China Entertainment Times

Chapter 825 An Unexpected Big Sale

On July 7th, Shijingshan Wanda Cinemas in Beijing, the best Wanda cinema in Beijing, just finished a grand premiere ceremony.

Wanda and Bernard invested in "Monster Hunt", which was officially released when "Operation Red Sea" swept the summer schedule.

As a major production with an investment of 3.5 million, "Monster Hunt" can be regarded as the second most popular in this summer's file.

Although the amount of investment cannot be used as the basis for box office predictions, and blockbuster films with an investment of more than 1 million yuan continue to hit the market, but the investment of "Monster Hunt" is as high as 3.5 million after all. There may not be one or two movies with this level of investment in a year.

The audience will be somewhat interested in such a high investment.

The premiere went well and went smoothly. At the celebration banquet afterwards, the three main investors, Jiang Defu, Yu Dong, and Jiang Zhiqiang, were also quite excited.

"Congratulations to Mr. Jiang, "Monster Hunt" pre-sold 2700 million on the first day. The previous screenings and today's premiere ceremony have received very good responses. It will definitely sell well at the box office."

"Being able to get this data when "Operation Red Sea" hits theaters, "Monster Hunt" has the potential to explode. I think at least one billion, 15 billion is very possible."

"Let me tell you, if it wasn't for "Operation Red Sea", 20 billion wouldn't be a problem. The one that broke the record of "Fast and Furious 7" would be "Monster Hunt"!"

"It's really admirable that Mr. Jiang's first movie has achieved such a big success since he took office."

As the main producer of the film, "Monster Hunt" has a bright future, and Jiang Defu, the boss of Wanda, naturally has to accept compliments from many people in the industry.

The pre-sale on the first day was close to 3000 million. According to the normal ratio, it is a certainty that it will exceed [-] million on the first day.

Moreover, it is a popular comedy film for all age groups, and the response from the screening and premiere is very good. Jiang Defu and several investors have already set the goal of recovering the cost from the original goal to the 15 billion mark.

As a 3.5 million large-scale production movie, it has undergone a change of roles and additional investment.

Originally, many people were waiting to watch the excitement, but now they all turned to praise Jiang Defu and Yu Dong's vision.

On the surface, they are harmonious, but as competitors, they are all a little disappointed in their hearts.

At this time, Wang Zhonglei was cursing his mother. Now that Huayi is the first film and television company, any big company is a potential opponent of Huayi.

Wanda Cinemas and Wanda Films have completed the merger and will be listed in mid-August. Hantang Films will be listed after the Spring Festival next year. These two companies are companies that can challenge Huayi Film and Television's first share status.

Wanda Cinemas and Wanda Pictures merged into the new Wanda Films, which various experts predict will become the first film and television stock with a market value of [-] billion.

Although this is just a prediction, there is a lot of water, but not all the stock market is like this, with all kinds of halos added, the market value immediately rises.

Han and Tang Films was established later, but with several big-selling movies every year, the word Han and Tang has become a signboard.

Although it was spun off from Hantang Media, with the merger of the number one ticketing platform in China and Tang An's name, the market value is expected to be around [-] billion.

There is also China Film Group Co., Ltd., as the leader of a state-owned enterprise, and its market value is expected to be [-] billion when it goes public at the end of the year.

These experts spend hundreds of billions at every turn, as if Huayi's market value of nearly 800 billion is nothing.

Huayi's current market value is close to 800 billion. With the popularity of the summer vacation, it is inevitable to break 800 billion, but if you want to break [-] billion, unless "Operation Red Sea" is Huayi's movie.

Originally, Wang Zhongjun and Wang Zhonglei were not worried that Wanda would exceed Huayi's market value after listing. After all, as a film and television company, Wanda did not have many blockbuster works that could be sold.

But now, the pre-sale of "Monster Hunt" is close to 3000 million, and the word-of-mouth is not bad. One billion should be stable.

Moreover, Wanda has the largest domestic market share in theaters, so it would be too easy to raise the box office a little bit.

It will be listed a month later. The big sales of this movie will definitely have a boost to the stock price. The position of Huayi Film and Television's first stock is not safe enough.

Now Wang Zhonglei can only hope that "Monster Hunt" will stop at the one billion threshold, and "Operation Red Sea" will cover up the light of all the movies in the summer, so that Huayi can keep its position as the first film and television stock.

On the other side, Wang Jinghua and the movie heroine Bai Baihe were chatting and laughing with some company executives and capital.

The movie is a big hit, which is also a great thing for the actors, not to mention that Bai Baihe and Chen Yufan just settled the matter between them thoroughly last month, so he is even happier.

As her manager, Wang Jinghua is naturally also very happy. She switched to Liying Films and became the deputy general manager of the artist management department. Although she has the backing of an Internet giant, she has lost the greatest autonomy. Artists are more important.

It's just that Wang Jinghua is still a little upset. She originally had an investment in this film, but her company was acquired by Jingcheng Culture, and she was also squeezed out.

Originally because of the role change incident, Wang Jinghua was a little gloating.

The investment has increased to 3.5 million, with continuous twists and turns, and the cycle has been extended by one year. This investment is bound to fail.

Originally, his wrong investment was transferred to Jingcheng Culture, and Tang An became a shareholder of Jingcheng Culture, which was passed on to Tang An indirectly.

At the beginning, Wang Jinghua always held a grudge because of being driven away, and kept using this to comfort herself.

