China Entertainment Times

Chapter 596 A new pattern in the entertainment industry! (Second more please subscribe!)
At two o'clock in the afternoon on July 7, a press conference was being held at the Ritz-Carlton Hotel not far from the right side of Wanda Plaza, Jianguo Road, Chaoyang District, Beijing.

The protagonist of the press conference is Wanda Pictures, whose headquarters is next door at 3 Wanda Plaza.

The conference hall was crowded with reporters from major media, portal websites, and video websites.

The summer vacation has just begun, and Wanda Group announced a major news. Wanda Film and Television, a subsidiary of Wanda Group, has joined forces with the four major theaters of Guangdong Dadi Times Cinemas, Jiangning Happy Blue Ocean Cinemas, and Henan Oscar Cinemas to jointly form Four Seas Film Distribution Co., Ltd.

One of the number one theater chains in the country, one of the top three theaters in the country, one of the top fifteen in the country, and one of the top [-] theaters in the country.

After Hantang Media formed Wuzhou Distribution with the four major theater chains and became the second largest theater chain alliance in China, Wanda Cinemas, the leading theater chain, is not far behind, and has joined forces with the three major theater chains to form Sihai Distribution.

The number of screens of the newly established Sihai Publishing is no less than that of Wuzhou Publishing.

The domestic film industry is bound to usher in a major reshuffle. Universal Distribution, which occupies a quarter of the country's share, and Wanda Film and Television behind it will develop rapidly, even faster than the rise of Ah Li and Fuji Xun.

"I didn't expect Wanda to join forces with other cinemas, and this summer is even more lively!"

"It's good to be lively. Otherwise, every time Tang An will hang up other movies without any suspense. It's too boring. My manuscripts are revised and reissued every year. Basically, there is nothing new."

"Wanda's establishment of Sihai Publishing this time coincides with Han and Tang's Wuzhou Publishing. It is clear that they want to compete."

"Five continents and four seas, why not call it Kyushu distribution, it happens to cover all five continents."

"It's time for these domestic film and television companies to stand in line. Apart from China Film and Moying, Wanda and Hantang occupy 50% of the movie theaters. Other companies have no way out."

"Last year, I thought that Ah Li and Fuji Xun would make some big moves to enter the film and television industry, but the result was still lukewarm."

The low-pitched discussions of the reporters in the audience never stopped, accompanied by clicking sounds, echoing in the hall one after another.

Soon the press conference began, and Ye Shun, vice president of Wanda Cultural Industry Group, who was in charge of Wanda Cinemas and Wanda Film and Television, was delivering a speech.

"My friends from the media, hello everyone. I am Ye Shun from Wanda Cultural Industry Group. Thank you very much for taking time out of your busy schedule to attend this press conference."

Ye twisted eyes with transparent frames, and wore an ordinary black suit. He smiled slightly and looked a little gentle, and he spoke in a leisurely manner.

Balabala talked a lot about the scene, and then talked about the original intention of establishing Universal Publishing.

"The reason why our four companies set up Universal Distribution is to gather resources to support high-quality domestic films. Only with the emergence of strong enough companies can we do big projects. These big projects will drive the improvement of the overall level of the domestic film industry and the industrialization of domestic films. Only then will there be a solid foundation.

The status quo of domestic films is that they need excellent film platforms and strong film companies to have hope for domestic films.If big companies are not strong, there is no hope for our country's films. They are all small film companies, which are not enough to compete with Hollywood.

China's film industry is still very weak, far behind Hollywood. Domestic films need many pillars and cannot rely on one company, including China Film, Wanda, Huayi, Bernard, Guangxian, and Hantang. Bigger is the hopeful situation.Only with one hero and three gangs can Huaguo movies form a large pattern.

Sihai Distribution, just like the name of the company, is based in China and looks at the world, helping domestic films to open up overseas markets, so that one day, we will be able to distribute domestic films to every corner of the world! "

The press conference for the establishment of Sihai Publishing lasted for an hour and a half. It was nothing more than some impassioned speeches about what to do after the establishment.

