

There was faint anger on Wang Zhongjun's face, he turned his head to look at the person in charge of the public relations department, and asked in a deep voice.

"Have you found anything?"

"Chairman, the specific source of information cannot be verified. I found a navy company that I have worked with, and they don't know the origin of the other party."

Since early in the morning, a troop has been posting news about the box office price of "Zodiac" in every corner of the Internet.

The scale is not large, and there is nothing substantial, basically just open mouth.

But now "Zodiac" and Huayi are hot spots in the entertainment circle, and the box office has just broken one billion, and Huayi is hyping it up again.

Thanks to Huayi's publicity and ticket replenishment, "Zodiac" has contributed a large number of viewers.

In the past two days, almost the entire Internet has been full of news about "Twelve Zodiac" breaking one billion and Huayi's stock price is very good.

Things are always reversed, and they are being touted everywhere. This sudden negative news immediately caught the attention of those self-media, tabloids, and marketing accounts, and immediately followed up.

A lot of uninformed media also got involved, regardless of whether it was true or not, at worst they used words and tone of suspicion and suspicion when reporting.

At first, the attention was high enough, but now "Zodiac" and Hua Yi are on the cusp.

The direct impact is on the stock price. Originally, with the good news of breaking one billion, the stock price could go up a wave. Now let alone the rise, it has begun to slowly fall.

Wang Zhongjun could only watch helplessly as the stock price trend chart projected on another screen kept fluctuating, and the dazzling green was more dazzling than ever at this moment.

Every time the stock price fluctuated, his heart seemed to beat accordingly.

At this critical moment, if someone dared to pour dirty water on Hua Yi, Wang Zhongjun really wanted to kill someone.

It’s just that the other party is too smart. According to the news from the two familiar sailors, the other party didn’t reveal any confidence, and didn’t even give them any information. They just let them pour dirty water in these directions, and there was no trace of the other party at all. .

Wang Zhongjun has no other choice and no time to care about who is behind the scenes, so he can only deal with the current crisis first.

"The Public Relations Department and the Propaganda Department mobilized all resources, asked the media in Ah Li to assist, and put all our efforts into public relations. I must suppress these negative news before the Spring Festival."

Crisis public relations is a waste of money. The meeting didn't last long, and everyone started to take action.

The two brothers Wang Zhongjun and Wang Zhonglei didn't leave, they were thinking about who did it.

"Brother, do you think Tang An did it?" Wang Zhonglei said suddenly.

A chill flashed across Wang Zhongjun's eyes, and then he shook his head again.

"Probably not. They have done their best in terms of ticket reimbursement. If they really want to deal with us, it's a matter of whether they break a billion or not. There's no need to act afterwards."

Although the relationship between the two parties is not good, most of the time they are opponents, but Wang Zhongjun has no subjective views, calmly thought about it and immediately denied it.

Wang Zhonglei nodded, but then said, "What if he deliberately played such a trick, while doing his best to help, and then playing tricks behind his back when it's over, so we don't suspect him."

Wang Zhongjun's eyes froze, but he did not rule out this possibility.

Suspects flashed in my mind one by one. There are too many suspects. It can be said bluntly that all companies in the entertainment industry are suspects.

It’s even possible to suppress your stock price first, and wait until the market value is getting lower and lower, and you can buy it at a low price in one fell swoop when you can’t hold on.

While unlikely, it's not entirely impossible.

Other peers are possible. Since ancient times, peers have been enemies. It is normal to cooperate today and stab you tomorrow.

There is no reason to discuss it, so I can only spend money on public relations.

Fortunately, the box office of "Zodiac" is relatively clean. The box office has already exceeded one billion through ticket subsidies and concessions to theaters, and Wang Zhongjun did not go to the water.

This kind of groundless smear, as long as the response is timely, and the other party does not have a large number of large-scale and organized navy to come forward, it only needs to spend some time and money.

It's just that the loss is still unavoidable, the impact has already been caused, and the market value will evaporate at least [-] to [-] million yuan, depending on how well the crisis public relations are done, and whether it can be recovered.

When this incident happened in Huayi, basically everyone in the circle was paying attention, and all major companies were also guessing who actually did it to Wang Zhongjun.

For Guangxian Media, Wang Changtian first asked the following people one by one.

After confirming that his own people did not do it, he ordered the person in charge of the public relations department, "Let our people follow up, as long as it doesn't go too far."

Of course, he wasn't afraid that the people below would do something behind his back, but he was just worried that if he didn't do it secretly enough, it would be bad for others to see his flaws.

No matter who did it now, why not do it if you can hit your opponent.

