China Entertainment Times

Chapter 688 Wu Cheng'en is about to file a lawsuit!

Although the Spring Festival stalls have become one of the most important schedules in China, there is still a gap between the Spring Festival stalls and the Lunar New Year stalls.

In the summer season, more than ten or twenty movies with a box office of more than 20 million yuan were produced. Last year, a super blockbuster movie with a box office of [-] billion yuan was released, and the market far exceeded any time period.

The Lunar New Year, which was originally the most important time in China, has been squeezed out by the summer time. Now domestic films are not afraid of Hollywood blockbusters at all, and the prime time of Hollywood’s summer time is in May and June, such as "Iron Man 3" and "Pirates of the Caribbean 4". , "Kung Fu Panda 2", "Reunion" and other super blockbusters are all released in May and June.

However, the Lunar New Year stalls are now brought forward to mid-November, until mid-January, two months is much better than the golden time of the Spring Festival, which is less than one month.

In terms of the box office for the entire seven-day holiday, the Spring Festival stalls are definitely number one.

It's just that starting from this year, there are no more Hollywood blockbusters during the Spring Festival. In the past two years, blockbusters such as "Mission: Impossible 4", "Sherlock Holmes", and "The Hobbit" have been released during the Spring Festival.

But this year, until the sixth day of the lunar new year, when the Spring Festival is almost over, there will be a Hollywood blockbuster "Frozen" released.

The entire Spring Festival file is completely dominated by Chinese-language movies, and the few movies released on New Year's Eve did not disappoint this excellent schedule, and handed in a perfect answer sheet on the first day.

One hit over 5000 million on its first day, and broke the first-day box office record in film history. Two other films surpassed 3000 million in a single day, and one hit nearly [-] million in a single day. None of the four films hit the street.

On the second day, the first day of the Lunar New Year, the four movies all maintained a certain increase.

After all, yesterday was Chinese New Year's Eve, and most people were still on their way home. By the first day of Chinese New Year, they were basically home and had time to watch movies.

"Havoc in Heaven" won 1.20 million on the second day. Although the increase is not large, but when it reaches this figure, with the current film schedule and market capacity, it is not bad if it can't keep up. Compared with other movies, "Havoc in Heaven" It takes more than half an hour, and there is a disadvantage in the number of sessions.

The film schedule of "The Return of the Great Sage" rose by two points, and won 18 million box office with 6900% of the film schedule.

The film schedule of "Where's Dad?" also rose by two points, with a single-day box office exceeding 6000 million.

The film schedule that was cut down was "Omen". The Spring Festival only has a seven-day holiday. Taking advantage of the seven-day box office boom, the major theaters will not waste any screenings.

Originally expected to be high, "Omen" only got 25 million box office with 2800% of the film schedule, which disappointed the major theaters.

Although this figure is not bad, Feng Xiaogang's "Private Order" made 52% of the films on the first day of the Lunar New Year holiday last year, but only got 7500 million box office.

Moreover, "Private Order" had no rivals at the beginning, and "Omen Wind and Cloud" had to compete with three films that were not weaker than "Private Order".

But I'm afraid of comparison, who made "Aomen Fengyun" the worst performer, and was immediately cut off a part of the lineup.

On the second day, there was still 20% of the film schedule for "Omen". The single-day box office was 100 million higher than yesterday, and the single-day gross was 2900 million, which is also increasing.

The box office of the four films all increased the next day, giving the movie market another shot in the arm, and major companies invested more publicity resources than one.

In a high-end residential area in the capital, Kang Pei, the newly appointed chairman of China Film Group Co., Ltd., was also very relieved to see the accurate box office release in the morning.

The readers poured themselves a cup of tea, went back to the study and carefully read the emails from the distribution department and the publicity department, and read some important news again.

"call."

Kang Pei took a sip of tea and let out a long sigh of relief.

To be honest, when the box office came out on the first day, the trace of worry in his heart had not been eliminated, and he was afraid that the box office would avalanche later.

Now it seems that even if the word of mouth is not good, with such a strong publicity offensive, coupled with the first movie to put "Journey to the West" on the big screen, it is enough to attract audiences into the cinema.

Although there are more and more negative comments, on some websites, forums, and post bars, if there is not a large number of trolls, word of mouth will almost rot.

But from the current point of view, the publicity is still able to withstand, 8000 million in cash + 6000 million worth of publicity resources exchanged, a total of 1.4 million has been invested in publicity and distribution, and it is not difficult to maintain a seven-day word-of-mouth.

only!

Kang Pei frowned when he saw the data on "The Return of the Great Sage".

18% of the scheduled films won a box office of 6900 million, and the attendance rate and average number of people per game were higher than that of "Havoc in Heaven" and higher than any other movie.

Moreover, "The Return of the Great Sage" also has a 3D version and a giant screen version, occupying many 3D screens and giant screens.

