China Entertainment Times

Chapter 725
On July 2014, 7, two weeks after the release of "Transformers", "Mystery Superstar" also officially landed in major domestic theaters.

Tang An looked at the rough box office at 11 o'clock in the evening and went to bed. The final accurate box office will not be much different, and he is still busy in the future, and he didn't stay up late waiting for the data from the special fund.

He went to bed early, but countless people all over the country cared more than him.

After twelve o'clock in the morning, major companies and some large media have already obtained accurate data first.

1.71 million, breaking the single-day and first-day box office records in the history of Chinese-language films.

However, compared with "Transformers 4", there is still a gap of 1.9 on the first day, and it failed to break the first-day box office record in mainland film history.

Although "Transformers 4" has a 3D and giant screen version, the ticket price has an advantage, plus more than 70% of the film schedule on the first day, "Mystery Superstar" is a 2D movie, and only 40% of the film schedule broke the "Transformers" movie. It is almost impossible for 4" to set a first-day box office record in mainland film history, but when most media got this data, they were still in a daze.

In the first three or four years of Tang An's career as a director, he relied on word of mouth to come from behind. Whether it was "Transformers 1 and 2", or "Seven Swords" and "Red Cliff", people who were optimistic about Tang An at the beginning were not Many, after all, these films have more potential to sell than Tang An's first few years in terms of genre, director, and lineup.

Take a look at the types of Tang An's filming in the past few years. "Horror Cruise" is a niche horror and suspense film. Even if "Shark Shore" is successful, the subject matter is limited there. Compared with Xu Ke's martial arts film, he is not favored.

Not to mention "Super Body", the concept of domestic science fiction films did not exist at that time, and Li Binbin was the number one character.

Sidan Shuangbing did not have box office appeal at that time, and it was usually paired with Xiangjiang stars in domestic blockbusters.

"The Wind" is another spy movie. Although it seems that the lineup is very strong now, it is not a big deal in the era of chasing Xiangjiang stars.

In the past, Tang An had just made his debut not long ago, and every time he basically surpassed all the blockbuster movies that were expected to be a half-dark horse.

However, in the next five years, this situation has never happened again, especially since Tang An started the billion-dollar era of domestic films with "Edge of Tomorrow", and immediately crushed all the films of the same period when it was released.

He has encountered great directors such as Feng Xiaogang, Zhang Yimou, Chen Kaige, Xu Ke, and Jiang Wen head-on. From the first day to the filming of the film, he has been crushed all the way. No matter which film it is, there is no hope at all.

There will not be the clichéd plot of not being optimistic in the early stage-box office explosion-overtaking-slap in the face.

The industry is basically used to Tang An's outstanding performance, which is far ahead of all the movies of the same period, and it is not at the same level at all.

But this year, Tang An seems to have returned to the situation in his early years. The box office in the early stage was not as good as that of his opponents.

The media are not used to it. Although they have been bored with all kinds of bragging in the past few years, there is basically no disturbance when Tang An's movie is released.

Like many people in the industry, the media actually hoped that Tang An would encounter Waterloo, and the harder the fall, the happier they would be.

After all, there is a topic, otherwise, the new day will be the same news, and the masses will not be interested.

But it’s one thing to think in my heart, but I’m really not used to it when it actually happens in front of my eyes.

Although the box office difference is less than 2000 million, and it is only because of the ticket price and the lack of a 3D version, that is still a gap. The real figure is that the box office of "Mystery Superstar" on the first day is lower than that of its opponents, which is unprecedented in the past few years. for the first time.

"Hey, Tang An really lost a game. When was the last time the first-day box office was lower than the opponent's?"

"I don't remember that, but it must have been a few years."

"Don't worry about it, hurry up and send out the manuscript, I've been waiting for a long time."

"That's right, hurry up, "Mystery Superstar" has a good reputation, and it will catch up with the box office of "Transformers 4" in the same period in a few days, and "Transformers 4" only earned 3100 million yesterday."

"I almost forgot when you said that. "Transformers 4" only has 3100 million box office left in a single day. According to this situation, it is estimated that it is hanging. If you want to break 20 billion, it will be difficult."

"It's finally something new. Tang An doesn't have any big news except for the release of the movie every year. Feng Xiaogang always said in public that he would smoke reporters, and Zhang Yimou also had a super-birth incident."

"Come on, if you want news, just go follow it."

"Tch, I'm not stupid, would you dare to go?"

Don't talk about secretly taking pictures of Tang An, even the top executives of major companies, reporters and paparazzi will not provoke him.

Otherwise, there have been almost no scandals about the bosses and executives of those big companies. In comparison, Chen Guanxi's mess is nothing.

Almost at the same time, major and medium-sized online media reported yesterday's release.

Early the next morning, the latest news and box office data of several movies were everywhere on the Internet.

"Tang An's new movie "Mysterious Superstar" grossed 1.71 million on the first day, losing to "Transformers 4" and failing to break the first-day box office record in mainland movie history."

"The tear-jerking inspirational blockbuster "Mysterious Superstar" ignited a frenzy in the national film market as soon as it was released, with a box office of 1.71 million on the first day, breaking the previous box office record for Chinese-language movies created by Tang An himself."

"Tang An encountered his biggest rival. "Mystery Superstar" got off to a bad start. The box office on the first day was 4 million lower than that of "Transformers 2000". This is the first time in recent years!"

""Mysterious Superstar" raked in 1.71 million on the first day, but lost to "Transformers 4" with 1.9 million on the first day. Can Tang An defend the dignity of domestic films and win the summer slot as the box office champion!"

"Tang An rarely lags behind at the box office. Is the myth of invincibility likely to come to an end?"