But now, she never expected that "Monster Hunt" could sell 2700 million pre-sales on the first day.

With the popularity of the market now, and the word-of-mouth of the previous screenings, it is basically no problem to break through [-] million on the first day, and the box office of [-] billion is also stable in the end.

Moreover, Wanda will definitely promote this film, and with the addition of various copyright income from other aspects, this investment can already be profitable.

Obviously he invested by himself, but when the harvest came, he lost his share. Wang Jinghua was angry when he thought about it.

But there is no way to be angry, which makes me even more angry.

Therefore, I can only comfort myself that this profit is still a loss after inflation.

On Wednesday, July 7th, "Operation Red Sea" still maintained a normal trend, earning 15 million in a single day, and the total box office crossed the 1.17 billion mark.

The first movie in China with a box office of over 30 billion has been praised by various media. It has not been a few days since "Fast and Furious 7" broke the previous record.

On Thursday, the 16th, "Monster Hunt" was officially released. On the first day, it received a high box office of 1.36 million, ending the record of "Operation Red Sea"'s daily box office champion.

As a comedy movie for all ages, "Monster Hunt" has also become another hot spot in the summer, attracting a lot of news pages, not to mention that it also suppressed "Operation Red Sea" to become the box office champion of the day, which is also worthy of a big book special book thing.

As the largest investor and controlling publisher, Wanda's Jiang Defu also breathed a sigh of relief after getting the accurate box office.

As the last blockbuster before going public, the importance of this movie to Wanda is self-evident.

At the group meeting, Jiang Defu demanded that no matter the cost, all resources should be spent to push the box office of "Monster Hunt" to the threshold of 20 billion.

The implication is also to buy the box office reasonably to stimulate the market.

Regardless of domestic or Hollywood, or Xiangjiang around the 80s, buying box office is the norm.

After Hollywood’s anti-monopoly law came out, the cost of buying box office was high, and this situation gradually decreased, and fewer people bought it.

Xiangjiang mainly relied on foreign cities to make money back then. In addition to whether there are big stars starring in the Taiwan and Southeast Asian distributors, another important criterion is the local box office.

In addition, Shaw Brothers, Jiahe, and Princess Jin all have their own theaters, and the laws are not perfect, so the cost of buying box office is almost zero.

There are many ways to buy box office in China, some illegal and some legal.

Even if you buy it yourself with real money, you may violate the "Anti-Unfair Competition Law", but if you buy movie tickets in batches with the theater normally and sign a contract, it is not illegal.

Otherwise, it is legal for the distributor and producer not to come forward and find other companies to buy tickets in large quantities.

Movie theaters engage in promotional activities, and then others buy them in group purchases or buy them to give benefits to company employees, or e-commerce, supermarkets, and shopping malls organize activities to give customers movie tickets. These are all within the scope of the law.

As for whether tickets are given to the audience or whether there are audiences to watch, the law does not control it.

Wanda owns all directly-operated movie theaters, which makes it even easier to do.

"Monster Hunt" also had a certain amount of moisture in the box office on the first day, but not much. Like quite a few movies, you have to buy a little bit in the early stage.

But now, even if the water is removed, the first-day results and word-of-mouth, if there is enough film support, it will be 15 billion.

In this case, Jiang Defu simply tried his best to push the movie one step further.

Of course, the legal way.

On Friday the 17th, the box office of "Monster Hunt" dropped slightly, only getting 1.21 million.

This is because "Pancake Man" was also released, and it also broke through 1.04 million on the first day, getting [-] million.

The two new films have compressed the film schedule of "OPERATION RED SEA", but the worst is the other films, which basically have no room for survival.

"Operation Red Sea" once again won 1.16 million, ranking second.

If the sales of "Monster Hunt" are surprising, then "Pancake Man" is a bit unbelievable.

Dapeng is just an actor and host of an online drama, and this self-written and directed Virgo actually sold over [-] million on the first day!

While there are reasons why fare evasion is fully supported, it's too scary.

However, the marketing of "Pancake Man" is well done and very simple.

There are a lot of tidbits on the Internet in the early stage, and it is also very funny to watch separately. Comedies naturally have a market and are easy to attract audiences.

It's just that when the audience walks into the movie theater, they will find that most of the wonderful plots and stalks in the movie are finished in the tidbits.

Also known as the cover party, I will give you a cover of a beautiful woman, and after all the hard work, you will become a gourd baby.

Immediately after Saturday, "Monster Hunt" received 1.6 million in a single day, "Pancake Man" received 1.35 million, and "Operation Red Sea" received 1.41 million.

It is the first time in the domestic film market that the three films have exceeded [-] million in a single day at the same time.

"Pancake Man" has also done a smart marketing. Netizens commented everywhere on Weibo and major websites, saying that "Monster Hunt" let me down, but "Pancake Man" is actually better than expected!
Both are comedies, and which one the audience chooses depends on the lineup, themes and actors.

What is more important is the overall review. If two similar movies are released, Weibo and forums will say that one of them is generally disappointed, while the other is a bit of a surprise, which can easily affect the audience's choice.

Three people become tigers, not to mention a large number of sailors and marketing accounts.

In this way, the summer file came to another climax. The two films unexpectedly sold well, and together with "Operation Red Sea", they reaped the box office crazily.

PS: Arrange the following plots, finish the book in one month, and finish the outline of the new book, try to keep updating normally until the book is finished, at least you will get full attendance this month.

(End of this chapter)