Kang Pei sighed. Even he had to admire Tang An. He had never missed a single job in the past ten years.

Not only the movies he made, but all the movies that Tang An liked, no matter what genre, whether they were new directors, or whether they had big-name stars, the box office was not bad at all.

This time Tang An arranged for "The Return of the Great Sage" to be held during the Spring Festival. Like many people, Kang Pei felt that this time Tang An's myth of invincibility was about to be shattered.

After all, they are animated movies, especially domestic animated movies, which are basically for children.

And the movie version of "Where's Dad?" which was popular more than a month ago is mainly aimed at children. It is difficult for such an animated film to compete.

But now, the large-scale screenings before the release directly detonated the reputation of "The Return of the Great Sage", and the potential audience is no longer just children.

On the contrary, because it is an animated film, coupled with the advantages of the theme of Journey to the West, it truly covers all age groups.

"The Return of the Great Sage" is already the only rival of "Havoc in Heaven". According to this momentum, it is very hopeful to win the box office of [-] to [-] million. If the trend is stronger after the Spring Festival, it may not be impossible to break one billion.

However, Kang Pei was not too worried. With the performance of "Havoc in Heaven" in the first two days, it is inevitable that it will break one billion.

Moreover, even though "The Return of the Great Sage" has a high box office, less than 20% of the films are scheduled, and there is no film schedule, which directly limits the increase in the box office.

There is no extra lineup for the four films. As long as "Havoc in Heaven", "Where is Dad?"

Even if it is "Omen", which performed poorly, there is not much to cut 20% of the film schedule. Even if it is cut, it is impossible to just add it to "The Return of the Great Sage".

Moreover, Bernard and Huaying jointly issued it, and the investor also has Sun Entertainment, which is not short of money.

Sun Entertainment, as the company of the Omen gambling tycoon, has been working on expanding the influence of the Omen casino in the mainland for the past two years, and it is not short of money at all.

It's all futile if there is no filming, at least "Havoc in Heaven" is the box office champion of the Spring Festival stalls.

If there are no accidents, "Havoc in Heaven" has basically secured the box office champion of the Spring Festival, which is the consensus of most people.

Scheduling films is a problem that cannot be avoided. "Havoc in Heaven" is jointly released by Xinghao, China Film, and Wanda. The six major theaters of China Film, and the distribution of Sihai established by Wanda, these two parties occupy the domestic theater market. 60% share.

"Havoc in Heaven" is currently less than 40% of the film schedule, and it is not impossible for China Film and Wanda to increase the film schedule to nearly 50%.

"The Return of the Great Sage" did not wait until it was released for more than a week before starting to exert its strength.

With more than half a month of large-scale screenings, 8000 million publicity support, and enough film schedules, the 18% of the films scheduled to win the box office of 6900 million on the first day of the new year is already the limit.

This is why the movie is less than 90 minutes long, which is a big advantage over the 120 minutes of "Havoc in Heaven".

If there is no increase in the follow-up film schedule, the daily box office will be less than 7000 million, which is far from the 1.1 million single-day figure of "Havoc in Heaven".

The investors and distributors of the other two films have no intention of competing with these two films.

Wang Changtian is very clear that the box office of "Where's Dad?" is at most five to six billion, and the genre restrictions are too great.

Even if we increase the film schedule and increase the publicity offensive, it is impossible to let people who did not watch this movie enter the cinema.

Even if it is "Bear Infested" and "Pleasant Goat", with a good reputation, as long as he invests enough, he has the confidence to increase the box office.

But "Where's Dad?"
However, such a good result of breaking [-] million in two days also reassured Wang Changtian, and this time it was another tens of millions of issuance proceeds.

All three films have achieved good results, but "The Wind and Cloud of the Omen" released by Yu Dong has a mediocre response, which can be said to be the only loser in the Spring Festival file.

On the first day of the Lunar New Year, Yu Dong was still working on his home computer, listening to the reports from the heads of the Propaganda Department and Distribution Department who stayed in the company to work overtime.

Logically speaking, "Omen Wind and Cloud" invested 1 million yuan, and maintaining this box office, profitability should not be a problem.

There are very few Hong Kong films that can make money now, even if there are a few films worth two to three billion yuan, there are very few.

But Yu Dong was also jealous when he saw other people breaking [-] million in two days and breaking [-] million in one day.

Originally, I wanted to take advantage of "Havoc in Heaven", but the reputation of "Havoc in Heaven" was too low, and Zhou Runfa, who played the role of the Jade Emperor, was also sprayed everywhere.

But fortunately, Donnie Yen, who played Monkey King, stood in front of him, attracting most of the firepower, otherwise it would really hurt Chi Yu.

Hantang Media Group, the company has nothing to do during the Spring Festival, and it was a holiday yesterday.

