China Entertainment Times

Chapter 597 Defeat the theaters of the land! (The first update asks for a subscription!)
"The four seas are one family, the distribution is aggregated, the theater chain giants unite again, Wanda joins hands with Guangdong Dadi Times, Jiangning Happy Blue Ocean, Henan Oscar, and the four major theater chains form a four seas distribution alliance!"

"Wuzhou and the world are all brothers. The establishment of Sihai Distribution is not to fight against Wuzhou Distribution. The original intention of the establishment of the Sihai Film Distribution Alliance is to promote the Chinese film market as its own responsibility and provide more support and assistance for excellent domestic films."

"After 2002 years of the reform of the cinema chain system in 11, Huaguo's cinema chains are bursting out with a new round of reform forces, and this has also brought the film industry from a pattern of competing for the throne to a new vertical and horizontal pattern. era."

"The formation of the Universal Distribution Alliance can create a variety of film promotion, promotion and distribution channels, and become a bridge between film and theater screenings, helping all parties to further tap market value."

In the large conference room of Hantang Media Group, the press conference of Universal Publishing is being played on the curtain hanging opposite.

Tang An and the company's senior executives watched the whole process without stopping. Someone also recorded all the speeches and answers of Ye Shun, Li Tuan and others at the press conference.

After the screening, several webpages were switched one after another, all of which were comments from major media on this matter.

Anyone who is not blind can see what the establishment of Universal Publishing means. It is definitely an epoch-making alliance.

As said in an article, the domestic film industry has been in a state of competition for the throne for more than ten years and has evolved into today's joint vertical and horizontal.

After the establishment of the previous Wuzhou Distribution, there are still nearly 50% of theaters that have not participated in the alliance, and nearly 25% of the Four Seas Distribution has joined together.

China Film Department, Wuzhou, and Sihai, the three alliances directly accounted for nearly 75% of the country's share. Among the top [-] theaters in the country, there are only Moying United Cinemas, Xiangbei Yinxing, Century Universal, Xiangbei Tianhe, and Jiangsu and Zhejiang Times Jindian.

This Jiangsu-Zhejiang era Jindian is not the Jiangsu-Zhejiang era in Wuzhou distribution. Times Jindian is under the Jindian Group.

The chairman of Jindian Group is a graduate of the Directing Department of the Film Academy, who happens to be Xie Fei's apprentice.

Although these older generation artists don't look like they are indifferent, they may not know when they will come out with a more powerful apprentice.

Of course, I am not ordinary either.

A directing student who created a large group involving real estate, ocean transportation, hotels, and art has to say awesome.But his father-in-law is also good, 20 years ago he served as the commander and lieutenant general of the military region.

After a cursory look at the reactions of the outside media, the curtain finally settled on a statistical table.

"The trust of the film industry, I think these media are not right, at most it is a Godzilla, a more powerful individual."

Tang An smiled and made a joke.

The atmosphere in the conference room was a bit tense. The alliance of the four cinema lines, plus Huayi and Ahli who are temporarily on the side with Wanda, have completed the collection of the entire film industry chain.

It is not too much to say that the two terminals of production, publicity, theaters and ticketing platforms are trusts.

Xu Manyun also laughed and said, "Currently, it's just an alliance of four theaters. Hua Yi and Ah Li didn't participate. It can be seen that they are only cooperating temporarily because of the movie "Tomb Raiders Notes."

Everyone thinks about it, the cooperation between theaters and film and television companies is not that simple, and it's not just one or two movies involved.

Once they cooperate, the theater chain will inevitably ask to participate in the investment of the film, and the film released by the film and television company will want the theater chain to fully support it regardless of its box office potential.

There are many conflicts in interests, and the more partners there are, the easier it is to spark conflicts.

Tang An glanced around and said, "The establishment of Four Seas Distribution will inevitably have an impact on the film and television industry, but Huayi, Bernard, and Guangxian should be the most worried. Pay attention to what other companies are doing."

"The other three theaters have formed an alliance, which may affect the film schedule. The ground distribution team should contact their movie theaters and move around."

I roughly mentioned the announcement of the summer file, and then looked back at the curtain. A manager under the distribution department was analyzing the current situation of theaters in the domestic market for many high-level executives.