When asked whether the joint establishment of Sihai Distribution was to compete with Wuzhou Distribution, Ye Shun said: "The domestic film market is huge, and the original competition and cooperation model between enterprises and enterprises will gradually become a competition and cooperation model between enterprise alliances and enterprise alliances. We hope to improve the distribution capabilities of Wanda and its allies with the terminal as the core. However, it is not for the purpose of benchmarking against 'Wuzhou'. The so-called Wuzhou and all seas are brothers. I think the outside world will soon see 'Wuzhou' and 'Four Seas' coming together Released film."

After the press conference, Ye Shun arranged for Li Shun, the general manager of Universal Publishing, to deal with the reporters.

Ye Xun is the chairman of Sihai Publishing Co., Ltd., and Li Xun is the general manager. This combination is really a coincidence.

This Li Shun is not the prince of gymnastics. He previously served as the deputy general manager of the publicity and distribution department of the new Film Federation of the China Film Department. He joined Wanda Film and Television as the deputy general manager in 11, in charge of the distribution business.

Ye Shun's subordinates are also in charge of Wanda Film and Television, Wanda Cinemas and a series of entertainment companies. Li Tuan is basically in charge of the operation of Sihai Distribution.

Leaving the matter of dealing with the reporters to him, Ye Zhuan went to a meeting room next door, Zhang Qiang, the CEO of Ahli Pictures, and Wang Zhongjun, the chairman of Huayi Brothers, were waiting.

"Mr. Zhang, Wang Dong, I'm sorry to keep you waiting." Ye Tuo smiled and sat down beside him.

"It doesn't matter, the theater alliance is the most important thing." Zhang Qiang waved his hand.

Wang Zhongjun also said, "That's right, this is the big deal. With the help of the theater alliance, "Tomb Raiders Notes" will have a greater chance of winning."

Wang Zhongjun smiled slightly, but he didn't know how many times he had held back the MPP in his heart.

First, Han and Tang joined forces with four theaters to create a fart of Wuzhou Distribution, which directly accounted for nearly 25% of the country's share, which is 2.5 times that of Wanda Cinemas.

Fortunately, now that Wanda has learned something, it has joined forces with three theaters to create a global distribution, and its market share is equal to that of Wuzhou Distribution.

These two theater chain alliances now occupy five of the top ten domestic theater chains, two of the top fifteen theater chains, and two of the top twenty theater chains.

Although Hantang Cinemas ranks No.11 in the country, after a year of expansion and the absorption of a large number of high-quality cinemas, there is not much difference from the tenth-ranked Southern Shinkansen Cinemas.

Sihai Distribution and Wuzhou Distribution have accounted for 50% of the country's theaters. Except for China Film, which controls the six major theaters, they together beat all other theaters.

Even the China Film and Television Department’s share is far less than the sum of the two major alliances.

The theater chains have joined forces with film companies, and several major traditional distribution companies have been most affected.

Wang Zhongjun originally wanted to join the alliance, but Wanda took into account the current cooperation and hypocritically agreed.

However, the other three theater chains all rejected it, the reason being that Huayi has no theater chains, and there are very few movie theaters under it.

With the alliance of theater chains, film and television production companies will be subject to greater constraints in the future.

A new pattern in the entertainment industry has emerged, and he must seek changes.

But among the remaining theater chains, the other five in the top ten theater chains have four China Film Departments, one Moying Department, and Western Sichuan Pacific in the first fifteen miles is also a China Film Department.

China Film is aloof from the outside world and will certainly not form alliances with other companies.

In other words, among the top [-] theater chains in the country, only the joint theater chain of the Moying Group can cooperate, and there are only two remaining theater chains in the top [-], and their strength is too small.

However, Wang Zhongjun has no time to think about the future. The establishment of Four Seas Distribution is at least beneficial to him for now. "Tomb Notes" has the full support of three more theaters besides Wanda Cinemas.

The three of them got together today to discuss the distribution of the movie.

A theater chain alliance, a traditional distribution company, an Internet distribution company and masters the ticket terminal platform Taopiaopiao.

