China Entertainment Times

Chapter 581 A contest involving half of the entertainment industry! (The first update asks for a subscription!)
Wang Zhongjun now feels more and more that things have not gone well in the past two years. Although "If You Are the One 2" hit the market the year before last, at least it earned hundreds of millions at the box office.

Coupled with the fact that "Tangshan Earthquake" dominated the summer schedule and completely suppressed "Painted Skin 2" that year, Huayi still maintains the undoubted leader position in the film and television industry.

But since then, everything has taken a nosedive.

The year before last, Huayi only made a small profit from "New Shaolin Temple", which was co-invested and distributed, and none of the other films made a profit.

Not to mention the bumper harvest in the Han and Tang Dynasties, Bernard alone had three movies, "Flying Swords of the Dragon Gate", "Eavesdropping on the Wind and Cloud 2", and "The Inn of the God of Wealth", which brought a lot of profits.

Even Guangxian, "Painted Wall" and "The Strongest Happy Event" have exchanged double the cost.

The market share of the year before last didn't even rank in the top three. This year, I wanted to do a big job this year, with several blockbuster films in succession.

As a result, the "Tai Chi" and "Yang Jiajiang" series hit the street, and "Reverse War" barely recovered its cost by relying on revenue from Southeast Asia and other regions.

"[-]", which had high hopes, also failed miserably, and the cost could not be recovered.

Four blockbuster films in a row hit Huayi hard.

Fortunately, the box office of "Zodiac" successfully exceeded one billion, pushing Huayi's market value to a peak of 108 billion.

In the end, I don't know which unscrupulous person is behind this trick, spreading rumors that they are making money at the box office.

Those media and major companies who fear the world will not be chaotic also followed suit.

Although it was restrained by Huayi's comprehensive public relations, the stock price, which had been rising continuously, also stopped abruptly.

The fleeting time is unfavorable!

Fortunately, Feng Xiaogang finally relented and went back to his old job to make a comedy.

Coupled with Xu Ke's "Di Renjie: The God of the Dragon King", this year should be rewarding.

But the most important thing right now is the movie "Journey to the West: Conquering the Demons", which must be successful.

"Journey to the West" is currently one of the best-selling series in China, and only the "Ghost Blowing the Lantern" series can be compared. Compared with "Journey to the West" without Zhou Xingchi, it is not weak in itself.

The publicity and distribution capabilities of Huayi and Hantang are also [-]-[-]. Even with the help of Ahli and Wanda, Hantang also has four theaters issued by Wuzhou.

This is a contest between equal opponents. Unless the quality of the two films is too different, the fight is about the ability to announce and distribute.

But now it is clear that "Lost in Hong Kong" has the upper hand. There are still two days before the release. The pre-sale box office of the Nuomi movie alone has reached 5000 million, of which nearly half of the first-day pre-sales.

The pre-sale of "Journey to the West: Conquering the Demons" is only one-third of this.

They have nothing to do in this situation. Meituan followed Nuomi.com a few days ago and spun off Meituan Movies and renamed it Maoyan Movies.

Although Maoyan, Guevara, and Lashou.com also offer low-priced tickets and group buying services, the share of the two movies is the same, which does not benefit Huayi at all.

With such a high pre-sale box office, the theaters will inevitably focus on arranging films a few days ago.

The Spring Festival is only a seven-day long holiday, plus the day of the New Year's Eve, the box office explodes during these eight days, and it is very important to be behind by one day.

Wang Zhongjun discussed with everyone for a long time, but there was no effective solution.

Finally, the director of the distribution department made a bad suggestion.

"Wang Dong, why don't we spend our own money to make up the ticket, at least to stabilize the first two days."

"No."

Wang Zhongjun shook his head without hesitation, "Let's not talk about the cheapness of Hantang. Tickets for the two movies are paid at the same time, and the platform is in the hands of Hantang. We can't take advantage of it."

A few suggestions were made, but none of them helped much.

Wang Zhonglei, who had been silent all this time, said, "The Han and Tang Dynasties donated profits to the audience, and we can give the theaters a profit. As long as there are enough profits, we won't lose to "囧囧 in Hong Kong" in the screening!"

This.
Everyone looked at each other in blank dismay. Generally, only some unpopular movies faced blockbusters. In order to keep the film schedule, they would take the initiative to reduce the share and let the theaters and movies get more share.

But "Journey to the West: Conquering the Demons" is definitely a hit movie, and there has only been an increase in the share, and I have never seen a decrease.

Wang Zhongjun ignored their arguments and quickly weighed in his mind.

Now the distribution of movies is becoming more and more flexible, and powerful distributors are competing with theaters.

《一九四二》的分成就是梯级发行分账协议，3亿票房之内发行方43%与院线57%分账，超过3亿元票房部分按照45%比55%进行，超过8亿元以上票房部分按照47%比53%进行。

This is because Huayi has absolute confidence and is strong enough to sign such a favorable contract.