Wanda, China Film Xingmei, Guangdong Dadi Times, Moying United Cinemas, Southern Shinkansen, Xinyinglian, Chongqing Poly Wanhe, Jinyi Pearl River, Jiangsu-Zhejiang Times, and Liaoshenbei still occupy the top ten theaters. National share top ten.

The top [-] are Hantang Cinemas, China Film Digital, Sichuan West Pacific, Jiangning Happy Blue Ocean, and Jiangsu-Zhejiang Hengdian.

The top [-] include Century Universal, Xiangbei Yinxing, Jiangsu and Zhejiang Times Jindian, Xiangbei Tianhe, Henan Oscar,

There are six China Film Departments: Xingmei, South Shinkansen, New Film Federation, Liaoshen North, China Film Digital, and Western Sichuan Pacific.

Among them, except for Sichuan West Pacific, which only has 40% of the shares, the others are all holdings.

In addition, there are nine theaters in Wuzhou and Four Seas. The theaters of the three parties are all among the top 15 theaters in China, a total of [-] theaters.

Each theater chain also has its own key cities. Beijing is the headquarters of China Film Group. New Film Federation and Xingmei accounted for 39% and 33% respectively. Wanda, the largest theater chain in China, only accounted for 12%.

Shanghai is owned by the Moying Group. United Cinemas and the local Da Guangming Cinemas each account for 48% and 13%, while Wanda holds 8.7% in Shanghai.

In Guangzhou, China Film Southern Shinkansen and Jinyi Pearl River are competing for hegemony, accounting for 51% and 41% respectively.

Shenzhen is exclusively owned by the China Film Department, and Southern Shinkansen and Xingmei together account for 84% of the share.

The local Dadi Times theater chain in eastern Guangdong has a very small market share.

In Shudu, the local Chuanxi Pacific and Wanda compete, each accounting for 53% and 32% of the shares.

Jiangcheng is dominated by local Xiangbei Yinxing and Xiangbei Tianhe, accounting for 62% of the market share.

Jiangsu-Zhejiang Times occupies 64% of Nanjing-Hangzhou.

Poly Wanhe and Nanfang Shinkansen share the Chongqing market equally, accounting for 40% and 26% respectively.

Wanda and Jiangning Xingfu Lanhai each accounted for 30% and 24% of the South King, and the Magic Shadow United Cinemas next to the South King grabbed 17% of the decibels.

In the Chang’an area, Wanda occupies 30% of the total, while Henan Oscar, United Cinemas, Poly Wanhe and other theaters each account for 10%-20%.

Judging from the distribution of major theaters across the country, it is very clear.

Each has its own base camp and has a high market share in the local market.

Southern Shinkansen has a high share in southern provinces and cities.

Wanda and Dadi do not have a large local share, and the share of theaters is relatively average.

Even in the base camp of Wanda in Northeast China, Wanda Cinemas cannot compete with the Liaoshen North of the China Film Department.

Most of Dadi Cinemas are located in third-tier cities and counties across the country.

The same is true for the Han and Tang Cinemas, with a relatively even distribution.

The subordinates briefly introduced the distribution of power, and Cheng Hai, the director of the distribution department, continued in person.

"Chairman, everyone, at present, Wuzhou Distribution's key areas of influence are in Jiangsu, Zhejiang, Chongqing, and eastern Guangdong, and radiate to the surrounding areas. The Pacific Cinemas, Wanda Cinemas and Chongqing Poly Wanhe Cinemas in western Sichuan compete in the west. fierce.

Jinyi Pearl River will face competition from Southern Shinkansen, Xingmei, and Wanda.

Although there are Jiangsu-Zhejiang Times Cinemas and Hengdian Cinemas in Jiangsu and Zhejiang, the United Cinemas and Happy Blue Ocean Cinemas are expanding to Jiangsu and Zhejiang, as well as the local Times Modern Cinemas and Starlight Cinemas. "

The major theater chains have their own spheres of influence. Generally, if they want to expand, they will first go to the surrounding areas.

West Sichuan Pacific focused on Chongqing, the four major municipalities directly under the central government, and Shanghai and Jiang Ning focused on Jiangsu and Zhejiang next door.

Similarly, if you want to expand into other people's territory, others also want to occupy your territory.

Except for the four theaters of Wanda, Dadi, Hantang, and Nanfang Shinkansen, Wanda Cinemas and Hantang Cinemas are headquartered in Beijing, so they simply cannot compete with China Film.

