China Entertainment Times

Chapter 845

The 2015 National Day file has already begun, and the Virgo of Happy Twist, which has tested the water on the big screen, has both exploded at the word-of-mouth box office, earning a high box office of 2.44 million in three days.

And "Unbelievable", which was the most popular among audiences before, was starred by three major comedy stars and strongly promoted by eight major companies, and it also earned 2.45 million in three days.

Although it is still a little bit higher, temporarily topping the National Day box office champion, but the word-of-mouth of the movie has plummeted since the first day of its release, and now it has a faint tendency to collapse.

Although the box office is about the same, anyone with a discerning eye can see that the situation is very unfavorable for "Unthinkable".

The box office of "Charlotte Annoyance" was within Tang An's expectations. With Han Tang's full support, there was no need to wait four or five days for the box office to explode.

2000 million ticket supplements, 5000 million publicity fees, and all resources of the group have been mobilized.

However, it was beyond Tang An's expectation that the bad movie "Unbelievable" could get such a high box office.

If I remember correctly, the first day of this movie was only about 7000 million yuan, but the other party was able to raise it to more than [-] million yuan on the first day, and it lasted for three days, so the price was a bit scary.

But soon Zhang Qiang came over with a copy of the data, and Tang An knew the other party's generosity.

"Tsk tsk, 7000 million ticket subsidy, 8000 million publicity fee, they are really willing."

It's no wonder that in the past three days, so many box offices have been made. This is a solid investment of 1.5 million yuan, so it must have some effect.

After reading some of the opponent's statistics, Tang An asked, "Is that all? Is there any problem with the box office?"

Zhang Qiang said, "It should be no problem. After all, with such a large investment, even if there is a problem, it will be difficult for us to find out."

"Too."

Tang An nodded. The eight major companies control 60% of the country's theaters, and it's too easy to do tricks.

In early Hollywood, Xiangjiang in the 80s, the producers, distributors, and theaters were all one, and no one would notice if the box office was raised a bit.

But in the Internet age, everything is semi-transparent, it is difficult to hide secrets, and netizens will find out when they don't know.

"Tang Dong, ah, Li has increased the share of the theater chain by one point today, which is a dead end." Zhang Qiang said again.

If one point goes out, it will naturally get the tilt of the film arrangement of the theater.

Even if they form an alliance, no one wants to suffer a loss. If they lose money, no one will be with you.

Tang An waved his hands and said indifferently, "They can't hold on for much longer. With the current word of mouth, the box office should have collapsed yesterday. Ah, it won't last for two days."

"There will be no accidents in the National Day file. We can focus on the Lunar New Year file and the Spring Festival file."

The National Day file did not arouse Tang An's interest at all. In this era of open public opinion, no one can control public opinion. The word-of-mouth of a movie cannot be controlled by any company, at most it can be guided.

This is the era when the audience chooses movies. As long as the movie is of good quality and well-publicized, it will basically not be ignored by the audience.

Of course, you also have to watch the audience of the movie. No matter how good the quality of niche movies is, there is a ceiling.

With the current situation, Zhang Qiang also knows that as long as there are no accidents, the box office of "Unbelievable" will definitely avalanche next. With its good reputation and the only excellent comedy film in the same period, "Charlotte Annoyance" After the holiday box office will rise.

However, Zhang Qiang was still a little worried, "This time the opponent lost on the movie itself, regardless of the factors of the movie itself, in any other aspect, we are at an absolute disadvantage. Once we meet the opponent's good movie, That would be difficult."

The National Day file wins because of the film itself. If the two sides exchanged it, Han and Tang would lose even more. It is impossible to raise "Unthinkable" to the current level.

In the past, Zhang Qiang would not have worried about the quality of the movie itself, but now that the eight major companies have joined forces, no matter how many bad movies there are, they will always have some good movies in their hands.

"Old Zhang, you are right. If they have good films, it is really hard to say, but I have confidence in Wu Ershan, Wu Jing, Ning Hao, and Xu Zheng. The best directors of the Mesozoic era are all on our side. , what else is there to worry about?" Tang An said with a smile.

Ten years ago, Zhang Weiping held Zhang Yimou's trump card and was unrivaled in the industry, and New Screen was among the top three giants.

There is a fart in the new picture, and Zhang Yimou is nothing without Zhang Yimou.

A Zhang Yimou made Zhang Weiping drag him to the limit, bombarding this and that at every turn, up to Optoelectronics, Film Bureau, Han Sanping, Yu Dong, down to Jia Zhangke, Zhou Runfa and other directors and actors, there is no one he dare not scold .

Even Zhang Weiping, who was in the upper reaches of the industry chain at that time, was not polite at all. With Zhang Yimou, he had the confidence.

Now Tang An has bound the best directors of the Mesozoic Era, and he has enough confidence to face anything.

But Zhang Qiang didn't know that much. Several of his own directors had box office guarantees, but the other eight companies, even if each had only one good film a year, would add up to eight.

"I don't think we can be so passive. We can't just think about their bad movies. The theaters should fight for one or two more. At least they should remain neutral, even if they pay a small price." Zhang Qiang suggested.

Tang An said, "I've considered this too, and I'll take care of the family by then."

Seeing that Tang An had an idea in his heart, Zhang Qiang felt relieved and said nothing more.

But of course Tang An would not pay a big price to win the support of a certain theater chain. This situation will definitely be manipulated by others, and it is impossible not to bleed.

After the profit sharing, if they get more than Poly Wanhe, Jinyi Pearl River, Jiangsu-Zhejiang Times, and Hengdian, then they should have an idea in their hearts.

Moreover, Tang An believes that the other party is eager to do this by himself, and what he can give, the eight major companies can afford it.

At this time, you can't make concessions, otherwise you will only make progress.

As for getting a theater chain without paying any price, Tang An is also confident enough.

The National Day file is still going on. On October 10, "Charlotte Annoyance" won 3 million in a single day, a small increase, mainly due to the limited film schedule.

"Unbelievable" gave up a point, so that the film schedule remained at more than 50%, and the single-day box office did not stop falling, rising to 9200 million.

On October 10th, "Charlotte Annoyance" was stable at 4 million, and "Unbelievable" was still rising at the box office despite its poor reputation, earning 1.1 million in a single day.

Without the expected big dive, Tang An, who didn't pay attention to the National Day file, was also at a loss.

No matter how high the ticket premium is, it is impossible to stop the decline under such circumstances.

The marketing of the other party is also very good. Basically, as long as someone criticizes this movie on the Internet, someone must criticize him as a black soldier.

I don't know how many sailors were used, and I didn't clean up. I just called the other party a troll when I caught a bad review.

Not to mention, this is quite effective, at least it can make the audience sway.

Think about it, a lot of people under the bad reviews of a movie criticize the commenters as Fifty Cent Sailors. Out of hatred for Sailors, it is easy to subconsciously think that they are really Sailors.

This is an unreasonable marketing method. No matter how you scold me, if I don't explain it, I will say that you are a troll.

One or two people said that you are not convincing, but if the dozens of replies below a post are all scolding the navy, then it is hard to say.

The ancients said that three people make a tiger, and these dozens of people are more convincing.

But this is far from enough. If it is so simple, the audience will be too easy to fool.

Soon, Tang An also knew the reason.

Just as he thought, there was a problem with the box office, and the other party paid for it.

(End of this chapter)