It's just that some people in the promotion and marketing department and the distribution department under the film business department have left some people to assist Hantang Films in the promotion, and some people in the TV drama business department are working overtime. A bunch of TV dramas produced by the companies under the group also need the help of the group.

The company's reorganization was completed years ago, and there was nothing wrong with it. Tang An came to the company in the morning on the first day of the new year to have a look, and then left.

Tang An is also officially on vacation, so he doesn't need to do anything, just take a good rest for a few days.

Don't worry about "The Return of the Great Sage". Now that the box office is saturated, it's not a bad thing. Tang An has already made an agreement with the other four theaters distributed by Wuzhou. The word-of-mouth of Havoc in Heaven should collapse.

In the Internet age, as long as word of mouth is bad enough, no amount of publicity can cover it up.

Now there is still a buffer of three or four days, and in another four or five years, it will collapse the next day, and the money is getting harder and harder to cheat.

As long as the word-of-mouth and box office of "Havoc in Heaven" drops sharply, even if China Film Group has six theaters, it is impossible to still occupy nearly 40% of the film schedule.

After all, the six theater chains are all independently operated, and Kang Pei has just taken office.

Moreover, China Film Group holds more than 90% of the shares of China Film Group, and is the absolute controlling shareholder. There is bound to be a fierce battle between the chairman of China Film Group, Jiao Lufen, and the chairman of China Film Group, Kang Pei.

Besides, Wanda, they are just joint distributors, if there is a benefit, they will do it, and if there is no benefit, they will not waste time arranging films with China Film.

Not to mention the Four Seas Issuance, which has not made any money since its establishment, and wants to count on others to contribute, how is it possible.

Tang An was not worried at all. When the box office and word-of-mouth of "Havoc in Heaven" collapsed, "The Return of the Great Sage" would naturally catch up.

And now that there are fewer films, it is equivalent to a kind of hunger marketing, and there is no harm.

Everything went as expected. On the second day of the Lunar New Year, several movies were only released on the third day, and word-of-mouth has already become polarized.

"The Return of the Great Sage" is a hit all over the Internet, and the evaluation is not generally high.

"Where's Dad?" is full of praises, and scolded as S.

"Omen Wind and Cloud" has a lot of scolding, but it's not too harsh.

"Havoc in Heaven", as the movie with the most attention, the strongest lineup, the highest investment, and the highest box office during the Spring Festival, is also the most scolded movie.

The box office is high, the attention is high, and more and more people scold it, and the box office is not high, so no one scolds it.

However, the publicity of China Film and Xinghao can barely hold on, and it didn't collapse so quickly.

In the afternoon of the second day of junior high school, as a representative of "Journey to the West", many reporters went to interview Mr. Liu, and the portal website Tengxun even invited Mr. Liu to do a video interview.

Teacher Six still didn't have anything good to say this time, and he was very sad about Shajill's random reform in "Havoc in Heaven".

Teacher Six said earnestly, "People often ask me what I think of a certain 'Journey to the West' and a certain entertainment blockbuster. I said that this is not "Journey to the West", and he is not playing Monkey King. Monkey King is a mythical figure of the Chinese idol type. , Don't think that mythical characters can be changed randomly.

Back then when we played Monkey King, we paid attention to how to stand on our feet, how to hold a stick, how to look with our eyes, and why we did this.

The unique monkey show performance art in our country is not that you are famous, you have a little hair on your face, and you are Monkey King.

No matter how the remake is done, I hope to respect the original. The essence of Journey to the West culture cannot be changed, and the spirit of Monkey King cannot be changed.

I believe that if Wu Chengen was still alive, he would have fought the most lawsuits, and he would have won [-]% of the lawsuits.Modern writers are very intelligent and talented, why do they keep aiming at these instead of writing something more meaningful?"

For the sake of traffic, Fujixun is not afraid of things. This interview video is directly placed on the top of Fujixun's video and movie interface, and four or five Spring Festival special videos are played in turn.

In less than 24 hours, "Wu Cheng'en's lawsuit" was on the trending searches on Baidu and Xinlang's Weibo.

Teacher Six's Weibo followers skyrocketed, and there were many more comments than when he commented on "Havoc in Heaven".

"Teacher Six is ​​right, "Havoc in Heaven" is so fucking nonsense, it destroys the three views, and the logic from beginning to end is very chaotic!"

""Havoc in Heaven" is definitely the most shocking movie this year, it shocked me from the beginning to the end!"

"I really want to give the episode of "The King of Comedy" to this movie: Shit, you are a shit..."

"Is the director a DOTA fan? Earthshaker VS Phantom Lancer, Battle Fury VS Golden Cudgel!"

"Support Teacher Six, Teacher Six should sue them!"

The Weibo was very lively, and of course some people came to scold Teacher Six, for example, he regarded "Journey to the West" as his own thing, and it was too overbearing.

But these words were drowned out, after all, "Havoc in Heaven" really sucks!
(End of this chapter)