结果
"Zodiac" is also the same ratio, but in order to break through one billion, the follow-up share is actively reduced one month after its release.

Many movies encounter this kind of hot movie in the same period, and they will adopt a step-by-step split, such as 43% for the first week, 41% for the next week, and 39% for the next week until the next film.

There is a step-by-step split according to the box office, and there is also a step-by-step split according to the split ratio.

After weighing it, Wang Zhongjun can only give up a part of the benefits to the theater for the sake of the overall situation.

He gritted his teeth and said to everyone, "That's it, the distribution department will re-sign the contract with the theater, and the original interval will be reduced by 1% week by week!"

From a 2% increase to a 1% decrease, Wang Zhongjun also suffered a lot in order to win the Spring Festival stalls.

On the 28th of the Lunar New Year, there are still two days before the Spring Festival stalls, and the publicity competition between "Journey to the West" and "Journey to the West" has reached a fierce stage.

Originally, it was named as a joint issue, and its media also contributed a lot, so it stands to reason that it has an advantage in publicity.

However, "囧囧 in Hong Kong" has the advantages of a series, and has a pre-sale box office of more than 5000 million.

The two sides are considered a tie.

The promotion of "Hong Kong囧" focuses on the super combination of the "囧 series", Xu Zheng, Wang Baoqiang, and Tang Yan.

"Journey to the West Conquering the Demons" focuses on Zhou Xingchi's feelings, and the pages of the male and female protagonists in various news are not as good as Zhou Xingchi.

Moreover, some media even put the brand of "A Chinese Journey to the West 3" when promoting it.

In addition, Shu Qi's cover of the classic song "The Love of My Life" has also become a hit.

More than ten years ago, "The Love of My Life" by Lu Guanting in "A Chinese Journey to the West" was quite classic.

This time the cover is the Mandarin version, and the singing must be far worse than the original.

Later, the web drama "A Chinese Journey to the West" and the Korean version of the movie also sang this song.

It's just that Shu Qi didn't learn pinyin, and she sang the color as she cai, which was ridiculed by netizens.

The promotion of the song is also the focus of the other party. This time "The Love of My Life" added a sentence: From the past until now, love is still there.

Careful viewers guessed from this small change that this time it might be a complete story.

Facing the interview, Zhou Xingchi also admitted frankly that this was what he asked to change.

As for why Shu Qi, a non-professional actor, was asked to sing the theme song, not Lu Guanting like in "A Chinese Journey to the West". Zhou Xingchi also said that it was to fit the mood of the movie, and he would understand after watching the movie.

The two parties have used all kinds of publicity methods, and of course scandal speculation is indispensable.

Hua Yi was also relentless for the sake of publicity, and Tang An felt chills when he saw it.

"The scandal between Wen Zhang and Shu Qi, the scandal between Wen Zhang and Zhou Xiuna, the scandal between Shu Qi and Luo Zixiang, tsk tsk"

Tang An shook his head, put down the newspaper, and continued to listen to the reports of several department managers under the distribution department and the publicity and marketing department.

In charge of nearly a hundred marketing accounts, the manager in charge of Weibo public relations suggested.

"Chairman, although not many people are serious about the other party's gossip at present, it is still very popular. Do you think we are also speculating on the gossip?"

Of course, no one believed it anymore. The relationship between Wen Zhang, Luo Zixiang and Shu Qi was mostly treated as a joke, but it couldn't hold back the heat.

Tang An shook his head, "Who are you going to fire? Director Xu and Tang Yan? One is 41 years old and the other is less than 30, Director Xu and Qin Hairu? Do you believe it?"

"Or the Wangbao Wall? Once it goes too far, other people's designs should collapse."

Everyone also felt that it was unreliable, and then the main channel responsible for the ground distribution, "Chairman, now Huayi has re-signed a step-sharing contract with the theaters, giving up part of the benefits, and most theaters are adjusting the film schedule. It's not good for us."

Tang An thought about it, ordered a few managers who were in charge of the marketing of various sections on the Internet, and ordered, "Well, you guys speculate on this matter, focusing on "Journey to the West" would rather give profits to movie theaters than let audiences take advantage, highlighting "Hong Kong "囧" gave away tens of millions of benefits for the audience to buy cheap movie tickets."

One gives profits to the theater, and the other gives profits to the audience. For the audience, it is obvious which is better.

I added some details about the publicity, and went to work on my own.

On the 29th of the Lunar New Year, there is still one day before the movie will be released, and both parties have used all their resources for publicity.

Due to Huayi's ladder share with the theater chain, the film schedule has surpassed "Hong Kong Ji".

On the first day of its release, "Journey to the West: Conquering the Demons" was as high as 52%.

