China Entertainment Times

Chapter 726 Standing on the moral high ground

With the official release of "Mysterious Superstar", the summer vacation has come to the hottest period.

Even if there are not many movies with box office potential this summer, many movies will either be moved to the May Day and Qingming Festival, or postponed to release in August or National Day.

However, even so, with the two 4 billion super blockbusters "Transformers 20" and "Mystery Superstar", it is far from being comparable to a few ordinary blockbusters.

"Mysterious Superstar" made 1.71 million yuan on its first day, breaking the first-day and single-day box office record in the history of Chinese-language films.

"Transformers 4" was released for No. 14 days, exactly two weeks, and it earned 3100 million in a single day, a relatively large decline, after all, it is a popcorn movie.

But word of mouth is not good, this time Paramount was cheated by China Film.

China Film's movie channel is one of the co-producers of "Transformers 4" and is also in charge of marketing in the mainland. All domestic advertisements in the film were discussed by them.

What Yili, Hongniu, Niuzhulai, CCB, Jiannan Village, Olio, Lay's Super TV, Legendary Car... run through the whole film.

Some netizens claimed that the film lasted nearly three hours, and one hour was spent watching advertisements. Although it was a little overdone, "Transformers 4" did have a longer duration due to a large number of advertisements.

There are also many domestic stars who have left the country in the movie, except for Li Binbin who is not a soy sauce but barely a supporting role.

There are also the boxer Zou Shiming who draws his sword to help in the elevator, the second-hand car dealer Lu Liangwei who bargains with Li Binbin, Wu Gang who plays the role of the minister of Huaguo Guofang, and Han Geng (I rely on) who only has two lines of lines.

Even the upper-level movie channel of the movie network had held an audition for "Transformers 4" before, and selected four characters from all over the country to participate in "Transformers 4".

Hollywood's A-level big production, in the end nearly 10 people signed up. In addition to amateurs, a large number of stars also signed up for the competition.

Instead, four people were selected, but one was cut off, and the other three were purely extras, similar to the moment one of them said "ah" when the elevator door opened, and then disappeared.

A large number of advertisements made the audience very dissatisfied, and it was also an indirect cause of the collapse of word of mouth.

However, this is also the reason for the cooperation between Paramount and the movie channel. In the past, the domestic box office was low, which was not particularly important for Hollywood blockbusters.

However, domestic movies with one billion or two billion yuan have already appeared in China, which is a big number in any movie market in the world. Paramount needs the influence of the mainland, otherwise there will not be a large number of Huaguo movies in the movie. The scene takes up one-third of the film.

Besides, the cost of advertising placement alone exceeds [-] million, which is not a small amount in US dollars.

The box office decline of "Transformers 4" is a bit fast, but the consequences are far more than this one.

The fifth part collapsed faster, 8.6 million in three days, much higher than the 6 million in three days of this one, but the total box office was only 15 billion, equivalent to less than twice the total box office of the previous three days. step confused.

The newly released "Old Boy: Way of the Dragon" won a box office of 11 million with 1900% of the film schedule, and its attendance rate and average number of people per game surpassed that of "Transformers 4".

Previously, Chopsticks Brothers' "Old Boy" micro-movie and the song of the same name were smash hits and touched many people.

This time, the name was used again to earn a wave of feelings, and at the same time, the theme song of the movie "Little Apple" also became popular.

However, even if it is a new generation of Divine Comedy, it will still be under the pressure of Tang An's new film. All platforms and channels, "Mysterious Superstar" has harvested wave after wave of traffic in every corner of the Internet.

On Friday, July 7, "Mystery Superstar" once again broke the single-day box office record for Chinese-language films, winning its second daily crown with 11 million yuan.

It was released for two days, with a total box office of 3.64 million.

As the weekend approached, "Transformers" had a small increase in box office, earning 3800 million in a single day, and a total box office of 15 billion in 16.22 days of release.

The box office of "Old Boy: Raptors Crossing the River" will exceed 2000 million, less than 4000 million in two days.

In addition, there is not a single movie that broke 500 million in a single day, and there are four that broke one million, two of which broke [-] million.

The single-day market was nearly 2.8 million, and "Mystery Superstar" accounted for 40% of the film schedule with 69%.

It has been released for two days. With the current speed of Internet transmission, word of mouth has begun to spread slowly, and the Internet is full of praise.

"People are born with the right to dream, and no one can take it away! On the surface, this is an inspirational movie about pursuing dreams, but it is actually an emotional movie. The heroine in the movie is lucky. Family with domestic violence.

But she has a mother who loves her deeply, and it is her mother's protection that enables her to maintain a heart to pursue her dreams in such an environment. She has a well-behaved and lovely brother who will cover for her, innocent I want to help her fix the computer, and there is a classmate who will never leave her no matter what, and enlightens her when she is unhappy.