The same is true for Yu Dong, allowing the propaganda channels they control to also participate in the report.

It's not easy to add insult to injury or something, if someone makes a start, just keep up.

Just pay attention to one degree, don't set yourself on fire, and let Hua Yi point her head at herself.

So many forces have participated in the report, and Hua Yi can't deal with them one by one. He can only curse the damn black hand of the end of the world ten thousand times in his heart.

Hantang Media and Tang An are also paying attention to this matter, and asked Zhu Mo to ask around who did it.

If he knew that Wang Zhongjun doubted him, he would really be wronged, he really didn't do it himself, and he didn't have the time to mess with him.

There are only a few days left in the Spring Festival stalls, and of course he likes to see his opponent be defeated.

But Zhu Mo didn't find out why, so Tang An had no choice but to give up.

He didn't let his own people participate, "囧囧 in Hong Kong" is about to be released, and now there is nothing more important than promoting his own movie.

This incident also reminded Tang An again, you never know how many pairs of eyes are staring at you in the dark, and when they will strike.

Hua Yi's slander this time is a good example. I don't know who did it. The other party's actions are too small, well hidden, and there is no trace.

Tang An has also studied the negative news on the Internet. They are basically headlines, or a lot of non-nutritious words.

There is evidence, but it's all produced by some hyped media and marketing accounts.

There are reports of people stealing the box office, posting a ticket for "The Grandmaster" or other popular movies, with the title, date, and seat of "Zodiac" written on it with a pen.

This kind of report may be true or false. It is not a problem to buy a ticket and write one by hand.

It really must have been, Huayi gave up 8% of the share, enough for the theater to cheat.

In order to get the support of the theaters, many distributors actively lower the share to get more film schedules. The cinemas get more share from your movie, so they will naturally give preferential treatment to the film schedule, and even fans will watch other movies and print them out. The thing is that tickets to this movie are very common.

Movie theaters don't care who loses their interests, as long as they make money, the rest doesn't care.

Even now, the annual box office of movie theaters in some small cities is only 30 million. Due to the lack of supervision in small cities, it is normal for half of the annual box office to be stolen by the movie theaters themselves.

Posting pictures of stolen box office hits such as "The Grandmaster" is not only evidence, but fans of "The Grandmaster" are outraged and join in the criticism of "Zodiac".

There is also a report on the ghost field, and the audience is full in the early morning hours.

I don't know if it's true or not, but later on "Wolf Warrior 2" there were dozens of sold-out midnight shows, basically all popular movies may have.

"Wolf Warrior 2" has already broken all kinds of records, and the dozens of midnight shows didn't have much box office, so it's basically impossible to flood the box office.

It may be the benefits given by the stars to fans, or it may be that someone actually rents out the theater at midnight, or if a celebrity wants to go to the movies, they don’t want to be disturbed, so it’s not surprising to go to the movie theater after busy late at night.

Of course, it is also possible that it is really flooded.

Whether there is any fraud or not is only known to Wang Zhongjun himself. From the current point of view, there is a high possibility of no.

In fact, Huayi, Guangxian, and Bernard, the three major listed companies, rarely invested in and distributed movies, which is still a good thing.

Even if they want to check the box office, most of them are done legally.

There are many ways to reserve a venue for a company, a unit, or organize a celebrity fan. The theater issues tickets, and consumers pay and get the tickets, which is legal.

Later, "Operation Mekong", which had a good reputation at the box office, still bought the box office. On the day of its release, all Bernard's cinemas were on the national box office box office list, crowding out all the previous cinemas.

Of course, most of them are legitimate box office, all kinds of spending money.

The cinema didn't lose money, the country got the film fund and taxes, the audience didn't lose, and Berner spent his own money to buy and sell.

This is very common, and marketing methods cannot be eliminated at all.

The real box office injection is still the largest of the three giants of Weiying Times, Tao Piao Piao, and Maoyan. Looking at the films that were later exposed and flooded, they are basically invested and distributed by these three companies.

They have mastered the ticketing platform and are the issuer, which is very easy to operate.

"Love Apartment" was released by Amoy Tickets and Weiying.

"Later Us" Maoyan was released.

"Ip Man 3" was not released by them, but the boss of the publisher's parent company has gone abroad and issued a red notice.

Because of this, Maoyan got the nickname of "water injection cat". After the acquisition of Maoyan, Guangxian's stock price did not rise but fell. Before the acquisition, the stock price was always at a peak. The peak before the acquisition.

PS: Regarding the box office injection, this article is purely made up and does not mean the truth, so don't take it seriously.

Goodnight everybody!

(End of this chapter)