"1.71 million on the first day, Tang An once again set a new record for domestic films, "Mysterious Superstar" completely touched the audience's tear glands!"

Most of the reports are positive. As for some news saying that the box office of "Mystery Superstar" is not as good as that of "Transformers 4", the bad news is purely to attract attention.

The 1.71 million yuan on the first day of "Mystery Superstar" is lower than the 4 million yuan on the first day of "Transformers 1.9", but the two sides have 40% of the film schedule and 70% of the other. Even if "Transformers 4" lasts for three hours, the gap is enough to erase There are many more, not to mention the fare gap.

The viewers watch all kinds of news every day, and they are not stupid after being baptized by enough news. Many netizens left messages below to scold.

"Editor nc, don't compare "Transformers 4" with rubbish like "Mystery Superstar". A three-hour movie has at least one hour of commercials. My eyes are tired from watching it."

"That's right, I heard that there are nearly a hundred advertisements placed, and I'm ashamed to call "Little Times" a super long MV, and "Private Order" is a commercial, why don't I criticize the ubiquitous advertisements of "Transformers 4" Alright, a good blockbuster movie has been turned into a commercial."

"Come on, "Transformers 4" has collapsed. Yesterday, the box office was only 3000 million, so I'm ashamed to brag about it. I don't think 20 billion is worth it."

"What's the face of the editor, one 2D and one 3D, just short of the box office, "Transformers 4" is really not good, "selling copies" is getting worse and worse, but the level of advertising has increased a lot .”

I was scolded, but this effect is what these media want.

This is also traffic, the most important thing in the media is traffic, it doesn’t matter whether netizens come to scold people, or even scold them harder, the better, and the more people scold them, the better.

If it is also reported that "Mystery Superstar" is a box office hit, viewers of the same news will watch too much, and they will not click on it. Where will the traffic come from?

As Tang An's biggest opponent in the summer file, China Film Group is also always paying attention to "Mysterious Superstar".

With 2% of the 40D film schedule, it won 1.71 million, which put huge pressure on China Film, and the "Transformers 4" schedule was further compressed.

Although it dominates most of the 3D screens and giant screens in the country, the lack of film scheduling is a big problem that cannot be ignored.

However, "Transformers 4" has been released for two weeks after all. With three or four new films released, it is already very good to keep 30% of the film schedule.

"Mystery Superstar" is only 40%, which is also the result of the China Film and Television Department's maximum support for "Transformers 4".

The boss of the marketing branch was forced to leave for Wanda, which also suppressed some people in the group.

However, Compei can only affect its theater chains, and it cannot even be completely in charge. The management of each company and local optoelectronics have no less influence on the theater chain than China Film Film.

The distribution alliances of Four Seas and Kyushu did not deliberately compress the schedule of "Mystery Superstar", after all, they also want to make money, and at most they are slightly biased towards "Transformers 4".

"Short-sighted guy!"

Kang Pei couldn't help cursing secretly in his heart, everyone was timid and afraid of getting into trouble, and no one wanted to be the first bird.

Kang Pei also contacted Wang Zhongjun and the others one by one, hinting that they would work together to overthrow Tang An's monopoly on the film industry, and only the major companies would stand out.

Now Hantang Media and Hantang Films have already accounted for 30% of domestic Chinese films, although Bernard and Huayi both reached 20% or even 25% a few years ago.

But at that time, there were only two or three big companies. Now besides five or six giants, there are also many medium-sized film and television companies such as Lay’s. A 30% market share is enough to defy the sky.

In contrast, other companies just ate the soup behind their backs. The biggest piece of fat was eaten by Tang An. If he was not allowed to spit it out, what would others eat!
But there was no good response, each of them was ambiguous, there was no big hope, and no one was willing to make a move.

Unless everyone shoots at the same time, which is impossible.

The problem of film scheduling cannot be solved for the time being, and we can only make a fuss about the film itself.

In addition to the publicity of "Transformers 4" itself, the most important thing is the negative marketing of "Mystery Superstar".

Since it was released yesterday, the marketing department has been looking for a breakthrough, and the director of publicity and marketing announced his plan.

"Director Kang, everyone, I have studied it carefully. I think we can start with the protagonist in the movie. This heroine is actually a copy of his father in the mid-term. According to the statistical results, judging from audience feedback, some audiences dislike this character in the middle.”

The publicity director has analyzed a lot, which means starting from the three perspectives.

Although these have been improved in the end, whether it is scolding mother, younger brother, or classmates, they are all "whitewashed" with touching and warm plots.

Characters have a process of transformation, but if you single out these bad plots and ignore the cause and effect and the final change, the audience will have doubts when they see it, and may involuntarily reject the character.

Kang Pei also watched the movie, and nodded secretly after listening to the propaganda director's thoughts.

Many of the heroine's actions in the film are indeed unflattering, but they all repented one by one.

Just bringing out the bad aspects, the things the movie heroines do are really disgusting.

"That's okay, just use this point, all departments will fully cooperate, and start as soon as possible!"

The movie has just been released, so you have to do negative marketing as soon as possible, or else wait for the word of mouth to fully ferment, and it will be over.

After the meeting, Kang Pei also asked his assistant to call Fan Luyuan and remind him a little.

Among the major companies, Ahli was the most enthusiastic, and directly took up the opposite of Tang An without any scruples. Although Hantang itself was strong enough, China Film and Ahli together took advantage of the fact that the movie had just been released, and the film was released. The heroine of the film is the first to give Hei Cheng a violent and selfish character who has no regard for other people's feelings, so that audiences who have not watched the movie have a preconceived impression, which can somewhat dissuade some audiences.

(End of this chapter)