China Entertainment Times

Chapter 689

The bustling Spring Festival stalls are still going on, and on the second day of the Lunar New Year, Teacher Six made headlines with a comment, adding fire to the hot Spring Festival stalls.

Originally, when "Journey to the West: Conquering the Demons" was released, the sixth teacher also criticized Zhou Xingchi, and by the way, took out "Journey to the West" and criticized it again.

At that time, it didn't have much influence, mainly because what he said was the same as many critical voices, and the audience listened to it.

And at that time, the word-of-mouth of "Journey to the West: Conquering the Demons" was much better than it is now.

But now, the sentence "If Wu Chengen is alive, there will be a lawsuit", this sentence is much sharper than what he said before, and the audience will be interested when they see such a news headline.

In this way, Mr. Six was on the hot search list during the Spring Festival, and his Weibo fans increased greatly. It is estimated that the endorsement fee will also increase.

"Havoc in Heaven" is still the most popular movie during the Spring Festival, and it is still making great strides despite the criticism, and it still won a super high box office of 1.08 million on the third day.

It was released for three days, and the total box office reached 3.45 million.

On the third day of "The Return of the Great Sage", the film schedule rose to 20%, and the single-day box office also rose slightly, with a harvest of 7500, and the total box office was just over 2 million.

"Where's Dad?" won 6200 million on the third day, and a total of 1.73 million in three days.

"Omen Wind and Cloud" once again lost three points in the film schedule, but the box office did not decrease.

3100 million in a single day, 200 million more than yesterday.

In the case of poor word-of-mouth, it is also amazing that reducing the number of films can increase the box office.

According to feedback from the ground distribution team, theaters, and third-party data survey agencies, the other three films have high attendance rates, especially since the afternoon, and the average attendance has remained high.

Affected by this, "Omen Wind and Cloud" also benefited from it, diverting a part of the audience.

Judging from this trend, the momentum of "Omen" is still very healthy, but it is far inferior to the other three films, and it is impossible for theaters to increase their lineup.

Only 8800 million in three days, which is not bad at other times, but this year's Spring Festival, all three movies are all big hits, this data is very poor in comparison.

Teacher Six's sentence "Wu Cheng'en goes to court" became a trending search, which made the audience laugh during the New Year's Eve. Some people even said that they asked Teacher Six to represent Wu Cheng'en in the lawsuit. This is purely a joke.

Although Mr. Six's words were a little too much, he scolded himself and brought Wu Cheng'en out. Those who didn't know thought Wu Cheng'en was someone like him.

But not too many people attacked him on this point, after all, the movie is too bad.

It is impossible for the audience to stand on the side of a bad movie. Basically, as long as they criticize "Havoc in Heaven", most of them agree.

When it hit the headlines, it wasn't just the Sixth Teacher's business, and soon all kinds of brickmen called beasts appeared frequently.

As the largest social platform in China today, a large number of people began to gossip since Mr. Six posted a hot search, @六师 and "Havoc in Heaven" official Weibo, most of them had similar voices, full of curses.

Famous professor of Journey to the West culture: "The so-called 3D magical masterpiece "Havoc in Heaven" is just a classic under the guise of a luxurious lineup that looks like a 'beautiful looking' assortment and hodgepodge, but it is actually a film that is crowned with monkeys. A crappy commercial film that lacks cultural connotation for sensationalism”

"Reject cultural dross, spoof classics, and distort the values ​​​​of young people" and "clear up the roots" of the Journey to the West culture. I hereby solemnly appeal to all audiences and netizens around the world, including college students, high school students, and stars in the entertainment industry, to pay attention to "Havoc in Heaven" All out boycott, don't anyone see this movie! "

A literary celebrity: "The core of "Journey to the West" lies in traditional Chinese culture, while the movie "Havoc in Heaven" adds western magical elements such as the struggle of "Gods, Demons, and Humans", and Europeanizes the story structure and presentation techniques. The style is serious, completely deviates from the traditional Chinese national culture, and distorts the local mythological structure, which is a manifestation of "contemporary national inferiority complex" and a serious lack of creativity."

"As a director and screenwriter, one should also have a basic sense of social and artistic responsibility, respect the laws of artistic creation and the main spirit of the original work, such uncontrollable worship of foreign countries and blind Westernization is a great blasphemy to the culture of Journey to the West and the original work. The disrespect of the author Wu Chengen."

All of a sudden, a lot of fans of Journey to the West popped up on Weibo, criticizing the film.

Some talk about the story from the plot of the movie, and some rise to the national level, thinking that the screenwriter has changed the traditional oriental mythology into a Western magical style, which is admiration of foreigners and inferiority of the nation.

Kang Pei looked at the negative comments that had already occupied half of the Internet, and his anger became more and more intense.

When Sixth Teacher spoke for the first time before, Kang Pei didn't care about it, and didn't think it would have any impact.

But thinking about it now, it actually hit the headlines, suppressing the news that "Havoc in Heaven" broke the record of 3.45 million in three days.

These experts and scholars who appeared suddenly made Kang Pei very angry. He even wanted to call Cao Guowei, the CEO of Xinlang, and block the accounts of all these people.

But just think about it, now is the Internet age, not ten years ago.

If it was ten years ago, based on his relationship with Optoelectronics, more than half of the paper media would be praises.

But now, it is difficult for optoelectronics to manage the Internet.