Dadi is headquartered in eastern Guangdong, but there are branches in two cities with the top ten ticket warehouses in the country. The box office sales in Shishan and Dongguan are not low.

Eastern Guangdong is the only province in the country where the box office is higher than that of Beijing. It is unrealistic for Dadi to want to grab food from the four major theater chains of Xingmei, Nanfang Shinkansen, Jinyi Pearl River, and Wanda.

After analyzing the theater market, it must be expanding.

In addition to building theaters and absorbing and joining theaters, the most direct way is to acquire local theaters.

In addition to expanding the share, it is definitely the best way to get the support of local companies by selling a little share.

The theater chains are currently very regional, stronger than Wanda, and the top ten ticket warehouses in the country are also stabilized by the local theater chains.

The strong dragon does not suppress the local snake!
The distribution department and theater chains also studied a list of acquisition targets, most of which are local theater chains in various provinces and cities.

Neither Beijing nor Shanghai has a family, and Da Guangming Cinemas is controlled by a state-owned enterprise.

Mergers and acquisitions will be completed by the distribution department, theater chain, and investment development department.

To be honest, Tang An didn't care that Wanda made it available all over the world.

Originally, Wanda established Wuzhou Publishing, and Moying Group joined forces with other four parties to establish Sihai Publishing.

The first year of Wuzhou's release was very good, but after Ye Xuan and Li Xuan both quit, the year after year was not as good as the year after year.

The distribution of the four seas is even more unbearable, and there are problems within itself.

Later, when "Wolf Warrior 2" hit theaters, "The Legend of the Shark Pearl" released by Sihai faced "Psychological Crime" released by Wuzhou.

For the movies released by itself, several theaters on its own side must definitely support them.

The theaters under the Moying Group gave 22% of the film schedule for "Legend of the Shark Pearl", which is higher than the national average of 17.5%.

As a result, the other four theaters gave less than 20% of the film schedules, and one even only gave 16%, which was lower than the national average.

That’s not a big deal. What’s interesting is that the other four theaters gave their opponent “Psychological Crime” more than 20% of the screenings, which is higher than that of the films released by themselves.

On the other hand, Wuzhou Distribution has two theaters that have given a higher number of films to its rival "Legend of the Shark Pearl" than "Psychological Crime".

Both sides give the opponent high-ranking films, which is an incomprehensible operation.

Not two years after the release of Four Seas, the other four companies kicked out the Moying Group and absorbed the Zhuying Group.

The Moying Group turned around and established the Huaying World Distribution Alliance with Huayi and Weiying Times, with Ye Shun as the general manager.

Hua Yi poached Ye Shun, which indirectly caused Wanda to reduce the filming schedule of "I'm Not Pan Jinlian".

It's nothing strange, you poach other executives, and you still don't allow them to stop showing your movie.

As for Feng Xiaogang's bombardment of Wang's richest man, it was purely for hype. He signed a gambling contract with Hua Yi. It was the end of the year when the movie was released.

When "I'm Not Pan Jinlian" was released on the first day, 39% of the films were scheduled, which is completely enough for such a film, but the film does not attract the audience.

As for Wanda's screens, at that time Wanda accounted for about 8% of the screens in the country.

As a simple arithmetic problem, Wanda gave 10% of the film schedule, compared to 40% for other theaters, which is 8% X 30% = 2.4% less.

Only 2.4% of the filming is missing, and it will not play a decisive role at all.

What's more, the schedule of "I'm Not Pan Jinlian" in the second week once approached 50%.

It's pure hype, just to attract attention!

What's more, Yaolai Film and Television, one of the producers and distributors, has nearly 90% of the film schedule for "Pan Jinlian" in all its cinemas. Isn't this what Feng Xiaogang said about the monopoly?
The major theater chains are developing rapidly, and they are desperately expanding their movie theaters. One theater chain can no longer exert a decisive influence, so they form alliances one after another.

The meeting on the theater business lasted for two hours. When the meeting was about to end, Tang An extended it for a while and talked about one thing.

"Currently, Dadi Cinemas is our biggest rival in the cinema industry, and various methods emerge in an endless stream. This time, Dadi Cinemas is cooperating with Wanda again. The theaters with the most screens in China will unite with the theaters with the largest shares. In the future, it will not only be Wuzhou Distribution. The biggest opponent is also the biggest opponent of the Han and Tang Cinemas, taking advantage of the climax of the summer box office, their cooperation is not stable, and they must smash the Dadi Cinemas and destroy this alliance." Tang An said solemnly.