"Lost in Hong Kong" only had 42%, a difference of 10% between the two, leaving only 6% for other films.

Regarding this ratio, Tang An didn't find it strange. Movie theaters only paid for money, so it was natural to arrange whichever movie was the most expensive.

Originally, "The King's Feast" was supposed to be released at the same time as "Youth Pie" and "[-]" at the end of last year. It was only two or three points lower than "[-]" when it was the bottom of the box office. The step-by-step split, the split that drops by two points every week, has been replaced by a large number of films.

The box office of "The King's Feast" is so low, not to mention a movie like "Journey to the West: Conquering the Devil", which is a lot of money.

For Huayi, Wanda is completely partial to "Journey to the West: Conquer the Devil", and "Journey to Hong Kong" only has 20% of the films scheduled for Wanda Cinemas.

If it is less, Wanda will lose money and some customers.

However, "囧囧 in Hong Kong" was jointly released by Hantang Media and Wuzhou Distribution. Jiangsu and Zhejiang Times, Jinyi Pearl River, Poly Wanhe, Hengdian, and Hantang Cinemas also fully supported "囧囧 in Hong Kong", and also gave 80% slices.

Bernard's 80 movie theaters also gave some support.

Although Xingmei Theaters is already owned by China Film Holdings, it is still run by Tan Hong, who also gave 60% of the film schedule.

China Film Group holds 40% of the shares in Western Sichuan Pacific Cinemas, the top [-] cinemas in China, and Chongqing Poly Wanhe Cinemas.

The competition between the two sides is particularly fierce in Xichuan, Chongqing and surrounding areas.

Immediately afterwards, the biggest competitor of the Han and Tang Cinemas, Dadi Cinemas, which ranked among the top five in China, also favored "Journey to the West: Conquering the Demons", and the two sides are vying for the market in third-tier cities and counties.

As the Han and Tang Cinemas began to absorb and join movie theaters and accelerated their expansion in small cities, they had the most direct competition and conflict with Dadi Cinemas.

These theaters together have accounted for 60% of the country's share. Among the top [-] theaters, there are four Chinese film departments, including New Film Federation, Liaoshen North, China Film Digital, and China Film Southern Shinkansen, as well as Moying United Cinemas, Henan Oscar Cinemas remains neutral, while other cinemas are divided into two camps.

This neutrality is also relative, after all, "Journey to the West" has more shares.

Tang An didn't take the initiative to reduce the share, and the result of a price war with Huayi would only be a lose-lose.

This time the two popular blockbusters have reduced their share, and then what?

The competition for the Spring Festival stalls this time is the fiercest in recent years, and it is also the one with the most participating companies.

Even more intense than the Lunar New Year stalls in the past three years!
60% of the movie theaters participated, and the media under Ahli fully promoted "Journey to the West: Conquering the Demons". Basically, every five reports on "Journey to the West" will have one article about "Journey to Hong Kong".

Fujixun and Baidu have no serious relationship, neither of them want to help.

But on Weibo, "Lost in Hong Kong" has an absolute advantage.

Not to mention that Hantang Media is one of Weibo's shareholders, and the various events held by Weibo, its stars are also very respectful. As long as the grade is not too lucrative, they will find time to join in.

In addition, Tang An was the first to pay attention to self-media, and the publicity and marketing department had hundreds of Weibo marketing accounts alone, which was not counted by some with few fans.

Since half a month ago, Tudou.com has arranged the most eye-catching recommendation position on the homepage for the promotional video of "囧囧 in Hong Kong". poster.

UC browser, "Journey to the West Conquer the Devil" is also crushed in the promotional strength of "Journey to the West".

No matter how Yu Yongfu flirts with Ah Li now, Hantang Media is still the second largest shareholder of UC, and harming the interests of shareholders is a taboo!

Guangxian Media also gave a certain amount of support because it got a part of "Detective Chinatown 2" and the title of joint publishing.

The intensity of the competition between "Lost in Hong Kong" and "Journey to the West" is absolutely unprecedented, and both sides have used all their resources.

It is no exaggeration to say that this Spring Festival, direct and indirect participants have covered half of the entertainment industry, and the mobilization has reached an unprecedented level.

Whether it is Bernard, Guangxian, LeTV, Xiaoma, even BAT alone cannot do it.

All the talents in the industry really realized that Huayi, a veteran private giant, was once the number one in the industry.

As well as Hantang Media, the largest film and television company in the entertainment industry, how much energy can be erupted by the two parties going all out, and how many companies can be affected!
Yu Dong, Wang Changtian, Li Ming, Zhang Zhao, Ye Shun, Zhang Qiang... Everyone is waiting for this contest involving half of the entertainment industry to win.

The final result, what changes will happen to the film industry!
(End of this chapter)