China Entertainment Times

Chapter 826 It's too wicked!
With the box office hits of the two comedy films "Monster Hunt" and "Pancake Man", the 2015 summer movie market has come to its hottest time.

In the first week of its release, "Monster Hunt" earned 5.58 million in four days. Even for a big production with an investment of 3.5 million, this figure is definitely considered big or successful.

"Pancake Man" was screened for one day in the evening, and it got 3.65 million in three days.

"Operation Red Sea" earned 8.84 million in a single week, breaking [-] million in a single day for [-] consecutive days, continuing to write new records.

The total box office of "Operation Red Sea" is as high as 34.28 billion, and it is heading towards the goal of 40 billion.

The release of the two new films has occupied a lot of news coverage. After all, no matter what the news is, there will be times of aesthetic fatigue. Even the door incident of the year, after many netizens found resources, they commented on the female stars in it one by one, which is not too much. After a month, the heat gradually receded.

"Operation Red Sea" has dominated the entertainment news for more than half a month. On film and entertainment related websites and forums, at least half of the posts are about this movie.

After such a long time, both the media and the audience need new topics and news.

So on the Internet, the three movies and related news accounted for 90% of the entertainment news, and the rest were other movies.

It just so happened that the other two films were quite controversial. The success of "Monster Hunt" lies in its relatively young age. This is also the creative concept brought back from the United States by the film director Xu Yicheng, who is advertised as the "Father of Shrek".

The title "Father of Shrek" has been followed by Xu Yicheng's name in the news during this period of time, and this title was given by Xiangjiang media a few years ago.

Although I don't know if it is bragging, but he has indeed participated in this series for ten years.

Hollywood movies are becoming more and more younger, also because the average age of the audience is gradually decreasing.

In addition, people will only grow up, not get younger, so it is imperative to make movies younger.

A series of five or six films are made. The audience starts to watch when they are ten years old, and one in two years until they are 20 years old. This is their childhood memory. When these audiences grow up, it becomes a feeling again. The value is getting bigger and bigger.

"Monster Hunt" is clearly a family comedy for a younger age, and its quality is also very good for the audience of the movie.

Coupled with Wanda and Bernard's hard-working publicity and marketing, it has received a lot of praise since its release, and words such as "sincerity", "huba cute", "good special effects" and "beautiful actors" have flooded the eyes.

However, not all viewers followed this type of movie, and "Monster Hunt" was also criticized a lot.

In addition to the plot, some viewers complained that it was obviously a movie for children, but the whole movie was full of pornographic jokes.

The audience also asked a question, if a man wants to have a baby, which hole will he come out of?
As a comedy movie positioned as a family carnival, "Monster Hunt" is still very successful, especially on Weibo. After all, Weibo is the world of women, especially young women. Usually, male Internet users are more powerful than men on the Internet. The activity level is not as good as that of young girls, otherwise the traffic would not be so popular in the future, and the fighting power of fans is strong.

"Monster Hunt" was so popular that the original actor, Ke Zhendong, uploaded a lot of photos of the movie on Weibo, reminiscing about the past all day long.

In the past year, there were still some fans. Naturally, some fans said that no one would make mistakes. My idol made a small mistake. After so long, he should be forgiven. See how hard he is now. Barbara.

However, most of the comments are just two words: deserve it!
The most controversial is "Pancake Man". After all, the name is a bit different, so that Fan Luyuan is not very optimistic about this film. It is the hard work of the main creative team that it can get the current attention.

There are 40-5 movie theaters in each city in nearly 10 cities. This is also a fairly intensive road show.

The popularity spread and attracted a large number of audiences to the cinema, but word of mouth was not very good.

From a professional point of view, this film is very unqualified. It lacks film quality, the picture is flat, the lighting and scene movement are extremely vague, and it lacks the scene scheduling design of ordinary good movies.

Some viewers also said that this is a web drama, and it was compared with "Little Times".

Strictly speaking, "Little Times" surpasses "Pancake Man" in all aspects in terms of obedience, soundtrack, camera and other aspects.

However, there are also many audiences who can get the laughs of the movie. A comedy movie is enough to cover up all the shortcomings if the audience is amused.

As a dick to fame, Dapeng’s publicity is also very characteristic. Before the release, he set up a pancake stall on Zhongguancun South Street, and was surrounded by people. The first stop of the publicity went to Lan Xiang, who awarded him a " Pancake Teacher" certificate.

So much so that the news headlines of many media that day were: Which one is better at promoting the movie, and the director of "Pancake Man" went to Lan Xiang.

On the following Monday, the trend of the two new films was also very strong. "Monster Hunt" won 8600 million, a drop of only a little over 40%.

"Pancake Man" got 7700 million, a drop of less than 40%.

Three popular movies were released at the same time, squeezing each other's space. The schedule of each movie was extremely scarce, which led to a high attendance rate and average number of people per game. .

One has experienced so many twists and turns, and the other has three no products. It can be said that it was not favored by investors at first, but at the same time it sold well at the box office. It can be said that this result far exceeded the expectations of several investors.

Wanda and Berna were overjoyed in addition to being surprised. Although there was a little water in it, even if it was squeezed out, it was a great success, enough to make them profitable.

Ah Li's Fan Luyuan is also very happy. "Pancake Man" is not as huge as "Monster Hunting", and Ah Li has made a windfall.