"Then chairman, what should we do? Although Dadi Cinemas has its own good and bad, there are no fatal flaws." Zhu Mo, director of the publicity and marketing department, asked.

The theater chain with the most screens in the country has the same development direction as the Han and Tang Dynasties. It is indeed the biggest opponent, but such a large theater chain is not so easy to move.

"At present, Dadi's franchised theaters account for half. Last year, at least 20 billion box office was stolen across the country. A considerable part of it came from franchised theaters such as Dadi Cinemas. Let's start from this aspect."

Tang An turned to the director of distribution, Cheng Hai, and said, "From now on, more than 300 ground distribution specialists of the group will focus on the participating theaters of Dadi Cinemas and collect all the evidence of box office stealing. The more the better, whether it is handwritten Tickets, structured tickets or dual systems, no matter what method you use, you can buy their employees and get enough evidence!"

Stealing the box office has never stopped. It is roughly estimated that nearly 20 billion was stolen in China last year, and there will be more in the future.

Handwritten tickets are easy to understand, and there are invalid tickets, which are the invalid tickets that have been used before.

A structured ticket is a bundled package. For example, for a movie, the minimum ticket price set by the theater chain and the film producer is 40 yuan, but the movie theater wants to sell it for 70 yuan, and the extra 30 yuan does not want to be shared with the film producer.

At this time, the structured ticket came out.

Movie theaters will launch packages, such as a ticket + popcorn + drink, set a price of 80 yuan, 70 yuan ticket price, 10 yuan food, 10 yuan for popcorn and drinks is cheap for the audience.

But the input system is indeed 40 yuan ticket price and 40 yuan food fee, and the extra does not need to be shared with the film crew.

The advanced point is dual systems, just two systems, one for networking and one not for networking.

The system that is not connected to the Internet prints tickets, and the tickets are issued, but it is not connected to the country's box office statistics platform.

As of now in 2013, in many third-tier small cities and small counties, a movie theater reported a box office of only 40 for the whole year.

The concept of 40 is equivalent to 1.3 movie tickets, and 1.3 tickets were sold in one year.

40 at the box office, less than half of it was left in theaters.

A movie theater needs at least ten employees for ticket sales, screenings, ticket inspection, and cleaning.

Even if it is 1000 yuan a month in a small place, 1 people pay 12 yuan a month, and [-] yuan a year.

Coupled with equipment maintenance fees, water and electricity fees, and rent, it is also subsidized every year.

These small places are difficult to manage. Every year, one-tenth of the country's box office is stolen. Now it is 20 billion, and in the future it will be 50 billion, or even 80 billion.

Tang An's idea is very simple, all film studios hate top box office, and so do the audience.

Even if the audience doesn't lose, and the movie is taken care of, but the money I spent was embezzled by others, I must be upset.

What's more, this year is the summer vacation, and the hottest time of the year is also the time when those movie theaters are full of food.

But people still have doubts.

"It's not like there haven't been reports of box office stealing before, and at most the higher-ups will report and criticize. Will it work this time?" Xu Manyun asked.

Tang An said, "This requires the support from above. When the time comes to find Director Han and Bureau Sen, at least there will be a large-scale rectification!"

Zhu Mo also asked, "What if the other party notices and is prepared?"

Tang An smiled, "Didn't Mr. Xu say that, in the past, the large-scale box office stealing of movie theaters was reported to be a criticism. Do you think they can resist stealing even if they know about it?"

Human greed is unstoppable. I have done it countless times before and nothing happened. At most, the theaters will scold you a few times, and there is nothing they can do about you.

This is not a small amount of money. Some movie theaters' annual revenue can't even cover the box office stolen in a summer vacation. What's more, with Tang An's new film this year, the market will be even hotter.

There is no doubt, after the meeting, the distribution department will immediately issue instructions to more than 300 distribution specialists all over the country.

The publicity and marketing department also started to prepare, and when the time came, they would catch the other party by surprise.

At the same time, Tang An also called Qu Bo, the general manager of the theater chain, and from now on, he will strictly investigate the situation of the movie theaters under his franchise stealing box office.

The first warning, the second fine, and the third cancellation!
PS: emmmm Da Mi Mi is divorced, I don't know what to say, wish her good luck.

One more chapter, maybe two to finish.

(End of this chapter)