On another Weibo, a scholar who claims to have devoted himself to the study of Journey to the West culture for more than 20 years strongly condemned the investors of "Havoc in Heaven", and suggested that "Havoc in Heaven" director Zheng Baorui and screenwriters Huang Zhihuan, Situ Jinyuan, Zhou Runfa, Donnie Yen Shan, Guo Fucheng and other leading actors made a public apology and confession to the author of "Journey to the West" Wu Chengen.

Kang Pei suppressed his anger and took a general look at the situation on the Internet, and then carefully looked at the data sent by the public relations department.

Picked up the teacup and took a big sip.

With a "snap", the cup slammed heavily on the table.

The public relations department has already made a preliminary statistics on some news on the Internet, and counted the proportion of negative news on some forums, post bars with a little more registrations, and entertainment news websites with a lot of views.

Almost close to 80%, this is the result of all-out public relations, and many forums have given money.

But giving money is not much use, after all, Yishui's bad reviews.

Except for the navy and some unconventional people among those good reviews, I really don't know how many are left.

However, such large-scale negative comments made Kang Pei suspicious. It is very likely that this is an organized and disciplined professional troll, dedicated to discrediting "Havoc in Heaven".

Even if "Where's Dad?", a variety show filmed in seven days, received mixed reviews, "Havoc in Heaven" wouldn't be overwhelmingly negative.

Four blockbuster films will be released during the Spring Festival, and the other three are possible.

"Omen" had the worst score, and "Havoc in Heaven" had the best score. Yu Dong suspected this.

"Where's Dad?" also had to take advantage of the seven-day holiday to earn enough box office, and Wang Changtian, who was a reporter, was a public relations expert who was best at smearing.

Back then, the low-budget films "Painted Wall" and "Legend of the White Snake" faced each other on the National Day. Both were obviously bad movies. As a result, Wang Changtian relied on public relations to make "Legend of the White Snake" black and white, and undertook the largest number of National Day files. scolding.

Of course, Tang An was the biggest suspect. Last year's Spring Festival show "Journey to the West: Conquering the Devil" was obviously a comedy, but it was hacked into a horror movie that scares crying children.

If Tang An didn't do it, Kang Pei wouldn't believe it.

But now it doesn't matter who did it. The most important thing is to maintain word of mouth and box office. Even if it is going to drop, it has to wait after the Spring Festival.

To calm himself down, Kang Pei called the person in charge of the public relations department and asked the public relations department and the propaganda department to increase their efforts in public relations and public relations, so as to suppress this momentum.

He also called the bosses of the six major theater chains, New Film Federation, China Film Digital, China Film South Shinkansen, China Film Xingmei, Liaoshen North, and Xichuan Pacific, to ensure the film schedule.

There is also Wanda, the co-publisher, and Kang Pei did not miss it.

Only with enough film schedules can the current box office be kept.

Although I guessed in my heart that something happened in Hantang made negative marketing, even the interview with Mr. Six was probably instructed by Tang An. After all, Tengxun and Hantang are still cooperating now, and Tengxun has invested in Nuomi.com.

In addition, Hantang Media is also the third largest shareholder of Weibo, and Hantang is the first to deploy Weibo self-media on a large scale. In terms of the scale of self-media, it far exceeds any film and television company.

But he doesn't have the energy to fight back now, so it's good to keep the reputation of "Havoc in Heaven".

After the first half year of taking office, Kang Pei can take control of China Film Group Co., Ltd. before he can deal with Tang An.

If Tang An knew that Kang Pei suspected that he was responsible, it would be a catastrophe from heaven, and he would die of injustice.

From the beginning to the end, Tang An never thought about doing negative marketing for "Havoc in Heaven", because there is no need for it!
As for the film "Havoc in Heaven", even if you don't do anything, the reputation will be rotten, at most it will last for two or three days
Why waste energy, as long as the announcement of "The Return of the Great Sage" is done well, everything will come naturally.

But Tang An definitely doesn't know what Kang Pei thinks, he doesn't even care about the Spring Festival holiday, he just looks at the data occasionally, stays at home and rests, and sometimes asks Deng Chao, Liu Ye, Yang Mi to come over to join them Two tables of mahjong.

The large-scale negative news had a great impact on "Havoc in Heaven". On the third day of the Lunar New Year, which was also the fourth day of the film's release, the single-day box office of "Havoc in Heaven" fell by the [-] million yuan mark.

And it not only fell below 9000 million, but even [-] million.

8600 million in a single day, a drop of 20%.

However, "Havoc in Heaven" still leads the Spring Festival with a total box office of 4.31 million.

"The Return of the Great Sage" earned 7900 million in a single day, with a total box office of 2.79 million.

"Where's Dad?" After three days of explosion, the box office has not risen, and it has dropped by 200 million, with a total box office of 2.31 million.

"Omen Wind and Cloud" received another 3500 million yuan, and the total box office was 1.23 million yuan. Because the attendance rate was low before, there is still room for improvement.

8600 million in a single day, although it is still the daily crown, but this level of decline has caused a slight crisis in Kang Pei.

However, when the fifth day's box office came out, Kang Pei panicked completely.

The box office of "Havoc in Heaven" plummeted again, only 7200 million in a single day.

The box office of "The Return of the Great Sage" still maintained a small increase, and the single-day box office has reached 8300 million.

On the fifth day of its release, "The Return of the Great Sage" surpassed "Havoc in Heaven" and won the first daily crown.

However, overtaking is only the beginning.

PS: There will be another update later, happy Valentine's Day everyone.

At this point, it is estimated that everyone's battle is over. I don't know how many innocent lives have been killed (°°)
(End of this chapter)