Although Fan Luyuan was not optimistic about this movie at first, he took everything on his own head at this time. He praised the movie and the director and leading actor Dapeng severely at the meeting, and asked the marketing department to and Tao Piao Piao to strengthen the promotion of the film.

At the same time, another movie "Unbelievable" released on the National Day file was also emphasized.

This is also a comedy film, starring Da Peng, Wang Baoqiang, and Xiao Shenyang. Unlike "Pancake Man" who doesn't pay attention to it, Fan Luyuan is very caring about this film.

As a comedy, "Unbelievable" was originally planned to be a Lunar New Year file, but the Lunar New Year file has "Old Paoer" starring Feng Xiaogang, "Villain Angel" directed and acted by Deng Chao, and "Now You See Me 2" starring, And the big movie of the same name "Unexpectedly" starring Bai Ke, who is also from the same web drama.

Dapeng is an actor in an online drama, and the movie he made became popular. Fan Luyuan also raised his expectations for "Won't Expect".

The Lunar New Year stalls are a bit crowded, and they are all comedies except "Old Paoer".

Even "Old Paoer" is also starring Feng Xiaogang, the former king of Lunar New Year, so it should not be underestimated.

Therefore, "Unbelievable" is scheduled for National Day, and its opponents in the same period are only two movies "Rescue Mr. Me" and "Charlotte Annoyance".

"The publicity plan for "Unbelievable" is starting now. After a week, I will see a complete and detailed publicity plan. This is the company's most important project in the second half of the year."

After some exhortations, Fan Luyuan said loudly to the company's executives, "It's no problem for "Pancake Man" to break one billion. With the foundation of this movie, the goal of "Unbelievable" is 20 billion!"

The success of "Pancake Man" was a complete surprise to Fan Luyuan. The film became popular, and the director and leading actor, Da Peng, also became popular. Then "Incredible", which was released on National Day, has a strong foundation.

What's more, there are two comedy stars Xiao Shenyang and Wang Baoqiang co-starring, and the lineup is definitely quite strong.

Since the establishment of Ah Li, it has been rare for a movie that he invested in and released to sell well, and the second one is about to come, Fan Luyuan also heaved a sigh of relief.

"Tang An has Xu Zheng, Huang Bo, and Deng Chao, and I also have Da Peng, Xiao Shen Yang, and Wang Baoqiang, three big comedians. It may not be so bad!"

Fan Luyuan unconsciously compared Da Peng, Xiao Shen Yang, Wang Baoqiang and Xu Zheng.

Apart from Tang An himself, the most important competitiveness of Hantang comes from Wu Ershan, Xu Zheng, Deng Chao and others. The films directed by each of them are all big hits, which is not available in any company.

With the addition of "Pancake Man", "Unbelievable" is a big hit at the box office, and the three male protagonists will double their fame. There is hope to catch up with the three comedians under Hantang.

As for the opponents in the National Day file, Fan Luyuan doesn't appreciate police films like "Rescue Mr. Me" at all. After all, even Cheng Long's "Police Story 2013" has a mediocre box office.

And what about "Charlotte's Annoyance", so what if the main creator has been on the Spring Festival Gala, why hasn't Zhao Benshan's movie exploded.

To worry about Charlotte, even if Sherlock comes, it's useless!
Fan Luyuan was full of passion at the meeting, but some people sitting below were not in a good state.

Five days have passed, "Monster Hunt" has earned 6.44 million at the box office, and it can still get 8600 million on a working day. Judging from this trend, it is inevitable to break the 15 billion mark, and it is not impossible to hit the 20 billion mark.

Wang Jinghua originally expected the box office to be only one billion yuan, so his investment did not make any money after inflation, so he felt better.

But now it is at least 15 billion, running towards 20 billion.

The box office alone is a huge profit, let alone this kind of popular movie, other copyrights can also be sold at a high price.

This should have her own share, but it became the culture of the capital, and indirectly became Tang An's, which made her heart bleed even more.

Wang Jinghua also suddenly remembered the saying in the circle that as long as Tang An likes and invests in movies, they can all sell well.

"Monster Hunt" has gone through turmoil such as the male lead's attraction and the change of roles. The investment is so huge, the two leading actors are not big names, and the director is not well-known in China. Before the release, almost no one was optimistic about it.

Is it really because this project was indirectly produced in the Han and Tang Dynasties?
This is too evil.

The same idea also arises in the hearts of many people in the circle, but no one thinks about it too much. After all, they are not like Wang Jinghua who lost a share of their hands, and they are brooding about it.

Besides, it was the capital culture that invested, not Tang An, nor Han and Tang.

However, the big sales of these two films, breaking the billion mark is just around the corner, which also reminded people in the circle and the media of what Tang An said at the "Operation Red Sea" press conference before.

At that time, Tang An said that the domestic market is getting bigger and bigger. In addition to the big hit of "Operation Red Sea", this summer, there will be one or two movies with a box office of one billion.

Originally, everyone's eyes were on the big topic of "Operation Red Sea"'s 40 billion goal, and they didn't pay much attention to the second half of the sentence.

But now, there are really two movies that will break the billion mark, which verifies the other half of what Tang An said.

This is too evil!
The CEOs of the major companies all reacted blankly. It's nothing more than Tang An being able to accurately predict his own movie, after all, he made it himself.

But other movies can also predict it accurately, which is awesome. Scary!
And the media found a new topic, praised Tang An's piercing eyes, and rushed to interview Tang An.

(End of this chapter)