Let's assume, if there is no mother, no classmate who protects her, what kind of heroine can grow up in such an environment?
In the life of each of us and in the process of chasing our dreams, there may not be such people who are always by our side to help and support us, but no matter what kind of environment we are in or who is around us, we must stick to our hearts and strive for our ideals and dreams. Live to fight! "

"I have watched "Mystery Superstar" four times. To be honest, I was a little disappointed after watching the premiere. Although it can be rated as "good" as a comedy and inspirational movie, I always feel that it is almost something. The characters and plot are a little flat.

However, after four scans, I can feel my conscience and give this movie an "excellent". There are many small details in it, which perfectly complement the movie.

The father in the film has domestic violence, but there is no real hands-on scene, only the scars on the corners of the mother's eyes in the opening scene to illustrate.

Although there is no hands-on plot, as long as there is a scene involving my father, I can always feel a sense of oppression. There is a scene where my mother carefully sends my father on a business trip. After closing the door, she can't help but jump a little.Those few movements gave me a sense of liberation.It can be seen how depressing the family atmosphere is with a husband.

It was not shot from the front, but through the atmosphere and some details, it perfectly brought out the family atmosphere from the side. According to Jin Yong's martial arts, Tang An has reached the state where there is no trick to win!
In the role of the younger brother, I overheard the conversation between the older sister and the mother about the divorce. The older sister only wanted to leave with the mother, and did not consider the younger brother.But he would still prepare gifts for his sister and secretly glue the broken computer together. That scene almost melted my heart.

Although the reason for the father's domestic violence is not mentioned in the film, he has already given a reminder. Once he came back from get off work and asked about his daughter's studies, he said that a girl must be educated to marry well. Unlike him, it is There is no choice.

Naked dislike of wives, it can be seen that they married their mothers because they didn't have a good choice when they got married.

After that, his sentence "What else can your brother give us except garbage" fully demonstrated all this. He doesn't like his mother and her family, so domestic violence has a reasonable explanation, and the loopholes in the whole movie are also explained. added. "

"A great mother——Facing her daughter's dream of being a singer, the mother kept saying that she would not dare to defy her father, but in the end she still spared no effort to support her daughter.

Her daughter asked her to divorce, but she resolutely refused, but in the end she decided to stand by her daughter.

More importantly, when she was pregnant with her daughter, her husband told her to kill her, but she refused: "Keep her, this is my daughter." Even if she was reprimanded by her husband later, she had no regrets .

The most touching thing is that the mother did not tell her daughter about this incident, did not show off, did not seek credit for it, and did not use it as a weapon to persuade her daughter.

There was a disagreement with her daughter. She never said something like "I gave birth to you back then, so you must listen to me", but communicated with her daughter as much as possible and reasoned with her.

In fact, all mothers are like this. They have a sharp mouth and a tofu heart. On the surface, they don’t support what you like, but they still hope that you can live a better life.It's just that change is a process, you need to give them some time before they can gradually stand by your side and respect your choice.

Mom is the mysterious superstar behind each of us! "

As the current traffic leader of the entire film and television industry, countless film critics and self-media have issued a series of long or short film reviews to gain a wave of popularity.

You can find countless reviews from almost any angle.

There are positives and negatives, but with such a strong word of mouth, except for a few who received money to create topics, they are basically all well received.

""Mysterious Superstar": the mutual fulfillment of family love and dreams!"

""Mystery Superstar" is inseparable from the support of family love on the road of chasing dreams!"

""Mystery Superstar" is an inspirational classic feast!"

""Mysterious Superstar": What moved me was not only family affection, but also love!"

""Mystery Superstar" tells us that everyone can achieve their dreams!"

Similar news floods any website or forum related to the Internet and movies. Wherever movies are discussed, this movie will inevitably be mentioned.

Most of the audience who watched the movie were moved by the family and friendship in the movie, and shocked by the heroine who practiced her voice day after day until her voice became hoarse.

Although there are quite a few trolls among them, Tang An's reputation and popularity accumulated over the past ten years have not had much impact in the face of super word of mouth.

China Film Co., Ltd. has been doing negative marketing for "Mystery Superstar" since the second day, but it also has to take into account the promotion of "Transformers 4", so most of the resources are still promoting its own movie.

It's the same with the raccoon film industry. Originally, they didn't have any movies to show in the summer, but "Old Boy: Raptors Crossing the River" was the main vote of Youku, and the ticket evasion ticket participated in the distribution project, and the box office was not bad.

A low-budget movie, the song is quite famous, but Ah Li didn't take it to heart.

But it was nearly 4000 million in two days, which is not bad for a small-budget film.

Ah, after all, raccoon film industry is a listed company and needs performance. Even if it doesn't care whether it can make money at the moment, the film is considered a success, and the necessary investment is still necessary.

Neither of the two companies has devoted all their resources to the maximum to target "Mystery Superstar", but the reputation of "Transformers 4" has been broken, and it has been screened for half a month.

Seeing the reputation of "Mysterious Superstar" spread and the box office soaring, Kang Pei also made a quick decision to invest most of his resources in "Mysterious Superstar"!
At this time, the box office trend of "Transformers 4" has been irretrievable, and no amount of publicity can save it.