Even if the three distributors have met all the distribution conditions, they still have to be careful when facing Tang An's new film.

Some ordinary plans are naturally negotiated with the following distribution directors, and the three of them talked about more important things.

Zhang Qiang opened the mouth and said, "Tao Piao Piao will invest 1.2 million ticket supplements in the summer vacation, and I can only get 3000 million for "Tomb Raiders Notes" at most."

3000?
Wang Zhongjun and Ye frowned.

During the Spring Festival, the Han and Tang Dynasties’ tickets for "囧囧 in Hong Kong" reached 5000 million, and this time it is estimated that it will not be much less. This 3000 million is not enough to watch.

Ye Tuo asked, "Since there are 1.2 million votes to pay, at least half of them should be used on "Tomb Raiders Notes". What do the high-level executives think?"

Zhang Qiang smiled wryly and shook his head, "Tao Piao Piao does not belong to Ahli Films. For them, the life and death of "Tomb Raiders Notes" has nothing to do with Tao Piao Piao. They just want users. The 3000 million is just my opinion. Take it down."

Ye Tuo remained silent.

Tao Piao Piao has not yet been merged into Ahli Pictures, and the two parties are independent companies.

For Tao Piao Piao, the goal is just to seize more users, and the 1.2 million ticket subsidies will naturally be dispersed.

And the summer file is not limited to "Tomb Raiders Notes", except for the Han and Tang Dynasties, other "Fast and Furious 6", "Pacific Rim", "Rooftop Love", "Return to Earth", "Jurassic Park" "All have the potential to sell well, and it is already very good to get 3000 million votes.

"That is to say, if we want more tickets, we have to pay for it ourselves?" Wang Zhongjun asked.

Zhang Qiang nodded, "For the part other than 3000, you can get 30% from Taobao Tickets."

Wang Zhongjun didn't think too much, and immediately asked, "Then add another 3000 million votes?"

The extra 3000 million tickets means that the three issuers have to bear 2100 million of them, which is 700 million for one company.

Zhang Qiang has no objection, Ah Li is rich and powerful, only 700 million.

"Then tentatively set 6000 million tickets to make up, and then we will see the situation!"

Ye Tuan also nodded, and then said, "But this is not safe. The four theaters on our side can fully support them, but the five theaters released by Wuzhou in the Han and Tang Dynasties have the same market share. The main ones are China Film and Moying. side."

After all, he looked at Zhang Qiang.

Zhang Qiang served as the vice president of China Film Group, so he has some connections.

Zhang Qiang shook his head, "I haven't been in China Film for a long time, and I'm not in charge of distribution. I don't have any friendship with those theaters. Besides, Lin Sheng, the director of China Film's distribution department, and Tang An have always had a good relationship."

The share of theaters is the same, and the publicity and distribution capabilities of the three joint ventures are limited compared to Han and Tang, and Tang An's brand is enough to offset this advantage.

In the end, they discussed it and decided to reduce the share of the theater chain. The specific ladder and share will depend on the situation after "Interstellar" is released.

"The promotional aspects of the movie can't be left behind, let Lu Chuan and the crew work harder, as long as there is no negative impact on the hype, use it all."

"Lu Chuan is not well-known now. If he had been a few years earlier, he could have arranged some conflicts."

"It's still useful. After all, "Tomb Raider Notes" is also a big IP, let Lu Chuan go to DISS Tang An, and "Ghost Blowing the Lantern" don't let it go, the bigger the momentum, the better."

"Lu Chuan has become much calmer in the past few years, so he probably doesn't want to go."

"Hmph, it's up to him whether to go or not. How many people are jealous of the opportunity of this [-] million big production. It's hard to produce one or two films a year in China. Since he has accepted it, he should take responsibility and do what he should do. If he pounces this time, he will stop making movies in the future!"

The three CEOs discussed in the hotel conference room for nearly two hours, and they exchanged ideas on ticket compensation, theater share, some abnormal publicity methods, and countermeasures against the other party's negative marketing.

(End of this chapter)