What's more, in the same period, there is also a movie with a great reputation and box office, which is bound to cause a large number of audience diversions.

If it can affect "Mystery Superstar" at this time, it can be regarded as indirectly helping "Transformers 4".

On the morning of the 12th, China Film, a behemoth, moved quickly. The hundreds of companies under its umbrella, regardless of the loose management, are all grass-headed kings with strong independence, but if they really want to move at the same time, plus The associated companies, provincial and municipal optoelectronics, can affect half of China's entertainment industry.

The state-owned enterprises with the Chinese prefix are still industry leaders, and no one has ever been simple.

As the traffic responsibility of the Internet publicity position, Weibo was the first to experience changes.

Dozens of "experts" in the education and cultural industries who are often active on the Internet, some filmmakers from directors, screenwriters and other associations including the Film Association, well-known film critics, big V, and column film critics, almost at the same time. Published a long comment on the so-called "three views" in the movie.

A well-known film critic:
Don't know why the rating is so high!Is it true that only the movies directed by Tang An have high ratings?Could it be that domestic audiences no longer have the ability to distinguish between good and bad, and only blindly agree?
Originally, I was looking forward to Tang An's movies. After all, he has made several good movies in the past ten years.

But the three views of this movie are really weird. Apart from the domestic violence shown in the movie, there is really nothing else to say.

The heroine's three views are shocking. She feels that her father is violent at home, but isn't she being pampered and becoming lawless?

She puts herself first in everything, beats, scolds and smashes things when things go wrong, satirizes her classmates who always care about her, and loses her temper with her younger brother who cares about her. Her mother not only has to endure her father but also her mother's sarcasm and insults .

Could it be that my mother has lived in vain for so many years?Doesn't mom know dad is good or bad?What if it's really bad and you don't know you want a divorce?Why doesn't my mother want a divorce?

Because for mothers, it is no problem for a man to earn money to support the family!The only problem is that I secretly sold the necklace and bought a computer that affected my daughter's studies!
I was beaten for stealing and selling things. Domestic violence is indeed wrong, but I am also at fault, so as a mother, I understand this truth and understand that as a family, we must tolerate each other!
On the other hand, the heroine perfectly inherited her father's concept of domestic violence!
Standing in the father's perspective!12 hours a day to earn money to support the family, and to spend double the cram school for the children so that the unsatisfactory daughter can study. Does this mean that you don’t care about your daughter?

But the child doesn't understand at all, shouldn't a father feel sad and can't vent?
Compared with Tang An's previous movies, the three views of this movie are really wrong. I don't like this heroine, I don't like self-righteous children, and I think of myself when I was a child who was ignorant. I feel ashamed for my parents. Know why it has such a high rating! "

A long-prepared press release began to spread in every corner of the Internet, and a large number of trolls were dispatched to frequent various forums and websites for fifty cents, leaving a lot of garbage.

At the beginning, the rhetoric was not particularly intense, and the hype should be done step by step, and a method should be paid attention to.

Boiling frogs in warm water is applicable in many places. First, it is not so intense, and then the words are more and more out of context. If you spray a few words, the masses will believe the words that are not so exaggerated.

In one morning, topics similar to discussing the three views of movies can be seen everywhere on the Internet. At first, it was a normal discussion, but slowly the words became more and more intense and indignant.

Experts in education and culture also began to frequently criticize the bad values ​​conveyed by "Mystery Superstar".

Ahli Films quickly followed up, and the two groups worked together to bring the popularity of the summer file to a peak again!
On Saturday afternoon, Tang An had already finished his road show in the capital, and was about to rush to another big ticket store, the magic city.

On the way to the airport, I read articles on the Internet in the car.

A well-known professor and education expert: "The concept presented in "Mystery Superstar" is: cultural achievement is not important, I can spread online videos speculatively without hard work, and I can become a hit.

In order to fulfill my ideals, I can divorce my parents, abandon my father who is willing to pay double tuition fees and is not a heinous father, and let my younger brother become a single-parent child.

As long as I sing well, I can score 30 points, never devote myself to cultural studies, and can skip school to pursue overnight fame!
You can bully the soft and fear the hard, bully the younger brother, indulge your emotions on the boys who pursue you, use the boys who pursue you to obtain your own ideals, and educate your mother with vicious words and reprimands.

Fearful and obedient in front of a powerful father, and behave like a baby in front of a music producer!
Extremely selfish, arrogant, arrogant, irritable, capricious, eager for success.

If such children can achieve so-called "success", this is a wrong direction for the audience!If a child who has not established three views watches this film, what a bad influence it will have on him!

I appeal again, all parents, don’t let your children accept this kind of wrong values. All the students who are still in school, you have not been out of society, and you are easily influenced by the outside world. You should not let such a Movies can make you deviate from the correct values ​​and outlook on life. "

"Educators are here."

Tang An shook his head, now he became a sinner who induced the flowers of the motherland.

Standing on the moral high ground has always been one of the strongest methods of marketing.

PS: There is another chapter, it will be later, about four o'clock, good night for fighting.

(End of this chapter)